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Since Google launched a new home for Web Stories on Discover, we have seen a diverse group of content creators using the format to tell engaging stories, everything from product reviews to a history of the U.S. postal service. Thanks to new and improved creation tools, it's easier than ever to create a high-quality and interactive story.

Web Stories are a web-based version of the popular "Stories" format that blend video, audio, images, animation and text to create a whole new way to learn something new. We have seen publishers recut, reuse, or reinvent their brands using Web Stories. If you are new to Web Stories, check out our new YouTube series, Storytime. And if you want to create some yourself, follow these tips to make them as interesting and beautiful as possible.

1. Use video.

Video is a great way to engage users. Optimize your landscape videos by converting them into videos in portrait ratio (9:16) to take advantage of the mobile screen. Making the video full bleed helps readers focus on a single key subject. And if you have video with audio, use closed captions. Here is a great example from VICE. Without captions, your audience needs to be able to listen to audio to follow your story. If you only have horizontal video, try using a conversion tool, like Kapwing to make them vertical.

2. Try first-person storytelling.

Be the protagonist of your own story. Stories are the first mobile-native medium. It's perfectly possible and expected to capture the assets for your story using your mobile device's front-facing camera. Since most consumption happens and continues to grow on mobile devices, the creator is able to deliver a full-screen portrait experience to the viewer in the same way they captured it. First person allows you to give a personal touch by adding in additional commentary and perspective.

3. Take advantage of your brand identity.

A brand identity is the face of your brand. That can include your visual style, the colors you use and your logo; these visible elements identify and distinguish your brand in consumers' minds. People should know at a moment's glance that this Web Story is from your brand. For many readers, consistency in branding leads to comfort and loyalty.

Be sure to import your color palette and logo into your favorite Web Story creation tool. Use your brand's typography, and if you don't use specific typography, select a font that complements your colors and style. Fonts can be very powerful, so keep it simple and legible. Here are some general rules to follow. Avoid having a story that contains text that blends into the background image or video, which may make some pages difficult to read. Be sure to provide contrast between the text and background images on the page.

4. Display infographics and dynamic visuals.

Web Stories blend video, audio, images, animation and text to create an easy to consume narrative. One great way to engage readers is by using dynamic visuals and infographics. Graphs and charts make it easy to understand a topic while using minimal text. This can be a great way to inform your reader quickly and clearly. We commonly see great graphics and visuals in recipes, explainers and investigative journalism.

5. Get a boost from illustrations.

Sometimes stock images and videos won't cut it. If you have the ability, try to work in some illustrations into your story. Animations and illustrations can bring your story to life. This could be anything from funny comics to hand-drawn cartoons. You can create illustrations in other popular design tools, optimize them and import them into your creation tool as a PNG file.

6. Post quizzes and polls.

Web Stories are getting more interactive with quizzes and polls, or what the Stories team calls Interactive Components. Several visual editors are working on supporting these new features so you can use them without any coding necessary on your end. Quizzes and polls can increase engagement and make your stories more compelling. You can also use the quizzes and polls to gather feedback and educate your audience about your brand.

7. Build excitement through animations.

Animating objects separately makes visuals more interesting and enjoyable, helping each item stand out. Timing and style add to the tone and message of your story. Choose an animation style that suits your aesthetic, then be mindful of how quickly things move. Here is a great example from USAT. Your story may automatically advance to the next page before some users are able to fully read the text. Consider slowing down auto advance to allow users ample time to read the text on each page.

Read this post in Spanish.

I love Thanksgiving. It's a time to be with those you love, eating fabulous food and sharing memories. In my family, my mother always made the holiday a time when we welcomed people into our home who had nowhere else to go that day. And then we'd take long afternoon walks after our big meal.

With COVID-19 infections rising to record levels across the U.S, families are changing how they celebrate Thanksgiving this year. Like much else in 2020, we'll need to develop new and creative traditions to replace the ones that put those we love at risk for COVID.

This disease is highly contagious and getting together physically with extended family is a real risk. Every event that brings people together creates yet another chance for transmission. I'm often asked, "Can't I just get a COVID test and then see my family?" Unfortunately, the answer I give my friends and family is an unequivocal "No." Tests are often negative early in the course of disease, which means you can test negative today but be highly infectious tomorrow. So even if you have a negative test, still practice these measures. The best way to show your love is to not have a big family gathering.

There are many ways to celebrate from a distance. You can video call friends and family from the Thanksgiving table. You could spend in-person time outdoors at a distance, wearing masks and avoiding shared dishes. I have even heard of some families even getting creative offering "curbside pickup" of their signature pumpkin pie, green bean casserole or oyster dressing for loved ones to pick up and enjoy in the safety of their own homes.

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Tips for celebrating Thanksgiving safely

The Centers for Disease Control and Prevention have shared some tips on how you could celebrate Thanksgiving this year and limit the spread of COVID-19:

• Wear a mask

• Rethink traveling

• Keep gatherings small

• Celebrate virtually if you can

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This year, my immediate family is planning a small meal with just our household followed by a brief, outdoor visit with our grandmother. We will also have a virtual Friendsgiving with friends across the country, which is actually allowing us to share memories with more people than we usually do. I will miss the meals, hugs and in-person laughter, but am willing to sacrifice that for this one year so we can have many more memories together in years to come.

Though this has been a difficult year for so many around the world, I find I have much to be grateful for this holiday. I am thankful for my medical colleagues-the doctors, nurses, respiratory techs and other responders who are going to work on Thanksgiving to care for COVID-19 patients. I am thankful for my public health colleagues who have worked tirelessly for nearly a year to keep us safe, as they do even when pandemics aren't raging.

