24 Jun 2016

feedSearch Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google My Business API, challenges faced by agencies & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google My Business API, challenges faced by agencies & more appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

24 Jun 2016 8:00pm GMT

feedSearch Engine Watch

Facebook announces four new mobile ad formats

Despite the party atmosphere of Cannes, Facebook is all business at the creativity festival, with several announcements for its mobile advertisers.

24 Jun 2016 3:07pm GMT

feedSearch Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Bridging the gaps in the Google My Business API

Each update to the Google My Business API makes life easier for those of us managing locations at scale, but columnist Brian Smith notes that gaps in the automation process have yet to be addressed. The post Bridging the gaps in the Google My Business API appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

24 Jun 2016 1:00pm GMT

Search in Pics: Google Father’s Day gift, Gary Illyes’s iPhone & Google Jedi

In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Gary Illyes iPhone: Source: SER Google dog: Source: Google+ Google Jedi...

Please visit Search Engine Land for the full article.

24 Jun 2016 12:45pm GMT

feedSearch Engine Watch

How to speak ‘Search Engine’

The challenge of how to 'speak' search engine and tell it how to surface our content is what Search Engine Optimisation is all about. But are we doing it as well as we could?

24 Jun 2016 12:05pm GMT

Five most interesting search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.

24 Jun 2016 11:24am GMT

23 Jun 2016

feedThe Official Google Blog

Be who you are. Love who you love. #prideforeveryone

Everyone has the fundamental right to express who they are, yet all too often we bear witness to hatred and violence directed at people who peacefully and lovingly pursue happiness. The mass shooting in Orlando, Florida, earlier this month is a horrifying example.

Google's mission has always been to make information universally accessible. And within that mission lies the belief that the more knowledge we have, the more tolerant, inclusive and respectful the world ultimately will be.

Pride is a time when those who have access to vibrant LGBTQ communities take to the streets to celebrate the freedom to live and love. Yet there are still multitudes of lesbian, gay, bi, transgender and queer (LGBTQ) people in the U.S. and around the world who are lonely and ostracized-who cannot participate in Pride due to strict anti-LGBTQ laws or social stigma.

To bridge this gap, we've created #prideforeveryone-a virtual reality Pride experience that anyone can access. For the past several weeks, Googlers from 25 countries have been marching in their local Pride parades to document the truly global face of the LGBTQ community in 360 degrees. This VR montage, available via YouTube 360 and Google Cardboard, is the result.

Google has a long track record of leadership in LGBTQ rights, including taking a stand against discrimination in sports at the Sochi Olympic games, becoming one of the first companies to provide full coverage of transgender employee healthcare, and standing up for same-sex and domestic partner rights and benefits in places around the world where they may not otherwise exist.

Even in the U.S., where we've achieved greater levels of equality, only 52 percent of the LGBTQ population have ever participated in a parade. Transgender people face legislation that effectively dehumanizes them. In Orlando, the LGBTQ community bore the brunt of the worst mass shooting in U.S. history. This is simply wrong.

With #prideforeveryone, we stand prouder than ever in our embrace of the LGBTQ community. As always, we invite others to stand with us.

A 360 camera is anchored on a moving float in the São Paulo Pride parade. The trans flag and a crowd of more than 2 million people can be seen in the background.

Posted by Arjan Dijk, VP Growth Marketing and Executive Sponsor of Gayglers Arjan Dijk VP Growth Marketing and Executive Sponsor of Gayglers

23 Jun 2016 11:30pm GMT

Celebrating and advancing entrepreneurship around the world

All around the world, entrepreneurs are creating thriving businesses. In London, Josh Babarinde created Cracked It, a social enterprise that trains at-risk youth to repair cracked smartphone screens, giving them an alternative to crime. In Seoul, Yeram Kwon is transforming the CPR training experience with improved, smarter manikins through HeartiSense. And in Israel, Oded Ben-Dov created Sesame Enable, the first touch-free smartphone designed for people who have limited or no use of their hands due to disabilities.

As a company created by two graduate students in a garage, we know just how powerful an entrepreneur with an idea can be. We also know there's more that companies, governments, and communities can do to help those entrepreneurs succeed. That's why we created Google for Entrepreneurs nearly four years ago-to support startup communities around the world and connect entrepreneurs to resources and to each other.

This week, we're excited to participate in and sponsor the Global Entrepreneurship Summit, hosted by President Barack Obama and the U.S. government, building upon summits previously hosted by the governments of Turkey, the United Arab Emirates, Malaysia, Morocco, and Kenya. The summit showcases entrepreneurs and investors from around the world who are creating new opportunities for investment, partnership, and collaboration. Our CEO Sundar Pichai is speaking at Friday's closing session, and a number of other Google leaders will be there to discuss the state of entrepreneurship around the world and ways that we can all support startups and encourage innovation.

