14 Aug 2025

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An update on Blood Oxygen for Apple Watch in the U.S.

Apple will introduce a redesigned Blood Oxygen feature for some Apple Watch Series 9, Series 10, and Apple Watch Ultra 2 users.

14 Aug 2025 1:00pm GMT

12 Aug 2025

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Apple Arcade exclusive NFL Retro Bowl ’26 launching September 4

On September 4, NFL Retro Bowl '26 is launching exclusively on Apple Arcade, and Jeopardy! Daily and My Talking Tom Friends+ also join the service.

12 Aug 2025 1:59pm GMT

06 Aug 2025

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Apple increases U.S. commitment to $600 billion, announces ambitious program

Apple announced a new $100 billion commitment to America, a significant acceleration of its U.S. commitment that now totals $600 billion over four years.

06 Aug 2025 8:41pm GMT

26 Apr 2016

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Apple Reports Second Quarter Results

Apple today announced financial results for its fiscal 2016 second quarter ended March 26. The company posted quarterly revenue of $50.6 billion and quarterly net income of $10.5 billion, or $1.90 per diluted share. These results compare to revenue of $58 billion and net income of $13.6 billion, or $2.33 per diluted share, in the year-ago quarter. Gross margin was 39.4 percent compared to 40.8 percent in the year-ago quarter. International sales accounted for 67 percent of the quarter's revenue. "Our team executed extremely well in the face of strong macroeconomic headwinds," said Tim Cook, Apple's CEO. "We are very happy with the continued strong growth in revenue from Services, thanks to the incredible strength of the Apple ecosystem and our growing base of over 1 billion active devices."

26 Apr 2016 9:44pm GMT

20 Apr 2016

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Final Cut Pro X helps small company delight world’s biggest clients

When Trim Editing started creating music videos over a decade ago, just paying the rent was a huge accomplishment. Now, the small East London company is crafting award-winning visuals for big brands - like Audi, Nike, Adidas, and Guinness - propelled by the power of Final Cut Pro X. The video editing software's comprehensive features allow Trim Editing to organize film and audio clips, pull together compelling projects, and make changes on the fly. "When I'm playing back an edit for a director, they'll say, 'Okay, let's go and make those changes I talked about.' I'll say, 'Oh, no, they're already done,' and we'll jump back and watch it again. People can't believe that I've magically done the change before we even finish playback," says editor Thomas Grove Carter.

20 Apr 2016 5:05pm GMT

21 Mar 2016

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Apple Introduces 9.7-inch iPad Pro

Apple today introduced the 9.7-inch iPad Pro, which at just under one pound features a new pro Retina display with greater brightness, wider color gamut, lower reflectivity, Night Shift mode, and new True Tone display technology. The new iPad Pro also has a 64-bit A9X chip that rivals most portable PCs. "iPad Pro is a new generation of iPad that is indispensable and immersive, enabling people to be more productive and more creative. It's incredibly fast, extremely portable, and completely natural to use with your fingers, Apple Pencil, and Smart Keyboard. And now it comes in two sizes," said Philip Schiller, Apple's senior vice president of Worldwide Marketing.

21 Mar 2016 7:00pm GMT