02 Oct 2014

feedSearch Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

To Avoid Liability, Google Limits German News Content To Headlines

German news and magazine publishers are determined, one way or another, to get Google to pay them for their content. They're not upset about the content appearing in Google News or search. They want it to appear - they just want Google to pay for it. Google doesn't want to pay....

Please visit Search Engine Land for the full article.

02 Oct 2014 4:44am GMT

01 Oct 2014

feedSearch Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SMX East 2014 Day Two Live Blog Coverage

Day two of Search Marketing Expo East is now complete and below is some of the live blog coverage we found throughout the day. BuzzFeed Founder Jonah @Peretti Talks SEO, Social at #SMX, BruceClay.com #SMX Liveblog: 25 Examples of Structured Data You Can Use Now #22a, BruceClay.com #SMX Liveblog:...

Please visit Search Engine Land for the full article.

01 Oct 2014 11:11pm GMT

SearchCap: Google Crawling, CTR Study & Focus On The User

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Up Close @ SMX East: How Ads Influence Organic Click-Through Rate On Google If the SERPs are a zero-sum game, where drawing a click in one place takes it away...

Please visit Search Engine Land for the full article.

01 Oct 2014 9:00pm GMT

feedSearch Engine Watch - Latest

So Long, Farewell, Auf Wiedersehen Yahoo Directory

Yahoo will be shutting down Yahoo Directory as well as Yahoo Education and Qwiki. The Directory will officially shutter on December 31, 2014.

01 Oct 2014 4:30pm GMT

feedGoogle Operating System

Open Gmail Images in Google Drive Viewer

Gmail now treats embedded images just like image attachments. You can mouse over an image and click "Download" and "Save to Drive" or you can click the image to open it in the Google Drive viewer, which has additional features like printing, Google+ sharing, zooming, opening the file in a Google Drive app and more. It's also great for opening the image in full-screen mode. You can use the arrow buttons or press right/left arrow keys to open the next/previous image.




"Similar to attachments, you can now click on large images within a message to see them full-screen in Gmail on the web," informs Google. It didn't work for a 384 x 103 image and a 266 x 210 image, while it worked for a 300 x 153 image. I assume that the minimum image size required is 300 x 150.

{ Thanks, Herin Maru. }

01 Oct 2014 2:27pm GMT

feedSearch Engine Watch - Latest

SEO Is No One-Trick Pony

What exactly is SEO? It's certainly not any "one thing," but instead a combination of many factors that lead to a successful SEO strategy.

01 Oct 2014 11:30am GMT

30 Sep 2014

feedSearch Engine Watch - Latest

Privacy-Savvy Search Engine DuckDuckGo Blocked in China

Search engine users in China got a rude awakening when they realized last week that DuckDuckGo had been blocked or was temporarily unavailable.

30 Sep 2014 5:30pm GMT

29 Sep 2014

feedGoogle Operating System

Google Tests Icon for Smartphone-Optimized Results

A Google experiment shows a special icon next to smartphone-optimized search results. Obviously, the icon is only displayed when searching from smartphones.


Back in 2012, Google ran a similar experiment, but it never became a regular feature.

Google has a few articles about building smartphone-optimized sites. Google supports three different configurations: responsive design (same code, same URL - Google's recommended configuration), dynamic serving (different code, same URL) and separate mobile sites (different code, different URL).

{ Thanks, Herin Maru. }

29 Sep 2014 3:23pm GMT

Bonus Storage for Google Maps Views

Sushubh Mittal noticed 8GB of bonus storage in his Google account. The bonus storage is for Google Maps Views and doesn't expire.


Other users got 15GB, 67GB, 72GB of free storage, so it looks like Google's bonus is not the same for everyone. It's not clear how you can obtain the Google Maps Views bonus, but I assume it could be influenced by the number of photos and panoramic images you add to Google Maps Views, the number of photos approved to be displayed in Google Maps and their popularity.

