26 Feb 2015

feedHome - SearchEngineWatch

Mobile Search Spend Share to Reach 83% by 2018

Recent eMarketer research found that mobile search spend is growing exponentially with no end in sight, even more so than they previously reported.

26 Feb 2015 11:24pm GMT

feedSearch Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google Mobile Ranking, Search Data & AdWords Quiz

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Mobile Ranking, Search Data & AdWords Quiz appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

26 Feb 2015 10:00pm GMT

feedHome - SearchEngineWatch

Brands Boost Conversions With Google Shopping Campaigns

Google's local inventory ads, which recently opened up to all advertisers, allow brands like Macy's and PetSmart to make in-stores sales from their search ads on both desktop and mobile.

26 Feb 2015 9:50pm GMT

Does Yelp Really Matter?

In a search marketing world that is dictated by Google, should businesses care about getting Yelp reviews?

26 Feb 2015 9:30pm GMT

feedSearch Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Search Algorithm Adds Mobile-Friendly Factors & App Indexing To Ranking

Google's mobile ranking algorithm will officially include mobile-friendly usability factors and app indexing. Making sure your site is mobile-friendly is now more important than ever. The post Google Search Algorithm Adds Mobile-Friendly Factors & App Indexing To Ranking appeared first on...

Please visit Search Engine Land for the full article.

26 Feb 2015 6:58pm GMT

The Hardest AdWords Quiz You’ll Ever Take

You think you're an AdWords expert, but we're betting you can't score 100% on columnist Larry Kim's quiz! The post The Hardest AdWords Quiz You'll Ever Take appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

26 Feb 2015 3:20pm GMT

feedGoogle Operating System

7-Day Week View in Google Calendar for Android

The latest update to the Google Calendar app for Android brings a lot of new features. You can see more events with the new 7-day week view and pinch-to-zoom, add Google Drive files to events, hide Google+ birthdays from the settings, show week numbers and import .ics files from other apps. The new version is gradually rolling out over the next few days.


The feature that lets you hide Google+ birthdays will also be added to the web interface next week. All the other features are already available in the desktop site.

26 Feb 2015 3:01pm GMT

Different First Page Headers in Google Docs

Google Docs added a few features that make the product more useful, especially for students. You can now use different headers and footers on the first page of your documents, hide headers and footers on the first page and start page numbering on the second page.

When you add a header or footer, Google Docs now shows this option on the first page: "different first page header/footer". Click the checkbox and you can add a different header or footer.


The "page number" feature from the "Insert" menu lets you start page numbering on the second page.


"This means that you can follow academic formatting guidelines for first page headers and footers (e.g. MLA, CMS, APA)," says Brian Levee, Google Docs Product Manager.

{ Thanks, August Valera. }

26 Feb 2015 2:44pm GMT

Google Increases Play Music Storage Limit

Google Play Music now lets you upload up to 50,000 songs and store them for free. Until now, the limit was 20,000 songs. Assuming that the average size of an MP3 file is 4MB, you can backup 200GB of music.

When you open Google Play Music's site, you'll see this message: "Encore! Encore! Now you can upload up to 50,000 of your favorite songs and listen to them on your phone or on the web."


To upload music, you can use the Chrome app or Music Manager for Windows/Mac/Linux. Google only uploads songs if they can't be found in the Play Music database, which has more 30 million songs. Otherwise, Google uses the high-quality version from its own database and doesn't waste bandwidth to upload your music files.

{ via Android Blog }

26 Feb 2015 1:55pm GMT

25 Feb 2015

feedThe Official Google Blog

Get away with Google Flights

While winds howl, frost bites and snow falls, people dream of getting away from it all. Every year around this time, we see an uptick in searches for spring and summer travel from people who have had it up to here with winter. And in the middle of one of the coldest, snowiest, iciest winters on record in the U.S., you better believe people are gearing up to grab their suntan lotion and their carry-ons, and hop on a plane. Enter Google Flights, which makes it easy to plan the trip that's right for you. Here are a few tips to help you book this year's dream vacation.

Flexibility is key when finding great deals
There's a travel myth that you can always find the best deals on Tuesday. But actually, you can find good deals any day of the week-especially if you're flexible with your travel dates. Though it's sometimes hard to pull the trigger because you're afraid the price will drop tomorrow (or next Tuesday, maybe?), our experience shows it's usually best to book right away.

Regardless of which day you sit down to plan your trip, you can use the calendar in Google Flights to scroll through months and see the lowest fare highlighted for each day. If you're planning even further out, use the lowest fares graph beneath the calendar to see how prices may fluctuate based on the season, holidays or other events. You can also set preferences (such as direct flights only) and our calendar will adjust to show you just those flights and fares that fit the bill. Finally, if you can save more by using a nearby airport or flying on a different day, we'll show you a tip at the top of your results.

