01 Apr 2015

feedSearch Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: April Fools, Bing Ads Tools & Yahoo/Bing Ads Grow

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: April Fools, Bing Ads Tools & Yahoo/Bing Ads Grow appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

01 Apr 2015 9:00pm GMT

feedHome - SearchEngineWatch

VIDEO: The Home Depot on Landing Page Optimization [#CZLNY]

During her panel discussion at ClickZ Live New York, Erin Everhart, SEO manager of The Home Depot, shared her insights into how to build a successful landing page.

01 Apr 2015 7:54pm GMT

Mobile Searchers Have Local Intent: 7 Quick Wins [#CZLNY]

During her session at ClickZ Live New York, Jori Ford discussed how to reach consumers when they're searching on their mobile devices.

01 Apr 2015 7:40pm GMT

feedSearch Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

IgnitionOne: Q1 US Paid Search Growth Strongest In 3 Years

Yahoo Bing Network gains share for third straight quarter. The post IgnitionOne: Q1 US Paid Search Growth Strongest In 3 Years appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

01 Apr 2015 7:37pm GMT

April Fools’ 2015 For the Search World: From Super Smart Google Panda To Backwards Google

Google, Bing and Kenshoo are bringing the funny today, polluting the web with gags galore. The post April Fools' 2015 For the Search World: From Super Smart Google Panda To Backwards Google appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

01 Apr 2015 4:11pm GMT

feedGoogle Operating System

Google Contacts Preview and Gmail

If you switched to the new Google Contacts interface and select Contacts from the Gmail dropdown, you'll no longer see the old Google Contacts. Google will open the Contacts preview in a new tab and not inside Gmail, which doesn't use Material Design yet.


You can switch back to the old Contacts by clicking "Leave the Contacts preview" in the "More" menu. Another option is to use this permalink for the old Google Contacts: https://mail.google.com/mail/#contacts or this keyboard shortcut: press g then c in Gmail (assuming that keyboard shortcuts are enabled).

01 Apr 2015 3:33pm GMT

Using Google Photos in Google Drive for Desktop

As previously announced, Google Drive has a new section for Google Photos and the new feature is gradually rolled out. Here's how it looks in Google Drive for desktop.

You should see a message which informs you that the new feature is enabled: "New! Access your Google Photos from Drive".


There's a Google Photos section in the sidebar. Click the new menu items and Google suggests to add the folder to My Drive to make it easier to organize your photos.


Click "Create folder" and Google Drive shows a strange message: "You have given Google Keep access to your files in Google Drive. Creating the Google Photos folder in My Drive will give the app access to your photos and videos from Google Photos, as well (including photos and videos from your mobile device if you've turned on AutoBackup)."


Google adds a Google Photos folder to My Drive, which groups your photos by year and month. For some reason, Google Drive doesn't show your albums. You can preview photos, download them, delete them, rename them, get permalinks, share photos with other people, move them to other folders.


Photos and videos aren't imported instantly. Google Drive only shows a few recent photos and this message: "Stay tuned! Your older photos are coming soon."


01 Apr 2015 2:53pm GMT

feedHome - SearchEngineWatch

Mobile Optimization and the Google Algorithm Change – 7 Steps to Stay Friendly

Google wants to make it easier for people using mobile devices to access websites that have been optimized for use on that device. It is not long now until their algorithms for mobile search will shift to reflect this desire.

01 Apr 2015 1:30pm GMT

feedThe Official Google Blog

Smartbox by Inbox: the mailbox of tomorrow, today

Mail is a wondrous thing. From the early days of the homing pigeon to the herculean efforts of the Pony Express, mail has connected us for generations. The advent of email brought the world even closer together. And yet, despite this leap forward, physical mail still just sits there. In a box. All day.

So today we're excited to introduce Smartbox-a better, smarter mailbox that fuses physical mail with everything you love about the electronic kind:
Smartbox is currently in field trial-stuck in the ground, in a field-for Inbox by Gmail customers. If you're not yet using Inbox, simply email inbox@google.com anytime before April 2 to be invited, and to reserve your spot on the Smartbox waitlist.

Posted by Merrill Anovick, Project Manager

(Cross-posted from the Gmail Blog)

01 Apr 2015 1:00am GMT

31 Mar 2015

feedGoogle Operating System

Google Spam

After reinventing Gmail with Google Inbox, Google is about to release a new invite-only service that will change the way you manage your mail. It's called Google Spam and it shows the most popular spam messages sent to Gmail users. That's right, Google Spam will go beyond your inbox and show what you've been missing all this time: the spam messages received by other people.


To protect user privacy, Google Spam will only show messages received by at least 10,000 Gmail users. You'll be able to star your favorite spam messages, label them, forward them to your friends and even find their true meaning.

Gmail will highlight important spam messages, so the next time you receive messages from "the office of the US Ambassador to Nigeria", "Mr. Lee Kun-hee of Samsung Group chief and the Hyundai chaebol" or from Gmail Security Maintenance, you'll know if they're featured in Google Spam.

