24 Jul 2024

feedWordPress Planet

WPTavern: #129 – Eneko Garrido on How WordPress Transformed His Life

Transcript

[00:00:00] Nathan Wrigley: Welcome to the Jukebox podcast from WP Tavern. My name is Nathan Wrigley.

Jukebox is a podcast which is dedicated to all things WordPress. The people, the events, the plugins, the blocks, the themes, and in this case how a visit to a WordCamp profoundly changed a life.

If you'd like to subscribe to the podcast, you can do that by searching for WP Tavern in your podcast, player of choice. Or by going to wptavern.com/feed/podcast. And you can copy that URL into most podcast players. If you have a topic that you'd like us to feature on the podcast, I'm keen to hear from you, and hopefully get you, or your idea, featured on the show. Head to wptavern.com/contact/jukebox, and use the form there.

So on the podcast today, we have Eneko Garrido. Eneko is a full stack developer who has made

significant contributions to the WordPress community since attending his first WordCamp in 2019. Eneko's journey with WordPress began when he attended WordCamp Bilbao during a challenging time in his life, marked by anxiety and depression. This pivotal experience, not only transformed his career, but also enriched his personal life. Leading him to become a passionate contributor and advocate for the WordPress community.

We start off by discussing Eneko's initial encounter with WordCamp Bilbao, where he felt a profound sense of belonging, and support from the vibrant WordPress community. Despite his initial hesitations, Eneko was drawn to the inclusive and welcoming environment, which motivated him to participate more actively in future WordCamps.

Eneko goes on to share how his role as a polyglot contributor for the Basque locale has been a consistent source of joy and purpose. His commitment to translating WordPress into Basque has not only helped the community, but also deepened his connection to his cultural heritage.

We get into the impact that word process had on Eneko's life, from opening new career opportunities to fostering lasting friendships. Eneko credits the WordPress community with providing him with a supportive network that has helped him navigate various challenges, including his autism diagnosis in 2021.

Towards the end of the podcast we discuss Eneko's preparations for delivering a talk at WordCamp Europe, a testament to his growth and confidence since this first WordCamp experience. Despite the daunting prospect of speaking to a large audience, Eneko remains resolute and grateful for the supportive community that has been instrumental in his journey.

If you're interested in hearing a heartfelt story about the life-changing potential of the WordPress community, this episode is for you.

If you'd like to find out more, you can find all of the links in the show notes by heading to wptavern.com/podcast, where you'll find all the other episodes as well.

And so without further delay, I bring you Eneko Garrido.

I am joined on the podcast by Eneko Garrido. How are you doing?

[00:03:38] Eneko Garrido: I'm fine. I'm here in Torino today, and we are enjoying WordCamp Europe together.

[00:03:43] Nathan Wrigley: Have you been to any WordCamps before?

[00:03:46] Eneko Garrido: Yes. WordCamps, yes, but this is my first WordCamp Europe. My first WordCamp was in 2019, that was WordCamp Bilbao. And since then, I tried to go to any WordCamp that I could. Today I'm here thanks to Yoast, because Yoast fund me with the diversity fund.

[00:04:04] Nathan Wrigley: Oh, nice. I did not know that, but that's really nice to know.

The WordPress community in Spain, by all accounts, is really strong at the moment. I know that a lot of countries have gone into a state of decline, really. Certainly in the UK, a lot of the events that were happening, 2019 was the last time they happened, and then Covid came and it didn't really come back. But my understanding is that in Spain, it's still a very vibrant community.

Now, you mentioned WordCamp in Bilbao. That's going to be the main thing that we're going to talk about today, because you're doing an intriguing talk at WordCamp Europe. But before we get into that, will you just tell us a little bit about you. Stay away from the WordCamp Bilbao thing, but just tell us what you do on a daily basis. What's your relationship with WordPress?

[00:04:46] Eneko Garrido: Okay, so I am a full stack developer. I have been working for the Renfe Group as a full stack developer. The Renfe Group is the Spanish railway company, the Spanish state owned railway company. Nowadays, I am not working because I left that job, and I live in Bilbao. So I am currently searching for new opportunities.

[00:05:08] Nathan Wrigley: Well, thank you for telling us all about that. So first of all, I'm just going to read off my piece of paper in front of me, about what the subject is going to be. And just to let you know, dear listener, I often go through the WordCamp presentation titles, and I find ones that I think are going to be of interest to the listeners to this podcast, and I picked Eneko's one, and let's see how this conversation goes.

Normally I write down a whole ton of questions, and I know more or less what I'm going to ask. But in this case, it's going to be more of a conversation. We'll see where it goes. And it goes like this. So the podcast discussion subject, how the WordPress community changed my life: how joining the community after having a bad lifetime changed the way to see the world. And it sounds like, at some point in the past, you were having a difficult time. And then you discovered that there was a thing called WordCamp Bilbao, you attended, and in your own words, the community changed your life. So let's go back, rewind the clock, tell us the story.

