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We've all been there: You're scrolling through your favorite social media feed in a dim room, and suddenly an HDR video pops up. It's so intensely bright that you have to squint, or maybe you find yourself turning down your screen brightness just to read the caption. Other times, a video that looks vibrant on your phone looks flat, dark, or washed out when you watch it on your living room TV.

While High Dynamic Range (HDR) technology was designed to make videos look richer and more lifelike, the lack of unified industry guidelines means that the exact same clip can render in unexpected and jarring ways depending on the display you're using.

To solve this, we're introducing Eclipsa Video-a new standard built to make your favorite videos look consistent, balanced, and comfortable on every screen. Eclipsa Video builds on the open SMPTE ST 2094-50 specification, which Google developed in collaboration with Apple and NBCUniversal.

Sudden brightness spikes during feed scrolling-fixed with Eclipsa Video.

More consistency, comfort, and creative control

Eclipsa Video moves past individual display guesswork. Instead of leaving it up to your device to interpret a video's brightness on its own, our format carries precise guidelines that tell compatible displays exactly how to render the image.

Designed to scale with your hardware, Eclipsa Video provides three core benefits:

• A consistent baseline: Eclipsa Video introduces a shared rulebook for screens. It establishes a consistent benchmark for normal brightness-known as the HDR reference white. This ensures standard text, app interfaces, and standard-range colors remain vibrant and readable without causing uncomfortable screen glare.
• Adaptive headroom: Screens have different physical brightness limits, or "headroom." Eclipsa Video guides how displays handle highlights dynamically. Bright details remain brilliant on a premium television, while being scaled intelligently on a mobile screen to prevent sudden blinding transitions.
• Preserved creative intent: Rather than applying a single static setting to an entire video, Eclipsa Video carries adaptive, frame-by-frame instructions. Think of it as a set of digital notes from the creator traveling with the video, ensuring the exact colors, contrast, and mood they graded are preserved on your display.

Eclipsa Video preserves true highlight detail on any screen you watch.

Built natively into Android 17

Starting with Android 17, support for Eclipsa Video is built directly into the platform. This means a more comfortable, true-to-life HDR experience is coming natively to the phones, tablets, and TVs you rely on every day. The video you capture carries its creative intent with it, and the video you watch is shown exactly the way it was meant to be seen.

Guidelines for developers & creators

We're inviting the developer and creator ecosystem to help build a more reliable HDR environment:

• Get started with implementation: Learn how to configure playback and capture in your apps with our official guide.
• ExoPlayer & Media3 integration: Standard playback handling built directly into Jetpack Media3, allowing ExoPlayer to support Eclipsa Video metadata automatically with no additional player configuration.
• Explore open source tools: View and inspect SMPTE ST 2094-50 metadata and dynamic gain curves in real time using the HDR Explorer.

What's next

Eclipsa Video is rolling out now, and you'll see more apps and devices supporting it over time. Because it's an open standard, any app developer or hardware manufacturer can integrate it to elevate the viewing experience.

Try out the new tools in Android 17, explore the open-source metadata, and let us know what you think on our developer channels. We can't wait to see what you create.

Notes & Availability

1. Device Compatibility: Eclipsa Video playback and capture are supported natively on devices running Android 17 (API level 37) and above with HDR displays passing Eclipsa Compliance tests.

2. Developer Resources: The SMPTE ST 2094-50 Specification is openly accessible for technical evaluation.

29 Jun 2026 8:00pm GMT

Posted by Paul Feng, Vice President, Google Play Eng, Product, UX

At Google Play, we are committed to delivering the best possible experience to users, while ensuring developers have the tools and adaptability to succeed. Guided by this commitment, earlier this year we announced updates to our business model introducing more billing flexibility, lower fees, and new programs to help your business thrive.

With some of these changes rolling out soon, the breakdown below outlines what is coming, where to find more information, key dates, and how to get started.

More billing flexibility

Google Play's billing system safely, efficiently, and intuitively handles the complexities of taxes, compliance, and subscriptions across 195+ markets with 300+ local payment methods. However, we understand there are situations where your business needs more flexibility, and that's why we're offering you more options in how you handle digital commerce.

Building from existing programs, the new billing choice program is available to all developers globally who provide digital services or content to users within the United Kingdom and the European Economic Area, alongside programs in the United States. Following this initial phase, we will continue expanding availability to additional markets. You will find the global release schedule at the bottom of this post.

Through these programs, developers can offer an alternative billing system or link users to their own website for purchases, alongside Google Play's billing. You may also design your own choice screen in accordance with our UX guidelines, as an alternative to Google Play's default version.

Please find all the details in the program page here.

Lower, separate fees

To enable this new level of flexibility, we're separating our service fee from the billing fee. This starts on June 30, 2026, beginning with the United States, European Economic Area, and United Kingdom.

