01 Sep 2014

feedSearch Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Communicating SEO’s Value To Clients And C-Level Execs

When it comes to marketing activities, SEO is often the first thing on the chopping block when budget cuts come around. Here's how to avoid the axe. The post Communicating SEO's Value To Clients And C-Level Execs appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

01 Sep 2014 2:20pm GMT

feedSearch Engine Watch - Latest

30 Minutes a Day: The Power of Daily Habits in Successful Content Marketing (and Life)

Staying on target is one of the biggest challenges with content marketing. Take the time to clarify your big objectives, and then shift your focus to creating a system that supports your success.

01 Sep 2014 11:30am GMT

30 Aug 2014

feedGoogle Operating System

Redesigned YouTube Buttons

YouTube's experimental layout with simpler buttons is rolling out to everyone. The like and dislike buttons have merged with the number of likes and dislikes, YouTube no longer uses tabs, "add to" opens a drop-down menu and there's a "more" menu for features like "report", "transcript" and "statistics".



30 Aug 2014 5:08am GMT

29 Aug 2014

feedThe Official Google Blog

Through the Google lens: search trends August 22-28

It was a busy week for entertainment junkies with the Emmys and VMAs, and the cat was out of the bag for Sanrio fans after a surprising piece of news. Read on for more on the last week in search:

And the Emmy goes to…
Though Breaking Bad took home the top honors at Monday's Emmy Awards, people searched less for the acclaimed drama than for some of the event's other, more unexpected happenings. American Horror Story's Jessica Lange proved she's still got it-she was the top search of the night. Meanwhile, Hayden Panettiere accidentally revealed the gender of her forthcoming baby, leading people to search for information about the actress and her fiancé Wladimir Klitschko. And it was a night of funny women: Julia Louis-Dreyfus did justice to her award for best actress in a comedy with a Seinfeld-inspired bit on stage… and a Seinfeld-throwback kiss just offstage; and Sarah Silverman won an award for best variety special (and showed off some unusual accessories). Other popular Emmys searches included HBO's The Normal Heart, which was nominated for 16 awards and won two, and True Detective, which won for directing but did not capture the acting awards some expected.

I want my MTV
The other awards show making news this week was MTV's Video Music Awards. As can only be expected at this point, Beyoncé's performance was the highlight of the night; the day after the show, there were more than 50,000 searches for [beyonce vma performance] as people scrambled to re-live (or catch up with) the spectacle. But part of Bey's appeal this time was actually her daughter, Blue Ivy, who appeared on stage (as well as in multiple GIFs, natch) to steal the show like only an adorable child can. Searchers were dazzled by performances by Ariana Grande (in a crystal onesie), Rita Ora (with diamonds in her manicure) and Iggy Azalea. Finally, Katy Perry and Riff Raff's double denim red carpet tribute to that VMA power couple of the past, Justin Timberlake and Britney Spears, had people giggling-and searching.

Trouble out west
After a nine-year-old in Arizona accidentally shot and killed her shooting instructor with an Uzi, people came to Google to learn more about the incident, which has sparked debates throughout the country. And the largest earthquake to hit the San Francisco Bay Area in 20+ years shook up Napa and surrounding counties this weekend, leading people to the web to learn more about the damage.

Raining [searches for] cats and dogs
Sanrio fans worldwide got some startling news this week: Hello Kitty is not a kitty. According to the Japanese company, she is a little girl. Whatever her species, she was a top trend in search this week. And for those of you who aren't cat fans (in which case, do you even like the Internet?), there was National Dog Day, Tuesday's top search and-if you ask us-a great excuse for thousands of people to share photos of their own favorite man's best friend.

Tip of the week
Don't let delays ruin your long weekend. To help you decide whether it's faster to bike or take transit to your Labor Day destination, Google Search can show you all of your transportation options and estimated travel times on a single card. Just tap the mic and say "Ok Google, what's the traffic like to AT&T Park" and easily switch between transportation modes to determine which route works best for you.