Not sure about your destination? No problem
Sometimes, you know exactly where your destination needs to be-say, when you're taking a business trip, or headed to a wedding or family reunion. But there are times when all you know is that you want to go somewhere. Maybe you want to go somewhere with a beach, but don't care if it's in Greece or the Caribbean. Or you want to visit Southeast Asia, but aren't sure which countries to visit.

Our research shows more than half of searchers don't know where they're going to travel when they sit down to plan. With Google Flights, you can search for regions or whole countries, like "Flights to Europe" and "Flights to Mexico." Or, expand the map to scan the entire world and see accurate prices for all the different cities you can fly to, along with filters for your flight preferences. If you're in a particularly adventurous-or lazy-mood, select the "I'm Feeling Lucky" button on the map and we'll suggest ideas for where to go based on popular destinations and your past search history.

But… cheaper isn't always better
We all love a good deal, but when it comes to choosing flights, cheaper doesn't always win-and no wonder, when sometimes that means two connections instead of none. On Google Flights, the vast majority of people choose one of the Best flights-considered to be flights that are the best combination of price and convenience. Try it out next time you're looking for something that fits your schedule, not just your budget.

So once you've warmed your hands on that cup of hot cocoa, put them to work on your keyboard or phone. Google Flights is ready to find the best destinations, dates, fares and flights for you to get away from it all.

Posted by Eric Zimmerman, Product Manager, Google Flights (dreaming of warmth from my Boston ice prison)

25 Feb 2015 2:00pm GMT

23 Feb 2015

feedThe Official Google Blog

Expanding opportunities through computer science education

One student celebrated Martin Luther King Day. Another created a music video with a nod to a Frozen princess. A third invited a cold polar bear in for holiday cheer. All these students are participants in Google CS First, a program that teaches 9- to 14-year-olds how to use computer science (CS) to express themselves and their interests. In the process, they get a window into the world of coding and learn skills that may be useful to them in the future.

We launched CS First back in 2013, and since then more than 19,000 students have participated at one of 1,300+ CS First clubs around the country, most run by teachers, parents and volunteers. All our CS First materials are free and available online, and the curriculum is designed for everyone to work at their own pace, meaning it's accessible even to people who are new to technology. It's also designed to tap into students' existing interests, showing them how CS can integrate with the rest of their lives. Inspired by fashion, art, music, politics and more, students have used code to build videos, games and stories on topics big and small, from how they met their best friends to solving global hunger.

CS First participants at Sedgefield Middle School in Goose Creek, SC look over a friend's shoulder at her project


Now, we're partnering with Boys & Girls Clubs of America and Corporation for National and Community Service to bring CS First to even more students across the country. A new group of 20 AmeriCorps VISTA members will spend a year helping local Boys & Girls Clubs incorporate CS First and other educational programs into their slate of activities, giving more young people, especially those who might not otherwise be exposed to coding, greater access to computer science education.

Computer science is increasingly important to building a successful career, in fields varying from medicine to architecture to music. But today, there aren't enough computer scientists to fill the available jobs-and on top of that, many populations aren't equally represented in the field. According to code.org, only 8 percent of people who take the Advanced Placement Computer Science Exam are students of color, and only 15 percent are women. And while women earn 57 percent of all bachelor's degrees, only 12 percent of computer science degrees are awarded to women. We want to expand the pool of technologists, and make sure that all young people, regardless of background or resources, have access to high-quality CS education from an early age.

That's what this new effort is all about. Our partners have long been committed to supporting young people and communities. Boys & Girls Clubs of America gives young people access to opportunities to help them become productive and responsible citizens during out of school time. And AmeriCorps VISTA taps the skills and passion of more than 7,000 Americans annually to support community efforts to overcome poverty. Working together, we can empower more young people with the technical know-how they need to succeed in today's society and economy.

Join us in making CS more accessible to more kids, and apply on the AmeriCorps website by March 1. If accepted, you'll come to the Google headquarters in Mountain View for training before spending a year in one of six cities. Best of all, your year of service will make a real difference in the lives of young people.

Posted by Kate Berrio, Google CS First Program Manager

23 Feb 2015 5:00pm GMT

Our first building block in tech for tykes: YouTube Kids

When we were kids, if we wanted to learn more about gorillas or how to make friendship bracelets, our parents pointed us to an encyclopedia, or took us to the library. When we wanted to watch cartoons, we eagerly awaited Saturday morning. Today's kids have it even better-they have all of these options, plus a world of knowledge and information at their fingertips via the Internet. That opens up wonderful opportunities, but also can cause some worry for those of us who are parents.

