24 Apr 2014

feedSearch Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google Keyword Planner Enhanced, Yandex Earnings & AdWords Scripts

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yandex Reports 62% Share Of Russian Search Market With Q1 2014 Revenue Up 36% Yandex 2014 first-quarter earnings release shows the Russian search engine's...

Please visit Search Engine Land for the full article.

24 Apr 2014 9:00pm GMT

200 Tickets Left for SMX Advanced – Register Now!

Time is running out to register for SMX Advanced. With just 200 tickets left, we're likely to sell out again this year… the 8th in a row. Why does SMX Advanced sell out? The program: You'll participate in expert-level sessions that don't stop to explain the basics. Advanced sessions on SEO,...

Please visit Search Engine Land for the full article.

24 Apr 2014 4:37pm GMT

Yandex Reports 62% Share Of Russian Search Market With Q1 2014 Revenue Up 36%

Yandex 2014 first-quarter earnings release shows the Russian search engine's revenue was up 36 percent year-over-year since the first quarter of 2013, totaling RUR 10.9 billion ($305 million). The site's share of the Russian search market averaged 61.9 percent, with search queries...

Please visit Search Engine Land for the full article.

24 Apr 2014 1:48pm GMT

feedSearch Engine Watch - Latest

5 Ways You Can Avoid FOMO When Developing a Website

Nothing can compare to launching a new website. There's a lot to get done and all the checklists in the world probably won't prevent you from missing out on a big opportunity. Never fear. By thinking ahead, you can avoid these five common scenarios.

24 Apr 2014 1:30pm GMT

feedThe Official Google Blog

Explore new careers with the first virtual Take Your Classroom to Work Day

For 21 years, Take Your Child To Work Day has helped kids understand what moms and dads do all day after they leave the house. And even if kids don't realize it at the time, it also serves an important role in helping youngsters learn about what kinds of jobs they could do when they grow up. Unfortunately, not all kids are lucky enough to get these opportunities.

Today, we're giving kids everywhere a chance to "visit" some of the world's most exciting workplaces. Working with Forbes, Connected Classrooms is hosting 18 virtual field trips to places like the Georgia Aquarium, the Metropolitan Museum of Art, the Stanford National Lab and the Chicago Bulls locker room, using Google Hangouts. Professionals from all walks of life will discuss their day-to-day roles and how they got there, so students-regardless of budget or geography-can be exposed to a wide range of careers and get excited about their future.

The full list of events is available on Forbes' site, but here's a preview of what you can expect:


We hope you'll tune in at 6am PT for the first career hangout, and check out Connected Classrooms throughout the day for new, live field trips.

Posted by Lisa Jiang, Google+ Education Partnership Lead

24 Apr 2014 12:30pm GMT

feedSearch Engine Watch - Latest

A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

Too much emphasis is placed on web analytics to determine what changes to make to improve a website's conversion rates. Here's why conducting a knowledge gap analysis should be your first step to find ways to increase your conversions.

24 Apr 2014 12:30pm GMT

Nuances of Spanish Language Search Marketing

This post will help you understand the nuances of Spanish language search marketing and what you can do to help your campaigns over the hurdles that are often faced with so many countries, cultures, and dialects under a single language.

24 Apr 2014 11:30am GMT

23 Apr 2014

feedThe Official Google Blog

Go back in time with Street View

If you've ever dreamt of being a time traveler like Doc Brown, now's your chance. Starting today, you can travel to the past to see how a place has changed over the years by exploring Street View imagery in Google Maps for desktop. We've gathered historical imagery from past Street View collections dating back to 2007 to create this digital time capsule of the world.

If you see a clock icon in the upper left-hand portion of a Street View image, click on it and move the slider through time and select a thumbnail to see that same place in previous years or seasons.