Posted by Emily Wood, Google Blog Editor, who searched this week for [brandy creek beach] and [delirium series]

29 Aug 2014 8:33pm GMT

feedSearch Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google Author Rank Lives, Facebook Mobile Search & In-App Search Engine

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Authorship May Be Dead, But Author Rank Is Not Google ended its three-year experiment with Google Authorship yesterday, but the use of Author Rank to...

Please visit Search Engine Land for the full article.

29 Aug 2014 8:00pm GMT

feedSearch Engine Watch - Latest

Google Drops Authorship From Search Results

Google's John Mueller says Google will stop showing authorship in its search results because "this information isn't as useful to our users as we'd hoped."

29 Aug 2014 7:30pm GMT

feedGoogle Operating System

Google Docs Tooltip Shows Page Number

When you scroll a document in Google Docs, Google now shows a tooltip that includes the number of the page you're currently reading or editing and the total number of pages. It looks like this: "2 of 3". The tooltip is also displayed when you mouse over the scrollbar.


You can also check the number of pages using print preview or the word count feature. Another option is to insert page number and page count using the features from the Insert menu.

{ Thanks, Daniel Fletcher. }

29 Aug 2014 7:08pm GMT

feedSearch Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SPONSOR MESSAGE: Repositioning SEO So Everyone Wins

Join us Tuesday, Sept 23rd at 1:00EDT (10:00PDT) for a live webcast to hear Jessica Bowman, Founder and CEO of SEOInhouse and Matt Roberts, Chief Strategy Officer, Linkdex as they discuss how a good SEO program can bring higher rankings in search engine results, improve conversion rates and...

Please visit Search Engine Land for the full article.

29 Aug 2014 7:06pm GMT

feedGoogle Operating System

YouTube Autoplay Experiment

YouTube tests a feature that automatically plays related videos after the video that's currently playing. You can disable this feature by clicking the "autoplay" toggle placed in the right sidebar, next to the list of related videos. "When autoplay is enabled, a suggested video will automatically play next," informs YouTube.



While the autoplay feature may sometimes be useful, I think it's a bad idea to enable it by default. YouTube's suggestions aren't always great and constantly disabling "autoplay" gets annoying. In YouTube's experiment, the autoplay feature is enabled by default every time you open a new video, even if you have previously disabled it.

Here's how you can enable the experimental feature. If you use Chrome, Firefox, Opera, Safari or Internet Explorer 8+:

1. open youtube.com in a new tab

2. load your browser's developer console:

* Chrome or Opera 15+ - press Ctrl+Shift+J for Windows/Linux/ChromeOS or Command-Option-J for Mac

* Firefox - press Ctrl+Shift+K for Windows/Linux or Command-Option-K for Mac

* Internet Explorer 8+ - press F12 and select the "Console" tab

* Safari 6+ - if you haven't enabled the Develop menu, open Preferences from the Safari menu, go to the Advanced tab and check "Show Develop menu in menu bar". Close Preferences and then press Command-Option-C to show the console.

* Opera 12 - press Ctrl+Shift+I for Windows/Linux or Command-Option-I for Mac, then click "Console".

3. paste the following code which changes a YouTube cookie:

document.cookie="VISITOR_INFO1_LIVE=j1l-QY6DlXg; path=/; domain=.youtube.com";window.location.reload();

4. press Enter and close the console.

Open a random video to see the autoplay feature. To disable the experiment, use the same instructions, but replace the code from step 3 with this one:

document.cookie="VISITOR_INFO1_LIVE=; path=/; domain=.youtube.com";window.location.reload();

{ via Rubén }

29 Aug 2014 6:41pm GMT

feedSearch Engine Watch - Latest

Bing Waxes Lyrical on Spam Detection and Filtering

A post on the Bing blog explores the inner workings of Web spam, what it looks like, what Bing is doing about it, and why it's not always easy to determine intent.

29 Aug 2014 5:30pm GMT

22 Aug 2014

feedThe Official Google Blog

Through the Google lens: search trends August 15-21

It was an emotional rollercoaster on search this week. Read on to learn more about what made people laugh and cry.

Tragedies and scandals
The world was shocked by a video showing the execution of American journalist James Foley by the Islamic State in Iraq and Syria (ISIS). Questions remain about how the United States will respond to the incident. And there was sad news closer to home too. TV lost an icon when Saturday Night Live's announcer of 40+ years, Don Pardo, passed away at 96.

