11 Jan 2019

feedeZ News

The Week in Review: Web Success Metrics, eZ Launchpad and More

News

Traffic, engagement, and revenue

In a guest blog, Peter Keung from Mugo Web, writes about the trio of web success metrics: traffic, engagement, and revenue.

"For most content-based websites, success comes down to a trio of critical metrics: traffic, engagement, and revenue. These success metrics can also be expressed as a conversion path: you drive traffic to your site via content and marketing strategies that engage your audience, and this converts to revenue via ads, sponsored content, paid subscriptions, or otherwise."

Read the full blog here.

Using eZ Launchpad with Platform.sh

Sébastien Morel from Novactive shares in a blog post how to use eZ Launchpad with Platform.sh. His blog is a step-by-step guide how to perform the install.

eZ Launchpad is a tool that will help you build an eZ Platform project on top of Docker in less than 5 minutes.

In Other News:

Resources

Packages on ezplatform.com

As of today, a small change has been made to ezplatform.com. In the top menu, Bundles has been renamed to Packages.

Along with this change come small enhancements such as filtering by category, search and sort. You are now also able to click on a package to see more details, and leave comments. The next enhancement will be for the community to submit their packages to this resource.

Question of the Week

Vincent Guyard posted the question about adding a policy to the policy list, on our forum. eZ's Adam Wójs replied with a link to our documentation about custom policies and PolicyProvider. Adam also shares more resources in his reply, including an example.

Looking for a bundle compatible with eZ Platform? Check out: https://ezplatform.com/Bundles.

Social Media

Follow us on Twitter, Facebook, LinkedIn, or YouTube, and join our Community for any help with eZ Platform or community-related questions.

Find eZ at These Events

For more events, make sure to check out this list.

Each week we publish a roundup of highlights from the eZ ecosystem. If you have any news or events to share, please contact me.

11 Jan 2019 5:28pm GMT

24 Dec 2018

feedeZ News

Traffic, engagement, and revenue: The trio of web success metrics

Unique audience engagement strategies

FindaTopDoc has two primary audiences: doctors and patients. It has been experimenting with ways to engage both of these audiences.

For patients

FindaTopDoc began as a site showcasing doctor profiles and enabling patients to rate their doctors after a visit. It also offered a medical library that provides in-depth information on a wide range of illnesses and ailments.

A more recent engagement strategy for patients has been the use of Facebook communities to drive traffic to the site. The communities are each focused around a medical issue, such as autism or celiac disease. "We share 10 to 15 articles in each community each week," says Siobhan O'Grady, COO at FindaTopDoc. "The articles drive traffic back to the site. Community members are commenting on the articles, visiting the site, and reading the articles. It's an engaged audience of people."

FindaTopDoc's newest patient feature, Patient Health Journeys, takes this engaged group of readers and invites them to become more active contributors to the site. "The goal is to convert some of them to bloggers," O'Grady says. Bloggers have the opportunity to share their stories and inspire others in their health journeys, connecting with a community of like-minded people.

For doctors

FindaTopDoc has also created features designed to engage doctors more directly. For example, for doctors who want to position themselves as online experts, FindaTopDoc offers the opportunity to create an to connect with patients through additional content and e-mail newsletters.

Another feature geared toward the needs of doctors is the TopDocToday section, which offers information for doctors in categories like reputation management, marketing, branding and exposure, medical equipment, and lifestyle.

For both patients and doctors

One of FindaTopDoc's most successful engagement strategies is a feature that provides value both for patients and doctors. Its questions and answers section enables patients to submit questions to be answered by doctors. Site visitors fill in a question submission form, which is then e-mailed to doctors specializing in the medical area related to the question.

The feature has generated more than 150 pieces of content per week for the site, which has contributed to the boost in traffic. But even more valuable is the engagement it's created both with patients and doctors. "It's building traffic and creating value -- to have highly engaged people like doctors who are participating in the site and creating content for us," says O'Grady. "We're getting a 5 percent response rate (from doctors), which is very high, and they're creating high quality content."

From engagement to revenue

FindaTopDoc's next goal is to convert its engaged audience into revenue. "A lot of focus has been on the engagement side, but we do foresee ad revenue growing," O'Grady says.

It's also created a service-based revenue stream, providing branding and social media for its doctor members. "We list them on the website, we provide review management services, and we do video production and social media branding packages, to give them more exposure."

As FindaTopDoc continues to grow, its audience of patients will have more opportunities to connect with doctors, and doctors will have more chances to position themselves as online experts in their field. "Doctors don't have time to be creating their own platforms," O'Grady says. "Our content brings patients to the doctors' profiles. We're continuously improving everything we offer our audiences."

24 Dec 2018 6:38pm GMT

22 Dec 2018

feedeZ News

The Week in Review: eZ Platform 2.4, Season Greetings and More

News

Happy Holidays

Everyone at eZ wishes you a Merry Christmas and a Happy New Year! Thank you for being part of our ecosystem. Together we make great things happen.

2018 has been a great year as we continued with a steady pace of eZ Platform releases, reaching near feature parity with eZ Publish. More exciting projects and events are on the horizon, the first one being our Partner event in Malaga, Spain. We hope to see you there in 2019!