[00:06:09] Eneko Garrido: So in 2019 I was finishing my compulsory studies in Spain. I was 16 year old little person that was simply trying to finish the studies, and because of some sort of depression, anxiety, I had to leave the college. I repeated that course okay. Then I was at home, and I seen on the WordPress dashboard of my own website that I run, that one event was near me, that was WordCamp Bilbao.

At that moment, I was living in Pamplona, the city that I have born on. I seen WordCamp Bilbao, and I thought, what is this? I asked my parents, and they looked me like, where are you going? They said to me, do whatever you want. As you are not going classes and you are all day in bed, you can take the bus, go to the grandfather's house that is in Bilbao, it's the place that I am currently living, and go to that WordCamp.

The first day of that WordCamp was a little bit strange, because was in a maritime museum. I didn't went there in my life. There was three tracks. One that was announced as basic. The other one was as advanced, and the other one was, I don't know what was announced like. It was a little bit strange because I was there alone, didn't know anything and anyone.

The day passed with some few things that I remember. The person that was here seated, Fernando Tellado, he wasn't going to that specific WordCamp, and that was a little strange thing, because Fernando Tellado has normally goes to every WordCamp in Spain, and I didn't know who was Fernando Tellado. And I remember the moment that someone went to the stage and said, now we are going to call Fernando Tellado by phone, because Fernando Tellado is not here. We are going to call him, and talk with him in a moment. And was like, but who is Fernando Tellado? And later on I discovered who was Fernando Tellado, and then I understand everything.

I remember the moment when I connected really with the community. Was a moment on the contributor day. On the contributor day, I didn't know neither what it was. In Bilbao 2019, the contributor day was on the Sunday, okay? So the talks were on Saturday, and the contributor today on Sunday. Because in Spain, normally we do like that. Here in Torino has been the other way. Going to the contributor day, didn't know what that was, with my computer on the backpack.

I've seen that was like some tables, with some topics like community, core, polyglots, design, all sort of things like that. And I choose the polyglots table. That was my first contributor day table. And then on the contributor day table, I met Luis Rull, that is also from the Spanish community. He's a local manager of Spanish from Spain. He taught me to translate WordPress. And since then, every month I contribute to the WordPress translations.

I remember that he took a photo, and published it on Twitter, and said, here is Eneko Garrido, 16 year old person that is a few months older than WordPress, and he's here contributing to WordPress. And I remember that he mentioned to Matt. And that moment, I was like, who is Matt? So that was my first WordCamp experience. Until the contributor day, I didn't network with anyone really.

So that is one thing that I said, all the WordCamps, it must be compulsory to go to contributor day, especially for the new people on the community, on the new people that is the first WordPress event. They have to be on the contributor day, because it's the day where people is talking, is doing networking. It's not like in that hour I have to be on that room, because here talks, I don't know. Francisco Torres, who is a very plugin guy, who's going to talk about the plugins team. I don't know, I think that the contributor day should be mandatory for the first time persons on WordPress event.

[00:10:36] Nathan Wrigley: Yeah, it's kind of interesting. So the event that we are at now is three days long. The main event is two days long, and then there's contributor day at the beginning. And exactly as you said, it's the one day where more or less everybody's in the same room at the same time, and they're free to divert their attention, if you walk over and have a conversation with them.

Whereas, on the other two days, a lot of people are in conversations in the hallway, but also a lot of people are in presentations, and everybody's got to be quiet, and you're listening to the speaker and all that. So I completely get what you mean. The contributor day is a really important thing if you want to socialise.

Can I just go back, and you may not wish to reveal any of what I'm about to ask, and if you don't, that's fine, and we'll exclude it from the podcast. But I'm just curious as to what was going on in your life at that time? Because I want to get to a point where we see the contrast between then and now. Because it feels like that is the story, the contrast of what you were like as that 16 year old, spending time in the house. It sounds from what you were saying that you didn't get up, and didn't have a lot of motivation, or interest and what have you. Are you willing to tell us what was going on? You don't have to give us everything. You don't have to give us anything, but if you are willing, then please feel free.

[00:11:49] Eneko Garrido: At that time, I was, as I said, finishing the studies. Through all my life, practically, I have suffered from bullying at the school. So going to school was, every day was, making harder for me. At that time I was having anxiety issues, some anxiety attacks in class. I had to quit from classes in the middle of the explanations of the teacher. And that was also because of my autism. I am autistic, and until 2021 I didn't get an official diagnosis. That was the time that I went to the adult psychiatrist, because the young people psychiatrist of the public Spanish system, if you don't say that you're autistic when you born, they don't say until you are 18 years old.

So at 2021 my psychiatrist said that, and from that time I started knowing me more, and understanding more things about me, like my ironies that I don't catch. The ironies that people don't catch about me. My really fear to socialise, fear and difficulty also to socialise. And until then I didn't understand that much about me. That was probably why I was passing a bad time, and I decided to go to a WordCamp that I saw on my webpage.

