10 Feb 2016

feedSearch Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google To Remove Right-To-Be-Forgotten Links Worldwide, For Searchers In European Countries

Links will no longer show for those in the particular country where a RTBF request was made, regardless of the Google edition they use. The post Google To Remove Right-To-Be-Forgotten Links Worldwide, For Searchers In European Countries appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

10 Feb 2016 9:46pm GMT

SearchCap: Conversions, PPC Optimization & Wikidata

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Conversions, PPC Optimization & Wikidata appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

10 Feb 2016 9:00pm GMT

What To Expect When You Attend Our @SMX Search Marketing Event

Search Marketing Expo returns to San Jose, California March 1-3, 2016 - here's a preview of what to expect if you attend the next SMX West event! The post What To Expect When You Attend Our @SMX Search Marketing Event appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

10 Feb 2016 8:58pm GMT

feedSearch Engine Watch

How to capitalize on Voice Search and the death of the keyboard

As of 2014 we know 55% of teens and 41% of adults use voice search on a daily basis. Now with virtual assistants like Siri, Alexa and voice recognition technology from Shazam and SoundHound, the number of users adopting voice search is only increasing, and the technology for understanding humans is advancing as well.

10 Feb 2016 1:49pm GMT

29 super useful PPC tools you need to try this year

The right PPC tools will save you time, provide crucial insights, inspire you, and ultimately make more money for your company or your clients. If you're ready to take an evolutionary leap of your own, check out this list of 29 amazing PPC tools you need to try this year.

10 Feb 2016 11:49am GMT

Ad viewability “should not be a KPI”, according to study

A large study of almost 10,000 people found that ad viewability affects ad recall, but goes on to state that it should not be a KPI.

10 Feb 2016 11:31am GMT

09 Feb 2016

feedOfficial Google Blog

Building a safer web, for everyone

Today is Safer Internet Day, a moment for technology companies, nonprofit organizations, security firms, and people around the world to focus on online safety, together. To mark the occasion, we're rolling out new tools, and some useful reminders, to help protect you from online dangers of all stripes-phishing, malware, and other threats to your personal information.

1. Keeping security settings simple

The Security Checkup is a quick way to control the security settings for your Google Account. You can add a recovery phone number so we can help if you're ever locked out of your account, strengthen your password settings, see which devices are connected to your account, and more. If you complete the Security Checkup by February 11, you'll also get 2GB of extra Google Drive storage, which can be used across Google Drive, Gmail, and Photos.

Safer Internet Day is a great time to do it, but you can-and should!-take a Security Checkup on a regular basis. Start your Security Checkup by visiting My Account.

2. Informing Gmail users about potentially unsafe messages

If you and your Grandpa both use Gmail to exchange messages, your connections are encrypted and authenticated. That means no peering eyes can read those emails as they zoom across the web, and you can be confident that the message from your Grandpa in size 48 font (with no punctuation and a few misspellings) is really from him!

However, as our Safer Email Transparency Report explains, these things are not always true when Gmail interacts with other mail services. Today, we're introducing changes in Gmail on the web to let people know when a received message was not encrypted, if you're composing a message to a recipient whose email service doesn't support TLS encryption, or when the sender's domain couldn't be authenticated.

Here's the notice you'll see in Gmail before you send a message to a service that doesn't support TLS encryption. You'll also see the broken lock icon if you receive a message that was sent without TLS encryption.


If you receive a message that can't be authenticated, you'll see a question mark where you might otherwise see a profile photo or logo:


3. Protecting you from bad apps

Dangerous apps that phish and steal your personal information, or hold your phone hostage and make you pay to unlock it, have no place on your smartphone-or any device, for that matter.

Google Play helps protect your Android device by rejecting bad apps that don't comply with our Play policies. It also conducts more than 200 million daily security scans of devices, in tandem with our Safe Browsing system, for any signs of trouble. Last year, bad apps were installed on fewer than 0.13% of Android devices that install apps only from Google Play.

