01 Nov 2014

feedSearch Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Will He Ever Return? Head Of Google’s Web Spam Team Matt Cutts Extends Leave Into 2015

The head of Google's web spam team, Matt Cutts, says that his leave from the company has gone so well that he'll be continuing it through 2015. Cutts shared the news today in a note added to his original blog post from July about going on leave, saying: When I went on leave, I wanted […] The...

Please visit Search Engine Land for the full article.

01 Nov 2014 12:37am GMT

31 Oct 2014

feedSearch Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Halloween, Google Tax In Spain & AdWords Features

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Following Germany's Lead Spain Passes Misguided "Google Tax" Anti-Piracy Law Given the saga of Germany's ill-conceived and poorly...

Please visit Search Engine Land for the full article.

31 Oct 2014 8:20pm GMT

feedThe Official Google Blog

Through the Google lens: search trends October 23-30

Grab some candy corn and a caramel apple and settle in for a look back at another week in search trends:

Time for trick or treating
With today's Halloween holiday, people are turning to the web to look for
last-minute costumes and pumpkin-carving tips. Top costume searches include Elsa from Frozen, Anna from Frozen, Olaf from Frozen (people can't just let it go, can they?) and Maleficent. Whether you're trick-or-treating or not, get the most out of the twilight hours tonight-Daylight Savings Time comes to an end on Sunday, which means it will be getting darker earlier. At least you get some extra sleep out of the deal.

Sports endings and beginnings
The World Series came to a thrilling conclusion on Wednesday night with Game 7 in Kansas City's Kauffman Stadium, as the San Francisco Giants' took home their third victory in just five (even) years. The star of the night-and the series-was undoubtedly Madison Bumgarner, the Giants' 25-year-old ace starting pitcher who came into the game in relief in the fifth inning and more than earned both the save and his MVP trophy, capping off a postseason performance for the history books. He was the top topic in search Wednesday, with more than 1 million searches. Fellow teammates Buster Posey and "Panda" Pablo Sandoval were also on the list.

As baseball fans put their caps and gloves in storage and look longingly at the calendar for March (pitchers and catchers report in 114 days!), fans of the NBA are just getting going. Basketball season started this week and the web was full of searches for the Cleveland Cavaliers (who are welcoming hometown hero Lebron James back to the fold), Miami Heat (the team LeBron left behind) and Chicago Bulls.

Trouble in the skies
There was a spike in searches around NASA when an unmanned rocket erupted into flames seconds after liftoff on Tuesday. The spacecraft and its cargo were lost, and the launch pad suffered heavy damage. Also this week, there was a breakthrough in the mystery of Amelia Earhart's final flight. A piece of debris located on a tiny island has been identified as a piece of her lost plane.

Movie marvels
Marvel this week revealed a lineup of nine new movies to be released over the coming years, along with some casting details. Alongside familiar faces like Captain America and Iron Man, we'll soon see a film about the Black Panther, who will be played by Chadwick Boseman. Marvel also revealed that Sherlock star (and Internet fave) Benedict Cumberbatch will play Doctor Strange in the 2016 movie.

Tip of the week
Don't get caught off-guard by the changing of the clocks. With the Google app, you can set a reminder to reset the clocks on your microwave, in your car and on your wall as soon as Daylight Savings Time comes to an end on Sunday. Just open the app and say "Ok Google, remind me to change the clocks on Sunday." Now relax and enjoy that extra hour of sleep!

Posted by Emily Wood, Managing Editor, who searched for [madison affeldt save] and [katniss everdeen costume]

31 Oct 2014 7:30pm GMT

feedSearch Engine Watch - Latest

Spooky Google Doodles for Halloween 2014

Just as Halloween has seen some evolution over the years, so have the holiday-themed Google Doodles presented each year on the Web.

31 Oct 2014 6:06pm GMT

feedSearch Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Following Germany’s Lead Spain Passes Misguided “Google Tax” Anti-Piracy Law

Given the saga of Germany's ill-conceived and poorly implemented "ancillary copyright law" one would have thought that another European government wouldn't immediately duplicate the mistake. But that's exactly what's happened in Spain. Spanish...

Please visit Search Engine Land for the full article.