[00:13:16] Nathan Wrigley: Let's just unpack that a little bit. So you're obviously inside WordPress, you must have a website or something at this point, because you can see the dashboard. It may be that if you're listening to this, you may have disabled this feature, but there's a feature in the dashboard by default of WordPress, which is events. And it will geolocate, and it will tell you if there's things coming up nearby.

It's text on a screen. How on earth did you summon up the, let's use the word courage, to see the text on the screen and think, yeah, that sounds like it could be, I don't know, fun or whatever? Because, from everything that you said, my imagination goes to, you'll see that, think, okay, there's a WordCamp in Bilbao, I'm not going to that. What pushed you over the edge, because that sounds like an incredibly big jump?

[00:14:03] Eneko Garrido: The thing that pushed me to the edge really was the, not the word, the camp. So the part camp of the word WordCamp was what pushed me to the edge, because sounds like something more interesting than meet up. When I listen meet up, I say, okay, so meet up. People join together, and people that know each other join together to talk about something, okay. But when you listen the WordCamp, you think about the school camps. The camps that your parents send you on in summer. And I said, oh, that WordPress camp, oh, that must be very interesting. I could learn about it.

I clicked on WordCamp Bilbao, on the link, and that sent me to the WordCamp Bilbao page. And I saw, oh, there is a program with two days of things. I don't know who is going to talk about, I don't know, SEO, or security, or performance, but it seems very interesting this. That pushed me, and I said, okay, 20 Euros, perfect. The best 20 Euros I have spent on my life really.

[00:15:10] Nathan Wrigley: Really remarkable. Also I've never heard it, you know, the WordCamp being such a profound change there. It associated in your head with, I don't know, fun, or having something a little bit different. So you took yourself there, you got in the room, it was the contributor day, and I'm guessing from everything that you described about your relationship with being sociable, and I think you said you find that difficult to do.

How did you overcome that? Because I can also imagine you arriving at the venue and getting to the stairs and thinking, I'm just going to go home. So in you go. Was it a welcoming environment? Did you immediately connect with people, or was it a much more slow process? Where at the end of it you thought, well, that wasn't too bad, or was it, well, that was fabulous, or somewhere in between?

[00:16:00] Eneko Garrido: The first thing that I think of when I arrived to WordCamp Bilbao was the doors opening, because I arrived like five minutes before the opening, so I was like the first after the volunteers and organisers. I've seen ,the sponsors stands and I was like, woah, this is serious. This is a conference. Woah, there are hosting companies here. I have a contract with that people.

Was like, I don't know, they give me a bag, they give me a T-shirt, they give me some stickers. I saw also the WordPress logo with the pride flag on a pin. And that was like, woah, what is this? This is very cool. And the people was always with a smile, even when there were bad moments on the event, I don't know, because something broke, or something like that, or people running because they arrived late for, I don't know, always with a smile.

And that was one thing that caught me the attention because I thought I was, I'm not going to start a conversation with anyone. I feel like I could have done that, and that people that was on a small groups, if I started and go to any group, the group will open and take me into that group. And that was one thing that WordCamp Bilbao showed me about, you have to try to be more open.

Also it is one thing that WordPress is showing me, that I have to be more open and more, I don't know how to say it, more helpful with each other, yeah. If someone comes here for talking with me, it's like, oh yeah, probably I interest him or she to talk with me about, I don't know, WordPress, my life or, I don't know, anything, or his life. Here at WordCamp Turin I have met, I don't know how many people, but nowadays we have NFC tags that gives you the contact details of the people, and that is awesome because if I don't feel like I want to interact with anyone, I say, I don't have social energy, but here you have my contact, here you have my Instagram account, my X account. X account, that sounds very bad, my Twitter account please. I don't know, it's like, we could talk tomorrow, or I don't know, who knows? In the next WordCamp we could meet up.

[00:18:21] Nathan Wrigley: I think one of the nice things about these events, that you learn over time is that, quite a few people that you meet at one event, will actually be at the next event. And there's also a different philosophy. So if you go to an event, let's say, oh, I don't know, a networking event that's got nothing to do with WordPress, that's in a for-profit industry, everybody's there for the reason of selling you something, or promoting something, and the whole setup feels different. Whereas at these WordCamps, most people who are wearing the T-shirts saying that they're organising the event, are volunteers, they're giving up their time for free. And it's for the greater good of this project.

I often talk about this, but I still can't work it out. I don't know what it is about this community, but it seems to attract a whole bunch of nice people. And I think that's one of the things, when I first attended a WordCamp, I immediately got that feeling. Just, wow, like you said, there's smiling faces and, you know, if you wander near them, they open up, and what have you. And I just got the feeling, like a much more friendly feeling, and it stuck with me. So my first event was a WordCamp in London, and it left me with the impression, I want to do that again.