Learn more about these, and other Android security features - like app sandboxing, monthly security updates for Nexus and other devices, and our Security Rewards Program-in new research we've made public on our Android blog.

4. Busting bad advertising practices

Malicious advertising "botnets" try to send phony visitors to websites to make money from online ads. Botnets threaten the businesses of honest advertisers and publishers, and because they're often made up of devices infected with malware, they put users in harm's way too.

We've worked to keep botnets out of our ads systems, cutting them out of advertising revenue, and making it harder to make money from distributing malware and Unwanted Software. Now, as part of our effort to fight bad ads online, we're reinforcing our existing botnet defenses by automatically filtering traffic from three of the top ad fraud botnets, comprising more than 500,000 infected user machines. Learn more about this update on the Doubleclick blog.

5. Moving the security conversation forward

Recent events-Edward Snowden's disclosures, the Sony Hack, the current conversation around encryption, and more-have made online safety a truly mainstream issue. This is reflected both in news headlines, and popular culture: "Mr. Robot," a TV series about hacking and cybersecurity, just won a Golden Globe for Best Drama, and @SwiftOnSecurity, a popular security commentator, is named after Taylor Swift.

But despite this shift, security remains a complex topic that lends itself to lively debates between experts...that are often unintelligible to just about everyone else. We need to simplify the way we talk about online security to enable everyone to understand its importance and participate in this conversation.

To that end, we're teaming up with Medium to host a virtual roundtable about online security, present and future. Moderated by journalist and security researcher Kevin Poulsen, this project aims to present fresh perspectives about online security in a time when our attention is increasingly ruled by the devices we carry with us constantly. We hope you'll tune in and check it out.

Online security and safety are being discussed more often, and with more urgency, than ever before. We hope you'll take a few minutes today to learn how Google protects your data and how we can work toward a safer web, for everyone.

Posted by Gerhard Eschelbeck, VP, Security and Privacy IMAGE URL AUTHOR NAME AUTHOR TITLE AUTHOR TEAM

09 Feb 2016 6:24pm GMT

05 Feb 2016

feedOfficial Google Blog

From antiques to pizza, see what went into making this year’s masterpieces for Doodle 4 Google

Last October, we kicked off our annual Doodle 4 Google art competition, asking students to create a doodle to tell the world "What makes me…me." This time around, we added a little twist: for the first time in eight years of Doodle 4 Google, there were no restrictions on the medium or materials kids could use to create a doodle. Kids took us up on the challenge. A quarter of all finalists used some non-traditional media-from clay and wood to origami, photographs and sheets of music-in their submission.

Today, Googlers are hosting surprise assemblies at schools from Waterville, Maine to Waipahu, Hawaii to celebrate the winners of each state and thank the teachers and parents who have encouraged them along the way. And for the first time ever, we're announcing winners for Washington, D.C., Guam and Puerto Rico. See all 53 State and Territory Winners on our website.



Now, our finalists need your votes for a shot at having their doodle make it onto the Google homepage. Starting today through Feb 22, head to the Doodle 4 Google site to vote for your favorite artwork for each grade group. On March 21, we'll announce the winner and four runners-up-and you'll see the winning doodle on google.com.

Check out this year's talented set of finalists and vote for your favorite!


Posted by Ryan Germick, Doodler and non-traditional media enthusiast https://1.bp.blogspot.com/-n1T7wJ8BU3s/VrQuNJBNVeI/AAAAAAAAR0k/uecYY5zg3LQ/s1600/D4G.gif" Ryan Germick Doodler AUTHOR TEAM

05 Feb 2016 2:00pm GMT

03 Feb 2016

feedMatt Cutts: Gadgets, Google, and SEO

Thanks, Amit

Amit Singhal just announced that he's retiring toward the end of the month. Amit has been a formative part of Google's search team, but he's also a good friend. Last year, after he marked 15 years with Google, I wrote this about Amit's contributions: Amit Singhal, one of the unsung heroes of Google, just celebrated […]

03 Feb 2016 7:49pm GMT

01 Feb 2016

feedOfficial Google Blog

Preserving and celebrating Black history, arts and culture

Growing up, my parents were daily reminders of the sacrifices made by earlier generations of Black Americans to give people like me the opportunities they were denied. To this day, their stories propel me to continue the fight for justice. I am far from alone-reflecting on a shared history inspires millions around the world to work toward equality. But without some record, those stories and the passion they ignite could get lost.