While some searchers were in mourning, others were looking for answers. Texas Governor and potential GOP presidential candidate Rick Perry was indicted this week on charges of abuse of power. Perry pleaded not guilty to all charges, but that didn't stop searchers from investigating. And while people had their detective hats on, they also looked into the Louisville Purge, a social media hoax based off the horror movie series The Purge. The hoax claimed that all residents of Louisville, Kentucky would have 24 hours to commit any crime they want-without repercussion. Does anyone take social media that seriously?


"J" as in "J is the only letter that matters"
You'd think our favorite letter would be the letter "G," and normally that's the case-but not this week as J-named celebrities jacked the trends charts. Two-time Dancing with the Stars champion Julianna Hough is taking off her dancing shoes and getting comfortable behind the judge's table in a new role on the show. Meanwhile, rumors flew like mockingjays this week that actress Jennifer Lawrence has a new beau- the consciously uncoupled Coldplay frontman Chris Martin. And when there's action going on you know Johnny Manziel won't be too far away. Searchers were baffled this week when Johnny Football decided to show the Washington bench that he, um, was "number one."

Deep sea video gaming
Searchers took a trip down memory lane when former James Bond actor Pierce Brosnan went head-to-head with Jimmy Fallon in the classic Nintendo 64 game "GoldenEye 007." Unfortunately, Brosnan's experience as the untouchable Bond didn't quite translate into video games skills. But Bond wasn't the only one sleeping with the fishes. There were rough waters this week for sharks... more specifically this shark, who was swallowed whole in one bite by a goliath Grouper. Consider shark week officially over. (^^^)

Tip of the week
Want a fast way to calculate the tip? Stop counting on your fingers and just ask Google "How much is the tip on a $27 bill?" to get the amount. You can also adjust the tip percent and divide the bill by the number of people in your party, right in the search results.

Posted by Jenise Araujo, Communications Associate, who searched was [live from new york] and searched for [giant fish].

22 Aug 2014 10:00pm GMT

15 Aug 2014

feedThe Official Google Blog

Through the Google lens: search trends August 8-14

Demonstrations in Missouri and the death of Robin Williams had people searching for a greater understanding this week.

Losing a Hollywood legend
First up, the news of Robin Williams' death sparked tens of millions of searches about the beloved actor's life and career. Legions of fans searched for every one of their favorite films from Williams' decades-long career; top topics include Hook, Jumanji and Good Morning Vietnam. Many were looking up his most memorable quotes and roles, including the "O captain, my captain" monologue in Dead Poets Society, Genie's first scene in Aladdin, and a standup bit about golf. Others searched for tributes by Williams' fellow actors and comedians, like Jimmy Fallon and Conan O'Brien. And just yesterday, news that the actor had been diagnosed with Parkinson's disease led people to the web once again.

Two days after Williams' death, Lauren Bacall passed away at the age of 89, inspiring people to search for more information on the actress, in particular her marriage to Humphrey Bogart back in Hollywood's golden age.

Unrest in Missouri
Protests ignited in the St. Louis suburb of Ferguson, Missouri this weekend after an unarmed teenager named Mike Brown was shot and killed by police on Saturday. People turned to search to learn more about the conflict, and searches for terms like [ferguson riot] and [ferguson shooting] rose by more than 1,000%.

Math and science phenomena
Maryam Mirzakhani, a professor of mathematics at Stanford, was awarded the 2014 Fields Medal this week for her work on understanding the symmetry of curved surfaces such as spheres. She is the first woman and first Iranian to win the prize, considered the Nobel Prize of mathematics.

Turning from one sphere to a celestial one, two astronomical events led searchers to the web to learn more. The Perseid meteor shower had its annual peak this week-and got a doodle for the occasion-and the brightest super moon of the year had everyone a little lun-y.