So over the past year, teams across Google-including many passionate parents-have been looking at how families are using our products, and how we can make it easier for children and parents to explore and play together. We decided to start with YouTube.

For years, families have come to YouTube, watching countless hours of videos on a variety of topics. And today, we're launching YouTube Kids, a new family-friendly app that makes it easy for kids to explore a vast selection of videos on any topic.

In the new YouTube Kids app, available on Android and iOS in the U.S., videos are narrowed to focus on content that is appropriate for the whole family. You might explore DIY arts and crafts, learn how to find the circumference of a circle, or watch favorites from Mother Goose Club to Minecraft, as well as new series from National Geographic Kids and Reading Rainbow. And there are more train videos than even you can count.

We've designed the app to be easier for kids to use, with a brighter and bigger interface that's perfect for small thumbs and pudgy fingers. For parents, we've built in options that let you decide how your family uses the app, including the ability to set viewing limits with a timer.


Head over to YouTube's blog to learn more. This is just our first step-we'll keep tinkering and hope to have more great products for your family soon.

Posted by Pavni Diwanji, VP of Engineering, and Shimrit Ben-Yair, Product Manager, both moms of two

23 Feb 2015 2:33pm GMT

01 Nov 2011

feedMatt Cutts: Gadgets, Google, and SEO

Grow a moustache and fight cancer!

For my next 30 day challenge, I'll be growing a mustache to raise awareness and money for men's health issues, and specifically prostate cancer research. Men of search and SEO, please join our team. You can raise awareness, or raise cash. And it's super simple: just don't shave your moustache for 30 days. The name [...]

01 Nov 2011 6:16pm GMT

31 Oct 2011

feedMatt Cutts: Gadgets, Google, and SEO

Halloween costume: stickman from xkcd

For Halloween this year I asked people on Google+ what I should be for Halloween, and someone suggested going as the blackhat stick man from xkcd. You know, this guy: That sounded like a good challenge. I finished the costume and taped a video, but unfortunately I didn't have enough time to get the video [...]

31 Oct 2011 5:16pm GMT

24 Oct 2011

feedMatt Cutts: Gadgets, Google, and SEO

Halloween Pumpkin: Portal Turret!

I made a Portal turret for my Halloween pumpkin! I was trying to think of things to carve: vampire Android? R2-D2? Zoidberg? Then I thought: I could do a character from Portal 2! I was going to carve something like GLaDOS or Wheatley, but then I realized that a portal turret would be perfect: To [...]

24 Oct 2011 3:26pm GMT

26 Aug 2011

feedGoogle Blogoscoped

The Emperor's Garden

The Emperor instructed the gardener to set up the new court's garden. "I want you to plant five trees growing the Crataan fruit," the Emperor said, "Because we asked people what fruit they like best, and most named the Crataan fruit!" The gardener replied, "Emperor, that is excellent thinking! But let me make some suggestions: First, how about we make one of the five trees bear the Muran fruit. Only one out of ten citizens loves it, but those peculiar citizens tend to love multiple times as much!" "Second," the gardener continued, "How about we make one of the five trees bear the Dratean fruit. No one loves it, but that's because no one knows it yet!" "Third," the gardener said, "How about we leave one spot in the garden empty. Who knows what new type of tree we'll discover that we can put there in the fut ...

26 Aug 2011 12:12pm GMT

15 Aug 2011

feedGoogle Blogoscoped

Color Sound Machine (and what else I've been doing lately)

For those of you who've been wondering whether I had turned to stone, fallen into a bottomless pit, or been climbing the Himalaya... no, none of that is true, even though you probably did notice I'm not actively blogging about Google here anymore*! Just now, a new iPad app I've been working on called Color Sound Machine went live, and this -- and all the other apps and games at Versus Pad** -- are actually what I am doing while not blogoscoping. *I've drafted unpublished posts explaining much more about past, present and future of Blogoscoped, and the history of Google news reporting, but ... oh, for now le ...

15 Aug 2011 4:00pm GMT

25 Feb 2011

feedGoogle Blogoscoped

Google drops reverse phone number lookup

One of the earliest specialist services provided by Google was reverse phone number lookup. If you used the "phonebook:" or "rphonebook:" operators together with a 10-digit US phone number, Google would show you the owner of that phone number, unless the number was unlisted. Google no longer provides that service. Not surprisingly, there was no press release marking the closure, but Google employee Daniel Russell has acknowledged the closure of the service in his blog. He hints at the possible pressures leading to the shuttering of the service: "As you can imagine, this was an endless source of hassles for people (who were surprised to see themselves searchable on Google) and for Google (who had to constantly de ...

25 Feb 2011 11:23am GMT