Now with Street View, you can see a landmark's growth from the ground up, like the Freedom Tower in New York City or the 2014 World Cup Stadium in Fortaleza, Brazil. This new feature can also serve as a digital timeline of recent history, like the reconstruction after the devastating 2011 earthquake and tsunami in Onagawa, Japan. You can even experience different seasons and see what it would be like to cruise Italian roadways in both summer and winter.

Construction of the Freedom Tower, New York City
Destruction in Onagawa, Japan after the 2011 earthquake


Forget going 88 mph in a DeLorean-you can stay where you are and use Google Maps to virtually explore the world as it is-and as it was. Happy (time) traveling!

Posted by Vinay Shet, Google Street View Product Manager

23 Apr 2014 1:00pm GMT

Going solar with SunPower

Just because Earth Day is over doesn't mean we're done doing good things for the planet. Yesterday we announced our biggest renewable energy purchase yet: an agreement with our Iowa utility partners to supply our data center facilities there with up to 407 megawatts of wind energy.

Today, we're taking another step towards a clean energy future with a major new investment. Together with SunPower Corporation we're creating a new $250 million fund to help finance the purchase of residential rooftop solar systems-making it easier for thousands of households across the U.S. to go solar. Essentially, this is how it works: Using the fund ($100 million from Google and $150 million from SunPower), we buy the solar panel systems. Then we lease them to homeowners at a cost that's typically lower than their normal electricity bill. So by participating in this program, you don't just help the environment-you can also save money.

A home sporting SunPower solar panels


SunPower delivers solar to residential, utility and commercial customers and also manufacturers its own solar cells and panels.They're known for having high-quality, high reliability panels which can generate up to 50 percent more power per unit area, with guaranteed performance and lower degradation over time. That means that you can install fewer solar panels to get the same amount of energy. And SunPower both makes the panels and manages the installation, so the process is seamless.

This is our 16th renewable energy investment and our third residential rooftop solar investment (the others being with Solar City and Clean Power Finance). Overall we've invested more than $1 billion in 16 renewable energy projects around the world, and we're always on the hunt for new opportunities to make more renewable energy available to more people-Earth Day and every day.

Posted by Rob Parker, Renewable energy team

23 Apr 2014 12:30pm GMT

16 Apr 2014

feedGoogle Operating System

Gmail's New Interface for Inserting Photos

Gmail has a new interface for adding images to a message. When you click the "insert images" icon, Gmail now shows all the photos highlighted by Google+ Photos. You'll see all the photos that are displayed here: https://plus.google.com/photos, including Auto Backup photos from your desktop and mobile devices.


Google uses clever algorithms that find your best photos and place them in the "highlights" section, which is displayed by default when you visit Google+ Photos. Gmail only shows these photos, but you can click "X more" to show all the photos from an album (X is the number of photos).

After adding a photo, you can now resize it by dragging on any corner.


Gmail's dialog also includes a section for albums, so you can insert links to your Google+ Photos albums. "Inserted albums are shared via link. Anyone with the link can access the album," explains Google. You can also upload photos or paste URLs. By default, images are inserted inline, but you can also add them as attachments if you click "as attachment" next to "insert images".




"Whether it's photos of your hiking trip or a night out, sending photos to friends and family just got easier. Starting today, you can save time and insert your Auto Backup photos from your phone into Gmail messages on the web using the new Insert Photo button. When you click the button, you'll instantly access all the photos that are backed up from your mobile devices, starting with the most recent," informs Google.

16 Apr 2014 12:53pm GMT

13 Apr 2014

feedGoogle Operating System

Search Tips for Chrome's App Launcher

Chrome's app launcher has an interesting way to match results. Let's say you want to open Google Play Music. You can search for google play music, play music or you can just type the the first letter from each word and search for gpm. It also works if you type the first letters from the first word, followed by the first letters from the second word and so on. For example, you can also search for goplm, gplam, gmu.


Another example: launch Mahjong Solitaire by searching for ms.


