06 Oct 2015

feedSearch Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The SEO Maturity Curve: Enterprise Scale & Development

How do you take your organization from SEO dabblers to industry leaders? Columnist Jim Yu discusses how to mature your SEO program. The post The SEO Maturity Curve: Enterprise Scale & Development appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

06 Oct 2015 2:13pm GMT

The Content Designer: King Of The Conversation

In the third installment of his series on the makeup of an enterprise link-building team, columnist Garrett French discusses the role of the content designer. The post The Content Designer: King Of The Conversation appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

06 Oct 2015 1:29pm GMT

feedSearch Engine Watch

Paid Search Budgeting Tips: Avoiding Budget Horror Stories

Whether you use Bing Ads or Google AdWords, these suggestions can help you avoid common grievances that can arise while planning and managing budgets for paid search efforts.

06 Oct 2015 12:30pm GMT

How Is Automated Conversion Optimization Possible with Google?

Using the patent for "User Path Abandonment Analysis," this examines how Google processes data from user paths, AdWords Quality Score, and discusses the development of an automation system based on user behavior.

06 Oct 2015 11:30am GMT

feedSearch Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Act Now: MarTech Europe Is Just Two Weeks Away!

"Digital" is fundamentally transforming marketing. Consider: The adaptability of content when A/B testing and personalisation are applied. The increased adjacency of marketing and other departments, such as IT and sales. The scale at which successful Web campaigns can blossom in social media if...

Please visit Search Engine Land for the full article.

06 Oct 2015 9:30am GMT

05 Oct 2015

feedSearch Engine Watch

Allrecipes.com Sees Increased Engagement Despite Polarizing Redesign

Allrecipes.com launched a new look last month, when the site became more social. Many users were angry about the change, though the company has seen more search share and social activity.

05 Oct 2015 7:48pm GMT

30 Sep 2015

feedOfficial Google Blog

Bring virtual reality field trips to your school with Google Expeditions

At the Bronx Latin School in New York City, teacher Katrina Roman says the topic of ancient history doesn't usually set students abuzz. But this week, they took a field trip to ancient Aztec ruins using Google Expeditions, a virtual reality teaching tool built with Google Cardboard. Normally, their assignment would involve poring over photocopied photographs, but instead, they stood at the top of Chichen Itza, then examined detailed carvings at Tenochtitlan. Amid "oohs" and "aahhs," the students shouted out details they noticed and shot hands up to answer Ms. Roman's questions.

Katrina Roman's class at the Bronx Latin School fills out their assignment after visiting Aztec ruins with Expeditions. The class is part of a history and geography pilot with New Visions for Public Schools.

Starting today, we're bringing this experience to thousands of schools around the world with the new Expeditions Pioneer Program. During the 2015/2016 school year, we'll be bringing "kits" containing everything a teacher needs to run a virtual trip for their class: ASUS smartphones, a tablet for the teacher to direct the tour, a router that allows Expeditions to run without an Internet connection, and Google Cardboard viewers or Mattel View-Masters that turn phones into virtual reality headsets. Although nothing replaces hopping on the bus for a field trip, there are some places that are just out of reach (hello, Chichen Itza!). Virtual reality gives teachers a tool to take students places a school bus can't.
To help teachers learn how to use Expeditions, we'll be visiting thousands of schools around the world and bringing the kit for teachers to use in their classes for the day. Up first: Australia, Brazil, New Zealand, the U.K. and the U.S., followed by more locations as the school year progresses. At each school, our team will show teachers how Expeditions works and help set it up before class.

Right now, teachers can choose from a library of 100+ virtual trips to places like Mars, the Great Barrier Reef and the Great Wall of China. But we're constantly adding more trips with the help of partners like PBS, educational publisher Houghton Mifflin Harcourt, British documentarian David Attenborough in collaboration with Alchemy VR, and the Wildlife Conservation Society. We're also working with the Starfish Foundation to help students explore future careers by showing them a virtual day in the life of professionals including a veterinarian and computer scientist. And to help students achieve those career goals, we're working with First Lady Michelle Obama to support her Reach Higher initiative by taking students on virtual college tours.

And if you see one of these cars on the road, that's us! The folks at Subaru, who invest in education as part of their Love Promise initiative, have created a fleet of Expedition Pioneer Program rides that we'll be using to bring kits to schools.

If visiting Mars, trekking on the Great Wall of China or exploring what it's like to work at a veterinarian's office sounds like something your class would be interested in, head to the Expeditions Pioneer Program site and sign up.

