25 Apr 2017

feedSearch Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Take a deep dive on search and social. Attend a workshop at SMX Advanced.

SMX Advanced pre-conference workshops are conducted by the world's leading subject matter experts in SEO, SEM, social and digital. All workshops will be held on Monday, June 12 at the Bell Harbor Convention Center in Seattle. You'll pick one workshop for a full day of actionable tactics you can use...

Please visit Search Engine Land for the full article.

25 Apr 2017 9:28pm GMT

feedThe Official Google Blog

Remember where you parked with Google Maps

Some say it's about the journey, not the destination-but we think it's about a little of both. Now, Google Maps for Android and iOS will not only help you get where you're going, but it'll help you remember where you parked once you've arrived. Here's how it works:

For Android users, tap the blue dot and then tap "Save your parking" to add your parking location to the map. You'll see a label on the map itself identifying where you parked your car. Tap on that label to open up your parking card, where you can add additional details about your parking spot. You can add a note like "level 3, spot 35," add the amount of time left before the meter expires (and even get a reminder alert 15 minutes before it does), save an image of your parking spot, and send your parking location to friends.

SavedParkingAndroid

On iOS, the new experience is pretty similar. Tap on the blue dot and then tap on "Set as parking location" to add your parking spot to the map itself. Tap on the parking label on the map to open up your parking card and do things like share it with friends and view pictures of your parking area. This is in addition to the automatic parking detection you might have already noticed in Google Maps for iOS. If you connect to your car using USB audio or bluetooth, your parking spot will be automatically added to the map when you disconnect and exit the vehicle.

SavedParking_iOS.png

With Google Maps, you get guidance far beyond arrival at your destination, with the ability to save your parking location, explore places you've saved to lists, easily find friends and family, and more.

25 Apr 2017 9:00pm GMT

feedSearch Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

[Reminder] Live webinar: 5 hot trends in advanced analytics

Marketing data is everywhere. With so many new consumer touch points - from chatbots to in-store beacons and virtual assistants - the sheer variety and volume of data is exploding. Beyond your out-of-the box product dashboards, custom Excel spreadsheets and basic data visualizations,...

Please visit Search Engine Land for the full article.

25 Apr 2017 8:02pm GMT

SearchCap: Google Project Owl, trillions of searches & local reviews

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Project Owl, trillions of searches & local reviews appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

25 Apr 2017 8:00pm GMT

feedThe Official Google Blog

Making the internet more inclusive in India

More than 400 million people in India use the internet, and more are coming online every day. But the vast majority of India's online content is in English, which only 20 percent of the country's population speaks-meaning most Indians have a hard time finding content and services in their language.

Building for everyone means first and foremost making things work in the languages people speak. That's why we've now brought our new neural machine translation technology to translations between English and nine widely used Indian languages-Hindi, Bengali, Marathi, Gujarati, Punjabi, Tamil, Telugu, Malayalam and Kannada.

Neural machine translation translates full sentences at a time, instead of pieces of a sentence, using this broader context to help it figure out the most relevant translation. The result is higher-quality, more human sounding translations.

Just like it's easier to learn a language when you already know a related language, our neural technology speaks each language better when it learns several at a time. For example, we have a whole lot more sample data for Hindi than its relatives Marathi and Bengali, but when we train them all together, the translations for all improve more than if we'd trained each individually.

NMT Translation India.jpg
Left: Phrase-based translation; right: neural machine translation

These improvements to Google Translate in India join several other updates we announced at an event in New Delhi today, including neutral machine translation in Chrome and bringing the Rajpal & Sons Hindi dictionary online so it's easier for Hindi speakers to find word meanings right in search results. All these improvements help make the web more useful for hundreds of millions of Indians, and bring them closer to benefiting from the full value of the internet.

25 Apr 2017 7:30pm GMT

Even better translations in Chrome, with one tap

Half the world's webpages are in English, but less than 15 percent of the global population speaks it as a primary or secondary language. It's no surprise that Chrome's built-in Translate functionality is one of the most beloved Chrome features. Every day Chrome users translate more than 150 million webpages with just one click or tap.

Last year, Google Translate introduced neural machine translation, which uses deep neural networks to translate entire sentences, rather than just phrases, to figure out the most relevant translation. Since then we've been gradually making these improvements available for Chrome's built-in translation for select language pairs. The result is higher-quality, full-page translations that are more accurate and easier to read.

Today, neural machine translation improvement is coming to Translate in Chrome for nine more language pairs. Neural machine translation will be used for most pages to and from English for Indonesian and eight Indian languages: Bengali, Gujarati, Kannada, Malayalam, Marathi, Punjabi, Tamil and Telugu. This means higher quality translations on pages containing everything from song lyrics to news articles to cricket discussions.
translation.png
From left: A webpage in Indonesian; the page translated into English without neural machine translation; the page translated into English with neural machine translation. As you can see, the translations after neural machine translation are more fluid and natural.

The addition of these nine languages brings the total number of languages enabled with neural machine translations in Chrome to more than 20. You can already translate to and from English for Chinese, French, German, Hebrew, Hindi, Japanese, Korean, Portuguese, Thai, Turkish, Vietnamese, and one-way from Spanish to English.