Did you have that? I imagine it wasn't perfect. There are probably things where you thought, oh, that was a bit, you know, I wish that would've gone better, or maybe you didn't attend everything that you wished to, whatever it may be. But at the end of that, did you come away thinking, right, this is my clan, this is my group, I'm going to go to more of those?

[00:19:51] Eneko Garrido: Yeah, I feel that. After WordCamp Bilbao, I feel like, yeah, I want more of this. The next day of the contributor day, I signed up for WordCamp Irun 2019, that was next month if I don't remember. And I was like, woah, WordCamp Irun 2019, that also was a very special WordCamp because was a WordCamp where they invented, I think, a new format for the WordCamps, that was called WordPress on the Street.

So that was, one day, the Friday. They put it on, place to talk on the street, on the very big street of Irun. And there was people talking there about WordPress, and there was people on the bars that were in that place looking and saying, I don't know what is WordPress, but I am enjoying of this. And there was people of the community that I didn't know at that time. But I remember that Joan Boluda, who is very known on this WordPress world, was talking on the street for free.

One guy that sells courses online was talking about, I don't remember what, on the street. It is a format that hasn't been done again on Irun, and I think that could be done again, because that attracted a lot of people of Irun.

[00:21:20] Nathan Wrigley: I've never heard of that, and I think that's such a neat idea. If you get the location just right, and I guess you've got to have it near the venue, or what have you, and there are people passing by. Yeah, that's really fascinating. I genuinely haven't heard of that before.

What are the bits that you found yourself being drawn towards in the community? You obviously showed up at that event, and you didn't know which bits, well, you probably didn't even know what tables there were going to be. After that, where have you found yourself being drawn to? Is there a bit of the community that you enjoy more, I don't know, security, core, or whatever?

[00:21:49] Eneko Garrido: I always have enjoyed polyglots team. I am also currently a GT of the Basque locale. So I submit and I approve the changes on the Basque locale translations. Since then, every WordCamp, I have been on the Polyglots table. In Bilbao, I manage myself in Bilbao, this year, I managed myself the Polyglot's table. And we recruited new translators for Basque. Because Basque is a locale that is a little bit, not very translated. Needs a very big push.

But the thing is that, not too much people know Basque. In Spain, if you don't do that in Bilbao, in the Basque country, you will never get someone that will translate to Basque. And I've been on the Core table for my first time, and that was a very good experience because I sent a pull request for Gutenberg, for making the interactivity API from JavaScript to TypeScript, for making the types, and type checking, and all sort of things to prepare it for the 6.6 release.

[00:23:02] Nathan Wrigley: So you said that, since Bilbao, you've been to more or less all the local WordCamps. You haven't missed anything. I guess what I'm trying to tease out of this episode, and we're getting to that point now is, has it changed your life? Do you feel that, because it's so difficult to imagine, when we say WordPress, it's software. You download it from the internet, and you put it on a server, and you have a website of some kind. But it isn't that, it's much more than that. It's this community, it's a philosophy, it's events.

How profound has it been? If you were to trace it back to that moment at Bilbao, can you honestly say that it is WordPress, and all that means, that has transformed things. And, has it made your life better? Have you got new friendships, and a better quality of life because of those friendships and so on?

[00:23:50] Eneko Garrido: Yeah. If I hadn't go to WordCamp Bilbao, I wouldn't be here probably. And also, probably, I wouldn't have work at the place that I was working until a few months. And I wouldn't met a lot of people that is very good people. All people in the Spanish communities is very good people. I love them so much.

[00:24:14] Nathan Wrigley: So you've made real friendships. Because you can make a lot of acquaintances in the WordPress space. People that you know, you know their face. You can say hi to them, but you might not, I don't know, go out for a meal with them or something like that, and really class them as friends. But you've managed to make those relationships real friendships.

[00:24:29] Eneko Garrido: Yeah, I made very strong relationships. For instance, with Paco Marchante, who is from the plugins team, with his girlfriend Paula Carmona. We have a group, and we talk every day. They are like my reference in friends, and I have made a very strong friendship relationship with them.

[00:24:51] Nathan Wrigley: You mentioned some of the things that you have to deal with. Do you find that the way that you can communicate with your friends in WordPress, because often a lot of it'll be, I don't know, Slack channels or something like that, does that work better for you? So it's not like you're always going to be, I don't know, meeting up in a bar, or going to a live event. A lot of it will take place on text-based things, where you can do that in the comfort of your own home. Does that aspect of it make it easier for you?

[00:25:18] Eneko Garrido: Yeah, a lot. A lot because it's like, today I don't want to socialise, so I don't look my phone, and everything perfect. Instead, if we meet on a bar, it's like, no guys, I won't be going today, sorry. And it's like more for that. I don't meet up at the bar for that.

