28 Aug 2015

feedOfficial Google Blog

Through the Google lens: Search Trends August 21-27

The terrible images from the WDBJ shooting in Virginia dominated Google searches over the last few days. Here's a look back at the week in search.

WDBJ tragedy
A small TV station in Roanoke, Va., is reeling after two of its journalists were shot and killed live on air Wednesday morning. Police identified the gunman as a former reporter for the station, and if his horrible crime was designed for maximum shock and attention, it worked. Searches for Bryce Williams-the on-air name former employee Vester Flanagan went by-ran into the tens of millions as people looked for information and video of what had happened.

Searches in the path of the storm
Thursday marked 10 years since Hurricane Katrina devastated New Orleans, but searchers in the U.S. over the last 48 hours have been looking ahead to another storm. Today, news outlets are reporting that Tropical Storm Erika has already been responsible for deaths in the Caribbean island of Dominica. As Florida's governor declared a state of emergency ahead of Erika's predicted U.S. landfall Monday, the city of Hialeah in South Florida is the top of the list of cities searching for information on the storm. But whether the storm searches are coming from the U.S. or the Caribbean, "Erika path" and related terms are up more than 1000 percent this week.

Reading the search tea leaves on Swift, Minaj and Styles
Get out the popcorn. MTV's annual Video Music Awards is coming up this Sunday, and all eyes will be on Taylor Swift and Nicki Minaj following their much-buzzed about Twitter spat over nominations for Music Video of the Year. We turned to search to see if trends could show us whether people are leaning Team Swift or Team Minaj headed into the weekend. Tay-Tay's music video "Blank Space" is in the lead in the Best Female Video category, followed by Minaj's "Anaconda." Though "Anaconda" was not nominated for Music Video of the Year-a category that Swift also leads for "Bad Blood," according to Google searches-Minaj is top of the search pile in the Best Hip Hop Video category.


In other music news, a report that One Direction will be parting ways up brought a 200,000 search spike earlier in the week. "Are One Direction splitting up?" (perhaps we should make that "ARE ONE DIRECTION SPLITTING UP??!?! :(:(:(") was the top search question, before the band clarified they are actually just taking a break. As former band member Zayn Malik has already decided to go solo, we read the search tea leaves to see what kind of popularity the current members have should the band, well, disband. Most likely to launch a successful solo career based on search buzz? Harry Styles is the resounding winner, taking a whopping 60 percent of the 1D searches. Our advice for Liam Payne: at 1 percent, don't give up your day job.


Posted by Abbi Tatton, who searched this week for [roanoke va]

28 Aug 2015 10:37pm GMT

feedSearch Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google News Editors Pick App, Google Home Service Ads & Mobile App UI

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. The post SearchCap: Google News Editors Pick App, Google Home Service Ads & Mobile App UI appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

28 Aug 2015 8:10pm GMT

Google Home Services Ads Launch In AdWords Express

Limited to the San Francisco Bay Area, the ads are available to a plumbers, locksmiths, house cleaners and handymen. The post Google Home Services Ads Launch In AdWords Express appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

28 Aug 2015 4:42pm GMT

Making Your Support Content More SEO Friendly

Does your website have a support section, community forums, Q&A content, or similar? If so, columnist Tom Demers has tips for using this often valuable content to get more search visibility. The post Making Your Support Content More SEO Friendly appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

28 Aug 2015 4:30pm GMT

feedSearch Engine Watch

6 Quick Tips to Prevent SEO Annotations from Becoming a Chore

Too busy to do SEO annotations? Determining what warrants being annotated in the first place, writing everything down, and evaluating your process are a few ways to make the process less overwhelming.

28 Aug 2015 12:33pm GMT

AdWords Dynamic Structured Snippets Are Here and the Results Are Mixed

Appearing differently than Google intended, dynamic structured snippets have started showing up in AdWords campaigns and possibly point towards a trend in greater automation.

28 Aug 2015 11:30am GMT

27 Aug 2015

feedSearch Engine Watch

Facebook Forks Out S**tloads to Disrupt Digital Assistants

Facebook debuted a digital assistant, M, that mixes artificial intelligence with human hands. Could M be the definitive digital assistant, or is the social media giant trying to do too much and spending lots of money doing it?

27 Aug 2015 8:57pm GMT

feedOfficial Google Blog

Improving Public Alerts for hurricane season

Ten years ago, Hurricane Katrina ravaged the Gulf Coast of the United States, flooding cities, displacing thousands of people, and causing billions of dollars worth of damage. It is the costliest natural disaster, and one of the deadliest hurricanes, in U.S. history.

After rescue efforts began in the immediate aftermath of Katrina, some Googlers wondered how they could connect people with useful information and resources related to the storm. With the help of many third-party organizations, small groups of our employees worked to display satellite imagery of affected areas in Google Earth and helped build searchable databases so people could check on the safety of friends and loved ones. These early efforts later became some of the standard actions taken today by the Google Crisis Response Team following natural disasters, from hurricanes to earthquakes to tsunamis.