31 Oct 2014 6:05pm GMT

feedSearch Engine Watch - Latest

Fast SEO Competitive Analysis Part 2: Competing Content Comparison

In part two of this series on fast SEO competitive analysis, we will look at understanding search behavior and choosing target keyword categories as well as competing content comparison.

31 Oct 2014 1:30pm GMT

A Step-by-Step Guide to Creating Robust Content for the Holiday Season

While search marketers make it a point to continuously monitor the performance of their keywords and modify their PPC marketing bids, the process of modifying content marketing to suit seasonal changes is only just catching on.

31 Oct 2014 12:30pm GMT

30 Oct 2014

feedGoogle Operating System

Google's PDF Reader for Android

The latest version of Google Drive for Android added a lot of new features: a new interface based on Material Design, a better search feature that shows results as you type, custom message for sharing files. "You can also turn on link sharing to make the file public and set access to view, comment, or edit. This automatically copies the link to the clipboard and allows you to paste it wherever you want."


Google Drive for Android now also includes a PDF reader. The application still uses the default PDF reader installed on your device, but you can now select Drive PDF Viewer. It works offline and it can be used from any other Android application, not just from Google Drive.


Google's PDF viewer is pretty basic: it has a search feature, it lets you select and copy text, upload files to Google Drive, print files and share them.




Updates are gradually rolled out, so you may not be able to install the latest version of the Google Drive app from Google Play. Android Police has a link to the APK file.

30 Oct 2014 12:28pm GMT

Chrome's New Bookmark Manager

Google has been working on a new bookmarking manager for Chrome. For now, it's available as an extension in the Chrome Web Store that replaces the regular bookmark manager, but it will probably become a standard Chrome feature.

The updated bookmark manager includes a new interface, search powered by Google, sharing and automatically generated folders.

"When you bookmark, you can now save an image and note to make your bookmarks more helpful. Also, Google will suggest a folder if it seems like it could be a fit," informs Google.


Here's the welcome screen, which suggests that some features are disabled if your bookmarks are encrypted:


Some of the existing bookmarks are updated with images and descriptions.


The card-based interface lets you remove images, edit titles, descriptions and URLs, select bookmarks just like in Google+ Photos, move them to a folder or delete them.


The new bookmark manager uses Google to search the full content of your bookmarks, but this doesn't work if your bookmarks are encrypted.


Other features that didn't work for me: sharing folders and topics, which should automatically group your bookmarks into categories like "Tokyo" and "Photography".

{ Thanks, Herin Maru. }

30 Oct 2014 9:57am GMT

25 Oct 2014

feedGoogle Operating System

Google Tests Material Design Mobile Search Interface

Opera Mini had a cool feature: when disabling images, the browser still displayed some placeholders with the dominant colors of the images. Google tests a similar feature for mobile image search: while waiting for the search results to load, placeholders are no longer gray, they use colors from the images.


Google also tests a Material Design mobile search interface with fluid animations and smoother interactions.




Update: Android Police has more screenshots from a Mechanical Turk account.


{ via Nedas }

25 Oct 2014 8:57pm GMT

24 Oct 2014

feedThe Official Google Blog

Through the Google lens: search trends October 17-23

So what's the word on the (internet) street these days? Search trends has you covered with the latest news that had everyone talking this past week.

The hard goodbye
This week, searchers paid their respects to legendary clothing designer Oscar de La Renta, who he passed away on Monday at the age of 82. Once called "The Sultan of Suave," De la Renta was known for evening gowns that regularly graced the red carpets of Hollywood-and the closets of the White House. From Jackie Kennedy to Michelle Obama, de la Renta dressed every First Lady since the 1960s.

Speaking of Washington bigwigs, we also said goodbye to Ben Bradlee, storied editor of The Washington Post. Bradlee is remembered for his courageous journalism; during his tenure as editor of the Post, the outlet published the "Pentagon Papers" and reported on the Watergate Scandal. Always chasing a good story, Bradlee coined the term "mego" ("my eyes glaze over") for any reporting that bored him-unknowingly foreshadowing Internet-speak.

