25 Jul 2014

feedThe Official Google Blog

Through the Google lens: search trends July 18-24

Based on search, it seems like a lot of you spent the last seven days slurping ice cream cones, jamming to pop parodies and starting the countdown to a certain February flick. Could be worse. Here's a look at what people were searching for last week:

Fifty shades of search
Searchers were "Crazy in Love" with the new trailer for Fifty Shades of Grey, set to a special Beyonce recording of her 2003 hit. There were more than a million searches this week for the ….ahem… hotly anticipated movie, which comes out next Valentine's Day. In addition to the trailer, people were also looking for information on stars [jamie dornan] and [dakota johnson]. Beyonce was in the spotlight for other reasons too, following rumors that her marriage to Jay-Z was on the rocks.

"Mandatory" and musical marriages
After three decades in the biz, Weird Al has finally made his way into the Billboard No. 1 spot with his latest album, "Mandatory Fun." Though his shtick hasn't changed, when it comes to promoting his parodies, the artist has adapted to the Internet era, releasing eight new videos in as many days to generate buzz-and more search volume than at any other point in the past five years. As an editor, of course, I'm partial to "Word Crimes" (which has more than 10 million views on YouTube), but it's just one of the many "breakout" titles searchers are looking for, along with [tacky], [foil] and [first world problems].

In other musical news, Adam Levine's bride [behati prinsloo] was trending this week after the two got married in Cabo San Lucas. And another Mexico wedding had people searching for information on [ryan dorsey], the new husband (after a surprise ceremony) of Glee star Naya Rivera.

Foodie ups and downs
A national fruit recall at stores like Costco and Whole Foods led people to the web to learn more about [listeria]. For many, the possible contamination may have been an extra incentive to celebrate several less than healthful food holidays: Last Sunday (or should we say sundae?) marked National Ice Cream Day, and people were searching for their favorite flavor. National Hot Dog Day took place just a few days later, though sausage searches paled in comparison. And just in case all that junk food made you thirsty, yesterday's National Tequila Day had searchers looking for the perfect margarita recipe.

Tip of the week
Overindulged on ice cream last weekend? It's easy to get back on the healthy eating train with a quick search. Just ask Google "how many calories in hummus?" or "compare coleslaw and potato salad" to get nutrition info on your favorite summer foods.

Posted by Emily Wood, Google Blog Editor, who searched this week for [coming of age in samoa] and [how old is weird al]

25 Jul 2014 9:59pm GMT

feedSearch Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google Local Pigeon Update & AdWords Dynamic Sitelinks

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google's Pigeon Update Solves Yelp Problem, Boosts Local Directories As the analysis continues on yesterday's Google local search algorithm changes...

Please visit Search Engine Land for the full article.

25 Jul 2014 8:02pm GMT

Google’s Pigeon Update Solves Yelp Problem, Boosts Local Directories

As the analysis continues on yesterday's Google local search algorithm changes - that we're calling the Pigeon update - one thing appears to be clear: Local directory sites are getting better visibility in Google's search results. More specifically, it looks like...

Please visit Search Engine Land for the full article.

25 Jul 2014 7:06pm GMT

Pigeon: Search Engine Land’s Name For The New Google Local Search Update

Last night, Google released a pretty significant local search algorithm update. Google told us there was no internal name for the update, but now that we see that it was fairly significant, we decided to give it a name: Pigeon. Pigeon is the name we decided on because this is a local search update...

Please visit Search Engine Land for the full article.

25 Jul 2014 6:02pm GMT

feedSearch Engine Watch - Latest

Google Has Removed 100,000 Links, Approved More Than Half of 'Right to be Forgotten' Requests

Google has removed "the majority" of "right to be forgotten" requests, a number that could exceed the 100,000 mark. It has rejected just over 30 percent of the requests it has received and approved "more than 50 percent" of the requests.

