22 Dec 2014

feedSearch Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Check Out the MarTech 2015 Speakers: A Who’s Who of Brands

Join Aetna, Netflix, Dell, CA and More - Register Now for Best Rates At MarTech: The Marketing Tech Conference, we'll connect the dots between technical possibilities and strategic opportunities reshaping of modern marketing. Making those connections will be a roster of innovative thinkers and...

Please visit Search Engine Land for the full article.

22 Dec 2014 3:18pm GMT

Google Partners Adds Certification For Shopping Campaigns

New exam allows AdWords practitioners to become certified in managing Google Shopping campaigns. The post Google Partners Adds Certification For Shopping Campaigns appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

22 Dec 2014 2:44pm GMT

feedHome - SearchEngineWatch

Your Guide to Creating a Successful SEO Link-Building Campaign

As Google and other search engines continue to evolve, your strategy may need to change, but one thing's certain: Google will never penalize or suppress quality content from its ranking algorithm.

22 Dec 2014 2:30pm GMT

feedSearch Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Search Engine Land’s Top 10 News Stories Of 2014: When Pandas, Penguins & Pigeons Attack

We begin two weeks of year-in-review articles with a look at the most popular news stories we covered in 2014. The post Search Engine Land's Top 10 News Stories Of 2014: When Pandas, Penguins & Pigeons Attack appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

22 Dec 2014 2:00pm GMT

feedHome - SearchEngineWatch

Advanced SEO for JavaScript Sites: Snapshot Pages

We covered some basic approaches to SEO for JavaScript in an earlier post, but a complex subject deserves an in-depth treatment. So let's take a deeper look.

22 Dec 2014 12:30pm GMT

20 Dec 2014

feedGoogle Operating System

Word Origin Google Search Card

Last year, Google updated the dictionary card and added a lot of useful features, including etymological information, a translation box and a graph that shows the use of a word over time. If you only want to find the origin of a word like "basilica", you don't have to search for [define basilica], expand the card and scroll to the word origin section. You can search for [basilica origin] or [basilica word origin] and Google shows a special version of the dictionary card that highlights etymological information.

20 Dec 2014 11:16pm GMT

Reduce Data Usage When Playing YouTube Music Videos

YouTube doesn't offer yet an audio-only version for the desktop, but there's a simple way to save bandwidth when playing a YouTube video in a different tab or in the background.

Let's say you're listening to a 2-hour concert while reading a book. Since you only care about the audio, YouTube wastes bandwidth by streaming the entire video. YouTube now uses adaptive streaming (DASH) and there are separate streams for audio and video.

I mentioned in a recent post that the mobile YouTube app for Android downloads only the audio files when playing music videos in the background. The desktop site doesn't do this, but you can save bandwidth by switching to the lowest quality option that's available: 144p. Click the player's settings button (the wheel icon) and pick 144p from the "quality" dropdown.

It may not seem obvious, but YouTube uses exactly the same audio stream, whether you're watching 144p, 240p, 360p, 480p, 720p or 1080p videos. You can check this by right clicking the player, selecting "stats for nerds" and watching the DASH section when switching to other resolutions. The first numerical value is the ID (itag) of the video stream, while the second one is the ID of the audio stream. You'll notice that the audio ID is the same: 140.


Here's an example: the 2-hour David Gilmour concert from the screenshot above uses 237MB for the 360p stream and 94MB for 144p stream, while the audio stream uses 111MB. That means you can save more than 140MB by switching from 360p to 144p.

Please note that this only works if you're using the Flash player or you're using YouTube's HTML5 player in a browser that supports Media Source Extensions (Chrome, Opera, Safari, IE11).

20 Dec 2014 10:01pm GMT

19 Dec 2014

feedGoogle Operating System

Gmail Links to Google Inbox

Gmail now promotes Google Inbox. If Inbox is enabled for your account, you might see this message in Chrome: "Good news - Inbox by Gmail is enabled for this account. To use it on the web, go to inbox.google.com. You can always use Gmail at mail.google.com."


