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For the past several years, Pop-Up Magazine has resurrected extinct flowers, analyzed dreams, ventured into the Darien Gap, rowed across the Atlantic Ocean and shared ancient songs from Istanbul's Hagia Sofia-all from the comfort of theaters throughout the United States. Three times a year, the "live magazine" hits the road, featuring storytelling performed onstage by journalists, filmmakers, comedians, photographers and musicians, selling out every venue along the way. At every show, the hosts tell the audience the same thing: "After tonight, the show will disappear. You won't find anything online. We made it just for you."

But in recent months, the team behind the experience has had to rethink what it means to go on tour-and how they might bring their offline show online. Last night, in collaboration with Google, Pop-Up Magazine debuted its first digital show on its YouTube channel, free of charge and available around the world. We caught up with Chas Edwards, Pop-Up Magazine's president and cofounder, to hear about how the team made such an extraordinary pivot.

What happened for your team when the world went on lockdown?

It was a little like telling your soccer team they'd made the Olympics, only they'd be competing in water polo. But the day after CDC guidelines changed our plans to go on tour, our producers filled up a 20-page Google Doc with ideas on how we could show up for our audience while sheltering in place. And because Pop-Up Magazine has always been multimedia-we've paired filmmakers with dancers, radio producers with opera singers, tech journalists with shadow puppets-we are highly adaptable.

Tell us about some of the highlights from this week's show.

We took you inside the COVID ward with a newly minted doctor who skipped her residency to help fight the pandemic and go on tour with a varsity mariachi band from Texas. There's also a transporting moment where scientist Rose Bear Don't Walk enacts a Native American dance, first performed during the pandemic of 1918. Plus tips on taking care of your houseplants, of course.

What was the hardest part about pulling it off?

The quarantine didn't just cancel our tour. It prevents us from getting together in one room to rehearse and collaborate. Our band members, for example, are each playing their parts alone in the respective homes, and we had to figure out how to make them feel like a band in the final product.

You have a loyal following. How else have you kept them engaged during quarantine?

In addition to the big spring show, we've been delivering stories to our fans by email, social media and at our YouTube channel. One new project is a weekly series called "Here's How," in which Pop-Up Magazine contributors share their skills. We've had magician and crossword puzzle master David Kwong teaching us how to win at board games and poet Hanif Abdurraqib giving us a new approach to creative writing. We've also been adapting favorite stories from the stage to our new video format, like "Mimi & Brownie," the tale of two 100-year-old best friends who met as nurses during World War II.

How has the pandemic changed how we engage with storytelling?

On the one hand, it robs us of being together: the collective experience of laughing and crying in a dark room with 3,000 other people. And we're eager to get back to that, when the time is right. At the same time, this moment highlights our interconnectedness with people halfway around the world, or who have different jobs from ours, or who live in different circumstances. For many people, the pandemic is creating new and deeper empathy, and a greater curiosity to hear the stories of fellow humans they've never met.

And Pop-Up Magazine is adapting to those changes accordingly, it seems.

Our job, as we see it, is to find amazing stories you've never heard, craft them in ways you'll never forget, and hopefully change how we all see the world. Media formats and delivery channels evolve to fit the times, but our fundamental work remains the same.

What did Pop-Up Magazine do to collaborate with Google?

Google and Pop-Up Magazine have been working together for several years. For this show, Google wanted to celebrate parents and teachers who are trying to keep education moving forward while traditional classrooms have been shut down. One part of the collaboration features Tabatha Rosproy, 2020's National Teacher of the Year, who shared some encouraging words for all us beleaguered parents attempting to teach our kids this semester. We also used Google Meet to recreate the experience that normally happens after Pop-Up Magazine shows in the theater lobbies: a chance to meet the contributors and producers and learn how their stories came to be.

Why is supporting teachers like Tabatha Rosproy important to the Pop-Up Magazine community?

In the past few months, many of us have gained a new appreciation for the work of teachers, as we all try pinch hitting for them. They make it look easy, especially when compared to us amateurs! We're overwhelmed with gratitude and delighted that we can be a part of celebrating the essential workers at the frontlines of education.

Can you tell us about your own favorite teacher?

Mr. Chemerka, my tenth grade history teacher, used to dress up in period garb a few times a year. Never as presidents or generals or famous activists, just as common people from earlier eras. He never took sick days, but he missed school a few times to play extras in Civil War movies.

Lastly, we have to know. What's your favorite Pop-Up Magazine story that has ever been told?

That's like asking me which of my daughters is my favorite!

In January, our CEO Sundar Pichai visited Brussels to talk about artificial intelligence and how Google could help people and businesses succeed in the digital age through partnership. Much has changed since then due to COVID-19, but one thing hasn't-our commitment to the potential of partnership with Europe on AI, especially to tackle the pandemic and help people and the economy recover.

As part of that effort, we earlier today filed our response to the European Commission's Consultation on Artificial Intelligence, giving our feedback on the Commission's initial proposal for how to regulate and accelerate the adoption of AI.

Excellence, skills, trust

Our filing applauds the Commission's focus on building out the European "ecosystem of excellence." European universities already boast renowned leaders in dozens of areas of AI research-Google partners with some of them via our machine learning research hubs in Zurich, Amsterdam, Berlin, Paris and London-and many of their students go on to make important contributions to European businesses.