25 Jul 2014 3:30pm GMT

14 Top-Notch Resources to Help You Become a CRO Expert

It's becoming increasingly expensive to drive traffic to your website. The only way to maintain or improve results is to increase your conversion rate. Study up on these expert conversion rate optimization guides and tutorials to get up to speed.

25 Jul 2014 1:30pm GMT

feedGoogle Operating System

Extended Google Play Music Trial for Chromecast Users

To celebrate Chromecast's first birthday, Google extended the Play Music All Access free trial from 30 days to 90 days, but only in the US. You can redeem Chromecast offers from this page. "In order to check for available offers, we require you to share your device's serial number with Google. We use the serial number to provide your device with offers that may be relevant to you," informs Google.


The extended trial is only available if you haven't subscribed to All Access and you haven't used the 30-days free trial. There's more information in the help center:

"Promotion only open to users in United States who have purchased and set up a Chromecast on or before September 30, 2014. Users must set up their All Access account and redeem their code by September 30, 2014 to be eligible for the offer."

What happens when the free trial ends? You'll pay $9.99 per month until you cancel the subscription.

"Once your trial period has ended, you'll be automatically billed each month for your All Access subscription. As an active subscriber, you'll have access to unlimited streaming music from All Access. During your free trial, you can cancel at any time. Unless you cancel, you will not be charged until the start of the first paid billing period."

{ via +Google Play }

25 Jul 2014 1:21pm GMT

Google Shows Images Next to Search Answers

I mentioned in a previous post that Google answers complicated questions using information from web pages. Now Google also shows images next to the relevant snippets. Here's an example for [galaxy s5 focal length].


Here's another example for [iphone 5s focal length]. This time, Google highlights the wrong answer:


A search for [iphone focal length] returns a row from a table that compares focal length for the latest 4 iPhones.

25 Jul 2014 12:48pm GMT

feedSearch Engine Watch - Latest

How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups

Newsletters are an amazing marketing tool, but building a large newsletter audience can be tough. You can run Twitter lead gen cards for free. Just don't promote it, and you never have to pay a dime. Here's how you do it.

25 Jul 2014 12:30pm GMT

22 Jul 2014

feedThe Official Google Blog

Little Box Challenge opens for submissions

These days, if you're an engineer, inventor or just a tinkerer with a garage, you don't have to look far for a juicy opportunity: there are cash prize challenges dedicated to landing on the moon, building a self-driving car, cleaning the oceans, or inventing an extra-clever robot. Today, together with the IEEE, we're adding one more: shrinking a big box into a little box.

Seriously.

Of course, there's more to it than that. Especially when the big box is a power inverter, a picnic cooler-sized device used to convert the energy that comes from solar, electric vehicles & wind (DC power) into something you can use in your home (AC power). We want to shrink it down to the size of a small laptop, roughly 1/10th of its current size. Put a little more technically, we're looking for someone to build a kW-scale inverter with a power density greater than 50W per cubic inch. Do it best and we'll give you a million bucks.

There will be obstacles to overcome (like the conventional wisdom of engineering). But whoever gets it done will help change the future of electricity. A smaller inverter could help create low-cost microgrids in remote parts of the world. Or allow you to keep the lights on during a blackout via your electric car's battery. Or enable advances we haven't even thought of yet.

Either way, we think it's time to shine a light on the humble inverter, and the potential that lies in making it much, much smaller. Enter at littleboxchallenge.com-we want to know how small you can go.

Posted by Eric Raymond, Google Green Team

22 Jul 2014 2:00pm GMT

21 Jul 2014

feedGoogle Operating System

More Secure Gmail Authentication

Google has a new settings page that lets you enable or disable access to less secure apps.

"Some devices and apps use insecure sign-in technology to access your data. Choosing Disable prevents these less secure devices and apps from accessing your Google Account. Choosing Enable increases your chances of unauthorized account access but allows you to continue using these less secure devices and apps."



Many mail apps use insecure sign-in standards:

* the Mail app for iOS 6 or below
* the Mail app from Windows Phone 8.0 or earlier
* some built-in Android mail apps not developed by Google
* desktop mail clients like Microsoft Outlook and Mozilla Thunderbird.

