26 Jan 2026

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Apple introduces new AirTag with expanded range and improved findability

Apple today unveiled the new AirTag, now with an expanded finding range and a louder speaker.

26 Jan 2026 2:00pm GMT

Apple unveils the new Black Unity Apple Watch band

Apple today revealed the new Apple Watch Unity Connection Braided Solo Loop, honoring Black History Month and celebrating the power of connection.

26 Jan 2026 1:59pm GMT

22 Jan 2026

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Apple scores six Academy Award nominations

Today, the Academy of Motion Picture Arts and Sciences announced nominations for the 98th annual Academy Awards, with Apple scoring six nominations in total.

22 Jan 2026 7:26pm GMT

26 Apr 2016

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Apple Reports Second Quarter Results

Apple today announced financial results for its fiscal 2016 second quarter ended March 26. The company posted quarterly revenue of $50.6 billion and quarterly net income of $10.5 billion, or $1.90 per diluted share. These results compare to revenue of $58 billion and net income of $13.6 billion, or $2.33 per diluted share, in the year-ago quarter. Gross margin was 39.4 percent compared to 40.8 percent in the year-ago quarter. International sales accounted for 67 percent of the quarter's revenue. "Our team executed extremely well in the face of strong macroeconomic headwinds," said Tim Cook, Apple's CEO. "We are very happy with the continued strong growth in revenue from Services, thanks to the incredible strength of the Apple ecosystem and our growing base of over 1 billion active devices."

26 Apr 2016 9:44pm GMT

20 Apr 2016

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Final Cut Pro X helps small company delight world’s biggest clients

When Trim Editing started creating music videos over a decade ago, just paying the rent was a huge accomplishment. Now, the small East London company is crafting award-winning visuals for big brands - like Audi, Nike, Adidas, and Guinness - propelled by the power of Final Cut Pro X. The video editing software's comprehensive features allow Trim Editing to organize film and audio clips, pull together compelling projects, and make changes on the fly. "When I'm playing back an edit for a director, they'll say, 'Okay, let's go and make those changes I talked about.' I'll say, 'Oh, no, they're already done,' and we'll jump back and watch it again. People can't believe that I've magically done the change before we even finish playback," says editor Thomas Grove Carter.

20 Apr 2016 5:05pm GMT

21 Mar 2016

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Apple Introduces 9.7-inch iPad Pro

Apple today introduced the 9.7-inch iPad Pro, which at just under one pound features a new pro Retina display with greater brightness, wider color gamut, lower reflectivity, Night Shift mode, and new True Tone display technology. The new iPad Pro also has a 64-bit A9X chip that rivals most portable PCs. "iPad Pro is a new generation of iPad that is indispensable and immersive, enabling people to be more productive and more creative. It's incredibly fast, extremely portable, and completely natural to use with your fingers, Apple Pencil, and Smart Keyboard. And now it comes in two sizes," said Philip Schiller, Apple's senior vice president of Worldwide Marketing.

21 Mar 2016 7:00pm GMT