We'll bring neural machine translation to even more languages in the future. Until then, learn more about enabling Translate in Chrome in our help center.

25 Apr 2017 6:30pm GMT

01 Apr 2017

feedGoogle Operating System

Google April Fools' Day 2017

April Fools' Day should probably be called Google Fools' Day, since there are so many Google hoaxes.

Google Japan developed a "bubble wrap" version of the Japanese keyboard. "The Google Japanese input bubble wrap version is a keyboard that realizes 'I want to press in my mind, I want to keep pressing'," according to Google Translate.



Another product for your smart home? Meet Google Gnome, "a voice-activated, hands-free tool designed to make backyard living effortless. Need to know what animal is squeaking in your bushes? Stay still and ask Gnome what sound an opossum makes. Running low on birdseed? That's where Gnome comes in. You can even use Gnome's proprietary high-intensity lasers to trim your hedges into whatever shape your heart desires."



The Chrome OS team brings the most popular mobile accessories to the Chromebook, which already blurs the line between mobile and desktop. Chromebook Groupie Stick, Chromebook Cardboard, Chromebook Workout Armband will soon be available in the Google Store. "To take advantage of beautiful, high-resolution displays, as well as great photo editing apps, we've carefully engineered the first Chromebook-sized selfie stick. Never again will you miss the perfect groupie."


Haptic Helpers make VR even more immersive. "We're taking VR to the next level with Haptic Helpers. Using a modest set of everyday tools, these VR virtuosos can simulate more than 10,000 unique experiences, all from the comfort of your own home. Smell the roses. Listen to the ocean. Feel a fluffy dog!"


You can now play the classic arcade game MS. PAC-MAN in Google Maps. "Avoid Blinky, Pinky, Inky, and Sue as you swerve the streets of real places around the world. But eat the pac-dots fast, because this game will only be around for a little while." Just go to the Google Maps site or open the Google Maps app for Android or iOS and click or tap MS. PAC-MAN at the bottom.


Google Cloud Platform expands to Mars. "By opening a dedicated extraterrestrial cloud region, we're bringing the power of Google's compute, network, and storage to the rest of the solar system, unlocking a plethora of possibilities for astronomy research, exploration of Martian natural resources and interplanetary life sciences. This region will also serve as an important node in an extensive network throughout the solar system. Our first interplanetary data center - affectionately nicknamed 'Ziggy Stardust' - will open in 2018," mentions Google.


Google Netherlands came up with Google Wind, a machine learning technology that controls the weather. "The Netherlands has many windmills, some no longer in use, we can connect to Google Cloud Platform. So we use the existing Dutch infrastructure, machine learning, weather patterns to control the network of windmills when rain is approaching. The first test results are very promising: we seem to be able to provide sun and clear skies for everyone in the Netherlands," mentions Google Netherlands blog.



Google's search app for iOS is now optimized for cats and dogs. "On the Google app for iOS, you can now use 3D Touch on the app icon or head to settings and select I'm Feeling Woof or I'm Feeling Meow to let your dogs and cats get info on topics they care about-whether that means squeaky toys or a bowl of milk!"


Google also launched Google Play for Pets, a new category of Android games designed for cats, dogs and other pets.


Google Translate's Word Lens feature supports a new language: Heptapod B, the alien language from the movie "Arrival". "The challenge with understanding Heptapod B is its nonlinear orthography. Fortunately, Google's neural machine translation system employs an encoder/decoder system that internally represents sentences as high-dimensional vectors. These vectors map well to the non-linear orthography of the Heptapod language and they are really the enabling technical factor in translating Heptapod B."

01 Apr 2017 7:25am GMT

19 Feb 2017

feedGoogle Operating System

Gmail Blocks JavaScript Attachments

If you try to send a JavaScript attachment using Gmail or if you want to download a .js attachment, you'll get a new anti-virus warning: "Blocked for security reasons", "1 attachment contains a virus or blocked file. Downloading this attachment is disabled".


.JS has been added to the long list of file types that are blocked by Gmail for security reasons. The full list: .ADE, .ADP, .BAT, .CHM, .CMD, .COM, .CPL, .EXE, .HTA, .INS, .ISP, .JAR, .JS (NEW), .JSE, .LIB, .LNK, .MDE, .MSC, .MSI, .MSP, .MST, .NSH .PIF, .SCR, .SCT, .SHB, .SYS, .VB, .VBE, .VBS, .VXD, .WSC, .WSF, .WSH. "To prevent against potential viruses, Gmail doesn't allow you to attach certain types of files, including: certain file types (listed above), including their compressed form (like .gz or .bz2 files) or when found within archives (like .zip or .tgz files), documents with malicious macros, archives whose listed file content is password protected, archives whose content includes a password protected archive."

The GSuite Blog informs that "for inbound mail, senders will get a bounce message explaining why the email was blocked. If you still need to send .js files for legitimate reasons, you can use Google Drive, Google Cloud Storage, or other storage solutions to share or send your files."

You can still send JavaScript files using Gmail if you change the extension. What about downloading old .js attachments? Try the workarounds from this post.