With WordPress, the Slack channels are like my newsletter for all days. I try to maintain myself reading every day the Making WordPress Core Slack channel, because it's like newsletter of WordPress, using new PRs, using new features, new bugs. Someone says one day, today is hunting day, so we are going to meet up here to review, I don't know, review issues. Sometimes it's like, I don't going to text because I am a little bit shy, but I am going to read you, and I am going to follow you, and probably someday I will say something.

[00:26:16] Nathan Wrigley: Yeah. I mean, it really does feel like, the way that people communicate in the WordPress community, I mean, obviously there are events like this, where you can meet up people face-to-face and what have you. But it does lend itself really well to, you can do it whilst you're in the comfort of your own home, you can be sitting eating breakfast and having these conversations. You can have your laptop, watching the telly at the same time. You can really make the environment that you're in really comfortable, and exactly what you want, and be socialising at the same time.

Now, everything that you've said, we're at the biggest WordCamp there is. It's about 3000 people. It's really big. And you've laid out this story, and yet you're going to be given a presentation here. And first of all, how are you feeling about that? Are you feeling okay about that? Let's just leave it like that.

[00:26:58] Eneko Garrido: When I arrived the first day here, that was on the contributor day, and I saw the track one, that is the place where I am going to talk, that was like, oh, yeah, it was that big. Here fit probably 2000 people, and was like, woah. And on contributor day, when I was on the photography team as a volunteer, I went up on the stage to do some photos, to do the family photo. And I've seen all people there, I was like, oh, I want to go now to a local store, buy some Apple Vision Pro glasses, or something like that, that is very new. And they announce like, you won't see anything from outside, put some images from the Alps or something like that, and start doing my slides. Because that is like, woah, I don't know how I am going to feel tomorrow to do this.

[00:27:53] Nathan Wrigley: I hope it goes well. I mean, I really do. From everything that you've told me, it seems like you've come on a really profoundly life-changing journey. Honestly, it is very, very rare that I talk to somebody, and I talk to a lot of people, whose actual life has been kind of turned upside down in a good way by the software, and the community around the software.

More often than not we're talking about plugins, or themes, or code, or what have you. It's deeply affecting me this story, I think it's really amazing. And it sounds like it's allowing you to do a lot of things that you wish to do. The community supporting you, helping you, and I hope that it goes well tomorrow. I'm sure that it'll be fine because you know that, despite the fact that there might be large numbers of people in the audience, all of those people are, it sounds a bit corny, but all of those people are nice people, and they're wishing you the best. So I really hope it goes well tomorrow. And I'd just like to say thank you for sharing your story. That was really interesting.

[00:28:51] Eneko Garrido: Thank you for you for this opportunity for me talking here, because this was like, oh, someone wants for me to talk on a podcast. I received an Slack message, and I was like, woah, what is this? I am dreaming or something like that. This only happens to the big talkers, to the biggest speakers of WordCamps. Thank you for you, for this opportunity to be here today.

[00:29:16] Nathan Wrigley: You are very, very, welcome. Thank you so much for joining me on the podcast today. Really appreciate it.

On the podcast today we have Eneko Garrido.

Eneko is a full-stack developer who has made significant contributions to the WordPress community since attending his first WordCamp in 2019. Eneko's journey with WordPress began when he attended WordCamp Bilbao during a challenging time in his life, marked by anxiety and depression. This pivotal experience not only transformed his career but also enriched his personal life, leading him to become a passionate contributor and advocate for the WordPress community.

We start off by discussing Eneko's initial encounter with WordCamp Bilbao, where he felt a profound sense of belonging and support from the vibrant WordPress community. Despite his initial hesitations, Eneko was drawn to the inclusive and welcoming environment, which motivated him to participate more actively in future WordCamps.

Eneko goes on to share how his role as a polyglot contributor for the Basque locale has been a consistent source of joy and purpose. His commitment to translating WordPress into Basque has not only helped the community, but also deepened his connection to his cultural heritage.

We get into the impact that WordPress has had on Eneko's life, from opening new career opportunities, to fostering lasting friendships. Eneko credits the WordPress community with providing him with a supportive network that has helped him navigate various challenges, including his autism diagnosis in 2021.

Towards the end of the podcast, we discuss Eneko's preparations for delivering a talk at WordCamp Europe, a testament to his growth and confidence since his first WordCamp experience. Despite the daunting prospect of speaking to a large audience, Eneko remains resolute and grateful for the supportive community that has been instrumental in his journey.

If you're interested in hearing a heartfelt story about the life-changing potential of the WordPress community, this episode is for you.

Useful links

Eneko's presentation at WordCamp Europe 2024: How the WordPress community changed my life

Yoast diversity fund

Renfe Group

WordCamp Bilbao

Fernando Tellado's Jukebox podcast epsiode about AI Tools and Rehumanising the Web

WordCamp Irun

24 Jul 2024 2:00pm GMT

Do The Woo Community: The Buyer’s View, Scaling Enterprise with Karim Marucchi and Tom Willmot

Avalara: providing cloud-based and scalable global tax compliance that is hassle-free, safe and secure plus topped off with enterprise-class security.