Regardless of whether you use Google Play's billing system, alternative billing, or external web links, the service fee starts at 10% on your first $1M (USD) in annual earnings. This 10% service fee also applies to all auto-renewing subscriptions. For all other transactions, the rates in the table below applies:

For other transactions, the service fee will be determined by whether the transacting user's install is new or existing relative to the regional rollout date:

• New installs: A transaction from a user whose first-time install or first update of the app from Google Play occurred on or after the date that the new fee structure launched in their region.
• Existing installs: A transaction from a user whose first-time install or first update of the app from Google Play occurred before the date that the new fee structure launches in their market.

For transactions that use Google Play's billing system, an additional billing fee applies. In the United States, United Kingdom, and the European Economic Area, the billing fee is set at 5%. We'll announce billing fee details for other markets soon. For transactions processed via alternative billing or external web links, the billing fee does not apply.

Review this Help Center article to understand how these rates apply to your business.

Games Level Up and Apps Experience program guidelines

We are also excited to announce even more opportunities for partners who deliver exceptional user experiences across the Android ecosystem: the revamped Games Level Up and the new Apps Experience program. Detailed guidelines are now available on the respective program websites.

Apps and games that meet all requirements are eligible for a new program rate card with reduced rates. See the table below for details:

Visit the Games Level Up and Apps Experience program websites, review the guidelines, and start preparing your games and apps ahead of September 30, 2026, when the program rate cards officially become available.

Global release schedule

Evolving our business model requires technical infrastructure and alignment with local regulations, so these updates will roll out on a staggered timeline. To help you plan, here is the previously announced release schedule for each update across all markets:

Here is a quick recap of the resources available to help you get started:

• Review the billing choice program;
• Learn more about Google Play's lower service fees;
• Explore detailed guidelines on the Games Level Up and Apps Experience program websites.

We look forward to building the next generation of Google Play experiences together.

24 Jun 2026 2:00pm GMT

Last year, we introduced Android developer verification to strengthen ecosystem security and stop malicious actors from hiding behind anonymity to release harmful apps. Millions of apps have been registered since the verification launched in March, covering nearly all installs on Google Play and a large majority of installs from outside of Google Play. We appreciate the feedback and partnership from industry leaders, developers, and Android communities that helped us design this experience and drive strong adoption.

Initial launch across seven stores and four countries

These new developer verification protections will take effect on September 30, 2026, starting with users in Brazil, Indonesia, Singapore, and Thailand.

This rollout is an industry-wide effort to create a safer ecosystem. We will begin by verifying app installations from the following stores:

• Google (Google Play)
• Honor (HONOR App Market)
• OPlus (OPPO App Market)
• Samsung (Galaxy Store)
• Transsion (Palm Store)
• vivo (V-Appstore)
• Xiaomi (GetApps)

Following this initial phase with our partners, we will expand these protections globally for all apps on certified Android devices in 2027.

Automate your workflow with new APIs

To further streamline app registration, we are launching a suite of developer-requested APIs to help you register apps in bulk or directly through your continuous integration and deployment (CI/CD) pipelines. The Android Developer ID Status API will let you check if a package name has already been registered, and the Android Developer Console API will let you register and manage package names directly within your development environment. Both APIs also support OAuth delegation, allowing third-party platforms, like Android app stores, to perform these operations natively on your behalf.

We'll launch these APIs over the next few months.

What's next

• June 2026: Starting this month, we are rolling out a new system service that will be automatically installed on most Android devices. This service will be used later this year to verify developer registration.
• July 2026: We'll launch the Android Developer ID Status API globally and begin early access for the Android Developer Console API. Early access also starts for limited distribution accounts on Android Developer Console. This new type of Android developer account is designed for students, hobbyists, and learners and lets you share your apps to up to 20 devices without a government-issued ID or a fee.
• August 2026: Limited distribution accounts and the new Android Developer Console API will launch globally. We'll also launch an advanced flow for installing apps from unverified developers, which includes security checkpoints to resist coercion scams, while allowing power users to maintain the ability to sideload apps from unverified developers.
• September 30, 2026: App registration becomes required for participating stores in Brazil, Indonesia, Singapore, and Thailand. Unregistered apps can be sideloaded with Android Debug Bridge (adb) or advanced flow.
• 2027 and beyond: After incorporating the feedback from our partners, users, and developer community, we'll expand the Android verification requirement globally.
  

Get started with Android developer verification

If you distribute apps in Brazil, Indonesia, Singapore, or Thailand via the stores listed above, please ensure your verification is complete by the September deadline.

• Google Play developers: Most Play developers are already verified, and over 99% of their apps have been registered. Go to your Play Console Home page to see your app's verification status, and register apps you want to continue distributing that weren't automatically registered.
• Developers who distribute only outside of Google Play: Sign up for the Android Developer Console today to register your apps.

Thank you for helping us build a safer Android ecosystem. Stay tuned for more updates as we approach September and the 2027 global rollout.

18 Jun 2026 2:00pm GMT