Artworks, artifacts and archives have the power not only to give a story life, but to encourage action and incite change. That's why the Google Cultural Institute is excited to add records from institutions like the Smithsonian National Museum of African American History and Culture, the Studio Museum and Amistad Research Center and many more-bringing together important archives from Black history for anyone to access not only during Black History Month, but throughout the year.

From the New Orleans Jazz Orchestra to the historical records of Frederick Douglass and Dr. Martin Luther King Jr., this collection includes 26 new institutions (50 overall) contributing 5,000+ items and more than 80 curated exhibits. It includes new Street View imagery and three Google Expeditions, including an exploration of the resurgence of Jazz in New Orleans with Irvin Mayfield and Soledad O'Brien. You can see a 360 degree YouTube video made in conjunction with that Expedition here:

In The Baltimore Museum of Art's exhibition "Questioning the Canon," you can see Mickalene Thomas's Le déjeuner sur l'herbe: Les Trois Femmes Noires and compare it side-by-side with the Manet original to see the ways Thomas has subverted the subject-matter of this canonical white European work.

You can trace along the paths of history by reading Frederick Douglass' letter to his former master, and read the original manuscripts of Dr. King's "I Have a Dream" and "I've Been to the Mountaintop" speeches. Absorb Dr. King's personal letter to wife Coretta Scott King at the beginning of his four-month prison term for non-violent protest, then cut to photographs documenting his momentous first handshake at the White House with President Lyndon B. Johnson.

Collecting these works into one place provides unprecedented access to a vital part of history that is too often forgotten. By comparing works of art and texts of speeches to find commonalities and distinctions, we can also build on the past to inspire ourselves and others. And while today is the first day of Black History Month, the work of remembering our history is necessary year round-which is why these records will be there on the Cultural Institute for generations to come.

Posted by Valeisha Butterfield Jones, Head of Black Community Engagement http://1.bp.blogspot.com/-GQmKUucIo2M/Vq7wbvb29_I/AAAAAAAAR0I/tC4JD65XndA/s1600/Screenshot%2B2016-01-29%2Bat%2B4.02.49%2BPM.png Valeisha Butterfield Jones Head of Black Community Engagement AUTHOR TEAM

01 Feb 2016 4:24pm GMT

26 Jan 2016

feedGoogle Operating System

Top Results and Quick Answers in Google Inbox

I've always wondered why Gmail doesn't sort search results by relevance, just like Google Search. Gmail sorts results by date, so you can quickly find recent messages that match your query, and that's pretty useful, but sometimes you want to find an old email from a friend or a long-forgotten conversation about modern architecture.

Now Inbox search works a lot like Google Search. Google autocompletes your query and shows results as you type. There's also a "top results" section that shows the most relevant 5 results for your query. It's not perfect and it's easy to see why this doesn't replace the standard "sort by date": ranking email conversations is harder than ranking web pages. There are no links between messages, many messages are pretty short and are only important for a short while.


In addition to top results, Inbox also shows quick answers extracted from your messages. "Now when you're searching for a frequent flyer number or shipping status, Inbox will show it at the top of search results - no more digging through individual emails to find what you're looking for."


Quick answers are very big in the desktop site:

26 Jan 2016 7:35pm GMT

24 Jan 2016

feedGoogle Operating System

YouTube Loop

Back in 2014, I found a way to loop YouTube videos using a feature of the HTML5 player. It looks like YouTube added "loop" as a standard feature. Just right click inside the HTML5 player and click "loop". This way, you can watch a video on repeat until you pause it or uncheck "loop" from the contextual menu.