Episode Transcript

Karim:
Well, hello, welcome to Scaling Enterprise WordPress and Open Source Software. This is the Buyer's View. As you might remember from our last episode, we are going to be doing two podcasts a month: one that is closer to the buyer's view and helps the enterprise see how to engage and work with WordPress and open source software, and the other side will be more of a community-focused WordPress project podcast around how the project and WordPress can focus on the enterprise in certain areas. My name is Karim from the Scale Consortium. I'm also CEO of Crowd Favorite. With me is Tom Willmot. Tom?

Tom:
Hello. Great to be here. Excited to be kicking this off, what I hope becomes a regular thing for us. I'm also a founding member of the Scale Consortium and the CEO and co-founder of Human Made. Yeah, excited to get into this.

Karim:
Me too. Me too. So let's jump right in. We at the Scale Consortium figured that it was time to have a group that unified and had a singular voice around helping the enterprise navigate open source software and WordPress specifically and its options. Tom, how do you see how we do that?

Tom:
Yeah, I mean, good to probably just step back and talk about that a little bit. The challenge we have in the enterprise WordPress space, and I think the challenge buyers face is compared to the single vendor options that are out there where they can talk to the buyer with a unified message and simplified positioning. The strength of the WordPress ecosystem is it's really broad and deep and that brings lots of benefits. There's lots of choice and flexibility, but it does mean that as a buyer you can look at all of that and it can be a bit overwhelming. It can be a bit confusing. Where do you go? At Scale Consortium, we come together and we work together across vendors within the space to give that clear view.

Karim:
Well, one of the things I hear most is if an enterprise wants to approach WordPress, where do they go? Do they go to a host?

Tom:
Right? Who's the vendor? Maybe they turn up to a host, maybe they find an agency. But yeah, it's not so simple.

Karim:
And then on the community side, folks argue that if you go to one vendor or one host, you're going to get their flavor of WordPress. One of the things that I'm hoping that we're going to dive into is that really you can customize WordPress to do almost anything, but the point here is that there are no flavors of WordPress. There are flavors of Linux that are forks. This is all the same WordPress, right? It's just the special sauce that any one team might bring to it or the special sauce that any one host or any other one product might bring to it. But WordPress is not the same type of complex ecosystem that operating systems were for the last 40 years. So let's dive right into the introduction to why WordPress. Its current market share is 43% of the internet. So it has very strong strengths, right?

Tom:
Yes. Even amongst the kind of enterprise tier, it's pretty dominant depending on how you're talking about measuring it. It's certainly true that the vast majority of enterprises, the vast majority of businesses, have got WordPress somewhere, even if they're not using it as their primary CMS, they're using WordPress somewhere in their organization. And actually there's plenty that are using it as their primary, but I think that's secondary. The CMS kind of narrative is the WordPress history is quite relevant, I suppose, to how WordPress started to break into business and how that's evolved over time.

Karim:
But if it's a generalist platform and it's being used as that secondary system, is it just vanilla is the problem we run into all the time? We have a hard time explaining to folks that what ends up happening is this isn't just a generalist system that can't help you with your specific need because the WordPress project is so general, you can actually bring it and customize it for your specific needs without having to use the technical term fork, without having to fork the code, without having to move away from it. You can adapt it to your needs. It's so adaptable, which is what I think some of the successes out there are, right?

Tom:
Sure, yeah, a hundred percent. That means that the barrier to entry actually is quite low. It's quite easy to get going with WordPress and then you can customize it and it'll flex with you and scale with you. There's WordPress out of the box. Of course, if you're an enterprise user of WordPress, you do need some stuff on top of that, right? You have specific common needs across enterprise or workflows or governance or digital asset management or whatnot. And so there's this layer of stuff that exists in the ecosystem that does make WordPress meet the needs of enterprise. And then of course you get the vertical-specific needs too, whether that's higher education, financial institutions, or publishing.

Karim:
But I want to jump into this question of the first choice versus second choice, because I remember the way I approached WordPress when we first came into the space was automatically assuming it was going to be a first choice. One of our larger projects that we started now 14 years ago, it was the first choice. So I came to the WordPress larger enterprise community thinking, oh, let's do that. And then I was shocked to find out that more than one of the managed hosts, their marketing was all targeted towards WordPress as a secondary enterprise. They had one of those monolithic enterprise systems as their .com, and then the host was saying, we're never going to get that .com, so we're actually going to market as put your .com out there with this monolithic system and then after that, or proprietary system. And then after that, all these smaller sites that you don't want to invest so much time in those ones can actually be on WordPress. And that shocked me. I mean, how did you find that back then?