Is that you Betty Sue?
Back from a long career hiatus, Renee Zellweger stepped back into the spotlight in L.A. and came out with a bang-or shall we say, a new look. People were shocked to see Zellweger… looking a bit different from what they remember. The star's reemergence caused a spike in searches for her hit movie Bridget Jones's Diary (that was her, right? ) But Zellweger is taking the stares and comments in stride, stating she's happy that she looks different because she's living a happier and more fulfilling life-no shame in your game, Renee-whatever makes you feel complete.

Gone in sixty seconds
If you blinked, you already missed this trend. Toys "R" Us decided to pull a line of Breaking Bad action figures after an online petition asking the store to stop selling the toys received more than 9,000 signatures. So what was all the hoopla about? Susan Schrivjer, the Florida mom who started the petition, felt the dolls-which came with a plastic sack of cash and mock drugs-deviated from the company's family values. Toys "R" Us agreed and put the figures on an "indefinite sabbatical"-Walter White-style.

Crime and Punishment
It was a week of crime on the trends charts as people were searching for more information about a gunman who shot and killed Cpl. Nathan Cirillo, a soldier of the Canadian army, at Ottawa's National War Memorial. This was the latest assault on a member of the Canadian armed forces in recent times and has stirred debate about extremism in the West.

...As the Black Eyed Peas would say
With the World Series underway, people were ready to scream and shout for their favorite team. Searches for the San Francisco Giants and the Kansas City Royals hit a high as the two teams began their battle for The Commissioner's Trophy. And that's not the only party going on these days. Diwali, a Hindu holiday also known as the "Festival of Lights," started this past Tuesday. The celebrations will continue until this Saturday-so you still have time to check out photos of the stunning light displays around the world.

Tip of the week
First there was Angry Birds, then there was Candy Crush, which was swiftly followed by Flappy Bird-it's kind of hard to stay on top of the latest video game trends. Now when you search for video games on Google, a panel will appear with all the info you need to stay in the know.

Posted by Jenise Araujo, Communications Associate, who searched for [designer for the stars] and [play ball].

24 Oct 2014 7:18pm GMT

22 Oct 2014

feedThe Official Google Blog

An inbox that works for you

Today, we're introducing something new. It's called Inbox. Years in the making, Inbox is by the same people who brought you Gmail, but it's not Gmail: it's a completely different type of inbox, designed to focus on what really matters.

Email started simply as a way to send digital notes around the office. But fast-forward 30 years and with just the phone in your pocket, you can use email to contact virtually anyone in the world…from your best friend to the owner of that bagel shop you discovered last week.

With this evolution comes new challenges: we get more email now than ever, important information is buried inside messages, and our most important tasks can slip through the cracks-especially when we're working on our phones. For many of us, dealing with email has become a daily chore that distracts from what we really need to do-rather than helping us get those things done.

If this all sounds familiar, then Inbox is for you. Or more accurately, Inbox works for you. Here are some of the ways Inbox is at your service:



Bundles: stay organized automatically
Inbox expands upon the categories we introduced in Gmail last year, making it easy to deal with similar types of mail all at once. For example, all your purchase receipts or bank statements are neatly grouped together so that you can quickly review and then swipe them out of the way. You can even teach Inbox to adapt to the way you work by choosing which emails you'd like to see grouped together.

Highlights: the important info at a glance
Inbox highlights the key information from important messages, such as flight itineraries, event information, and photos and documents emailed to you by friends and family. Inbox will even display useful information from the web that wasn't in the original email, such as the real-time status of your flights and package deliveries. Highlights and Bundles work together to give you just the information you need at a glance.

Reminders, Assists, and Snooze: your to-do's on your own terms
Inbox makes it easy to focus on your priorities by letting you add your own Reminders, from picking up the dry cleaning to giving your parents a call. No matter what you need to remember, your inbox becomes a centralized place to keep track of the things you need to get back to.

A sampling of Assists

And speaking of to-do's, Inbox helps you cross those off your list by providing Assists-handy pieces of information you may need to get the job done. For example, if you write a Reminder to call the hardware store, Inbox will supply the store's phone number and tell you if it's open. Assists work for your email, too. If you make a restaurant reservation online, Inbox adds a map to your confirmation email. Book a flight online, and Inbox gives a link to check-in.

