fidzu : AJAX

If you're a Facebooker who's lusting after the Apple iPad (so much so that you've joined a Fan Page), then chances are you're aged between 18 and 25 and have an interest in popular culture - or so says RapLeaf, a company that analyzes social media stats to draw meaningful conclusions from the likes of Facebook Fan Pages.

RapLeaf looked at the top three Facebook Fan Pages (all of which are imaginatively named "The iPad") to see if iPad fans could be easily grouped into a particular demographic.

The numbers are certainly there for such a study - the three pages together boast almost 98,000 members. While gender pretty much averaged out across all the pages, the age range came in at under Facebook's average with 85% of overall fans 35 or under, and nearly 50% 25 and under.

iPad-owner-wannabes are also fairly social, with a third boasting more than 300 friends. Other Fan Pages they have joined include, in many cases (and perhaps unsurprisingly), iTunes, as well as other Pages related to caffeine, sleep, pop culture and humor.

What will be truly interesting to see as we edge closer to the April 3 iPad launch is how many of those 98,000 put their money where their Facebook fandom is and go out and buy the device.

Tags: apple, facebook, ipad, statistics

11 Mar 2010 5:24pm GMT

Betaworks, the New York City-based holding company investing in the realtime Web, just raised a $20 million Series B. The round was led by RRE Ventures and Intel Capital, DFJ Growth, AOL Ventures, The New York Times, Softbank Japan and Softbank NY, Lerer Investments and Founders Collective, also participated, along with investors from the last round, which was $7.5 million

The company both invests and incubates realtime media startups, including Summize (acquired by Twitter for realtime search), bit.ly, TweetDeck, StockTwits, SuperFeedr, Outside.in, OMGPOP, and gdgt.

CEO John Borthwick says that the funds will be used to do more of the same, invest in and create realtime media startups.

11 Mar 2010 5:13pm GMT

Last week we talked about managing split teams with Danny Wong of Blank Label, a site for creating custom men's dress shirts and a startup in the growing field of co-creation. These types of startups, which have gained more traction overseas than in the U.S., run on a model of on-demand production, which allows them to become cash-flow positive in a relatively short period of time. Wednesday I had the chance to talk about co-creation with Carmen Magar, a German woman living in New York who works for chocri, a German startup that sells customizable chocolates.

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According to Magar, Germany is quickly becoming a hub for co-creation startups while the U.S. and the U.K. have been much slower to adopt them. Before setting up shop in the U.S., custom t-shirt company Spreadshirt actually began as a startup in Germany. Magar, who has spent significant amounts of time in both countries, says that while the difference in cultures has been an influence, the main reason that co-creation has taken off in Germany is the country's smaller market which allows startups to make a larger impact.

"What happened in Germany is that there were a lot of startups doing co-creation; a lot of companies that didn't have a production process in place that were really flexible and could talk to their customers directly," Magar told ReadWriteWeb on Wednesday. "In the U.S., the way it was proselytized was that soon in the future every big company would change their production process to enable mass customization, but that's actually a really risky thing to do. What I think will happen is that the startups, the small companies that are nimble, will lead the way to bring that control to the consumer."

Another reason why co-creation and mass customization may have taken root in Germany is that the country, like many in Europe, suffers from a severe lack of seed level funding, while the U.S. has incubators and VC firms across the country targeting early stage companies. As we mentioned last week with Blank Label, most co-creation startups use a business model that lets them produce products only as they are ordered, keeping costs down and allowing the company to have an early cash flow.

In a region like Europe, the need to bootstrap businesses from the ground up like chocri (which started with €25,000) is much higher, and co-creation is a great way to accomplish this. American startups may be less likely to go down the route of co-creation because the investors are more willing to take risks on less proven businesses.

Magar, who lived in Germany most of her life and came to America to get her MBA, believes that Germany's propensity towards mass customization is also part of what led chocri to hire her as their representative in America. The company just happened to be looking to expand their presence to the U.S. when Magar called to express her interest in the company.

