27 Apr 2015

feedSearch Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google Mobile Winners, Google Maps Hack & Disavowing

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Mobile Winners, Google Maps Hack & Disavowing appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

27 Apr 2015 9:00pm GMT

feedHome - SearchEngineWatch

YP Launches Lookalike Tool for Audience Retargeting

Today, YP rolled out its Audience Extension tool, which helps brands to both target campaigns across users' Web searches and find new customers based on first-party search data.

27 Apr 2015 7:49pm GMT

feedSearch Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Enterprise Paid Media Campaign Management Platforms: New Market Intelligence Report

Do you need an paid media campaign management platform? The post Enterprise Paid Media Campaign Management Platforms: New Market Intelligence Report appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

27 Apr 2015 6:00pm GMT

Act Now: SMX Advanced Early Bird Rates Expire Saturday

Search Engine Land's SMX Advanced rates increase at the end of the day Saturday! Register now, save $200 and guarantee your seat at the search marketing conference of the year. SMX Advanced features one-of-a-kind sessions for experienced search engine marketers. See the agenda. Nearly 70 of...

Please visit Search Engine Land for the full article.

27 Apr 2015 3:45pm GMT

feedHome - SearchEngineWatch

6 Content Tips for Adapting to the Post-Mobilegeddon World

Beyond the site and landing page adjustments of a post-Mobilegeddon world, marketers should also be mindful of how to format and align their content for maximum mobile impact and consumption.

27 Apr 2015 1:30pm GMT

The Value of Links

Links aren't valuable because of Google; Google is valuable because of its use of links.

27 Apr 2015 12:30pm GMT

26 Apr 2015

feedGoogle Operating System

Stats for Chrome's Compression Proxy

A few Google engineers wrote an interesting paper (PDF) about Flywheel, Google Chrome's data compression proxy. The paper only talks about the data compression feature from Chrome for Android and iOS and offers a lot of stats.


Flywheel focuses on the mobile web because mobile devices "are fast becoming the dominant mode of Internet access", while "web content is still predominantly designed for desktop browsers" and mobile data is expensive. Google's proxy compresses web content by 58% on average and relies on the SPDY protocol and the WebP image compression formats, which are used by a small percentage of the sites (0.8% of the images use WebP and 0.9% of the sites use SPDY). The most significant data reduction comes from image transcoding, which decreases the sizes of the images by 66.4%, on average.


Data compression is disabled by default and only 9% of the mobile Chrome users enabled it. "Segmented by access network, 78% of page loads are transferred via WiFi, 11% via 3G, 9% via 4G/LTE, and 1% via 2G." Flywheel is not enabled for HTTPS pages and for incognito tabs and it's interesting to notice that only 37% of the bytes downloaded by Chrome users who enabled the proxy are received from Flywheel, while 50% of the total received bytes are from HTTPS and 13% of the bytes are from incognito mode, bypassed URLs and protocols other than HTTP/HTTPS. For example, the proxy bypasses audio/video files and large file downloads.

"For most users and most page loads, Flywheel increases page load time. For the majority of page loads, the increase is modest: the median value increases by 6%. Flywheel improves page load time only when pages are large and users are close to a Google data center."

The paper mentions that the Opera Turbo feature provides comparable data reduction, while the old Opera Mini proxy uses more aggressive optimizations, but breaks pages that rely on JavaScript or modern web platform features. "Maintaining an alternative execution environment to support whole-page transcoding is not feasible for Flywheel given our design goal of remaining fully compatible with the modern mobile web."

{ via Hacker News }

26 Apr 2015 3:23pm GMT

24 Apr 2015

feedThe Official Google Blog

Through the Google lens: Search trends April 17-23

Everyone wants to know what D.J. Tanner and Target are up to. Read on for all the search scoop from this week:

The earth in focus
Wednesday marked the 45th annual Earth Day celebration. People came to search to get more information on the origins of the holiday and learn about ways to conserve-oh, and find out what animal they are, of course. In addition to searches for [earth day slogans] and [earth day worksheets], searchers asked questions like "When was the first Earth Day?", "How do we stop climate change?" and "Is styrofoam recyclable?"