All the photos you've publicly shared in Google+ and they're also tagged with a location and have the "Show location" setting checked are automatically added to Google Maps Views and some of them are added to Google Maps. "Google Maps tries to algorithmically choose a variety of interesting, high-quality photos that give you a sense of place. To keep the focus on the location, photos that have people in them are typically not chosen," explains Google.

You can check your storage here: mouse over the chart to see the breakdown.

Update: Stephen Shankland from CNet found a post from the Panoramio group which says that Panoramio users will receive bonus Google Drive storage: "We will provide an easy way for you to migrate all your Panoramio photos, their metadata, and their viewcounts to Views. Your photos will be saved into public albums in Google+ and we will provide you a Google Drive storage bonus to cover the additional data usage."

29 Sep 2014 2:47pm GMT

26 Sep 2014

feedThe Official Google Blog

Through the Google lens: search trends September 19-25

Spoiler alert! Those of you not caught up with Scandal might want to skim this one. -Ed.

This week, searchers learned how to get away with murder-and how not to get away with public criticism of prominent figures with important business relationships with your employer.

Shonda, Shonda, Shonda
TV fans, rejoice! This week brought premiere episodes for old favorite shows as well as hotly anticipated new ones. Top returning shows on search include CBS's The Big Bang Theory (natch), and NBC's The Blacklist and Chicago Fire. New shows that shot up the search ratings include Batman prequel Gotham and new family comedy black-ish.

But premieres week really came to a head on Thursday night, which we prefer to call the Night of Shonda. Producer Shonda Rimes has got ABC's lineup locked up with Scandal, Grey's Anatomy (in its final season this year) and the new How To Get Away With Murder, starring Academy Award-nominee Viola Davis. All three shows were in the top 10 hot searches the day of their premiere. True to form, Scandal's season 4 debut left people with more questions than answers. Here's a sampling (spoiler alert!) of what searchers were asking during the show:

The end of an era
Derek Jeter first took the field as a New York Yankee in May 1995. Five World Series, more than 3,000 hits and nearly 20 years later, this weekend he will take to the diamond for a final game at Fenway against his archrivals, the Boston Red Sox. Though neither the Yankees nor the Sox made this season's playoffs, anticipation for Jeter's farewell at-bat was already high. But last night, after giving baseball fans so many memorable moments over the years, he gave us one more. In his final game at Yankee Stadium, Jeter's ninth-inning walk-off single gave the Yankees a win over the Orioles, provided the world another excuse to search for the star shortstop, and was a fitting ending to Jeter's fairy-tale career.

Over on the political field, Attorney General Eric Holder announced on Thursday that he is stepping down. Holder will leave behind a large and sometimes complicated legacy on issues including same-sex marriage, voting rights, criminal justice, national security and government secrecy. He'll go down in history as the fourth longest-serving and first black AG.

NFL in the news
The NFL continues to be in the news for more than just its games. First, NFL commissioner Roger Goodell gave a press conference on Friday addressing the league's issues with domestic violence. Then, on Monday, prominent sportswriter Bill Simmons was suspended for three weeks by ESPN after he called Goodell a liar in his podcast "The B.S. Report." Simmons is prohibited from tweeting or other public communications until October 15, but Sports Guy supporters took to the web on his behalf, fighting to #FreeSimmons. Finally, this week's season premiere of South Park featured a malfunctioning "GoodellBot" and a plotline about the controversy over Washington's team name.

Happy 5775
Shana Tova! That's what a lot of people were saying (and searching) as people worldwide dipped apples in honey and celebrated Rosh Hashanah, the Jewish New Year. The holiday was the fourth hottest search trend on Wednesday.

Tip of the week
Google can help you get a good deal on your next airplane ticket. When the price drops on a flight you've been researching on Flight Search, you may see a Now card letting you know. Just tap the card to quickly and easily book your trip. This works on the latest version of the Google app on Android in the U.S.