"I think why they chose to have a German on the team is because I saw a lot more of this happen, and I understand more about mass customization," says Magar. "Because I live here I've experienced the American market, but it was more important to them to bring in an understanding of the concept."

This is an important concept for startups to grasp, both in the U.S. and abroad. When looking to expand overseas, it is important to find someone with familiarity in both regions who can survey the new market and who can grasp the core values of your business. As a German, Magar completely understood chocri's co-creation strategy, and studying in America made her a great choice to help the company find a presence there.

Is co-creation finally beginning to catch on in the U.S. with companies like Spreadshirt and Blank Label? Or perhaps co-creation is more alive in America than we realize? Or is mass customization a startup model that will continue its struggle to gain traction in America? Let us know what you think about co-creation and spreading startups overseas in the comments below!

Discuss

11 Mar 2010 5:10pm GMT

Consumer Reports has a new report on which computer company has the best tech support. Apple wins! That's what happens when the same company controls the hardware as well as the operating system (and several of the most prominent pieces of software). The highest ranking PC manufacturer is Dell for desktops and Lenovo for laptops.

11 Mar 2010 4:51pm GMT

After shopping itself around to all the major search engines, Radar Networks finally found a buyer in another semantic search startup. Today, Evri is announcing that it will be acquiring Radar Networks, along with its core technical team and its main product, Twine. Rumors surfaced yesterday on ReadWriteWeb that Evri was being acquired, but that is not the case. Evri is the acquirer.

I spoke with both CEOs this morning. They would not disclose the terms of the deal, but it is safe to assume that it was largely an equity-based transaction. Both Evri and Radar Networks share Paul Allen's Vulcan Capital as their largest shareholder. Radar has raised $24 million in total capital, while Evri has raised $8 million. (At least that is what has been publicly disclosed. Paul Allen has poured much more money into Evri almost single-handedly, perhaps even more than Radar raised). Radar was unable to raise more during the recession and kept pushing out the release of its next product, T2, an ambitious project to create a semantic index of the Web. Using this semantic index, T2 can do a better job understanding what each Web page it indexes is about.

Evri, on the other hand, has been focusing more on filtering the realtime Web and then creating a semantic index of those pages based on matching similar content. One of the big drivers of the deal was the promise of combining Evri's realtime filtering with T2, which is ideal for more evergreen and authoritative content.

"We had to find a home," explains Radar CEO Nova Spivack. "Fortunately, we had T2 and a portfolio of fundamentally valuable IP. And user growth is holding steady even though we are no longer working on Twine" He also confirmed that he was "in discussions" with larger companies. Why did he choose Evri? "At the end of the day, not only was it a better offer, but Evri is more compatible with our team. Joining one of the larger players was a possibility, but it meant we would not get to work on T2." Spivack will be an advisor to the combined company. He wrote a blog post about the deal.

Semantic search is still in its infancy. Consolidation among startups could give the acquirers more firepower, but eventually the bigger search engines are going to start getting serious.

11 Mar 2010 4:50pm GMT

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

One of the most powerful aspects of social media and the web is the fact that it isn't specific to any location. So long as you have an Internet connection, you can be halfway across the world Skyping, tweeting, and communicating with your friends. It has broken down barriers, given people the ability to work remotely, and made it so that your location doesn't have to determine your destiny.

Still, to discount location would be foolish. It's where we socialize and, for the most part, where we work. We grow to love (or hate) the neighborhoods and cities in which we live. And with the rise of smartphones and GPS, location-based social networks such as Foursquare and Google Buzz have been growing like wildfire.

Thus, I'm not surprised that a new debate has been raging in entrepreneurship circles over whether it matters where your startup is based. For web entrepreneurs, the perceived epicenter has always been San Francisco and the Bay Area - often known as Silicon Valley. With a huge collection of technology companies, venture capitalists, and talented engineers, many advocate moving to the area if you're serious about building a startup.

That mentality has been challenged recently by growing startup hubs around the globe. One of the ones making a lot of headlines is New York City's tech scene, which has been growing rapidly in recent years and includes startups such as Foursquare and VC firms like Union Square Ventures. Boulder, Colorado is also gaining traction due to the presence of Techstars, an early-stage seed venture firm.