Ice ice bucket
This week saw a rise in searches for [als] thanks to the ALS Ice Bucket Challenge, a viral campaign to raise money to fight what's better known as Lou Gehrig's disease. From Martha Stewart to Justin Timberlake to your college roommate, odds are you know someone who's dumped a bucket of icy water on themselves for the cause. The ALS Association has received millions of dollars in donations as a result, though we don't have any numbers on how many brave folks took the plunge.

Tip of the week
Still basking in the glow of that super moon? Learn more about our familiar friend in the sky by asking your Google Search app on iPhone or Android, "How far away is the moon?" and get an answer spoken back to you. You can then ask, "How big is it?" Google will understand what "it" you're talking about and give you the 411.



Posted by Emily Wood, Google Blog Editor, who searched this week for [is handedness genetic] and [play it again dick]

15 Aug 2014 8:03pm GMT

01 Nov 2011

feedMatt Cutts: Gadgets, Google, and SEO

Grow a moustache and fight cancer!

For my next 30 day challenge, I'll be growing a mustache to raise awareness and money for men's health issues, and specifically prostate cancer research. Men of search and SEO, please join our team. You can raise awareness, or raise cash. And it's super simple: just don't shave your moustache for 30 days. The name [...]

01 Nov 2011 6:16pm GMT

31 Oct 2011

feedMatt Cutts: Gadgets, Google, and SEO

Halloween costume: stickman from xkcd

For Halloween this year I asked people on Google+ what I should be for Halloween, and someone suggested going as the blackhat stick man from xkcd. You know, this guy: That sounded like a good challenge. I finished the costume and taped a video, but unfortunately I didn't have enough time to get the video [...]

31 Oct 2011 5:16pm GMT

24 Oct 2011

feedMatt Cutts: Gadgets, Google, and SEO

Halloween Pumpkin: Portal Turret!

I made a Portal turret for my Halloween pumpkin! I was trying to think of things to carve: vampire Android? R2-D2? Zoidberg? Then I thought: I could do a character from Portal 2! I was going to carve something like GLaDOS or Wheatley, but then I realized that a portal turret would be perfect: To [...]

24 Oct 2011 3:26pm GMT

26 Aug 2011

feedGoogle Blogoscoped

The Emperor's Garden

The Emperor instructed the gardener to set up the new court's garden. "I want you to plant five trees growing the Crataan fruit," the Emperor said, "Because we asked people what fruit they like best, and most named the Crataan fruit!" The gardener replied, "Emperor, that is excellent thinking! But let me make some suggestions: First, how about we make one of the five trees bear the Muran fruit. Only one out of ten citizens loves it, but those peculiar citizens tend to love multiple times as much!" "Second," the gardener continued, "How about we make one of the five trees bear the Dratean fruit. No one loves it, but that's because no one knows it yet!" "Third," the gardener said, "How about we leave one spot in the garden empty. Who knows what new type of tree we'll discover that we can put there in the fut ...

26 Aug 2011 12:12pm GMT

15 Aug 2011

feedGoogle Blogoscoped

Color Sound Machine (and what else I've been doing lately)

For those of you who've been wondering whether I had turned to stone, fallen into a bottomless pit, or been climbing the Himalaya... no, none of that is true, even though you probably did notice I'm not actively blogging about Google here anymore*! Just now, a new iPad app I've been working on called Color Sound Machine went live, and this -- and all the other apps and games at Versus Pad** -- are actually what I am doing while not blogoscoping. *I've drafted unpublished posts explaining much more about past, present and future of Blogoscoped, and the history of Google news reporting, but ... oh, for now le ...

15 Aug 2011 4:00pm GMT

25 Feb 2011

feedGoogle Blogoscoped

Google drops reverse phone number lookup

One of the earliest specialist services provided by Google was reverse phone number lookup. If you used the "phonebook:" or "rphonebook:" operators together with a 10-digit US phone number, Google would show you the owner of that phone number, unless the number was unlisted. Google no longer provides that service. Not surprisingly, there was no press release marking the closure, but Google employee Daniel Russell has acknowledged the closure of the service in his blog. He hints at the possible pressures leading to the shuttering of the service: "As you can imagine, this was an endless source of hassles for people (who were surprised to see themselves searchable on Google) and for Google (who had to constantly de ...

25 Feb 2011 11:23am GMT