31 Mar 2015 9:08pm GMT

27 Mar 2015

feedThe Official Google Blog

Through the Google lens: Search trends March 20-26

Searches for March Madness are still surviving and advancing, but this week brought with it a host of other stories to spur your search questions. Here's a look at what people were searching for this week:

Germanwings Flight 9525
On Tuesday, Germanwings Flight 9525 crashed in the French Alps, killing all 150 people who were onboard. In the wake of the tragedy, people around the world have turned to search to learn more about the crash and subsequent investigation. Early searches included questions about Lufthansa, Germanwings' parent company, and about the type of plane that had crashed; search interest in the Airbus A320 family spiked 100x in the first four hours. But after investigations revealed that co-pilot Andreas Lubitz appears to have deliberately locked himself in the cockpit and flown the plane into a mountain, the questions got more specific. People asked questions like "How do you access the plane's cockpit?" and worried: "Is it safe to fly after the Germanwings crash?" and "Is flying becoming more dangerous?"

Presidential politics
Election Day 2016 is more than a year-and-a-half away, but the presidential race is already underway. On Monday, Senator Ted Cruz announced his candidacy. The Texas Republican is known for his fervent opposition to the Affordable Care Act, in particular a 21-hour filibuster-style speech on the floor of the Senate in 2013 (at one point, he read aloud from Dr. Seuss' Green Eggs and Ham). Searchers turned to the web to answer all kinds of questions about Cruz and his beliefs, sending searches for [cruz liberty], [cruz obamacare] and [cruz wiki] to spike more than a thousand percent in the last 30 days. The top questions, though, were around whether Cruz is eligible to become President because he was born in Canada. (The answer is yes, BTW.)

Pop culture mania
This week Zayn Malik confirmed he is leaving boy band One Direction, sending teens worldwide into a tailspin as they asked (and searched): "Why is Zayn leaving One Direction?" The British star said that he is leaving to "be a normal 22-year-old...out of the spotlight," which may be tough given there were more than a million searches for him on Wednesday. Meanwhile, the rest of the band will go on without him-in fact, search interest in One Direction tours spiked 5x in the U.S. the day of the announcement.

If freaking out about Zayn isn't your thing, maybe freaking out about "A" is? The mysterious villain of the ABC Family show Pretty Little Liars was revealed-sorta-on Tuesday night, leading to hundreds of thousands of searches for the show. We won't spoil it here, even though it was frankly a little hard to miss amidst the outcry. Let's just say, the truth is out there. ;)

Finally, it's barely spring but it's already time to start thinking about your summer festival agenda. The line-ups of both San Francisco's Outside Lands and Chicago's Lollapalooza music festivals were announced this week. The top festival searched in each state breaks down almost exclusively along geographic lines and leaves us wondering: Are Massachusetts residents big Elton John fans?

Taking charge of your health
In a New York Times op-ed, Angelina Jolie revealed that she had undergone surgery to remove her ovaries and fallopian tubes to prevent cancer. This was the second preventative surgery for Jolie (she wrote about her double mastectomy in 2013), who made this decision because she carries a mutation in her BRCA1 gene, putting her at high risk for breast and ovarian cancer. There were more than 100,000 searches for Angelina Jolie on Tuesday, and people turned to the web to ask related questions about women's health and cancer prevention.

Tip of the week
Who says National Puppy Day has to be just once a year? When you're need of a furry pick-me-up, just ask the Google app "Ok Google, show me pictures of puppies." Smiles are practically guaranteed.

Posted by Emily Wood, Managing Editor, who searched this week for [rural studio] and [izombie]

27 Mar 2015 10:48pm GMT

25 Mar 2015

feedThe Official Google Blog

It's time to put America’s small businesses on the map

If you searched for "Dependable Care near Garland, TX" a few months ago, you would have seen a lot of search results-but not the one that mattered to Marieshia Hicks. Marieshia runs Dependable Care Health Service in Garland, and it was her business that was missing. But that all changed last month when she attended a workshop at the Garland Chamber of Commerce called Let's Put Garland on the Map.

The workshop, run by our Get Your Business Online team, showed her how to use Google My Business-a tool that allows business owners to control the info listed about their business on Google Search and Maps-to help more people find Dependable. Marieshia added an updated phone number, hours of operation, and a description to her business listing. Within a few months, she had more customers come through the door and referrals from doctors who could reach her. This one simple adjustment made a difference. In Marieshia's words: "It's huge."

Huge might be an understatement. Four out of five people use search engines to find local information, like business hours and addresses, and research shows that businesses with complete listings are twice as likely (PDF) to be considered reputable by customers. Consumers are 38 percent more likely to visit and 29 percent more likely to consider purchasing from businesses with complete listings. Yet only 37 percent of businesses (PDF) have claimed a local business listing on a search engine. That's a lot of missed opportunities for small businesses.