Of course, not everything needs to be done right now. Whether you're in an inconvenient place or simply need to focus on something else first, Inbox lets you Snooze away emails and Reminders. You can set them to come back at another time or when you get to a specific location, like your home or your office.

Get started with Inbox
Starting today, we're sending out the first round of invitations to give Inbox a try, and each new user will be able to invite their friends. If Inbox can't arrive soon enough for you, you can email us at inbox@google.com to get an invitation as soon as more become available.

When you start using Inbox, you'll quickly see that it doesn't feel the same as Gmail-and that's the point. Gmail's still there for you, but Inbox is something new. It's a better way to get back to what matters, and we can't wait to share it with you.

Posted by Sundar Pichai, SVP, Android, Chrome & Apps

Cross-posted from the Official Gmail Blog

22 Oct 2014 5:00pm GMT

01 Nov 2011

feedMatt Cutts: Gadgets, Google, and SEO

Grow a moustache and fight cancer!

For my next 30 day challenge, I'll be growing a mustache to raise awareness and money for men's health issues, and specifically prostate cancer research. Men of search and SEO, please join our team. You can raise awareness, or raise cash. And it's super simple: just don't shave your moustache for 30 days. The name [...]

01 Nov 2011 6:16pm GMT

31 Oct 2011

feedMatt Cutts: Gadgets, Google, and SEO

Halloween costume: stickman from xkcd

For Halloween this year I asked people on Google+ what I should be for Halloween, and someone suggested going as the blackhat stick man from xkcd. You know, this guy: That sounded like a good challenge. I finished the costume and taped a video, but unfortunately I didn't have enough time to get the video [...]

31 Oct 2011 5:16pm GMT

24 Oct 2011

feedMatt Cutts: Gadgets, Google, and SEO

Halloween Pumpkin: Portal Turret!

I made a Portal turret for my Halloween pumpkin! I was trying to think of things to carve: vampire Android? R2-D2? Zoidberg? Then I thought: I could do a character from Portal 2! I was going to carve something like GLaDOS or Wheatley, but then I realized that a portal turret would be perfect: To [...]

24 Oct 2011 3:26pm GMT

26 Aug 2011

feedGoogle Blogoscoped

The Emperor's Garden

The Emperor instructed the gardener to set up the new court's garden. "I want you to plant five trees growing the Crataan fruit," the Emperor said, "Because we asked people what fruit they like best, and most named the Crataan fruit!" The gardener replied, "Emperor, that is excellent thinking! But let me make some suggestions: First, how about we make one of the five trees bear the Muran fruit. Only one out of ten citizens loves it, but those peculiar citizens tend to love multiple times as much!" "Second," the gardener continued, "How about we make one of the five trees bear the Dratean fruit. No one loves it, but that's because no one knows it yet!" "Third," the gardener said, "How about we leave one spot in the garden empty. Who knows what new type of tree we'll discover that we can put there in the fut ...

26 Aug 2011 12:12pm GMT

15 Aug 2011

feedGoogle Blogoscoped

Color Sound Machine (and what else I've been doing lately)

For those of you who've been wondering whether I had turned to stone, fallen into a bottomless pit, or been climbing the Himalaya... no, none of that is true, even though you probably did notice I'm not actively blogging about Google here anymore*! Just now, a new iPad app I've been working on called Color Sound Machine went live, and this -- and all the other apps and games at Versus Pad** -- are actually what I am doing while not blogoscoping. *I've drafted unpublished posts explaining much more about past, present and future of Blogoscoped, and the history of Google news reporting, but ... oh, for now le ...

15 Aug 2011 4:00pm GMT

25 Feb 2011

feedGoogle Blogoscoped

Google drops reverse phone number lookup

One of the earliest specialist services provided by Google was reverse phone number lookup. If you used the "phonebook:" or "rphonebook:" operators together with a 10-digit US phone number, Google would show you the owner of that phone number, unless the number was unlisted. Google no longer provides that service. Not surprisingly, there was no press release marking the closure, but Google employee Daniel Russell has acknowledged the closure of the service in his blog. He hints at the possible pressures leading to the shuttering of the service: "As you can imagine, this was an endless source of hassles for people (who were surprised to see themselves searchable on Google) and for Google (who had to constantly de ...

25 Feb 2011 11:23am GMT