As the U.S. enters hurricane season again, Katrina remains a stark reminder of the devastation a storm like that can cause. We want to be as prepared and as helpful as possible for the next one-no matter where it hits, or how big it is. So we're always working to improve our Crisis Response efforts to help people stay safe and informed during these events.

With that in mind, we've launched some improvements to weather forecasts and Public Alerts in Google Search to track storms during this year's U.S. hurricane season. Now, when you search the web for information about particular storms or tornadoes, you may see:


The safety recommendations you receive will be tailored to reflect the current status of the event and your context. For example, if you search for a specific storm when it's still several days away, you may see a map of the developing weather event and a recommendation to start preparing an emergency kit. If the storm is only hours away from your location, you might receive a reminder to start charging your phone in case power goes out. And if you search when the storm is nearby, you'll get the most urgent information, like how to avoid injury from fast-moving water or flying debris.

Tropical storm alert with precise location, wind details and customized safety checklist. Improved tropical storm alerts like this will appear in Search on mobile and desktop.


Not every storm is as devastating as Katrina was, but they all have the potential to cause damage, disrupt lives, and uproot communities. By providing useful, accurate, early-warning information, we want to do our part to help people prepare. More information won't stop natural disasters from occurring, but it can go a long way to keeping people safe, and in some cases, could even save lives.

Posted by Pete Giencke, GIS Data Engineer

27 Aug 2015 3:24pm GMT

25 Aug 2015

feedOfficial Google Blog

New (School) Year resolutions with #GoogleEdu

The tradition of ringing in each New Year with resolutions (whether we stick to them or not) is always an opportunity to reflect and start the year ahead on the right foot. As students and teachers around the world return to campuses and classrooms this fall, we're embarking on a different kind of fresh start: a New (School) Year. And we want to help you make the most of it. So we've put together a few resolution ideas, plus tips to help you stick to them. We've also made a resolution of our own: to bring the best of Google technology to education.

The best of Google, for education
Like many resolutions, ours might sound familiar-and that's because the Google for Education team has been working on it for a while. Over the last few years, we've spent a lot of time with teachers and students, witnessing firsthand how technology is helping in the classroom and learning about challenges that are yet unsolved. With feedback from schools, we've improved products like Google Apps for Education and Docs, building in new features specifically useful for education. We've also created new learning experiences like Google Classroom-a sort of mission control for teachers and students, offering a single place to keep track of all class materials, eliminating paperwork and making it easy for teachers to collaborate with students, and students to collaborate with each other.

So as part of our resolution this school year, we're launching some new features in Google Classroom. Teachers can now easily ask students questions in Classroom, alongside all the other class materials in the stream. Teachers also told us that they want more ways for students to engage with each other, and flex their critical thinking muscles. So now students can comment on each other's answers in Classroom and have open-ended discussions. In the next month, we'll also make it possible for teachers to add assignments, due dates and field trips to a shared calendar.

So what's your resolution?
We're sure you've already set some big goals for the year ahead-from acing AP Bio to landing that killer internship. Whatever your plans, it can be tough to stick with those goals once assignments and social commitments start to pile up. So we've collected 50+ tips from more than 15 Google products to help you follow through with your resolutions. Here are some ideas:

Resolution 1. Get (and stay) organized
When you're bogged down by clutter, it can be tough to get stuff done. Make this your year to be more organized. Never miss another study group with help from Google Calendar. Use Google Sheets to keep all your classmates' info in one place, and better manage your inbox by emailing everyone at once with a Google group.

Resolution 2. Get (mentally) fit
Push yourself to take your studies to the next level. Teach yourself how to code with Made with Code. Make the most of language class by saving your most used words and phrases with Google Translate or magically translating webpages with Google Chrome.

Resolution 3. Get some worldly perspective
Not studying abroad this year? No problem. You can still unleash your inner explorer with Google Maps Treks and visit the Pyramids of Giza or the Great Barrier Reef without leaving your room. Or bring your art history class to life by seeing those masterpieces up close and in perfect detail with Cultural Institute.

We hope these give you new ideas for how you can make this school year your best yet. Over the next few weeks, we'll be announcing more tips and other updates-so follow along with #GoogleEdu and on Google+. We'll be doing our homework to stick to our resolution, so we can hopefully give you what you need to do the same. Now go hit those books!

Posted by Miriam Schneider, Google for Education

Over the last few years, we've spent a lot of time with teachers and students, witnessing firsthand how technology is helping in the classroom and learning about challenges that are yet unsolved.