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Why Location Still Matters

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While you have a lot of good choices for where to build your company, don't let anybody fool you into thinking that location doesn't matter; in fact, it does. Here's why:

• Different locations have different entrepreneurial support communities.

These are vital, because entrepreneurship can quickly become lonely and nerve-wracking without mentorship and support.

• Talent pools around location. You will simply find more talented engineers in Silicon Valley, while you'll find a larger pool of financial minds in NYC and media moguls in Los Angeles. You can find talent anywhere, but the pool matters.

• In-person meetings are just as important as they were five years ago. Being able to grab a coffee with a potential investor or partner is still going to be more powerful than Skyping or email.

With that said, it doesn't mean that San Francisco or Silicon Valley is the best place to start a web company.

Yes, in a lot of cases it can be because of the influx of money and talent, but there are a lot of other things you should consider, including:

• Partnerships: Foursquare, an NYC-based company, has succeeded in striking a lot of great media partnerships, including ones with Bravo and The New York Times. Their location has surely helped: NYC simply has more advertising and media companies than other locations, and Foursquare has seized upon the opportunity it presents.

• Talent: While engineering talent is prevalent in Silicon Valley, you need to consider what your startup is about. For example, Boston has a strong startup community with great scientists and academics that come from MIT and Harvard.

• Happiness: If you live in a place that you simply hate, you are not going to be as productive. If your own needs aren't fulfilled, how can you expect to fulfill the needs of a startup and its employees? If I have any piece of advice for where to create your startup, it's this: make sure it's a place that will make you happy first and foremost, and then go from there.

Location matters for your startup, but it doesn't define success. Hard work, smart execution, and the right team are far more important. Don't compromise those things in your quest to find your perfect startup city.

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More business resources from Mashable:

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- 7 Essential Online HR Resources for Your Small Business
- Google Buzz: 5 Opportunities for Small Businesses
- 5 Ways to Avoid Sabotaging Your Personal Brand Online
- 4 Elements of a Successful Business Web Presence
- HOW TO: Implement a Social Media Business Strategy

Image courtesy of iStockphoto, Matejay

Tags: business, entrepreneurs, entrepreneurship, List, Lists, small business, startup

11 Mar 2010 4:47pm GMT

Fits.me, a virtual fitting room for internet clothing retailers based on robots (yes really) has won the European startup competition in Brussels, Plugg.

It's actually even cooler than it sounds. By creating robotic shape-shifting manakins and testing how people reacted by seeing clothes on the robot with their dimensions, sales actually went up.

Only 7% of all clothing is sold online today, a $36bn market It's $20bn for computers), because you can't see how the clothes look on a human body. The fits.me trial with partners showed these pictures of adjustable manakins wearing clothes increased sales three times and dramatically reduced returns by 28%.

11 Mar 2010 4:42pm GMT

AppleInsider is reporting this morning that some trusted sources are predicting a "full-on solution" to multitasking in the iPhone 4.0 OS, which is set to be released this summer. Already, the iPhone shows that it is capable of multitasking with bundled apps like iPod and Nike+, but the update is said to handle a number of security and interface issues.

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Already, jailbreaking the iPhone shows how the device is fully capable of multitasking, but opens up the device to malware and poorly designed third-party apps that can make a full restore necessary.

As AppleInsider points out, the real benefit of closing off the iPhone to multitasking is that there are no malicious apps running in the background, hijacking your phone. You are, after all, carrying a constantly GPS enabled multimedia recording device with you. At the same time, it would be absolutely wonderful to be able to listen to Pandora while using the MapMyRide app to track your bike ride across town, or any other number of combinations currently unavailable.

But beyond security, AppleInsider discusses the issues of user interface that we might not think of right off the bat. In other operating systems, switching between apps is simple, by way of a taskbar or system dock. On the iPhone, multitasking is often handled by a small strip added at the top of the screen, but this would become messy for multiple applications. Perhaps we'll see a new hardware solution to accompany this issue with the next iPhone "4GS" this summer. And, as Gizmodo points out, if we get multitasking for iPhone, can we really be expected to accept an iPad that can't do the same?

