19 May 2015

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Apple Introduces 15-inch MacBook Pro with Force Touch Trackpad and New $1999 iMac with Retina 5K Display

Apple today updated the 15-inch MacBook Pro with Retina display with the new Force Touch trackpad, faster flash storage, longer battery life, and faster discrete graphics. Apple also introduced a new $1,999 configuration of the 27-inch iMac with Retina 5K display featuring a 14.7 million pixel display, quad-core processors, and AMD graphics, and lowered the price of the top-end iMac to $2,299. "The response to the new MacBook and updated 13-inch MacBook Pro with Retina display has been amazing, and today we are thrilled to bring the new Force Touch trackpad, faster flash storage, and longer battery life to the 15-inch MacBook Pro with Retina display," said Philip Schiller, Apple's senior vice president of Worldwide Marketing. "Customers love the groundbreaking iMac with Retina 5K display, and now with a new lower starting price, even more people can experience the best desktop we've ever made."

19 May 2015 6:41pm GMT

11 May 2015

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Apple Announces New Environmental Initiatives in China

Apple today announced an expansion of its renewable energy and environmental protection initiatives in China, including a new multiyear project with World Wildlife Fund to significantly increase responsibly managed forests across China. The new program aims to protect as much as 1 million acres of responsibly managed working forests that provide fiber for pulp, paper, and wood products. "Forests, like energy, can be renewable resources," said Lisa Jackson, Apple's vice president of Environmental Initiatives. "We believe we can run on naturally renewable resources and ensure that we protect - and create - as much sustainable working forest as needed to produce the virgin paper in our product packaging." Apple also announced its intent to expand its industry-leading renewable energy projects to manufacturing facilities in China.

11 May 2015 6:37pm GMT

27 Apr 2015

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Apple Reports Record Second Quarter Results

Apple today announced financial results for its fiscal 2015 second quarter ended March 28. The company posted quarterly revenue of $58 billion and quarterly net profit of $13.6 billion, or $2.33 per diluted share. These results compare to revenue of $45.6 billion and net profit of $10.2 billion, or $1.66 per diluted share, in the year-ago quarter. Gross margin was 40.8 percent compared to 39.3 percent in the year-ago quarter. International sales accounted for 69 percent of the quarter's revenue. "We are thrilled by the continued strength of iPhone, Mac, and the App Store, which drove our best March quarter results ever," said Tim Cook, Apple's CEO. "We're seeing a higher rate of people switching to iPhone than we've experienced in previous cycles, and we're off to an exciting start to the June quarter with the launch of Apple Watch."

27 Apr 2015 8:58pm GMT