19 Feb 2017 10:39am GMT

25 Jan 2017

feedGoogle Operating System

Google Image Search Shows Colorful Suggestions

Google Image Search has a different way to display suggestions: it now shows a long list of colorful boxes with related searches. You can click one or more boxes to dynamically refine search results.


For example, when searching for [sportswear], Google shows suggestions like: [women basketball], [tennis], [badminton], [golf], [volleyball], [nike woman], [alexander wang], [adidas], [fashion], [performance], [vintage], [trendy], [urban], [school], [gym], [90's], [70's], [vogue], [luxe], [avant garde], [korean], [italian], [french] and more. It's interesting to notice that each category of suggestions has a different color.




Here's the old interface, which had fewer suggestions and displayed thumbnails next to suggestions:

25 Jan 2017 9:39pm GMT

19 Jan 2017

feedMatt Cutts: Gadgets, Google, and SEO

Staying with the US Digital Service

A few months ago, I took a leave of absence from Google to do a stint with the US Digital Service. A lot of people know about the US Digital Service because they helped rescue the healthcare.gov website. But you might not realize that the US Digital Service has helped veterans get their health benefits, […]

19 Jan 2017 3:47am GMT

18 Jun 2016

feedMatt Cutts: Gadgets, Google, and SEO

A brief update

Over the last couple years, I've seen more and more people in technology trying to make government work better. They're idealists who are also making a large impact. These are people that I respect-some of them worked to fix healthcare.gov, for example. From talking to many of them, I can tell you that their energy […]

18 Jun 2016 1:57am GMT

03 Feb 2016

feedMatt Cutts: Gadgets, Google, and SEO

Thanks, Amit

Amit Singhal just announced that he's retiring toward the end of the month. Amit has been a formative part of Google's search team, but he's also a good friend. Last year, after he marked 15 years with Google, I wrote this about Amit's contributions: Amit Singhal, one of the unsung heroes of Google, just celebrated […]

03 Feb 2016 7:49pm GMT

11 Nov 2011

feedSearch Engine Watch - Latest

Google’s Timeline Search Option is History

As Google pushes fresh search results, a helpful Google search tool for historical searches quietly vanished earlier this month. Google has confirmed that Google's Timeline search option, which debuted in 2007, has been discontinued. By cl...

11 Nov 2011 9:35pm GMT

Google Releases Think Insights Trend & Research Hub for Marketers

Google has graduated Think Insights from beta. This tool now compiles real-time data from Google search and other platforms, combining those facts with additional studies, infographics, and more. Users can find the site at ThinkwithGoogle.com, a...

11 Nov 2011 8:45pm GMT

Google Snaps Up Katango, Social Contact Sorter Meant for Facebook

Google has just acquired startup Katango, makers of a Facebook friends list generating iPhone app released this July. Shortly after its debut, however, Katango's autogenerator faced serious competition from Facebook itself, as it rolled out ...

11 Nov 2011 7:35pm GMT

26 Aug 2011

feedGoogle Blogoscoped

The Emperor's Garden

The Emperor instructed the gardener to set up the new court's garden. "I want you to plant five trees growing the Crataan fruit," the Emperor said, "Because we asked people what fruit they like best, and most named the Crataan fruit!" The gardener replied, "Emperor, that is excellent thinking! But let me make some suggestions: First, how about we make one of the five trees bear the Muran fruit. Only one out of ten citizens loves it, but those peculiar citizens tend to love multiple times as much!" "Second," the gardener continued, "How about we make one of the five trees bear the Dratean fruit. No one loves it, but that's because no one knows it yet!" "Third," the gardener said, "How about we leave one spot in the garden empty. Who knows what new type of tree we'll discover that we can put there in the fut ...

26 Aug 2011 12:12pm GMT

15 Aug 2011

feedGoogle Blogoscoped

Color Sound Machine (and what else I've been doing lately)

For those of you who've been wondering whether I had turned to stone, fallen into a bottomless pit, or been climbing the Himalaya... no, none of that is true, even though you probably did notice I'm not actively blogging about Google here anymore*! Just now, a new iPad app I've been working on called Color Sound Machine went live, and this -- and all the other apps and games at Versus Pad** -- are actually what I am doing while not blogoscoping. *I've drafted unpublished posts explaining much more about past, present and future of Blogoscoped, and the history of Google news reporting, but ... oh, for now le ...

15 Aug 2011 4:00pm GMT

25 Feb 2011

feedGoogle Blogoscoped

Google drops reverse phone number lookup

One of the earliest specialist services provided by Google was reverse phone number lookup. If you used the "phonebook:" or "rphonebook:" operators together with a 10-digit US phone number, Google would show you the owner of that phone number, unless the number was unlisted. Google no longer provides that service. Not surprisingly, there was no press release marking the closure, but Google employee Daniel Russell has acknowledged the closure of the service in his blog. He hints at the possible pressures leading to the shuttering of the service: "As you can imagine, this was an endless source of hassles for people (who were surprised to see themselves searchable on Google) and for Google (who had to constantly de ...

25 Feb 2011 11:23am GMT