Posted by David Quaid, Software Engineer, Google Expeditions

30 Sep 2015 7:24pm GMT

29 Sep 2015

feedOfficial Google Blog

S’more to love across all your screens

From your watch to your phone to your TV, we want to help you stay connected, entertained and informed across all your screens. Today we're introducing a few new things that do just that: two Nexus phones, a tablet for work and play, updates to Chromecast and features for some of your favorite apps-all working together to make your day a little bit easier and more fun.

New Nexus phones
We made Android to be an open platform that anyone can build on, and today there are 4,000+ Android devices in all shapes and sizes. Android's diversity is why it's become the most popular mobile platform in the world, and the latest version, Marshmallow, takes Android to a new level of performance.

While we love all the Android devices out there, every year we build Nexus devices to show off the latest and greatest, directly from the people who built Android. Today we're introducing the latest Nexus treats, both running Marshmallow, sweetened by amazing apps and sandwiched by some cutting-edge hardware (see what we did there?):

Both phones include a new fingerprint sensor, Nexus Imprint, which gives you quick and secure access to your phone, as well as use of Android Pay (in the U.S.). They are available for pre-order on the Google Store from a number of countries, including the U.S., U.K., Ireland and Japan, and come with a free 90-day subscription to Google Play Music. In the U.S., pre-orders include a $50 Play credit to help you stock up your favorite music, apps, games and shows. And, finally, for you Project Fi fans out there, you'll be happy to know Nexus 6P and Nexus 5X will work on your favorite network. Request an invite to our Early Access Program at fi.google.com.

Pixel C
We're expanding the Pixel family by introducing the first Android tablet built end-to-end by Google. The Pixel C brings together the benefits of a full-size keyboard with the portability of a tablet. The tablet and keyboard attach magnetically (no docking mechanism FTW), so it's easy to switch between typing and using the touch screen.

And if you're familiar with the Chromebook Pixel, you'll immediately see the family resemblance: the Pixel C has the same beautiful aluminum design, great display and USB Type-C port. The Pixel C will be available in time for the holidays on the Google Store.

Cast ALL the things
Today we're introducing two new Chromecast devices. The new Chromecast has a fresh design, and is easier to plug into TVs with crowded ports. It supports the latest Wi-Fi standards and adapts more easily to changing Wi-Fi conditions in your home, so you get higher quality video with less buffering. Most importantly, we added two new colors. ;)

Chromecast Audio is a small device that plugs into your existing speakers, so you can stream your favorite music, radio and podcasts over Wi-Fi, similar to Chromecast. It works with tons of apps, including Spotify, Pandora and Google Play Music. Just like Chromecast, it works from anywhere in your home with your favorite devices, including Android, iOS, and laptops. And it's available on the Google Store and other online retailers for just $35-way less than most Wi-Fi speakers today.

We've also updated the Chromecast app to make it easier for you to find great things to watch or to play, across the thousands of apps that work with Chromecast-whether you feel like browsing or want to search for a specific TV show or movie. For Cast-enabled apps that aren't already on your phone, we'll suggest one for you. The updated Chromecast app is rolling out on Android and iOS over the next few weeks.

Your favorite apps... for the whole family
All your shiny devices get even better when you have great apps to go with them. So we're making a few updates to Google Play Music and Google Photos.

First, Google Play Music will offer a new family plan later this year. Up to six people will be able to use one account for a shared fee of $14.99 a month (instead of $9.99 per person). Get the dance party ready.

Sharing is a theme of today's Google Photos updates, too. We're adding Chromecast support to give you that old-school slideshow experience-dimmed lights optional. In the U.S., you can now add private labels to your photos to make it easier to search for specific pics of people with things, places or other people-say, that photo of Mom at the Grand Canyon, or of your daughter with her pet bunny. And soon you'll be able to pool all your photos and videos with friends and family in one place, and get updates as soon as new photos are added. Best of all, there's no setup involved, and you can use any device. So that dance party we mentioned earlier? Now it's easier to gather all the memories from everyone who was there.

More to love, for more people
From Nexus to Chromecast to Pixel C to Photos, these updates are more than the sum of their parts-they unite great apps with devices that are designed to support them. They're built to work together, so they do-seamlessly, across all your screens.