With this in mind, our Get Your Business Online team set out in 2011 to help businesses like Marieshia's get found online. We've gone to every state in the U.S. and worked with thousands of business owners to create free websites and update their Google Search and Maps listings. But there's a lot more work to do to help businesses take advantage of the vast opportunities yielded by the web. So today, we're introducing Let's Put Our Cities on the Map, a new program to help 30,000 cities get their local businesses online.

If we want to help every business in the U.S., we need to reach businesses where they are. So this tailor-made program provides each city with a custom website where local businesses can find helpful resources, including a new diagnostic tool that shows businesses how they appear on Search and Maps, a step-by-step guide for getting online with Google My Business, and a free website and domain name for one year with our partner, Startlogic.

We're also forming partnerships with local organizations-like chambers and small business development centers-and equipping them with free trainings and customized city materials to run workshops just like the one Marieshia attended in Garland. These local partners know the challenges for local businesses more than anyone-and they recognize the value of getting businesses online. After all, getting Dependable's information online not only means the world for Marieshia, it means even more for the city of Garland. Complete business info can help generate economic value up to $300,000 a year for a small city or up to $7 million for a large one (PDF). So when our local businesses are online, our local economies benefit.

If you have a favorite local business-a day care, a dentist, a dry cleaner-show your support by helping them get their info online and on the map. Visit your city's website at www.gybo.com to find out how you can get involved.

Let's put our cities on the map!

Posted by Soo Young Kim, Head of Marketing, Get Your Business Online

25 Mar 2015 11:00am GMT

01 Nov 2011

feedMatt Cutts: Gadgets, Google, and SEO

Grow a moustache and fight cancer!

For my next 30 day challenge, I'll be growing a mustache to raise awareness and money for men's health issues, and specifically prostate cancer research. Men of search and SEO, please join our team. You can raise awareness, or raise cash. And it's super simple: just don't shave your moustache for 30 days. The name [...]

01 Nov 2011 6:16pm GMT

31 Oct 2011

feedMatt Cutts: Gadgets, Google, and SEO

Halloween costume: stickman from xkcd

For Halloween this year I asked people on Google+ what I should be for Halloween, and someone suggested going as the blackhat stick man from xkcd. You know, this guy: That sounded like a good challenge. I finished the costume and taped a video, but unfortunately I didn't have enough time to get the video [...]

31 Oct 2011 5:16pm GMT

24 Oct 2011

feedMatt Cutts: Gadgets, Google, and SEO

Halloween Pumpkin: Portal Turret!

I made a Portal turret for my Halloween pumpkin! I was trying to think of things to carve: vampire Android? R2-D2? Zoidberg? Then I thought: I could do a character from Portal 2! I was going to carve something like GLaDOS or Wheatley, but then I realized that a portal turret would be perfect: To [...]

24 Oct 2011 3:26pm GMT

26 Aug 2011

feedGoogle Blogoscoped

The Emperor's Garden

The Emperor instructed the gardener to set up the new court's garden. "I want you to plant five trees growing the Crataan fruit," the Emperor said, "Because we asked people what fruit they like best, and most named the Crataan fruit!" The gardener replied, "Emperor, that is excellent thinking! But let me make some suggestions: First, how about we make one of the five trees bear the Muran fruit. Only one out of ten citizens loves it, but those peculiar citizens tend to love multiple times as much!" "Second," the gardener continued, "How about we make one of the five trees bear the Dratean fruit. No one loves it, but that's because no one knows it yet!" "Third," the gardener said, "How about we leave one spot in the garden empty. Who knows what new type of tree we'll discover that we can put there in the fut ...

26 Aug 2011 12:12pm GMT

15 Aug 2011

feedGoogle Blogoscoped

Color Sound Machine (and what else I've been doing lately)

For those of you who've been wondering whether I had turned to stone, fallen into a bottomless pit, or been climbing the Himalaya... no, none of that is true, even though you probably did notice I'm not actively blogging about Google here anymore*! Just now, a new iPad app I've been working on called Color Sound Machine went live, and this -- and all the other apps and games at Versus Pad** -- are actually what I am doing while not blogoscoping. *I've drafted unpublished posts explaining much more about past, present and future of Blogoscoped, and the history of Google news reporting, but ... oh, for now le ...

15 Aug 2011 4:00pm GMT

25 Feb 2011

feedGoogle Blogoscoped

Google drops reverse phone number lookup

One of the earliest specialist services provided by Google was reverse phone number lookup. If you used the "phonebook:" or "rphonebook:" operators together with a 10-digit US phone number, Google would show you the owner of that phone number, unless the number was unlisted. Google no longer provides that service. Not surprisingly, there was no press release marking the closure, but Google employee Daniel Russell has acknowledged the closure of the service in his blog. He hints at the possible pressures leading to the shuttering of the service: "As you can imagine, this was an endless source of hassles for people (who were surprised to see themselves searchable on Google) and for Google (who had to constantly de ...

25 Feb 2011 11:23am GMT