If the access to less secure apps is disabled, you'll see a "Password incorrect" error when signing in and you can't set up a Google account on your device. "Google may block sign in attempts from some apps or devices that do not use modern security standards. Since these apps and devices are easier to break into, blocking them helps keep your account safer."

A Microsoft article explains that "Google has increased its security measures to block access to Google accounts after July 15, 2014 if those accounts are being set up or synced in apps and on devices that use Basic Authentication." Another article informs that "Windows Phone builds earlier than 8.10.12359.845 [Windows Phone 8.1] use Basic Authentication and therefore may be impacted. Windows Phone builds later than 8.10.12359.845 use Open Authentication (or OAuth) and therefore will not be impacted".

All Google products use OAuth 2.0, so if you use the desktop Gmail site, the mobile Gmail site or the mobile Gmail apps, you're not affected by this change. 90% of Apple devices are using iOS 7, so most iOS users are not affected. If you use Android mail apps built by OEMs like Samsung, the built-in mail app for Windows Phone or a desktop app like Outlook or Thunderbird, it's a good idea to make sure that the "enable" setting is checked on this page.

An article from April provides more information:

Beginning in the second half of 2014, we'll start gradually increasing the security checks performed when users log in to Google. These additional checks will ensure that only the intended user has access to their account, whether through a browser, device or application. These changes will affect any application that sends a username and/or password to Google.

To better protect your users, we recommend you upgrade all of your applications to OAuth 2.0. If you choose not to do so, your users will be required to take extra steps in order to keep accessing your applications.The standard Internet protocols we support all work with OAuth 2.0, as do most of our APIs. We leverage the work done by the IETF on OAuth 2.0 integration with IMAP, SMTP, POP, XMPP, CalDAV, and CardDAV.

In summary, if your application currently uses plain passwords to authenticate to Google, we strongly encourage you to minimize user disruption by switching to OAuth 2.0.


{ Thanks, Herin. }

21 Jul 2014 8:47am GMT

18 Jul 2014

feedThe Official Google Blog

Through the Google lens: search trends July 11-17

The World Cup is over and order has finally been restored to the universe. Now that football mania is behind us, searchers are getting the latest info about the world off the pitch. From Tesla announcing their cheapest car ever, the $35,000 Model 3 (OK, so "cheap" is relative) to the tragic events surrounding Malaysia Airlines Flight 17, read on to see what trended this week.

Cutting the cord … but not really
Netflix binge-watchers had a near-panic attack when rumors swirled that beloved show Orange is the New Black was getting the axe. But have no fear, friends-the show lives to see another 13 episodes and quite humorously reassured us of its existence. On the other side of the entertainment galaxy, comic book fans were shocked to learn that Marvel's Thor is now a woman-and a rather ripped one at that! "Thorita" won't be taking up her hammer against Ultron, the new villain in the upcoming Avengers movie-that role will still be held by Chris Hemsworth. Still, if producers do decide to change it up, we're pretty sure Kacy Catanzaro deserves the role after her performance on American Ninja Warrior left searchers pumped for more.

The sports stars are out tonight
Athletes put on their best three-piece suits and gowns for the ESPYs on Wednesday, and people turned to search to see which of their favorite stars took home the honors. (FYI OKC Thunder star Russell Westbrook, as usual, won the red carpet battle for fashion supremacy, hands down.) While Olympic swimmer Ian Thorpe couldn't make it to the awards show, he still managed to make a splash on the trends charts when he came out as gay. Back on the field, it was the end of an era in baseball as New York Yankees legend Derek (er, Michael?) Jeter played in his last all-star game.