Just when we were feeling all warm and fuzzy about our planet, we got a reminder that nature can be a little scary as well as awe-inspiring. In Chile, the Calbuco volcano exploded for the first time in more than 40 years, sending clouds of ash into the air and causing thousands to evacuate. There were 100K+ searches for [chile volcano] as people sought to learn more about the eruption.

Prized Pulitzers
Sunday morning, people lined up outside Target stores around the country for the launch of the store's new Lilly Pulitzer collaboration. But many fans waited in vain, as the affordable line of clothes and home decor sold out within hours both on and offline. Shoppers vented on social media, and searches for Lilly Pulitzer reached an all-time high this month. Meanwhile, persistent types have driven searches for [lilly pulitzer ebay] up 1000% in the last seven days.

But lucky Lilly fans weren't the only ones thanking the stars for their Pulitzer this week. This year's Pulitzer prizes were announced on Monday, leading people to the web to learn more about the winners across categories ranging from fiction to investigative reporting to poetry. (And in case you were wondering: Lilly Pulitzer, who died in 2013, was once married to the grandson of Joseph Pulitzer, who established the eponymous Prize.)

Everywhere you look...
...there are reboots. First "DuckTales," then "The Muppet Show," and now "Fuller House." This week Netflix announced a spin-off of the 90s family sitcom "Full House," to debut in 2016, and 200,000+ searches followed. The new show will feature oldest sister D.J. Tanner (Candace Cameron Bure), and several other stars from the original series are signed on to return, including Jodie Sweetin-the subject of some 50K+ searches this week-and John Stamos. Still, it's yet to be seen whether the rest of the cast will participate or decide to cut it out. Though searches for Mary-Kate Olsen reached more than 50,000 this week, she and her sister have said that they were surprised by the news. So you might want to wait a bit before saying "TGIF!"

Tip of the week
Keep that good Earth Day momentum going. Just ask Google, "Where can I recycle electronics near me?" for a handy list of places to drop off your old wires and devices.

Posted by Emily Wood, Managing Editor, who searched this week for [gilbert blythe] and [nba playoff schedule]

24 Apr 2015 8:02pm GMT

feedGoogle Operating System

Android Action Cards in Google Search

Google has a few search cards that let you send some information to an Android phone from your desktop computer. In addition to finding your device, you can send directions, send notes, set alarms and reminders.

Search for [send directions], set a destination and click "Send directions to your phone". When you unlock your phone, Google Maps will automatically open and show your destination.



When you search for [note to self] or [send a note], you can enter some text and you'll get a similar notification on your mobile device. Another option is to add the note to your query and search for things like [note to self buy some milk].




Another action card lets you set an alarm on your phone. Just search for [set an alarm] and enter the right time for your alarm. You can also search for [set an alarm for 9:00] or other similar queries.




"You can connect your Android phone to Google, which lets you send information from your computer to your phone," informs a help center article. To use this feature, you need the latest version of the Google app for Android, Google Now cards and notifications need to be enabled, Web & App Activity has to be enabled in Google Account History. Another requirement is to log in to your Google account.

Tip: if you're not in the US and you don't see the cards when you enter the queries listed above, add &gl=us to the URL. For example: https://www.google.com/search?q=set+an+alarm&gl=us.

{ via +Google }

24 Apr 2015 5:29pm GMT

Google+ Notifications for YouTube Uploads

Ondřej Pokorný, a reader of this blog, noticed a Google+ notification about a video uploaded to one of his YouTube subscribed channels: It's Okay To Be Smart. It's a YouTube notification and it even has a special icon.


I don't remember seeing notifications like this. Google+ shows notifications when your own YouTube videos receive comments and you can disable this in the settings.

Danny Fratella, Top Contributor for the YouTube Help Center, explains that "the notifications that subscribers get in their Google+ Notifications are based on their previous engagement with your videos and your channel. If YouTube's algorithms notice that they're watching a lot of your content, they're more likely to receive notifications when you upload new videos. There isn't anything you can do to force this notification upon your subscribers."