While AppleInsider says that its sources have predicted this "full-on solution", it notes that the much called-for feature has been falsely rumored, by their own articles nonetheless, on three separate occassions over the past year. In addition to this, it says that two of the biggest problems - resource conservation and battery life - were not addressed by their sources. Would we really want these features if it meant a bogged down device we had to charge every hour on the hour? And is this just another case of the boy who cried wolf? Let's hope not.

Discuss

11 Mar 2010 4:36pm GMT

According to recent data analysis from mobile analytics firm Localytics, iPhone application usage peaks in the evenings and on weekends and is much lower during the hours of a typical business day. From this, the firm concludes that the iPhone is still primarily a personal gadget as opposed to one that's used for business purposes.

But is app usage the true measure of the device's success at making corporate inroads? Or does it just show that people don't play with their iPhone apps while at work?

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In the Localytics study, which mined U.S. and Canadian app usage data for a period of two months, iPhone applications peaked at 9 PM EST during the week and maintained peak usage throughout the weekends. Also on weekends, they found that iPhone users generate 7% more traffic than on weekdays. On Saturdays in particular, app usage traffic starts at a morning low around 6 AM and then hits over 90% of peak usage by 11 AM. On weekdays, however, app usage is more concentrated in the evenings, slowly ramping up during the workday to reach peak usage by 9 PM EST.

Localytics: iPhone is Still More of a Personal Device

In reviewing the results, Localytics believes that the iPhone "continues to be a personal device most heavily used outside of working hours." While we'll agree with their conclusion that these results offer developers insights which can impact their marketing, advertising and promotional strategies, we're not so sure that app usage offers a direct correlation to how much iPhones are used in the workplace. After all, like the Blackberry devices before them, the iPhone's primary work-related task may not be app-related at all - it's probably email and phone calls. And neither of those items, obviously, were tracked in the Localytics study.

iPhones in the Corporate World

Ever since Apple licensed Microsoft's ActiveSync technology for full Microsoft Exchange support back in spring 2008, the Apple smartphone has been slowly gaining ground in the corporate world. In April of last year, for example, Forrester Research presented case studies on three major corporations that had deployed thousands of devices to their customers. The three companies - Kraft Foods Inc., Oracle Corp. and Amylin Pharmaceuticals Inc. - said that "the benefits of iPhone over other mobile devices include a happier, more productive workforce and lower support costs," noted Forrester analyst Ted Schadler in the report.

A later report, this one by Deutsche Bank analyst Chris Whitmore published in November, said that the iPhone "is making inroads into the Enterprise." Specifically, he estimated that 2 million iPhones would be sold to big businesses by year-end for a total Enterprise market share of 7%, up from 2% in 2008. Whitmore attributed the surging popularity to a combination of four factors: user satisfaction, the onscreen virtual keyboard, enterprise-ready applications and sluggish competition in terms of developer support on other platforms.

Conclusion? iPhones Live in Both Worlds

Although it's probable that iPhones are still used more as personal devices as Localytics suggests, it's clear that business usage is trending upwards.

In order to determine the iPhone's true "business usage," though, we would need to see recent numbers of iPhone deployments in the corporate world in addition to numbers that show how many people use the iPhone's email application for business-related communication purposes. Combined, that data would paint a clearer picture of how little or how much the iPhone is used as a work-related tool. Application usage alone cannot show this.

Discuss

11 Mar 2010 4:28pm GMT

A perfectionist is someone who finishes the backside of a drawer, which I consider completely unnecessary.

-An interview with Helmut Krone.

11 Mar 2010 4:24pm GMT

You can now see Chatroulette users' locations, thanks to a new Google Maps mashup that pinpoints where in the world people are signing in to the voyeuristic video-conferencing service.

The new Chatroulette Maps website presents markers of users' IP addresses on a worldwide map, meaning less anonymity than users have previously experienced (which may go some way to encourage folks to keep it in their pants).