Seeing double
It was a tale of two Brookses this week as searchers were surprised to find out Brooks Wheelan got the boot from Saturday Night Live after just one season-tough crowd. Garth Brooks, on the other hand, had a great week when he announced his upcoming fall tour to much fanfare ("searchfare"?). In the reality TV scene, Claire Leeson from England spent more than $30,000 (so, basically a Tesla Model 3) to look like her celebrity idol Kim Kardashian. And another Kardashian lookalike made it to the trends charts when Lilit Avagyan married Kim's ex-boyfriend Reggie Bush-six degrees of Kim Kardashian anyone?

Tip of the week
Didn't catch the ESPYs? Just ask Google, "who won best male athlete?" to see who took the crown this year and find a list of past winners.

Posted by Jenise Araujo, Communications Associate, who's [on the run] and searching for [crazy eyes] and [dandelions]

18 Jul 2014 10:00pm GMT

03 Jul 2014

feedMatt Cutts: Gadgets, Google, and SEO

On Leave

I wanted to let folks know that I'm about to take a few months of leave. When I joined Google, my wife and I agreed that I would work for 4-5 years, and then she'd get to see more of me. I talked about this as recently as last month and as early as 2006. […]

03 Jul 2014 8:15pm GMT

09 Jun 2014

feedMatt Cutts: Gadgets, Google, and SEO

Fun summer book reading suggestions?

Hey everybody, I'm looking for some fun books (mostly fiction) to read this summer. What would you recommend? One book I recently enjoyed was The Martian, a novel about an astronaut stranded on Mars who needs to figure out how to survive and get home with minimal supplies. It was a little heavy on the […]

09 Jun 2014 7:30pm GMT

02 Jun 2014

feedMatt Cutts: Gadgets, Google, and SEO

30 day challenge for June: treadmill desk!

Okay, it's been a while since I've blogged. Let me tell you about the 30 day challenges I've been doing and what I learned: - March 2014: I went back to doing no external email, and I learned this one weird, simple trick that helped. In previous "no email" challenges, I relied on sheer force […]

02 Jun 2014 6:40am GMT

26 Aug 2011

feedGoogle Blogoscoped

The Emperor's Garden

The Emperor instructed the gardener to set up the new court's garden. "I want you to plant five trees growing the Crataan fruit," the Emperor said, "Because we asked people what fruit they like best, and most named the Crataan fruit!" The gardener replied, "Emperor, that is excellent thinking! But let me make some suggestions: First, how about we make one of the five trees bear the Muran fruit. Only one out of ten citizens loves it, but those peculiar citizens tend to love multiple times as much!" "Second," the gardener continued, "How about we make one of the five trees bear the Dratean fruit. No one loves it, but that's because no one knows it yet!" "Third," the gardener said, "How about we leave one spot in the garden empty. Who knows what new type of tree we'll discover that we can put there in the fut ...

26 Aug 2011 12:12pm GMT

15 Aug 2011

feedGoogle Blogoscoped

Color Sound Machine (and what else I've been doing lately)

For those of you who've been wondering whether I had turned to stone, fallen into a bottomless pit, or been climbing the Himalaya... no, none of that is true, even though you probably did notice I'm not actively blogging about Google here anymore*! Just now, a new iPad app I've been working on called Color Sound Machine went live, and this -- and all the other apps and games at Versus Pad** -- are actually what I am doing while not blogoscoping. *I've drafted unpublished posts explaining much more about past, present and future of Blogoscoped, and the history of Google news reporting, but ... oh, for now le ...

15 Aug 2011 4:00pm GMT

25 Feb 2011

feedGoogle Blogoscoped

Google drops reverse phone number lookup

One of the earliest specialist services provided by Google was reverse phone number lookup. If you used the "phonebook:" or "rphonebook:" operators together with a 10-digit US phone number, Google would show you the owner of that phone number, unless the number was unlisted. Google no longer provides that service. Not surprisingly, there was no press release marking the closure, but Google employee Daniel Russell has acknowledged the closure of the service in his blog. He hints at the possible pressures leading to the shuttering of the service: "As you can imagine, this was an endless source of hassles for people (who were surprised to see themselves searchable on Google) and for Google (who had to constantly de ...

25 Feb 2011 11:23am GMT