Tom:
Yeah, I mean, I think to some degree that reflects how WordPress usually comes to be used by an organization, which is usually bottom up. It's usually people in the organization who are on the front lines using these tools and they want to use WordPress. Maybe they're familiar with it, maybe they've used it somewhere else, and then they'll fight internally to get WordPress. And so maybe it comes into one specific team or one department rather than those large rollouts, which are usually top down run by IT or something. I think what we've seen over the last decade, it started out like that actually.

Now there are plenty of organizations where that the WordPress gets its foot in the door and then it works its way through the organization and unseats the primary CMS. And so I think that's great. WordPress is definitely validated as a great primary option. And if anything, I think that's the biggest gap now to close because we are, how do we make the jump from people inside organizations fighting the fight to get WordPress? How do we make that jump to the top down the IT rollouts or digital strategy rollouts?

Karim:
And that's interesting because I've always tried to address it specifically as how do we head to head compare ourselves to these monolithic proprietary systems and how do we show that we can feature for feature or more importantly business need by business need actually come up to that level? Because people still think of WordPress as this, oh, it's just a CMS. Oh, it's just to push pages and articles not necessarily can help me integrate data from many different sources or so forth or so on. So it's interesting to see that there's part of the market that is still thinking of it this way as second choice.

And then there's the other part of the market that's saying, how do we actually show that we can do this? And more and more case studies are coming up that way. You've worked on a giant major European bank as WordPress being the first open source. We've worked on one of the largest media companies with WordPress being the first choice, the .com, so to speak, of all their major sites. So it works that way. But how do we get that message out? And I guess that falls down to the enterprise needs. What do you think about that? What are the enterprise needs?

Tom:
I think that's the opportunity here, right? Because actually the enterprise needs, I think particularly these days, the trends that we're seeing in the industry actually I think pair very well with WordPress around total cost of ownership, the need for a lot of flexibility that just increases and increases. We've seen this kind of trend of all-in-one DXP, which feels like it's peaked and now, and actually we want to own more of our stack and be able to swap pieces out, and we need it to integrate with the long tail of things that we are using across the enterprise. And so actually that really starts to, WordPress actually been a particularly good fit for a lot of those needs. And again, it's like we've got to form clear messaging around that so that enterprises are aware and they're being told that they can discover that for themselves. It doesn't need to come up through this backdoor, secondary route.

Karim:
So the general WordPress project as an open source project needs to stay communicating that we can be all things to all people. And because most of the internet are smaller sites in the enterprise space, we're a very small subset of clients by volume. What ends up happening is it's a very small voice. So then it becomes up to the Scale Consortium podcasts like this one, the agencies, and products that want to work with the enterprise to try and communicate that. What we need to do is try to bring together some

sort of unified messaging because those needs aren't being met. If a particular host or product or an agency is saying, oh, well let me show you how I do it in this one exact example, they get pigeonholed right away. Most people are very surprised to find out that WordPress can be used as the central hub of an ERP system. There are large medium enterprises, not necessarily the Fortune 100, but right below that, that are using WordPress to manage content on what could be classified as an ERP system, not just a CMS or a marketing solution. You'd say, why would you do that? Why wouldn't you use one of those other applications? And I feel that the bottom line of the need of the enterprise is not what is the name of the package, what is the technology? What programming language am I going to use? What's going to solve the business need? And in this particular case, going back to quoting Matt Mullenweg from WordCamp San Francisco, 2010 or 2012, it takes five minutes to learn how to publish a page. Bottom line.

Tom:
That time to publish and the flexibility of that, again, it is something actually we can often take for granted. I think within the community, we often have this experience when we are demoing to clients and actually it's the stuff that we forget is actually quite groundbreaking already. The fact that you can log in and edit a page and publish it, have it live within five, 10 minutes, and those things are not actually true across the rest of the competitors.

Karim:
Exactly, exactly.

Tom:
Yeah. This kind of central hub piece, I wonder if that's something we certainly see a lot. I imagine it's similar in the work you are doing where actually customers are building DXPs, they do end up with a DXP, but they've put it together themselves with WordPress at the center and all of these other pieces. And so it's true that the world has the needs of enterprise that have evolved beyond just CMS. Absolutely. There's a bunch of other pieces now, but WordPress doesn't need to be all those things. What WordPress needs to do is integrate really well with them.

Karim:
That's the key. That's the key, right? Because both of us have done presentations on how you've built a DXP centered on WordPress and it's an amazing product, and we've done this composable direction, which we're going to talk about a little bit later, but this composable direction. But the key is integrating. The key is for all these folks, all the folks who might be listening who have been around the block a few times, old school, 1990s, system integration of middleware. If you think of it in those terms, WordPress is a great connector.

Tom:
Yeah. That's usually where we find clients end up in actually. They've got WordPress as that central hub.

Karim:
So how do you address when you end up going to an enterprise client and you have the technical team of the enterprise, the client goes, but it's WordPress, it's a blog. How do you address that?