Helping entrepreneurs succeed also means building and investing resources in the communities where they live and work. That's why Google for Entrepreneurs partners with more than 50 organizations worldwide, and runs six Campus spaces-in London, Tel Aviv, Seoul, Madrid, Warsaw, and São Paulo-where local entrepreneurs can work and learn. Altogether, we work with entrepreneurs in 125 countries, who have raised more than $1 billion in funding and created 5,000+ new jobs.

Our support of the Global Entrepreneurship Summit is another way we hope to help entrepreneurs build and create the technology that will shape our future. To the 1,500 attendees joining from around the world, we warmly welcome you to Silicon Valley and hope to meet you! If you're attending the Summit, please stop by the Google for Entrepreneurs lounge, where you can sign up for 1:1 mentorship from dozens of Googlers and industry experts, explore product demos, and more. We're also hosting an interactive portal experience to connect attendees from the event to entrepreneurs around the world at Campus London, Campus Seoul, Centraal in Mexico, and in Iraq and Afghanistan. And for those that can't join us in person, you can catch the action via live stream.

Posted by Mary Grove, Director, Google for Entrepreneurs Mary Grove Director Google for Entrepreneurs

23 Jun 2016 4:00pm GMT

20 Jun 2016

feedThe Official Google Blog

I’m Feeling Yucky :( Searching for symptoms on Google

Picture this: you woke up today with a headache. It's been getting worse all day, and you aren't sure if you should be worried or not. So you open the Google app and start searching for your symptoms. After 20 minutes digging through health forums, chances are you're overwhelmed by all the complicated medical terms and breaking out in a sweat-whether that's related to the headache or the overdose of info is unclear!

You're not alone. Roughly 1 percent of searches on Google (think: millions!) are symptom-related. But health content on the web can be difficult to navigate, and tends to lead people from mild symptoms to scary and unlikely conditions, which can cause unnecessary anxiety and stress.

So starting in the coming days, when you ask Google about symptoms like "headache on one side," we'll show you a list of related conditions ("headache," "migraine," "tension headache," "cluster headache," "sinusitis," and "common cold"). For individual symptoms like "headache," we'll also give you an overview description along with information on self-treatment options and what might warrant a doctor's visit. By doing this, our goal is to help you to navigate and explore health conditions related to your symptoms, and quickly get to the point where you can do more in-depth research on the web or talk to a health professional.

We create the list of symptoms by looking for health conditions mentioned in web results, and then checking them against high-quality medical information we've collected from doctors for our Knowledge Graph. We worked with a team of medical doctors to carefully review the individual symptom information, and experts at Harvard Medical School and Mayo Clinic evaluated related conditions for a representative sample of searches to help improve the lists we show.


That said, symptom search (like all medical information on Google) is intended for informational purposes only, and you should always consult a doctor for medical advice. We rely on search results, and we reflect what's on the web. Because of this, your feedback is especially important to us; we'll use it to keep improving the results we show. You'll notice in the weeks following launch that when we show symptom search we'll automatically ask you if the results are helpful.

We're rolling this update out on mobile over the next few days, in English in the U.S. to start. Over time, we hope to cover more symptoms, and we also want to extend this to other languages and internationally. So the next time you're worried about your "child with knee pain" (even though it's probably just growing pains), or have some symptoms you're too embarrassed to run by your roommate, a Google search will be a helpful place to start.

Posted by Veronica Pinchin, Product Manager https://4.bp.blogspot.com/-xmPv09K0V3Y/V2XKa-8W73I/AAAAAAAASkg/-80cw-ml6Uglf5XzIDzzdPBAilWILTRzwCLcB/s1600/Symptoms.jpg

20 Jun 2016 4:00pm GMT

18 Jun 2016

feedMatt Cutts: Gadgets, Google, and SEO

A brief update

Over the last couple years, I've seen more and more people in technology trying to make government work better. They're idealists who are also making a large impact. These are people that I respect-some of them worked to fix healthcare.gov, for example. From talking to many of them, I can tell you that their energy […]

18 Jun 2016 1:57am GMT

20 May 2016

feedGoogle Operating System

Google Translate Autocomplete

Google Translate's site for desktop and mobile now shows suggestions and autocompletes your text, much like Google Search. This works for English, French, Italian, Spanish, German, Portuguese, but you have to manually pick the input language instead of relying on automatic detection.