Capturing screengrabs of the users, Chatroulette Map then adds them to the map using geo IP tools. The accuracy of tracking locations via IP addresses varies with the provider and area. It's certainly not super precise technology, but in built-up areas with an ISP with an up-to-date database it can be up to 95% accurate, and elsewhere, certainly enough to get an idea of location.

Although Chatroulette uses Adobe's Stratus platform, the actual webcam hook-up between two users is a peer-to-peer link, which means the user's IP address is revealed by this direct means of connection.

Chatroulette Map says there are plans to make the images rateable, as well as filter out any NSFW content, but for now the service just offers a snapshot of Chatroulette users across the globe.

Anyone unhappy with being screengrabbed and mapped can get in touch with the site to have their marker and pic removed, provided they e-mail in a pic of themselves as proof.

Will this development put you off using Chatroulette? Do you see it as an invasion of your privacy? Let us know in the comments below.

[via Laughing Squid]

Tags: chat roulette maps, chatroulette

11 Mar 2010 4:18pm GMT

We now know how Conan O'Brien plans to leverage the huge swell of support he found online in the wake of being forced out at NBC: a nationwide comedy tour.

The comedian announced on his Twitter account this morning the launch of TeamCoco.com, where fans can buy tickets to one of 30 shows, kicking off in Eugene, Oregon, on April 12. The tour, fittingly enough, is called "The Legally Prohibited From Being Funny on Television Tour," a reference to the deal he made with NBC that keeps O'Brien off the air until the fall.

A comedy tour has been rumored since shortly after Conan stepped down, and we suspected something might be in the works when he finally joined Twitter (and immediately found a huge fan base, and changed one random girl's life along the way). Now, Conan officially has an outlet to keep the momentum going while he determines his next move on TV.

Are you going to go see one of Conan's shows? Let us know in the comments!

Tags: conan o'brien, team coco

11 Mar 2010 3:49pm GMT

FlyScreen, the mobile phone lock-screen replacement from Israeli startup Cellogic, has added Foursquare integration to its Android app ahead of this year's South by Southwest festival.

The new Foursquare widget lets users of the location-based social network access its main features, including the ability to quickly find places nearby, "check-in", share their location with friends via Foursquare, Twitter and/or Facebook, as well as access their foursquare friends-list.

11 Mar 2010 3:48pm GMT

Google has Google Trends, Twitter has trending topics, and now so does Wikipedia. Pete Skomoroch at Data Wrangling built a trending topics page for Wikipedia. The homepage ranks the top-25 Wikipedia articles with the most pageviews over the past 30 days, as well as the fastest rising articles in the past 24 hours.

Some of the most popular Wikipedia articles in the past month include ones on the Perseids meteor shower, Danish physicist Hans Christian Ørsted, director John Hughes, and G.I. Joe: The Rise Of Cobra. These are quite different than the types of search trends you would find on Google trends or realtime trending topics on Twitter. Even the trending topics over the past 24 hours (District 9, Woodstock Festival, Usain Bolt, Gina Carano) are quite different than the hot searches on Google. And, no, I have no idea why Perseids was the top trending topic last month, it is usually visible in the summer.

You can search for any topic, and the you will get a chart showing pageview trends, along with the actual article placed in an iFrame below the chart. It's as good a way as any to explore Wikipedia. The site is built on Cloudera's version of Hadoop.

11 Mar 2010 3:46pm GMT

If you've ever done SXSW before, then you know about the music here in Austin. If you haven't, let us tell you now - there's a lot. But how do you find it all? And how do you find out which show is best? And how do you share blogs, photos, videos and tweet about it all at once?

SuperGlued, which has integrated with both Foursquare and Twitter, will be your your one-stop shop for the more than 1,200 bands that are set to invade Austin over the next week and a half.

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SuperGlued is a can't-miss app for navigating SXSW without having the schizophrenically switch between iPhone apps just to keep up. With the release of a new version of its iPhone app, users can find shows, buy tickets, tweet and read what others are tweeting, post photos and check-in to Foursquare. And if you find yourself at a lame show, the new "Where My Friends At" feature will let you know what shows your friends are seeing so you can ask them if it's any better.