{ via François Beaufort. }

13 Apr 2014 3:28pm GMT

Public Transit Directions in Google Search

Google Search not only shows driving directions, it also shows a card for public transit directions. This feature seems to be limited to trains and buses. Another limitation is that this feature only works if you are in the US.

"Find the best route to travel using public transportation without ever leaving the Google Search page. For example, if you're in New York and traveling from Fulton Street to Times Square, you can search [from columbus circle to times square by train] to find information about the next train that's leaving. You can also search for directions between cities, like [seattle to portland by train]," informs Google.


Click the Settings button to specify the date and time for your departure or arrival.


You can also append to your query "arriving by 5 pm" or "departing at 6 pm".

13 Apr 2014 2:35pm GMT

26 Feb 2014

feedMatt Cutts: Gadgets, Google, and SEO

30 day challenge for March: no external email

In January, my 30 day challenge was to limit my social media. That was a productive month. In February, my 30 day challenge was to eat more slowly. I did that by counting to ten between chewing bites of my food. I tend to wolf down my food, which doesn't give my stomach time to […]

26 Feb 2014 8:41am GMT

20 Jan 2014

feedMatt Cutts: Gadgets, Google, and SEO

The decay and fall of guest blogging for SEO

Okay, I'm calling it: if you're using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it's become a more and more spammy practice, and if you're doing a lot of guest blogging then you're hanging out with really bad company. Back in the day, guest […]

20 Jan 2014 7:51pm GMT

28 Dec 2013

feedMatt Cutts: Gadgets, Google, and SEO

Bluetooth garage door opener

Today I made a Bluetooth garage door opener. Now I can open my garage from my Android phone. There's a short how-to YouTube video from Lou Prado. Lou also made a website btmate.com that has more information, and you can watch an earlier howto video as well. The project itself was pretty simple: - Acquire […]

28 Dec 2013 12:39am GMT

26 Aug 2011

feedGoogle Blogoscoped

The Emperor's Garden

The Emperor instructed the gardener to set up the new court's garden. "I want you to plant five trees growing the Crataan fruit," the Emperor said, "Because we asked people what fruit they like best, and most named the Crataan fruit!" The gardener replied, "Emperor, that is excellent thinking! But let me make some suggestions: First, how about we make one of the five trees bear the Muran fruit. Only one out of ten citizens loves it, but those peculiar citizens tend to love multiple times as much!" "Second," the gardener continued, "How about we make one of the five trees bear the Dratean fruit. No one loves it, but that's because no one knows it yet!" "Third," the gardener said, "How about we leave one spot in the garden empty. Who knows what new type of tree we'll discover that we can put there in the fut ...

26 Aug 2011 12:12pm GMT

15 Aug 2011

feedGoogle Blogoscoped

Color Sound Machine (and what else I've been doing lately)

For those of you who've been wondering whether I had turned to stone, fallen into a bottomless pit, or been climbing the Himalaya... no, none of that is true, even though you probably did notice I'm not actively blogging about Google here anymore*! Just now, a new iPad app I've been working on called Color Sound Machine went live, and this -- and all the other apps and games at Versus Pad** -- are actually what I am doing while not blogoscoping. *I've drafted unpublished posts explaining much more about past, present and future of Blogoscoped, and the history of Google news reporting, but ... oh, for now le ...

15 Aug 2011 4:00pm GMT

25 Feb 2011

feedGoogle Blogoscoped

Google drops reverse phone number lookup

One of the earliest specialist services provided by Google was reverse phone number lookup. If you used the "phonebook:" or "rphonebook:" operators together with a 10-digit US phone number, Google would show you the owner of that phone number, unless the number was unlisted. Google no longer provides that service. Not surprisingly, there was no press release marking the closure, but Google employee Daniel Russell has acknowledged the closure of the service in his blog. He hints at the possible pressures leading to the shuttering of the service: "As you can imagine, this was an endless source of hassles for people (who were surprised to see themselves searchable on Google) and for Google (who had to constantly de ...

25 Feb 2011 11:23am GMT