Gmail also shows a promotional link for Google Inbox at the bottom of the page: "Take me to Inbox".


If you click "x", Gmail hides the link and shows this message: "You dismissed the Inbox link." Click "Don't show this again" to permanently hide the Inbox link.

19 Dec 2014 10:18pm GMT

feedHome - SearchEngineWatch

Bing Integrates AMBER Alerts and Updates Local Search on Mobile

Bing has integrated AMBER Alerts into its search engine, as well as enhanced its local search capabilities for mobile.

19 Dec 2014 4:44pm GMT

feedThe Official Google Blog

Let's celebrate the season of giving

It's the season of giving, and there are a lot of ways to give-by donating, by volunteering, by surprising a stranger with a random act of kindness. And we're joining in to help spread the holiday cheer. This month, Google.org is giving more than $15 million in grants to organizations using technology to address some of the world's biggest problems. From San Francisco to Western Africa, these organizations are making a direct impact on people around the world, every day.

One of our grants will go to Feeding America. Each year, billions of pounds of surplus food are sent to landfills, while 49 million Americans (including one in five children) go hungry. Our grant will help support their newest food rescue initiative called the Online Marketplace, a program that connects local retail and foodservice businesses who have excess food to those in need. Feeding America serves 3.3 billion meals annually and the Online Marketplace is projected to lead to the recovery of an additional 740 million meals, significantly reducing food waste while giving more families access to food.

Two of our other grantees are working on the front lines to help ensure lives aren't lost to preventable diseases. Nexleaf Analytics works to get life-saving vaccines to children in India and Mozambique by preserving these vaccines before they spoil by installing low-cost refrigerator sensors in clinics. Malaria No More is fighting to save lives by better understanding the spread of malaria using newly available mobile data to map malaria cases and how they are being treated.

To learn more about additional nonprofits we're supporting through these grants, and to see how you can get involved with their efforts, visit g.co/happyholidays and see our slideshow below:





These are only part of our annual philanthropic efforts. Over the course of the year, we strive to make the world a little bit better through our technology and giving programs, including more than $100 million in grants, $1 billion in technology resources, and 80,000+ volunteer hours donated to causes around the world.

We're inspired by all the people out there who are working to make a difference-whether it's one of these organizations or simply one person doing a good deed for another. We're glad to do our part spreading some love this holiday season, and look forward to seeing more world-changing work in 2015.

Posted by Jacquelline Fuller, Director, Google.org

19 Dec 2014 3:30pm GMT

16 Dec 2014

feedThe Official Google Blog

A Year in Search: the moments that defined 2014

Every year, we reflect on the moments that made us laugh, smile from ear to ear, or stay gripped to our screens in our annual Year in Search. In 2014, we were struck by the death of a beloved comedian, and watched news unfold about a horrific plane crash and a terrifying disease. We were captivated by the beautiful game, and had fun with birds, a bucket of ice, and a frozen princess.

Watch our video to rediscover the events, people and topics that defined 2014:


Wishing the genie goodbye
"You're only given a little spark of madness. You mustn't lose it." The passing of beloved comedian and actor Robin Williams shook the world, bringing many people online to search for more information and to remember-and putting Williams in the #1 spot on our global trends charts. There was even an uptick in searches related to depression tests and mental health in the days following his death. We revisited his iconic roles in movies like Aladdin and Dead Poets Society and found solace in gifs and memes that captured Williams' spirit.

All the world's a stage
Nothing brings people together like sports, and 2014 had one of the biggest athletic events in recent memory. The World Cup in Brazil had its fair share of unforgettable moments and had everyone glued to their TVs and mobile devices all summer. From Luis Suarez's bite heard around the world, to Tim Howard's superman performance vs. Belgium, to Germany's incredible run to their fourth title, the competition certainly lived up to its reputation and topped the charts.

