24 Aug 2016

feedSearch Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: PPC tips, link structure & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: PPC tips, link structure & more appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

24 Aug 2016 8:00pm GMT

Optimizing your internal link structure

SEOs often focus heavily on accumulating inbound links, but don't overlook links within your site. Columnist Dave Davies shares his guide for how to structure your site's internal links. The post Optimizing your internal link structure appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

24 Aug 2016 5:13pm GMT

feedSearch Engine Watch

How to use emojis in your marketing campaigns

Emojis have taken over a significant part of online communication, with people using them in order to express a feeling, a taste or an interest without using a long written description.

24 Aug 2016 2:55pm GMT

How to use Facebook Ads to find and recruit new employees

How are you recruiting new employees?

24 Aug 2016 2:11pm GMT

feedSearch Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

3 things every PPC beginner needs to try

Are you a PPC newbie looking to get the most out of your campaigns? If so, columnist Brett Middleton has some advice for you! The post 3 things every PPC beginner needs to try appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

24 Aug 2016 2:02pm GMT

feedSearch Engine Watch

12 video SEO tips to help improve your search rankings

Video is everywhere and this is both a blessing and a curse, especially if you're trying to stand out from the rest of the crowd at the top of SERPs. Thus, it's time to consider the following tips...

24 Aug 2016 1:19pm GMT

16 Aug 2016

feedThe Official Google Blog

Meet Google Duo, a simple 1-to-1 video calling app for everyone

Video calling is the next best thing to being with someone in person, but too often it can be a frustrating or complicated experience. You shouldn't have to worry about whether your call will connect, or if your friend is using the same type of device as you are. It's no wonder that nearly half of us never make video calls on mobile*.

Today, we're releasing Google Duo - a simple 1-to-1 video calling app available for Android and iOS. Duo takes the complexity out of video calling, so that you can be together in the moment wherever you are.

Google Duo works across Android and iOS - all you need is a phone number

Simple interface

Duo is simple from start to finish. To get started, all you need is your phone number and you'll be able to reach people in your phone's contacts list. No separate account is required, so you can sign up in just a few steps. From there, you can instantly begin a video call with a single tap.

Fast and reliable
We all know how it feels when a call fails to connect or when video gets choppy. We've built Duo to be fast and reliable, so that video calls connect quickly and work well even on slower networks. Call quality adjusts to changing network conditions to keep you connected - when bandwidth is limited, Duo will gracefully reduce the resolution to keep the call going smoothly. For video calls on the go, Duo will switch between Wi-Fi and cellular data automatically without dropping your call. You can start your call at home, and continue seamlessly even when you head out the door.

Human design
We designed Duo to feel warm and inviting, focused on just you and the person you're calling. To make calls feel more like an invitation rather than an interruption, we created a feature in Duo called Knock Knock which lets you see live video of your caller before you answer, giving you a sense of what they're up to and why they want to chat. Knock Knock makes video calling more spontaneous and welcoming, helping you connect with the person before you even pick up.

Knock Knock in Duo lets you see who's calling before you pick up

Finally, we built Duo with an emphasis on privacy and security, and all Duo calls are end-to-end encrypted.

Give your friends a wave with Duo! We're beginning to roll out Duo for Android and iOS today, and it will be live worldwide in the next few days.

Posted by Justin Uberti, Principal Software Engineer

*Google YouGov Survey, July 2016, U.S., Among 18+ online population, n=1,058

https://4.bp.blogspot.com/-yrKJX9bE9ss/V7IQn5bM1NI/AAAAAAAASy0/rBzwE6rPqBc3ZxHpFnAQ4GkY1CU5qt6iwCLcB/s200/Screen%2BShot%2B2016-08-15%2Bat%2B11.56.08%2BAM.png Justin Uberti Principal Software Engineer Google

16 Aug 2016 4:01am GMT

09 Aug 2016

feedThe Official Google Blog

Dive (or run, swim, vault…) into the Olympics with Google Trends

This year's Olympics in Rio brings together 10,500 athletes from 200+ countries to participate in 306 events, from archery to wrestling. To help you get even more out of the Games, we've created a Google Trends Olympic Hub where you can find fun facts, data insights, feature pages on sports and athletes, and more.