We support the Commission's plans to help businesses develop the AI skills they need to thrive in the new digital economy. Next month, we'll contribute to those efforts by extending our machine learning check-up tool to 11 European countries to help small businesses implement AI and grow their businesses. Google Cloud already works closely with scores of businesses across Europe to help them innovate using AI.

We also support the Commission's goal of building a framework for AI innovation that will create trust and guide ethical development and use of this widely applicable technology. We appreciate the Commission's proportionate, risk-based approach. It's important that AI applications in sensitive fields-such as medicine or transportation-are held to the appropriate standards.

Based on our experience working with AI, we also offered a couple of suggestions for making future regulation more effective. We want to be a helpful and engaged partner to policymakers, and we have provided more details in our formal response to the consultation.

Definition of high-risk AI applications

AI has a broad range of current and future applications, including some that involve significant benefits and risks. We think any future regulation would benefit from a more carefully nuanced definition of "high-risk" applications of AI. We agree that some uses warrant extra scrutiny and safeguards to address genuine and complex challenges around safety, fairness, explainability, accountability, and human interactions.

Assessment of AI applications

When thinking about how to assess high-risk AI applications, it's important to strike a balance. While AI won't always be perfect, it has great potential to help us improve over the performance of existing systems and processes. But the development process for AI must give people confidence that the AI system they're using is reliable and safe. That's especially true for applications like new medical diagnostic techniques, which potentially allow skilled medical practitioners to offer more accurate diagnoses, earlier interventions, and better patient outcomes. But the requirements need to be proportionate to the risk, and shouldn't unduly limit innovation, adoption, and impact.

This is not an easy needle to thread. The Commission's proposal suggests "ex ante" assessment of AI applications (i.e., upfront assessment, based on forecasted rather than actual use cases). Our contribution recommends having established due diligence and regulatory review processes expand to include the assessment of AI applications. This would avoid unnecessary duplication of efforts and likely speed up implementation.

For the (probably) rare instances when high-risk applications of AI are not obviously covered by existing regulations, we would encourage clear guidance on the "due diligence" criteria companies should use in their development processes. This would enable robust upfront self-assessment and documentation of any risks and their mitigations, and could also include further scrutiny after launch.

This approach would give European citizens confidence about the trustworthiness of AI applications, while also fostering innovation across the region. And it would encourage companies-especially smaller ones-to launch a range of valuable new services.

Principles and process

Responsible development of AI presents new challenges and critical questions for all of us. In 2018 we published our own AI Principles to help guide our ethical development and use of AI, and also established internal review processes to help us avoid bias, test rigorously for safety, design with privacy top of mind. Our principles also specify areas where we will not design or deploy AI, such as to support mass surveillance or violate human rights. Look out for an update on our work around these principles in the coming weeks.

AI is an important part of Google's business and our aspirations for the future. We share a common goal with policymakers-a desire to build trust in AI through responsible innovation and thoughtful regulation, so that European citizens can safely enjoy the full social and economic benefits of AI. We hope that our contribution to the consultation is useful, and we look forward to participating in the discussion in coming months.

For many of us, it's easy to take addresses for granted. We order products online, and they show up at our doorstep. In an emergency, we give our address to an ambulance or fire truck, and they quickly get to us. But what happens when you don't have an address and you need to direct someone to your current location?

More than 2 billion people on the planet-about 25 percent of us or more -either don't have an address or have an address that isn't easy to locate. To tackle this challenge, we launched Plus Codes in 2015. Plus Codes are simple, easy to use digital addresses derived from latitude and longitude coordinates. They can be used to uniquely identify any location, from a rural home out on a prairie to a small shop stall on a nameless street.

Today we've made it easier for anyone with an Android device to share their location using Plus Codes in Google Maps. People who use Google Maps might be familiar with the blue dot that represents their current location. Simply tap the blue dot to get a Plus Code for your current location that can be shared with others as easily as giving them a phone number.

Plus Codes: free, digital address for anywhere

A Plus Code is a simple alphanumeric code which can be combined with a locality (for example: FWM8+V9, Ibadan, Nigeria). They look like a regular address, but with a short code where a street name or number would be. Beyond using the blue dot, you can also find the Plus Code for a location by tapping and holding the map to drop a pin at a location you want a Plus Code for.

Plus Codes are searchable on Google Maps and even Google Search, meaning everywhere on the planet can now be uniquely identified.

These digital location identifiers are free to use, available offline and can be printed on paper, posters and signs. The technology to generate Plus Codes is also open source, which means the technology is easy and free to use, so anyone can see how the technology works and develop their own applications for any use case.

A helpful tool for emergency and crisis situations

Plus Codes can be especially helpful for people and organizations in emergency and crisis response scenarios. If you've ever been in an emergency, you know that being able to share your location for help to easily find you is critical. Yet in many places in the world, organizations struggle with this challenge on a daily basis.

With Plus Codes, not only can people share their location quickly even without an address, but they can now do so by simply opening up Google Maps and tapping on the blue dot to view, copy and share their Plus Code location. A Plus Code can then be entered into Google Maps to help locate and navigate to that location.

Digital locations through Plus Codes means that everywhere now has an easily identifiable location, saving time and getting resources there when it really matters. Not having an address should no longer be a barrier to easily sharing your location with service providers, guiding them to you when you most need them.

Download the latest version of the Google Maps Android app over the coming weeks to try out the new update.