It also works for embedded videos. Here's a short video you can use to test the loop feature:

24 Jan 2016 4:07pm GMT

Import Contacts in the New Google Contacts

When the latest version of Google Contacts launched last year, many features were missing. It looks like one of these features is back: you can now import contacts without switching to the old UI.

You can import contacts from Yahoo Mail, Outlook.com, AOL or from other email providers. If you want to import contacts from a CSV/vCard file, you'll still have to switch to the old interface.


Google uses a third-party service called ShuttleCloud for importing contacts. "To continue, you'll need to give ShuttleCloud temporary access to your contacts data, including names and email addresses," informs Google.


Another missing feature was restoring contacts. You can now "restore your contacts to any state within the past 30 days, recover deleted contacts, undo an import, or undo a merge."


Exporting contacts and printing contacts still require to go back to the old UI.

24 Jan 2016 11:29am GMT

19 Jan 2016

feedMatt Cutts: Gadgets, Google, and SEO

Solving a Verizon issue (Nexus 5X)

I solved a problem today and figured that I'd document it for the rest of the world. Every time someone left me a voicemail on Verizon, I would get a cryptic text from Verizon at 900080006202 that looked like "//VZWVVM:SYNC:ev=NM;id=1;c=1;t=v;s=1XXXXXXXXXX;dt=18/01/2016 13:40-0900;l=13;dev_t=5" or "//VZWVVM:SYNC:ev=MBU;dev_t=5". Here's what happened. It turns out that Verizon has three kinds of […]

19 Jan 2016 2:00am GMT

31 Oct 2015

feedMatt Cutts: Gadgets, Google, and SEO

Halloween 2015: USB Drive

I went a little overboard for Halloween last year. And as you can tell from my the Halloween category on my blog, sometimes I get a little too excited about Halloween. So this year I decided to go quick, easy, and lo-fi as a USB drive: To make a thumb drive/USB key, I just took […]

31 Oct 2015 8:02pm GMT

26 Aug 2011

feedGoogle Blogoscoped

The Emperor's Garden

The Emperor instructed the gardener to set up the new court's garden. "I want you to plant five trees growing the Crataan fruit," the Emperor said, "Because we asked people what fruit they like best, and most named the Crataan fruit!" The gardener replied, "Emperor, that is excellent thinking! But let me make some suggestions: First, how about we make one of the five trees bear the Muran fruit. Only one out of ten citizens loves it, but those peculiar citizens tend to love multiple times as much!" "Second," the gardener continued, "How about we make one of the five trees bear the Dratean fruit. No one loves it, but that's because no one knows it yet!" "Third," the gardener said, "How about we leave one spot in the garden empty. Who knows what new type of tree we'll discover that we can put there in the fut ...

26 Aug 2011 12:12pm GMT

15 Aug 2011

feedGoogle Blogoscoped

Color Sound Machine (and what else I've been doing lately)

For those of you who've been wondering whether I had turned to stone, fallen into a bottomless pit, or been climbing the Himalaya... no, none of that is true, even though you probably did notice I'm not actively blogging about Google here anymore*! Just now, a new iPad app I've been working on called Color Sound Machine went live, and this -- and all the other apps and games at Versus Pad** -- are actually what I am doing while not blogoscoping. *I've drafted unpublished posts explaining much more about past, present and future of Blogoscoped, and the history of Google news reporting, but ... oh, for now le ...

15 Aug 2011 4:00pm GMT

25 Feb 2011

feedGoogle Blogoscoped

Google drops reverse phone number lookup

One of the earliest specialist services provided by Google was reverse phone number lookup. If you used the "phonebook:" or "rphonebook:" operators together with a 10-digit US phone number, Google would show you the owner of that phone number, unless the number was unlisted. Google no longer provides that service. Not surprisingly, there was no press release marking the closure, but Google employee Daniel Russell has acknowledged the closure of the service in his blog. He hints at the possible pressures leading to the shuttering of the service: "As you can imagine, this was an endless source of hassles for people (who were surprised to see themselves searchable on Google) and for Google (who had to constantly de ...

25 Feb 2011 11:23am GMT