Olympics Trends Hub
Throughout the next few weeks, Google Trends will give you a unique view into the games with a new Trends Hub just for the Olympics. There, you'll be able to see which athletes, events and moments are captivating audiences-and searches-worldwide. For example, which country is searching for beach volleyball the most? Landlocked Switzerland. And the title of most searched grandmother in the world goes to British swimmer Adam Peaty's nan.


Here's some of what you can expect from Trends over the next few weeks:



Explore Trends in a new way
As you explore the site, you may notice something else-a new Google Trends Explore page. With a fresh design and features like a color-coded map, you can analyze search data in new ways. For example, you can compare interest in previous Olympic Games over the years:


Every four years, the Olympics captivate the world's attention. We're excited to be able to help fans get even more out of the Games with insights from Search.

Posted by Lisa Creed, Product Manager https://2.bp.blogspot.com/-D5UDPGAdyDU/V640qipN7lI/AAAAAAAASyQ/iQBncnYeHUMOCrKIBRRoAX_qBjbA5GA9gCLcB/s1600/Rio_Trends.jpg Lisa Creed Product Manager

09 Aug 2016 3:00pm GMT

05 Aug 2016

feedThe Official Google Blog

Go bananas for the 2016 Doodle Fruit Games

The summer just got sweeter. Today marks the season opener of the 2016 Doodle Fruit Games. For the next couple of weeks in the latest Google app for Android and iOS, journey to an otherwise unassuming fruit stand in Rio, where produce from all over the market are ripe to compete for the title of freshest fruit.


The name of today's featured game is to see who's the fastest fruit on the track in this berry special race. Don't be MELONcholy if your sprint turns into more of a smoothie.


If you like the taste of that, be sure to weave your way through the ice cooler to see if you're the chillest lemon around. Remember: No one likes sour losers!



We hope you find these fruits as apPEELing as we do. And don't forget to share your cherry impressive results with friends to see who claims the top seed. These two games are just a taste of what's in store, so come back to the Google app throughout the week to catch the featured game of the day.


Posted by Matt Cruickshank, Google Doodler https://2.bp.blogspot.com/-xausnUUeFZw/V6OLFnHPhAI/AAAAAAAASwg/7tqruAhwtdsVJhjIBFTqutNRgoYctAH9gCLcB/s1600/peach_autograph.gif Matt Cruickshank Google Doodler Google

05 Aug 2016 3:01am GMT

30 Jul 2016

feedGoogle Operating System

Google Album Archive

Picasa Web Albums will be discontinued on August 1st, but you can still access your photos from the new Google Album Archive. "The album archive is where we keep all the photos that have been shared or stored on Google products, like Picasa, Google+, and Blogger," informs Google.

As you probably noticed, Google Photos doesn't show photos uploaded using other Google services, so it can't fully replace Picasa Web Albums or Google+ Photos. Google Album Archive lets you see, download or delete photos from Picasa Web Albums, Google+, Blogger, Hangouts, Google Drive and Google Photos.




Album Archive doesn't have a search feature, but there are separate sections for Google services. For example, you can find all the photos uploaded to Hangouts in one place.

If you're wondering what's happening with Picasa Web Albums links, this article has some answers:

Links that will continue to work
* Links to photos and albums whose URLs use your user ID number (and not your username).
* Links to Public Galleries whose URLs use your user ID number (and not your username).

Links that will stop working
* Slideshows embedded on websites.
* Picasa Web Albums & photos embedded on websites.
* Links to photos, albums, and Public Galleries whose URLs use your username (and not your user ID number).


{ Thanks, Brandon Giesing. }

30 Jul 2016 9:34am GMT

Google Image Labeler Is Back

Google Image Labeler used to be a game that helped Google categorize images and improve image search. It was launched in 2006 and discontinued in 2013. Now Image Labeler is back, but it's no longer a game.

If you go to get.google.com/crowdsource/imagelabeler/category, you'll see this message: "Ready to help Google Image Labeler? Look at a few public images to see if Google is organizing them right."


Then you can pick a category like birds, cats, dancing, concerts, food, cars, mountains, sky. If you use this URL: get.google.com/crowdsource/imagelabeler?label_str=Dogs, you can add your own category (replace "Dogs" in the address bar with something different like Rainbows, Stairs or Moon).


Google shows Creative Commons images from Flickr categorized by Google's algorithms. You only need to answer to questions like "Does this image contain dancing?".