I am thankful for the many unsung first responders working to see that we have safe water to drink, food to eat and electricity to light and heat our homes. I am particularly thankful for the committed scientists who have advanced sound research so we have efficacious and safe treatments, and yes, COVID vaccines in sight. They are giving us so much optimism about the potential for robust countermeasures to bring this pandemic to an end.

And I am thankful for everyone who is putting the public's health as a priority, and doing all they can to not be a link in the chain of COVID transmission. I know everyone is weary and wants to go back to normal, or at least a new normal. But I encourage everyone to be patient and dig deep inside for the stamina to carry us through these next few months. Now is not the time to let up-it is a time to double down. If scientific progress continues, then by this time next year we might be able to have family gatherings with those we love.

This Thanksgiving, I see staying home as the ultimate form of giving thanks and showing love to your family. So I hope you will join me in following the tips from the Centers for Disease Control and Prevention. They are what I am recommending to family and friends, what I would recommend to my patients and what I am asking of our community. This year, let's give thanks. Not COVID.

Read this post in English // Blog en inglés aquí.

Amo el Día de Acción de Gracias. Es un momento para estar con tus seres queridos, comer comida fabulosa y compartir recuerdos. En mi familia, mi madre siempre hizo del día festivo un momento en el que recibíamos en nuestra casa a personas que no tenían ningún otro lugar adónde ir ese día. Y luego dábamos largas caminatas por la tarde después de nuestra gran cena.

Con las infecciones por COVID-19 aumentando a niveles récord en los Estados Unidos, las familias están cambiando la forma en que celebran el Día de Acción de Gracias este año. Como muchas otras cosas en 2020, tendremos que desarrollar tradiciones nuevas y creativas para reemplazar las que ponen a quienes amamos en riesgo de COVID.

Esta enfermedad es muy contagiosa y reunirse físicamente con la familia extendida es un riesgo real. Cada evento que reúne a personas crea una nueva oportunidad de transmisión. A menudo me preguntan: "¿No puedo hacerme una prueba de COVID y luego ver a mi familia?" Desafortunadamente, la respuesta que le doy a mis amigos y familiares es un "No" inequívoco. Las pruebas suelen ser negativas en las primeras etapas del curso de la enfermedad, lo que significa que puede dar negativo hoy pero ser muy infeccioso mañana. Entonces, incluso si tienes una prueba negativa, practica aún estas medidas. La mejor manera de demostrar tu amor es no tener una gran reunión familiar.

Hay muchas formas de celebrar a distancia. Puedes realizar videollamadas con amigos y familiares desde la mesa de Acción de Gracias. Podrías pasar tiempo en persona al aire libre a distancia, usando máscaras y evitando compartir platillos. Incluso he oído hablar de algunas familias que se han vuelto creativas al ofrecer "recoger en la acera" su emblemático pastel de calabaza, cazuela de ejotes o aderezo de ostras para que los seres queridos lo recojan y disfruten en la seguridad de sus propios hogares.

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Consejos para celebrar el Día de Acción de Gracias de forma segura

Los Centros para el Control y la Prevención de Enfermedades han compartido algunos consejos sobre cómo celebrar el Día de Acción de Gracias este año y limitar la propagación del COVID-19.

• Usa mascarilla

• Reconsidera viajes

• Mantén las reuniones pequeñas

• Celebra virtualmente si puedes

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Este año, mi familia inmediata está planeando una pequeña comida en nuestro hogar seguida de una breve visita al aire libre a nuestra abuela. También tendremos un Friendsgiving virtual con amigos de todo el país, que en realidad nos permite compartir recuerdos con más personas de las que solemos compartir. Extrañaré las comidas, los abrazos y las risas en persona, pero estoy dispuesta a sacrificar eso por este año para que podamos tener muchos más recuerdos juntos en los próximos años.

Aunque este ha sido un año difícil para muchos en todo el mundo, se que tengo mucho que agradecer por estos días festivos. Estoy agradecida por mis colegas médicos: los médicos, enfermeras, técnicos en terapia pulmonar y otros socorristas que trabajarán en el Día de Acción de Gracias para atender a los pacientes con COVID-19. Estoy agradecida por mis colegas de salud pública que han trabajado incansablemente durante casi un año para mantenernos a salvo, como lo hacen incluso cuando las pandemias no están en auge.

Estoy agradecida por los muchos socorristas no reconocidos que trabajan para asegurarse de que tengamos agua potable para beber, alimentos y electricidad para iluminar y calentar nuestros hogares. Estoy particularmente agradecido por los científicos comprometidos que han avanzado en investigaciones sólidas para que tengamos tratamientos eficaces y seguros, y sí, vacunas contra COVID a la vista. Nos están dando tanto optimismo sobre el potencial de contramedidas sólidas para poner fin a esta pandemia.

Y estoy agradecida por todos los que ponen la salud pública como una prioridad y hacen todo lo posible para NO ser un eslabón en la cadena de transmisión del COVID. Sé que todos están cansados ​​y quieren volver a la normalidad, o al menos a una nueva normalidad. Pero animo a todos a que sean pacientes y busquen dentro de sí la resistencia que nos ayude a superar estos próximos meses. Ahora no es el momento de ceder, es el momento de redoblar. Si el progreso científico continúa, entonces para esta temporada el próximo año podríamos tener reuniones familiares con aquellos a quienes amamos.

Este Día de Acción de Gracias, veo que quedarse en casa es la mejor forma de agradecer y mostrar amor a tu familia. Así que espero que te unas a mí para seguir los consejos de los Centros para el Control y la Prevención de Enfermedades. Son lo que recomiendo a familiares y amigos, lo que recomendaría a mis pacientes y lo que le estoy pidiendo a nuestra comunidad. Este año, demos gracias. No COVID.