The new feature helps you translate faster common phrases, words and expressions, but it's not very useful for long texts.


For example, I picked French as the input language, typed "k" and one of the suggestions was "kinésithérapeute", which means "physiotherapist".


It also works when you use the mobile site:


{ Thanks, Emanuele Bartolomucci. }

20 May 2016 6:35pm GMT

The Ever-Expanding Knowledge Graph Cards

Sometimes Google's Knowledge Graph cards use more real estate than all the other search results combined. I've searched for [from Paris with love] in the experimental mobile-like desktop interface and got a huge card with images, information about the movie, ratings, cast. Then Google displayed 10 search results and 3 other cards with John Travolta movies, Luc Besson movies and action movies, followed by another list of related searches.



Somehow, the list of search results felt like a placeholder for future Knowledge Graph enhancements. Here's the entire page:

20 May 2016 2:24pm GMT

Google Tests Card-Style Search Interface for Desktop

Google experiments with a desktop search UI that looks more like the mobile interface. The experiment uses the same white cards on a gray background for both search results and ads.


When the card-style layout was launched for the mobile site back in 2013, Google mentioned that the new look was "cleaner and simpler, optimized for touch, with results clustered on cards so you can focus on the answers you're looking for".

20 May 2016 2:01pm GMT

03 Feb 2016

feedMatt Cutts: Gadgets, Google, and SEO

Thanks, Amit

Amit Singhal just announced that he's retiring toward the end of the month. Amit has been a formative part of Google's search team, but he's also a good friend. Last year, after he marked 15 years with Google, I wrote this about Amit's contributions: Amit Singhal, one of the unsung heroes of Google, just celebrated […]

03 Feb 2016 7:49pm GMT

19 Jan 2016

feedMatt Cutts: Gadgets, Google, and SEO

Solving a Verizon issue (Nexus 5X)

I solved a problem today and figured that I'd document it for the rest of the world. Every time someone left me a voicemail on Verizon, I would get a cryptic text from Verizon at 900080006202 that looked like "//VZWVVM:SYNC:ev=NM;id=1;c=1;t=v;s=1XXXXXXXXXX;dt=18/01/2016 13:40-0900;l=13;dev_t=5" or "//VZWVVM:SYNC:ev=MBU;dev_t=5". Here's what happened. It turns out that Verizon has three kinds of […]

19 Jan 2016 2:00am GMT

26 Aug 2011

feedGoogle Blogoscoped

The Emperor's Garden

The Emperor instructed the gardener to set up the new court's garden. "I want you to plant five trees growing the Crataan fruit," the Emperor said, "Because we asked people what fruit they like best, and most named the Crataan fruit!" The gardener replied, "Emperor, that is excellent thinking! But let me make some suggestions: First, how about we make one of the five trees bear the Muran fruit. Only one out of ten citizens loves it, but those peculiar citizens tend to love multiple times as much!" "Second," the gardener continued, "How about we make one of the five trees bear the Dratean fruit. No one loves it, but that's because no one knows it yet!" "Third," the gardener said, "How about we leave one spot in the garden empty. Who knows what new type of tree we'll discover that we can put there in the fut ...

26 Aug 2011 12:12pm GMT

15 Aug 2011

feedGoogle Blogoscoped

Color Sound Machine (and what else I've been doing lately)

For those of you who've been wondering whether I had turned to stone, fallen into a bottomless pit, or been climbing the Himalaya... no, none of that is true, even though you probably did notice I'm not actively blogging about Google here anymore*! Just now, a new iPad app I've been working on called Color Sound Machine went live, and this -- and all the other apps and games at Versus Pad** -- are actually what I am doing while not blogoscoping. *I've drafted unpublished posts explaining much more about past, present and future of Blogoscoped, and the history of Google news reporting, but ... oh, for now le ...

15 Aug 2011 4:00pm GMT

25 Feb 2011

feedGoogle Blogoscoped

Google drops reverse phone number lookup

One of the earliest specialist services provided by Google was reverse phone number lookup. If you used the "phonebook:" or "rphonebook:" operators together with a 10-digit US phone number, Google would show you the owner of that phone number, unless the number was unlisted. Google no longer provides that service. Not surprisingly, there was no press release marking the closure, but Google employee Daniel Russell has acknowledged the closure of the service in his blog. He hints at the possible pressures leading to the shuttering of the service: "As you can imagine, this was an endless source of hassles for people (who were surprised to see themselves searchable on Google) and for Google (who had to constantly de ...

25 Feb 2011 11:23am GMT