Posted by Emily Wood, Google Blog Editor, who searched this week for [where do kiwis grow] and [reign season 2]

26 Sep 2014 9:36pm GMT

25 Sep 2014

feedThe Official Google Blog

You don’t know what you don’t know: How our unconscious minds undermine the workplace

When YouTube launched their video upload app for iOS, between 5 and 10 percent of videos uploaded by users were upside-down. Were people shooting videos incorrectly? No. Our early design was the problem. It was designed for right-handed users, but phones are usually rotated 180 degrees when held in left hands. Without realizing it, we'd created an app that worked best for our almost exclusively right-handed developer team.

This is just one example of how unconscious biases influence our actions every day, even when-by definition-we don't notice them. These biases are shaped by our experiences and by cultural norms, and allow us to filter information and make quick decisions. We've evolved to trust our guts. But sometimes these mental shortcuts can lead us astray, especially when they cause us to misjudge people. In the workplace, for example, the halo effect can cause us to inflate performance ratings or in-group bias can lead us to overlook great talent.

Combatting our unconscious biases is hard, because they don't feel wrong; they feel right. But it's necessary to fight against bias in order to create a work environment that supports and encourages diverse perspectives and people. Not only is that the right thing to do, but without a diverse workforce, there's a pretty good chance that our products-just like that early YouTube app-won't work for everyone. That means we need to make the unconscious, conscious.

The first step is education; we need to help people identify and understand their biases so that they can start to combat them. So we developed a workshop, Unconscious Bias @ Work, in which more than 26,000 Googlers have taken part. And it's made an impact: Participants were significantly more aware, had greater understanding, and were more motivated to overcome bias.

In addition to our workshop, we're partnering with organizations like the Clayman Institute and the Ada Initiative to further research and awareness. We're also taking action to ensure that the decisions we make at work-from promoting employees to marketing products-are objective and fair. Here are four ways we're working to reduce the influence of bias:


As we shared back in May, we're not where we should be when it comes to diversity. But in order to get there, we need to have this conversation. We have to figure out where our biases lie, and we have to combat them. Tackling unconscious bias at work is just one piece of making Google a diverse workplace, but it's absolutely essential if we're going to live up to our promise to build technology that makes life better for as many people as possible.

Posted by Laszlo Bock, SVP of People Operations, and Brian Welle, Ph.D., Director of People Analytics

25 Sep 2014 3:00pm GMT

23 Sep 2014

feedThe Official Google Blog

For those who dream big: Announcing the winners of the 2014 Google Science Fair

Ciara Judge, Émer Hickey and Sophie Healy-Thow became interested in addressing the global food crisis after learning about the Horn of Africa famine in 2011. When a gardening project went awry, they discovered a naturally occurring bacteria in soil called Diazotroph. The girls determined that the bacteria could be used to speed up the the germination process of certain crops, like barley and oats, by 50 percent, potentially helping fulfill the rising demand for food worldwide. Oh-and they're 16 years old.

Today, Ciara, Émer and Sophie were named the Grand Prize Winner and the 15-16 age category winners of our fourth annual Google Science Fair. They are some of thousands of students ages 13-18 who dared to ask tough questions like: How can we stop cyberbullying? How can I help my grandfather who has Alzheimer's from wandering out of bed at night? How can we protect the environment? And then they actually went out and answered them.

From thousands of submissions from 90+ countries, our panel of esteemed judges selected 18 finalists representing nine countries-Australia, Canada, France, India, Russia, U.K., Ukraine and the U.S.-who spent today impressing Googlers and local school students at our Mountain View, Calif. headquarters. In addition to our Grand Prize Winners, the winners of the 2014 Google Science Fair are:

Hayley, Mihir, Kenneth, Ciara, Sophie and Émer


As the Grand Prize winners, Ciara, Émer and Sophie receive a 10-day trip to the Galapagos Islands provided by National Geographic, a $50,000 scholarship from Google, a personalized LEGO prize provided by LEGO Education and the chance to participate in astronaut training at the Virgin Galactic Spaceport in the Mojave desert.