30 Jul 2016 8:54am GMT

18 Jun 2016

feedMatt Cutts: Gadgets, Google, and SEO

A brief update

Over the last couple years, I've seen more and more people in technology trying to make government work better. They're idealists who are also making a large impact. These are people that I respect-some of them worked to fix healthcare.gov, for example. From talking to many of them, I can tell you that their energy […]

18 Jun 2016 1:57am GMT

20 May 2016

feedGoogle Operating System

Google Translate Autocomplete

Google Translate's site for desktop and mobile now shows suggestions and autocompletes your text, much like Google Search. This works for English, French, Italian, Spanish, German, Portuguese, but you have to manually pick the input language instead of relying on automatic detection.


The new feature helps you translate faster common phrases, words and expressions, but it's not very useful for long texts.


For example, I picked French as the input language, typed "k" and one of the suggestions was "kinésithérapeute", which means "physiotherapist".


It also works when you use the mobile site:


{ Thanks, Emanuele Bartolomucci. }

20 May 2016 6:35pm GMT

03 Feb 2016

feedMatt Cutts: Gadgets, Google, and SEO

Thanks, Amit

Amit Singhal just announced that he's retiring toward the end of the month. Amit has been a formative part of Google's search team, but he's also a good friend. Last year, after he marked 15 years with Google, I wrote this about Amit's contributions: Amit Singhal, one of the unsung heroes of Google, just celebrated […]

03 Feb 2016 7:49pm GMT

19 Jan 2016

feedMatt Cutts: Gadgets, Google, and SEO

Solving a Verizon issue (Nexus 5X)

I solved a problem today and figured that I'd document it for the rest of the world. Every time someone left me a voicemail on Verizon, I would get a cryptic text from Verizon at 900080006202 that looked like "//VZWVVM:SYNC:ev=NM;id=1;c=1;t=v;s=1XXXXXXXXXX;dt=18/01/2016 13:40-0900;l=13;dev_t=5" or "//VZWVVM:SYNC:ev=MBU;dev_t=5". Here's what happened. It turns out that Verizon has three kinds of […]

19 Jan 2016 2:00am GMT

26 Aug 2011

feedGoogle Blogoscoped

The Emperor's Garden

The Emperor instructed the gardener to set up the new court's garden. "I want you to plant five trees growing the Crataan fruit," the Emperor said, "Because we asked people what fruit they like best, and most named the Crataan fruit!" The gardener replied, "Emperor, that is excellent thinking! But let me make some suggestions: First, how about we make one of the five trees bear the Muran fruit. Only one out of ten citizens loves it, but those peculiar citizens tend to love multiple times as much!" "Second," the gardener continued, "How about we make one of the five trees bear the Dratean fruit. No one loves it, but that's because no one knows it yet!" "Third," the gardener said, "How about we leave one spot in the garden empty. Who knows what new type of tree we'll discover that we can put there in the fut ...

26 Aug 2011 12:12pm GMT

15 Aug 2011

feedGoogle Blogoscoped

Color Sound Machine (and what else I've been doing lately)

For those of you who've been wondering whether I had turned to stone, fallen into a bottomless pit, or been climbing the Himalaya... no, none of that is true, even though you probably did notice I'm not actively blogging about Google here anymore*! Just now, a new iPad app I've been working on called Color Sound Machine went live, and this -- and all the other apps and games at Versus Pad** -- are actually what I am doing while not blogoscoping. *I've drafted unpublished posts explaining much more about past, present and future of Blogoscoped, and the history of Google news reporting, but ... oh, for now le ...

15 Aug 2011 4:00pm GMT

25 Feb 2011

feedGoogle Blogoscoped

Google drops reverse phone number lookup

One of the earliest specialist services provided by Google was reverse phone number lookup. If you used the "phonebook:" or "rphonebook:" operators together with a 10-digit US phone number, Google would show you the owner of that phone number, unless the number was unlisted. Google no longer provides that service. Not surprisingly, there was no press release marking the closure, but Google employee Daniel Russell has acknowledged the closure of the service in his blog. He hints at the possible pressures leading to the shuttering of the service: "As you can imagine, this was an endless source of hassles for people (who were surprised to see themselves searchable on Google) and for Google (who had to constantly de ...

25 Feb 2011 11:23am GMT