23 Aug 2014

feedGoogle Operating System

Why Switch to HTTPS?

Google tries to move the entire web to HTTPS, but you may wondering if it's really necessary. If you only have a blog or any other site that only displays static content, why would you use SSL? John Mueller and Pierre Far, both from Google, have the following answer:

Some webmasters say they have "just a content site", like a blog, and that doesn't need to be secured. That misses out two immediate benefits you get as a site owner:

1. Data integrity: only by serving securely can you guarantee that someone is not altering how your content is received by your users. How many times have you accessed a site on an open network or from a hotel and got unexpected ads? This is a very visible manifestation of the issue, but it can be much more subtle.

2. Authentication: How can users trust that the site is really the one it says it is? Imagine you're a content site that gives financial or medical advice. If I operated such a site, I'd really want to tell my readers that the advice they're reading is genuinely mine and not someone else pretending to be me.

23 Aug 2014 4:44pm GMT

Change the Query in Google Search Easter Eggs

This is really cool: you can take some of the Google Search Easter Eggs, change the query and they will still work. For example, you can replace "do a barrel roll" with "google maps" like this: https://www.google.com/search?q=do+a+barrel+roll#q=google+maps. Start with https://www.google.com/search?q=do+a+barrel+roll#q=, then add the new query, while replacing space with +.

This also works for the "blink html" Easter Egg: https://www.google.com/search?q=blink+html#q=las+vegas and the "tilt" Easter Egg: https://www.google.com/search?q=tilt#q=android+l.

{ via Search Engine Land }

23 Aug 2014 4:24pm GMT

18 Aug 2014

feedGoogle Operating System

More Directions in Google Search for Mobile

When searching for [directions from A to B] or [distance from A to B] from your mobile device, Google now shows an updated card with multiple tabs for driving directions, public transit, biking directions and walking directions. Until now, Google only displayed driving directions.

This isn't Google Maps for Android or the mobile Google Maps site, it's just a Google Search card.

18 Aug 2014 8:36pm GMT