Winter Release: eZ Platform v2.4

The winter release of eZ Platform v2.4 has arrived! This release introduces many exciting new features, including Editorial Workflow, Form Block, Rich Text Block, as well as improvements to the Online Editor and much more.

And just as a reminder (in case you missed it), this v2.4 release is a fast track release and not a long-term supported (LTS) release. The LTS release for version 2 is expected for later. To learn more about this change, check out this blogpost, eZ Platform v2.4 update.

Read the full announcement by Amit Golan-Gutin, Product Marketing Manager at eZ Systems.

You can download the release on ezplatform.com, or update your installation through composer. Release notes are available on GitHub, for the open source and enterprise edition. Full release notes are also available on our documentation site.

If you can't wait to have a look at eZ Platform 2.4, watch the recorded Webinar - Discovering eZ Platform 2.4:

Experimental package for GraphQL support

In this article, Bertrand Dunogier (Technical product manager at eZ), writes about the experimental package bringing GraphQL support to eZ Platform.

"GraphQL, designed by Facebook, is foreseen as one of the key technologies for next year and is becoming a cornerstone of the web. In our domain, Web Content Management, it surely is yet a new major step forward for decoupled or headless CMS. In this video, you will discover how it was implemented for eZ Platform, and how to start using it today."

Read the full article here.

In Other News:

Resources

Restek eZ Dev Tools Bundle

Restek eZ Dev Tools Bundle is an eZ Platform bundle for developers building sites using the eZ Platform CMS. Find more details by Travis Raup on our forum. The Bundle itself is available on GitHub.

Looking for a bundle compatible with eZ Platform? Check out: https://ezplatform.com/Bundles.

Social Media

L'esprit de Noël est arrivé au bureau eZ..#insideez #noel #christmas #deconoel #christmastree pic.twitter.com/Gqu5M7nOYP

- eZSystemsFR (@eZSystemsFR) December 6, 2018

Follow us on Twitter, Facebook, LinkedIn, or YouTube, and join our Community for any help with eZ Platform or community-related questions.

Find eZ at These Events

For more events, make sure to check out this list.

Each week we publish a roundup of highlights from the eZ ecosystem. If you have any news or events to share, please contact me.

22 Dec 2018 8:41am GMT

05 Nov 2018

feedshare.ez.no > All forums (topics and replies)

Re: duplicate an existing content object

I have the same problem duplicate records for the same user in ezuser with the same status "published"

05 Nov 2018 9:12am GMT

17 Sep 2018

feedshare.ez.no > All forums (topics and replies)

Migration from eZ Publish Community Project 2014.07 to 2018.6.1

Dear Community,

I'm wondering how to upgrade from

eZ Publish Community Project 2014.07

http://share.ez.no/downloads/downloads/ez-publish-community-project-2014.07

to

ezpublish-legacy 2018.6.1

https://github.com/ezsystems/ezpublish-legacy/releases/tag/v2018.06.1

Is there any documentation? When looking at the installation link in Git (http://doc.ez.no/eZ-Publish) I am only finding ressources on how to upgrade from 4.x. Which v4.x version corresponds with the community versioning system?

Any help greatly appreciated. Thanks.

Best,

Andreas

17 Sep 2018 1:34pm GMT

03 Aug 2018

feedshare.ez.no > All forums (topics and replies)

Re: Is it possible to an XML text block to ezflow blocks?

Has no one found a solution?

03 Aug 2018 3:49pm GMT

13 Oct 2011

feedshare.ez.no > Articles and Tutorials

Building native mobile applications with the eZ Publish REST API

eZ Publish is a Web Content Management System that provides a platform to publish content via any channel. Its powerful presentation engine enables you to create websites and pages that display your content in a variety of renderings. Its powerful API directly and simply integrates your content with any web-enabled application on any device, such as the iPad, iPhone, or an Android device, without ever interfering with, or impacting the platform itself.

At the end of this tutorial, you will have learnt the basics of mobile application development for both iOS and Android platforms, consuming content from eZ Publish. CMS-side adjustments for the mobile channel will be acquired too. This cheatsheet will help you leverage the multichannel capabilities of eZ Publish, and its REST API in future projects, in a more systematic fashion.

13 Oct 2011 2:21pm GMT

16 Aug 2011

feedshare.ez.no > Articles and Tutorials

Image Maps in ezwebin Banners

Beginners guide for learning how to use image maps in the ezwebin extension.

16 Aug 2011 12:40pm GMT

07 Jul 2011

feedshare.ez.no > Articles and Tutorials

Building mobile browser and hybrid applications with eZ Publish

eZ Publish is a Web Content Management System that provides a platform to publish content via any channel. Its powerful presentation engine enables you to create websites and pages that display your content in a variety of renderings. Its powerful API directly and simply integrates your content with any web-enabled application on any device, such as the iPad, iPhone, or an Android device, without ever interfering with, or impacting the platform itself.

At the end of this tutorial, you will have learnt the basics of mobile application development for both iOS and Android platforms, consuming content from eZ Publish. CMS-side adjustments for the mobile channel will be acquired too. This cheatsheet will help you leverage the multichannel capabilities of eZ Publish, and its REST API in future projects, in a more systematic fashion.

07 Jul 2011 1:29pm GMT