Posted by Hiroshi Lockheimer, VP Android, Chromecast and Chrome OS at Google

29 Sep 2015 6:56pm GMT

Big ideas for an even better Bay Area

Converting a liquor store into a community-based learning and tutoring center. Providing millions of dollars of 0% interest loans to small businesses. Breaking the poverty- to-prison cycle by building a residential alternative to prison for young adults. This is just a sampling of the big ideas that local nonprofits submitted for our second annual Google Impact Challenge: Bay Area.

Today, after reviewing hundreds of submissions, we're unveiling 10 finalists chosen together with our panel of advisors-a group that includes the San Francisco Chronicle's Editor-in-Chief Audrey Cooper, The Golden State Warriors' Harrison Barnes, The San Francisco Giants' Hunter Pence, and CEO of the San Francisco Foundation, Fred Blackwell.

Representing San Francisco, Oakland, San Jose, Santa Clara, San Mateo and more, these organizations span the Bay Area. Learn more about these groups and their ideas for change:

This year, finding and funding new ideas will be just one part of the Google Impact Challenge: Bay Area. We are also reinvesting in a few of our 2014 finalists. The Ella Baker Center, Beyond12, Lava Mae, and Bay Area Community Resources in collaboration with Instituto Familiar de la Raza all were funded last year, and will receive between $250,000 and $1,000,000 in additional funding this year. We're very pleased to continue supporting organizations focused on homelessness, youth employment, and racial justice-big problems that Google.org works to tackle with local organizations, year-round.

What happens next is in your hands! Anyone can vote for the new projects they think will have the most impact on the Bay Area. Again, the top four will receive $500,000 in grant funding, the remaining six will get $250,000 each. 15 additional organizations will each receive $100,000 and all nonprofits will be connected with Googler volunteers and coworking space in San Francisco. We'll announce winners on October 21.

To vote, visit g.co/bayareachallenge or check out one of our voting stations across the Bay Area.

When creative, socially-conscious minds and the Bay Area's innovative spirit join forces, big things can happen. Congratulations to all finalists, and best of luck the rest of the way!

Posted by David Drummond, Senior Vice President of Corporate Development, Alphabet

29 Sep 2015 2:49pm GMT

24 Sep 2015

feedMatt Cutts: Gadgets, Google, and SEO

Give Google Contributor a try

Recently I've seen several interesting conversations about ad blocking, and I wanted to remind people about a great offering called Google Contributor. With Google Contributor, you contribute a certain amount of money each month. That subscription means that you see fewer ads on the web, and you support the sites that you visit with your […]

24 Sep 2015 3:09pm GMT

04 Sep 2015

feedGoogle Operating System

Google Photos and Free Storage

There's something I don't understand about the new Google Photos. The settings page lets you choose between uploading high quality photos and videos for free, at reduced sizes (16MP or less for photos, Full HD or less for videos) or uploading original photos and videos at full resolution, but that counts against your quota.

This doesn't make sense. Google+ Photos had a different policy: "Only photos over 2048x2048 pixels and videos longer than 15 minutes count toward your storage limit." Google+ even had a setting that resized your photos to 2048x2048 or less, so they stayed under the free storage limit.

Google's new policy doesn't seem fair to those who pick the "original" option. If you upload photos that are 16 MP or less or videos that are 1080p or less, you should be able to store them for free, regardless of the Google Photos setting you choose. The distinction between "high quality" and "original" should only be made for photos and videos that don't fall under Google's limitations.

04 Sep 2015 9:19am GMT

Google Drive Bonus Storage Is Expiring

2 years ago, Google offered 10 GB of free storage for installing the Quickoffice app for Android or iOS. Unfortunately, Google's bonus storage is about to expire.

"We wanted to let you know that you have bonus Google Drive storage expiring on Oct 3 2015. While this bonus period is coming to an end, you can always purchase additional storage," informs Google. "Rest assured that your files in Google Drive remain safe and accessible by you and the people you've shared them with. You just won't be able to add or sync any files unless you are using less than your current available storage or you've purchased additional storage."

Basically, Google won't delete your files, but you'll have to delete some of them or purchase more storage if you actually used the 10 GB bonus storage. Since the storage is shared between Gmail, Google Photos and Google Drive, all of these services are affected and you can also delete Gmail messages with large attachments or photos and videos from Google Photos that use your Google storage. Here's how to find Gmail messages with big attachments and a list of Google Drive files sorted by size.