{ Thanks, Ondřej. ]

24 Apr 2015 5:04pm GMT

22 Apr 2015

feedThe Official Google Blog

Say hi to Fi: A new way to say hello

In today's mobile world, fast and reliable connectivity is almost second nature. But even in places like the U.S., where mobile connections are nearly ubiquitous, there are still times when you turn to your phone for that split-second answer and don't have fast enough speed. Or you can't get calls and texts because you left your phone in a taxi (or it got lost in a couch cushion for the day). As mobile devices continually improve how you connect to people and information, it's important that wireless connectivity and communication keep pace and be fast everywhere, easy to use, and accessible to everyone.

That's why today we're introducing Project Fi, a program to explore this opportunity by introducing new ideas through a fast and easy wireless experience. Similar to our Nexus hardware program, Project Fi enables us to work in close partnership with leading carriers, hardware makers, and all of you to push the boundaries of what's possible. By designing across hardware, software and connectivity, we can more fully explore new ways for people to connect and communicate. Two of the top mobile networks in the U.S.-Sprint and T-Mobile-are partnering with us to launch Project Fi and now you can be part of the project too.

Our three focus areas include:

Helping you get the highest-quality connection
Project Fi aims to put you on the best network wherever you go. As you move around, the best network for you might be a Wi-Fi hotspot or a specific 4G LTE network. We developed new technology that gives you better coverage by intelligently connecting you to the fastest available network at your location whether it's Wi-Fi or one of our two partner LTE networks. As you go about your day, Project Fi automatically connects you to more than a million free, open Wi-Fi hotspots we've verified as fast and reliable. Once you're connected, we help secure your data through encryption. When you're not on Wi-Fi, we move you between whichever of our partner networks is delivering the fastest speed, so you get 4G LTE in more places. Learn more about our network of networks.

Enabling easy communication across networks and devices
Project Fi works to get technology out of the way so you can communicate through whichever network type and device you're using. Wherever you're connected to Wi-Fi-whether that's at home, your favorite coffee shop or your Batcave-you can talk and text like you normally do. If you leave an area of Wi-Fi coverage, your call will seamlessly transition from Wi-Fi to cell networks so your conversation doesn't skip a beat. We also want to help phone numbers adapt to a multi-screen world. With Project Fi, your phone number lives in the cloud, so you can talk and text with your number on just about any phone, tablet or laptop. So the next time you misplace your phone, you can stay connected using another screen. Check out how it works.

Making the service experience as simple as possible
Project Fi takes a fresh approach to how you pay for wireless, manage your service, and get in touch when you need help. We offer one simple plan at one price with 24/7 support. Here's how it works: for $20 a month you get all the basics (talk, text, Wi-Fi tethering, and international coverage in 120+ countries), and then it's a flat $10 per GB for cellular data while in the U.S. and abroad. 1GB is $10/month, 2GB is $20/month, 3GB is $30/month, and so on. Since it's hard to predict your data usage, you'll get credit for the full value of your unused data. Let's say you go with 3GB for $30 and only use 1.4GB one month. You'll get $16 back, so you only pay for what you use. Get all the details about our plan.

Be part of the project from the start
We're beginning Project Fi's Early Access Program to invite people to sign up for the service. Project Fi will be available on the Nexus 6, which we developed with Motorola and is the first smartphone that supports the hardware and software to work with our service. If you live where we have coverage in the U.S., request an invite at fi.google.com to get started.

We look forward to connecting!

Posted by Nick Fox, VP of Communications Products

22 Apr 2015 5:34pm GMT

Which animal are you? Take the Google Doodle Earth Day Quiz

You can search Google for answers to all kinds of animal questions: What does an aye-aye eat? Where do narwhals live? How long is a toco toucan's beak? And this Earth Day, you can turn to Google for the answer to something that you've always needed to know: which animal are you???

Clicking on this year's Earth Day logo (or searching for "Earth Day quiz") presents one of the Internet's favorite pastimes: a totally scientific and 1,000% accurate personality quiz. Take the time to answer a few questions to determine and share your Earth Day animal. And, of course, you're only a search away from learning more about nature's precious pals and interesting inhabitants (FYI: kakapo is the heaviest parrot).