While sports brought people together, so did a good cause. This year, awareness for Amyotrophic Lateral Sclerosis, better known as ALS or Lou Gehrig's Disease, reached an all-time high around the world due to the viral ALS Ice Bucket Challenge. As celebrities and everyday people alike braved a bucket of ice cold water for a cause, donations to help find a cure for the illness hit almost $100 million.

Into the unknown
How could a plane just vanish into thin air? In the wake of the disappearance of Malaysia Airlines Flight 370, that question propelled the mystery to the global trends charts. As the investigation continued on the ground and online, people stayed hopeful for a happy ending despite the dim odds: searches for "mh370 found" outnumbered searches for "mh370 lost."

Here's the full list of our top 10 global trending searches:

You can find more on these top searches and more at google.com/2014


Explore the stories from the year, one chapter at a time
On our Year in Search site, you can take an in-depth look at the stories that made 2014 unforgettable. From the rise of the selfie, to understanding if we search for "how" more than "why," each chapter shares a glimpse into the people and events that drove this year forward.

We've also made it easier to find the trending topics of the year directly from Google Search. For the first time, a simple search for [google 2014] will give you a peek at what made the top trending lists from around the world. And you can follow more insights from the year with #YearInSearch. So take a moment to appreciate what this year had to offer. It'll be 2015 before you know it.

Posted by +Amit Singhal, Senior Vice President, Search

16 Dec 2014 8:00am GMT

12 Dec 2014

feedThe Official Google Blog

Through the Google lens: search trends December 6-11

From The Colbert Report to astronomer Annie Jump Cannon, here's a look at this week's search stars.

The presidency is just my day job
Being the President of the United State is no easy task, but Barack Obama may have just faced his toughest test yet...a seat on The Colbert Report. This is the Commander-in-Chief's third time on the show, but it's still no cakewalk with every topic up for grabs-including Obama's less than ideal approval ratings and his graying hair. Obama proved himself up for the challenge, though, kicking Colbert off his segment and making it his own.

Not only does Obama moonlight as a comedian-it turns out he can also code. At a White House event with 30 middle school students, the President kicked off Hour of Code, a program that encourages young people to develop their computer and software programming skills. With a little help from one of the kids, Obama wrote a single line of JavaScript, "moveForward(100)," to move the tutorial's character 100 pixels to the right, and in the process becoming the first U.S. president to write a computer program.

Winners and losers
Competition on The Voice is heating up; the three finalists were revealed this week. But there's a twist in the show's seventh season: to spice things up, its creators introduced a new wildcard spot, bringing the total number of potential finalists to four. Now the nine remaining contestants who didn't make it to the top three will duke it out for that fourth spot and a shot at singing glory.

While The Voice contestants still have a chance to take home the grand prize, other stars were left out in the cold this week when the Golden Globe nominations included several snubs. Names left off the selection sheet were Angelina Jolie and her upcoming film Unbroken, Christopher Nolan and his much-hyped Interstellar, and Bradley Cooper, who gained 40 pounds to portray Chris Kyle in the biopic film American Sniper. Oh well-there's still the Oscars. Meanwhile, movies Birdman and Boyhood snapped up seven and five nominations, respectively-and the TV category is staying interesting with nods for several Netflix original series, Amazon's first appearance with Transparent, and two surprise nominations for the CW's quirky Jane the Virgin.

The sky above
This week, searchers spent a good chunk of their time looking up. The weather was top of mind as the Pineapple Express-no, not the film-hit the San Francisco Bay Area, causing flooding and power outages. The phenomenon gets its name from its origins in the waters near Hawaii, a.k.a. the Pineapple State, where it develops before heading towards the U.S Pacific Coast.

Even for those of us trapped indoors, searchers got a chance to look at the stars...on our homepage at least. Searchers looked for more information about astronomer Annie Jump Cannon after a Google doodle marked her 151st birthday. Cannon-who was deaf for most of her adult life, and often overshadowed by her colleague Edward C. Pickering-was instrumental in the development of the Harvard Classification system, which categorizes stars by their temperature (whether or not they were nominated for a Golden Globe).