04 Sep 2015 8:18am GMT

More About Google's New Visual Identity

Google Design's site has an interesting article about Google's new identity. Google's designers started by "distilling the essence of the brand down to its core" and built 3 elements that work on any platform: a sans serif logotype, the dynamic dots that respond to users and a compact version of the Google logo.

Some people said that Google's new logo is childish and it really is. "The Google logo has always had a simple, friendly, and approachable style. We wanted to retain these qualities by combining the mathematical purity of geometric forms with the childlike simplicity of schoolbook letter printing. Our new logotype is set in a custom, geometric sans-serif typeface and maintains the multi-colored playfulness and rotated 'e' of our previous mark-a reminder that we'll always be a bit unconventional," mention Google's designers.

The dots are a brilliant way to convey the full Google logo in a Material Design approach. "The Google dots are a dynamic and perpetually moving state of the logo. They represent Google's intelligence at work and indicate when Google is working for you. We consider these unique, magic moments. A full range of expressions were developed including listening, thinking, replying, incomprehension, and confirmation."

Google now uses pixel-perfect SVGs for base assets and generates thousands of vector-based variants. For example, there's a version of the logo that's optimized for low-bandwidth connections and is only 305 bytes. Google's old approach was to serve a text-based approximation of the logo.

All in all, the new logo is more flexible, works better for devices with small screens and there's an animated abstract version. For the first time, Google's logo becomes a user interface control that communicates information and connects users to Google.

{ Thanks, Brendan Early. }

04 Sep 2015 7:34am GMT

09 Apr 2015

feedMatt Cutts: Gadgets, Google, and SEO

Berkshire Hathaway

My taste in financial advice runs toward the simple and the lessons I've learned the hard way. But I still like reading about investing/finance, and I recently read through the 2014 annual report for Berkshire Hathaway. Given that it was the 50th anniversary of Warren Buffett taking charge of Berkshire, I have to admit that […]

09 Apr 2015 6:47am GMT

01 Apr 2015

feedMatt Cutts: Gadgets, Google, and SEO

My next project: AutoSEO

This was an April Fool's joke. I've been working really hard with some friends on a project to handle SEO automatically. Now we're ready to take the wraps off it over at seo.ninja. One of the ideas that helped the World Wide Web succeed was that it separated presentation and content. You could write your […]

01 Apr 2015 12:23am GMT

26 Aug 2011

feedGoogle Blogoscoped

The Emperor's Garden

The Emperor instructed the gardener to set up the new court's garden. "I want you to plant five trees growing the Crataan fruit," the Emperor said, "Because we asked people what fruit they like best, and most named the Crataan fruit!" The gardener replied, "Emperor, that is excellent thinking! But let me make some suggestions: First, how about we make one of the five trees bear the Muran fruit. Only one out of ten citizens loves it, but those peculiar citizens tend to love multiple times as much!" "Second," the gardener continued, "How about we make one of the five trees bear the Dratean fruit. No one loves it, but that's because no one knows it yet!" "Third," the gardener said, "How about we leave one spot in the garden empty. Who knows what new type of tree we'll discover that we can put there in the fut ...

26 Aug 2011 12:12pm GMT

15 Aug 2011

feedGoogle Blogoscoped

Color Sound Machine (and what else I've been doing lately)

For those of you who've been wondering whether I had turned to stone, fallen into a bottomless pit, or been climbing the Himalaya... no, none of that is true, even though you probably did notice I'm not actively blogging about Google here anymore*! Just now, a new iPad app I've been working on called Color Sound Machine went live, and this -- and all the other apps and games at Versus Pad** -- are actually what I am doing while not blogoscoping. *I've drafted unpublished posts explaining much more about past, present and future of Blogoscoped, and the history of Google news reporting, but ... oh, for now le ...

15 Aug 2011 4:00pm GMT

25 Feb 2011

feedGoogle Blogoscoped

Google drops reverse phone number lookup

One of the earliest specialist services provided by Google was reverse phone number lookup. If you used the "phonebook:" or "rphonebook:" operators together with a 10-digit US phone number, Google would show you the owner of that phone number, unless the number was unlisted. Google no longer provides that service. Not surprisingly, there was no press release marking the closure, but Google employee Daniel Russell has acknowledged the closure of the service in his blog. He hints at the possible pressures leading to the shuttering of the service: "As you can imagine, this was an endless source of hassles for people (who were surprised to see themselves searchable on Google) and for Google (who had to constantly de ...

25 Feb 2011 11:23am GMT