25 Aug 2015 12:00pm GMT

24 Aug 2015

feedGoogle Operating System

Quickly Copy Google's Translations

Google Translate added a few years ago a "select all" button that automatically selected the translation, so you could easily copy the text and paste it in an email message, a document or somewhere else. In Chrome, the "select all" has been replaced with a new "copy" button that selects the entire translation and copies the text to the clipboard. The nice thing is that this feature uses HTML5, not Flash. Unfortunately, the new feature is only available in Chrome and all the other browsers still get the old "select all" button.


You can still click the star button to save a translation to the phrasebook or copy the URL generated by Google Translate, which includes the original text.

{ Thanks, Alireza Eskandarpour Shoferi. }

24 Aug 2015 9:02pm GMT

YouTube's Red Settings

To make it more obvious that a certain option is enabled, YouTube player's settings menu changes the color of the menu item to red. For example, if annotations are enabled, the "annotations" menu item is red.


Mouse over a red setting and it temporarily becomes black. Disable the setting and it switches to black. Previously, only the radio box was red and I think it looked better.

24 Aug 2015 8:42pm GMT

19 Aug 2015

feedGoogle Operating System

Google's Blue Tabs

Google lets you switch between its specialized search engines and check image results, video results, news articles, books, Google Maps results and more. The active tab was red, but now it switched to blue.

Here's a screenshot that shows the blue tab:


... and a screenshot that shows the old red tab:


Back in June, I posted about a Google Mobile Search experiment that tested an oversized header and the active tab's color was blue.

19 Aug 2015 8:01pm GMT

09 Apr 2015

feedMatt Cutts: Gadgets, Google, and SEO

Berkshire Hathaway

My taste in financial advice runs toward the simple and the lessons I've learned the hard way. But I still like reading about investing/finance, and I recently read through the 2014 annual report for Berkshire Hathaway. Given that it was the 50th anniversary of Warren Buffett taking charge of Berkshire, I have to admit that […]

09 Apr 2015 6:47am GMT

01 Apr 2015

feedMatt Cutts: Gadgets, Google, and SEO

My next project: AutoSEO

This was an April Fool's joke. I've been working really hard with some friends on a project to handle SEO automatically. Now we're ready to take the wraps off it over at seo.ninja. One of the ideas that helped the World Wide Web succeed was that it separated presentation and content. You could write your […]

01 Apr 2015 12:23am GMT

01 Mar 2015

feedMatt Cutts: Gadgets, Google, and SEO

Next 30 day challenge: social media/news cleanse

For January 2015, I tried to declutter around the house for 15 minutes a day. We now have a couple rooms that are much cleaner, and I gave away a bunch of magazines. For February 2015, my 30 day challenge was to go on daily 15 minute walks with my wife. That was nice. Lately […]

01 Mar 2015 4:40am GMT

26 Aug 2011

feedGoogle Blogoscoped

The Emperor's Garden

The Emperor instructed the gardener to set up the new court's garden. "I want you to plant five trees growing the Crataan fruit," the Emperor said, "Because we asked people what fruit they like best, and most named the Crataan fruit!" The gardener replied, "Emperor, that is excellent thinking! But let me make some suggestions: First, how about we make one of the five trees bear the Muran fruit. Only one out of ten citizens loves it, but those peculiar citizens tend to love multiple times as much!" "Second," the gardener continued, "How about we make one of the five trees bear the Dratean fruit. No one loves it, but that's because no one knows it yet!" "Third," the gardener said, "How about we leave one spot in the garden empty. Who knows what new type of tree we'll discover that we can put there in the fut ...

26 Aug 2011 12:12pm GMT

15 Aug 2011

feedGoogle Blogoscoped

Color Sound Machine (and what else I've been doing lately)

For those of you who've been wondering whether I had turned to stone, fallen into a bottomless pit, or been climbing the Himalaya... no, none of that is true, even though you probably did notice I'm not actively blogging about Google here anymore*! Just now, a new iPad app I've been working on called Color Sound Machine went live, and this -- and all the other apps and games at Versus Pad** -- are actually what I am doing while not blogoscoping. *I've drafted unpublished posts explaining much more about past, present and future of Blogoscoped, and the history of Google news reporting, but ... oh, for now le ...

15 Aug 2011 4:00pm GMT

25 Feb 2011

feedGoogle Blogoscoped

Google drops reverse phone number lookup

One of the earliest specialist services provided by Google was reverse phone number lookup. If you used the "phonebook:" or "rphonebook:" operators together with a 10-digit US phone number, Google would show you the owner of that phone number, unless the number was unlisted. Google no longer provides that service. Not surprisingly, there was no press release marking the closure, but Google employee Daniel Russell has acknowledged the closure of the service in his blog. He hints at the possible pressures leading to the shuttering of the service: "As you can imagine, this was an endless source of hassles for people (who were surprised to see themselves searchable on Google) and for Google (who had to constantly de ...

25 Feb 2011 11:23am GMT