Tip of the week
Need to find something in the apps on your Android phone? Now you can ask your Google app for help-even if it's in another app. Just say "Ok Google" and then "search YouTube for holiday decorating ideas" or "search Tumblr for Taylor Swift" and jump straight to those results within the other app (if you have it installed).

And come back next week for Google's Year in Search-a review of the people, moments, and events that captured the world's attention.

Posted by Jenise Araujo, Communications Associate, who searched for [comedian-in-chief] and [team adam].

12 Dec 2014 9:53pm GMT

01 Nov 2011

feedMatt Cutts: Gadgets, Google, and SEO

Grow a moustache and fight cancer!

For my next 30 day challenge, I'll be growing a mustache to raise awareness and money for men's health issues, and specifically prostate cancer research. Men of search and SEO, please join our team. You can raise awareness, or raise cash. And it's super simple: just don't shave your moustache for 30 days. The name [...]

01 Nov 2011 6:16pm GMT

31 Oct 2011

feedMatt Cutts: Gadgets, Google, and SEO

Halloween costume: stickman from xkcd

For Halloween this year I asked people on Google+ what I should be for Halloween, and someone suggested going as the blackhat stick man from xkcd. You know, this guy: That sounded like a good challenge. I finished the costume and taped a video, but unfortunately I didn't have enough time to get the video [...]

31 Oct 2011 5:16pm GMT

24 Oct 2011

feedMatt Cutts: Gadgets, Google, and SEO

Halloween Pumpkin: Portal Turret!

I made a Portal turret for my Halloween pumpkin! I was trying to think of things to carve: vampire Android? R2-D2? Zoidberg? Then I thought: I could do a character from Portal 2! I was going to carve something like GLaDOS or Wheatley, but then I realized that a portal turret would be perfect: To [...]

24 Oct 2011 3:26pm GMT

26 Aug 2011

feedGoogle Blogoscoped

The Emperor's Garden

The Emperor instructed the gardener to set up the new court's garden. "I want you to plant five trees growing the Crataan fruit," the Emperor said, "Because we asked people what fruit they like best, and most named the Crataan fruit!" The gardener replied, "Emperor, that is excellent thinking! But let me make some suggestions: First, how about we make one of the five trees bear the Muran fruit. Only one out of ten citizens loves it, but those peculiar citizens tend to love multiple times as much!" "Second," the gardener continued, "How about we make one of the five trees bear the Dratean fruit. No one loves it, but that's because no one knows it yet!" "Third," the gardener said, "How about we leave one spot in the garden empty. Who knows what new type of tree we'll discover that we can put there in the fut ...

26 Aug 2011 12:12pm GMT

15 Aug 2011

feedGoogle Blogoscoped

Color Sound Machine (and what else I've been doing lately)

For those of you who've been wondering whether I had turned to stone, fallen into a bottomless pit, or been climbing the Himalaya... no, none of that is true, even though you probably did notice I'm not actively blogging about Google here anymore*! Just now, a new iPad app I've been working on called Color Sound Machine went live, and this -- and all the other apps and games at Versus Pad** -- are actually what I am doing while not blogoscoping. *I've drafted unpublished posts explaining much more about past, present and future of Blogoscoped, and the history of Google news reporting, but ... oh, for now le ...

15 Aug 2011 4:00pm GMT

25 Feb 2011

feedGoogle Blogoscoped

Google drops reverse phone number lookup

One of the earliest specialist services provided by Google was reverse phone number lookup. If you used the "phonebook:" or "rphonebook:" operators together with a 10-digit US phone number, Google would show you the owner of that phone number, unless the number was unlisted. Google no longer provides that service. Not surprisingly, there was no press release marking the closure, but Google employee Daniel Russell has acknowledged the closure of the service in his blog. He hints at the possible pressures leading to the shuttering of the service: "As you can imagine, this was an endless source of hassles for people (who were surprised to see themselves searchable on Google) and for Google (who had to constantly de ...

25 Feb 2011 11:23am GMT