Thanks to all of our young finalists and to everyone who participated in this year's Google Science Fair. We started the Science Fair to inspire scientific exploration among young people and celebrate the next generation of scientist and engineers. And every year we end up amazed by how much you inspire us. So, keep dreaming, creating and asking questions. We look forward to hearing the answers.

Posted by Clare Conway, on behalf of the Google Science Fair team

23 Sep 2014 3:30am GMT

01 Nov 2011

feedMatt Cutts: Gadgets, Google, and SEO

Grow a moustache and fight cancer!

For my next 30 day challenge, I'll be growing a mustache to raise awareness and money for men's health issues, and specifically prostate cancer research. Men of search and SEO, please join our team. You can raise awareness, or raise cash. And it's super simple: just don't shave your moustache for 30 days. The name [...]

01 Nov 2011 6:16pm GMT

31 Oct 2011

feedMatt Cutts: Gadgets, Google, and SEO

Halloween costume: stickman from xkcd

For Halloween this year I asked people on Google+ what I should be for Halloween, and someone suggested going as the blackhat stick man from xkcd. You know, this guy: That sounded like a good challenge. I finished the costume and taped a video, but unfortunately I didn't have enough time to get the video [...]

31 Oct 2011 5:16pm GMT

24 Oct 2011

feedMatt Cutts: Gadgets, Google, and SEO

Halloween Pumpkin: Portal Turret!

I made a Portal turret for my Halloween pumpkin! I was trying to think of things to carve: vampire Android? R2-D2? Zoidberg? Then I thought: I could do a character from Portal 2! I was going to carve something like GLaDOS or Wheatley, but then I realized that a portal turret would be perfect: To [...]

24 Oct 2011 3:26pm GMT

26 Aug 2011

feedGoogle Blogoscoped

The Emperor's Garden

The Emperor instructed the gardener to set up the new court's garden. "I want you to plant five trees growing the Crataan fruit," the Emperor said, "Because we asked people what fruit they like best, and most named the Crataan fruit!" The gardener replied, "Emperor, that is excellent thinking! But let me make some suggestions: First, how about we make one of the five trees bear the Muran fruit. Only one out of ten citizens loves it, but those peculiar citizens tend to love multiple times as much!" "Second," the gardener continued, "How about we make one of the five trees bear the Dratean fruit. No one loves it, but that's because no one knows it yet!" "Third," the gardener said, "How about we leave one spot in the garden empty. Who knows what new type of tree we'll discover that we can put there in the fut ...

26 Aug 2011 12:12pm GMT

15 Aug 2011

feedGoogle Blogoscoped

Color Sound Machine (and what else I've been doing lately)

For those of you who've been wondering whether I had turned to stone, fallen into a bottomless pit, or been climbing the Himalaya... no, none of that is true, even though you probably did notice I'm not actively blogging about Google here anymore*! Just now, a new iPad app I've been working on called Color Sound Machine went live, and this -- and all the other apps and games at Versus Pad** -- are actually what I am doing while not blogoscoping. *I've drafted unpublished posts explaining much more about past, present and future of Blogoscoped, and the history of Google news reporting, but ... oh, for now le ...

15 Aug 2011 4:00pm GMT

25 Feb 2011

feedGoogle Blogoscoped

Google drops reverse phone number lookup

One of the earliest specialist services provided by Google was reverse phone number lookup. If you used the "phonebook:" or "rphonebook:" operators together with a 10-digit US phone number, Google would show you the owner of that phone number, unless the number was unlisted. Google no longer provides that service. Not surprisingly, there was no press release marking the closure, but Google employee Daniel Russell has acknowledged the closure of the service in his blog. He hints at the possible pressures leading to the shuttering of the service: "As you can imagine, this was an endless source of hassles for people (who were surprised to see themselves searchable on Google) and for Google (who had to constantly de ...

25 Feb 2011 11:23am GMT