A new partnership with BandsInTown not only helps the service find all the shows going on, but lets you buy tickets from your iPhone. And for special events, like SXSW, Superglued brings all the shows together into a separate event listing.

Aside from the iPhone app, the website lets you continue to interact around the shows you've seen long after they've ended. Rush Doshi, who co-founded SuperGlued with Gawker CTO Tom Plunkett, told us on the phone the other day that SuperGlued is the water cooler for everyone to gather around and talk about that crazy show they saw last week.

"The idea came about from going to a lot of shows and wondering about who else was there - it just seemed that there was no one place to go to see what everyone else thought," said Doshi. "We built SuperGlued to be that place."

SuperGlued connects with Flickr, YouTube, Blogger, Wordpress and Tumblr, so when the shows all over, you can both add and check out blog posts, videos, set lists and more from the website.

Doshi told us that they have made extra efforts to make sure that all of the SXSW shows are list, but if a show isn't there, users can add shows via the website. With the number of shows springing up in parking lots and backyards, this is a must-have feature. In the near future, the company is looking to include show-specific merchandise in its iPhone app, letting you browse and even order show merchandise from your phone and having it shipped to your house.

Beyond SXSW, SuperGlued is available around the world with nearly 200,000 show listings, many of which it pulls from BandInTown and Last.fm, in 140 countries. So, wherever you are, get off your duff, download the iPhone app and go see some live music.

Discuss

11 Mar 2010 3:37pm GMT

That didn't last long. Leave it to marketers to find a way to use any innovative new web service to promote their own ends. The latest example? A Chatroulette contest launched by international clothing brand French Connection. According to contest rules, participants are asked if they can "conquer the sinister world of Chatroulette" by charming a member of the opposite sex. (Initially, the contest was for men only, but due to protests, the rules were adjusted to permit women the opportunity to try and seduce men, too. Oh joy.)

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According to the initial company blog post about the contest, "if you rise above the seas of failing men and charm a woman on Chatroulette," the company promises to give you a voucher worth 250 pounds which you can spend at the company's retail stores. The blog post then provides an example of what they mean by a "seduction attempt" by way of a screenshot of a Chatroulette chat session - and be warned, it's not what we would consider safe for work. Instead, what French Connection is promoting is essentially a nod to the often perverse nature of the popular webcam-surfing site.

Chatroulette for Marketing: Risky or Brilliant?

Although the French Connection brand may pride themselves on their youthful, hip nature, it's an arguably risky move to promote themselves via a service as odd, off-the-wall, and yes, occasionally very disturbing as Chatroulette. Like Casey Neistat recently explained in a charming video demo of this latest Internet craze, on any given day, Chatroulette is 71% male, 15% female and 14% pervert.

In fact, it's the possibility of running into something odd - or rather someone odd doing something odd- that makes Chatroulette so exciting for its users. Like the game of Russian Roulette from which its name is derived, most of the time nothing remarkable happens - you run into another bored voyeur looking back and you and maybe even have a casual conversation. But every now and then...bang!

And it's the bang that seems to appeal to French Connection. They want to send out their customers into the wild, wild west of Chatroulette to become the very sort of creepy perverts that make the site so darned intriguing. So now, dear Chatroulette users, you'll have to wonder whether that freaky guy/gal hitting on you is doing so because they're actually a weirdo or if they're just trying to win a few bucks to spend at a clothing store.

Thanks to French Connection's bravery, they have the honor of being the first brand to attempt using Chatroulette for marketing purposes. However, if the contest goes well (i.e., it generates a lot of press), other marketers will likely soon follow suit.

Is that a good thing? We're not so sure. At least, it's not good for us, the Chatroulette surfers. Marketers, though, may think it's a downright brilliant move. And maybe it is - after all, who would have thought that anyone could have figured out how to promote a brand on a service like this? Still, we sort of wish the marketers would leave this one alone. Stick to Facebook and Twitter and the other straight-laced social sites of the Internet - leave Chatroulette and all its unrestricted debauchery alone.

Discuss

11 Mar 2010 3:21pm GMT