If you need proof of the accuracy of our quiz, look no further than the testimonials of some of our wildlife-loving, quiz-taking friends like Ed Norton, Jared Leto, and Maggie Q. Dame Jane Goodall took the quiz and had this to report:


Once you've gotten to know your deepest self (and animal avatar), we hope you're inspired to help make a real difference this Earth Day. For the month of April, we're partnering with our friends at Google.org, who will match donations to the following animal-loving organizations up to $20,000. That means every $1 you donate to one of these great groups is worth $2 to protect wildlife around the world. Chip in what you can at the Jane Goodall Institute, Maasai Wilderness Conservation Trust, World Wildlife Fund, WildAid, Zoological Society of London and Virunga Fund.

Happy Earth Day!

Posted by Ryan Germick, Doodle Team Lead, Giant Squid

22 Apr 2015 1:38pm GMT

01 Nov 2011

feedMatt Cutts: Gadgets, Google, and SEO

Grow a moustache and fight cancer!

For my next 30 day challenge, I'll be growing a mustache to raise awareness and money for men's health issues, and specifically prostate cancer research. Men of search and SEO, please join our team. You can raise awareness, or raise cash. And it's super simple: just don't shave your moustache for 30 days. The name [...]

01 Nov 2011 6:16pm GMT

31 Oct 2011

feedMatt Cutts: Gadgets, Google, and SEO

Halloween costume: stickman from xkcd

For Halloween this year I asked people on Google+ what I should be for Halloween, and someone suggested going as the blackhat stick man from xkcd. You know, this guy: That sounded like a good challenge. I finished the costume and taped a video, but unfortunately I didn't have enough time to get the video [...]

31 Oct 2011 5:16pm GMT

24 Oct 2011

feedMatt Cutts: Gadgets, Google, and SEO

Halloween Pumpkin: Portal Turret!

I made a Portal turret for my Halloween pumpkin! I was trying to think of things to carve: vampire Android? R2-D2? Zoidberg? Then I thought: I could do a character from Portal 2! I was going to carve something like GLaDOS or Wheatley, but then I realized that a portal turret would be perfect: To [...]

24 Oct 2011 3:26pm GMT

26 Aug 2011

feedGoogle Blogoscoped

The Emperor's Garden

The Emperor instructed the gardener to set up the new court's garden. "I want you to plant five trees growing the Crataan fruit," the Emperor said, "Because we asked people what fruit they like best, and most named the Crataan fruit!" The gardener replied, "Emperor, that is excellent thinking! But let me make some suggestions: First, how about we make one of the five trees bear the Muran fruit. Only one out of ten citizens loves it, but those peculiar citizens tend to love multiple times as much!" "Second," the gardener continued, "How about we make one of the five trees bear the Dratean fruit. No one loves it, but that's because no one knows it yet!" "Third," the gardener said, "How about we leave one spot in the garden empty. Who knows what new type of tree we'll discover that we can put there in the fut ...

26 Aug 2011 12:12pm GMT

15 Aug 2011

feedGoogle Blogoscoped

Color Sound Machine (and what else I've been doing lately)

For those of you who've been wondering whether I had turned to stone, fallen into a bottomless pit, or been climbing the Himalaya... no, none of that is true, even though you probably did notice I'm not actively blogging about Google here anymore*! Just now, a new iPad app I've been working on called Color Sound Machine went live, and this -- and all the other apps and games at Versus Pad** -- are actually what I am doing while not blogoscoping. *I've drafted unpublished posts explaining much more about past, present and future of Blogoscoped, and the history of Google news reporting, but ... oh, for now le ...

15 Aug 2011 4:00pm GMT

25 Feb 2011

feedGoogle Blogoscoped

Google drops reverse phone number lookup

One of the earliest specialist services provided by Google was reverse phone number lookup. If you used the "phonebook:" or "rphonebook:" operators together with a 10-digit US phone number, Google would show you the owner of that phone number, unless the number was unlisted. Google no longer provides that service. Not surprisingly, there was no press release marking the closure, but Google employee Daniel Russell has acknowledged the closure of the service in his blog. He hints at the possible pressures leading to the shuttering of the service: "As you can imagine, this was an endless source of hassles for people (who were surprised to see themselves searchable on Google) and for Google (who had to constantly de ...

25 Feb 2011 11:23am GMT