Tom:
Yeah, I think that is something that's improved quite a lot, certainly over the last five years. I think the number one thing is just that the WordPress, there are so many examples now of WordPress being used really for the very biggest stuff on the internet across almost all verticals. And so you can usually rely on just a lot of direct evidence. Actually, that's not the case. So usually it's a mix of lots of case studies, lots of references, and lots of demos that you can show and demonstrate. And perhaps five or 10 years ago, you perhaps were on the cutting edge if you were trying to use work with the scale. Actually that's just completely normal now. And the concern is just out of date. And so you can just show all of the evidence. And actually there are many more examples. There are many more high scale WordPress sites than most of these other platforms actually.

Karim:
No, exactly. Exactly. So I think we've reached the part where it's time for a small break and when we come back, Tom, I think you're going to head us off with talking about the evolution of content management and how we got here. See everybody in a minute. Thank you.

Tom:
Okay, welcome back. So Karim, we touched a little bit in that previous section on the evolution of the enterprise CMS and the evolution of content management and how WordPress fits into them. And so I think that'd be good to just dive in on a bit and expand on. One of the things I often reflect on is that the narratives out in the industry, the buzzwords, the framing, the structure of how we think about enterprise CMS has actually historically mostly been set by the competitors to WordPress. So I think this is an opportunity, right, for WordPress to start actually putting its vision for enterprise CMS forward and more that maybe you can do as a bit of an explainer on that.

Karim:
Well, yeah, because if you look at the history, content management systems started out what we used to call OnPrem, right, on premises. And then with the evolution of SaaS and the evolution of not just software as a service, but just thinking of things being not within your own system but putting together lots of other systems. You ended up with just this expectation that it was out there in somebody else's system. But there's a lot of Fortune customers and there's a lot of mid-market enterprise companies that say, we need our data internally.

And one thing that's vastly overlooked is that if you're using open source and specifically WordPress as this hub that we were talking about, that lets you literally own your data and actually keep solid control over what's being shared outside. It's not about points of failure necessarily, although it can be. It's not about having things across 12 or 15 different SaaS's out there and different companies having access to your data. You solve all of those things if you are centralizing saying that your source of truth is your content management system. And that is an evolutionary piece that's been lost in the last 10 years of the MarTech stack explosion of SaaS products, I feel.

Tom:
Yeah, I couldn't agree more. A common occurrence for us, which I'm sure you'll run into too, it will be working with a new client who are wanting to move to WordPress and a driver of that move is that they have bought into a legacy CMS or a CMS that is now legacy in which the company behind it actually are no longer around or they're no longer supporting it. Maybe they've built a new product and the cost to move to that new product is the same as the cost to move to WordPress. Actually, that's a pretty dominant frame for the industry. A lot of enterprises make the decisions over a five to 10-year cycle because actually that's the cycle. That's the lifetime of a lot of these platforms that in five to 10 years they're going to be legacy and you're going to want to move to something new. A lot of the education we are doing as part of a WordPress installation is that's actually not true in open source. We've got a much longer time horizon ahead and you're not going to need to move off in five years because WordPress is still going to be around and innovating.

Karim:
I'm actually going to challenge that, Tom. I'm going to say I don't see clients that are spending in a total of five years on a platform before saying they want to move.

Tom:
Like you're seeing it come down.

Karim:
I'm seeing it come down because of their marketing so hard against each other. Sure. If you look at the market leaders in the DXP area, they're marketing so hard against each other that they're innovative and the others aren't.

Tom:
It's true.

Karim:
They're marketing so hard against each other about how they're better that CMOs and CIOs are saying, well, maybe it's worth the cost of migration and they're bouncing. Or if it is a longer-term thing, it's because they created a bespoke dead end of their own that the cost of owning it is so high that they're like, okay, now what do we do? And coming back to your point, doing something with a platform like WordPress that doesn't have major migrations,

Tom:
No, sure.

Karim:
It's not free. You actually need to maintain it, right? Which is another misconception.

Tom:
I mean it's actually a big difference even between WordPress and Drupal, which are the two open source platforms, but Drupal actually does have this cadence of major backwards compatibility breaking releases, which we see from the WordPress side whereas a user of Drupal seven, you've got to make the decision, okay, I'm going to spend a bunch of money moving to Drupal 10, or actually maybe I'll move to something else.

Karim:
And another nod to Matt and the way he's thought of the WordPress project, Matt Mullenweg, in the sense that he has been really steadfast about not breaking backwards compatibility sometimes even to the point where you and I are frustrated in thinking how can we move the platform forward? But it's really helped us in that long-term future. So as I've seen the SaaS companies market harder and clients have more and more choices and flip even more, the more I've seen the total cost of ownership come down for staying on something like WordPress, the more I've seen the cost of migration be not just money, but also the time aspect and the retraining of your employee base. So it's been very hard to understand exactly how to relate this back to customers because they've only seen the last 10 years of marketing that again, these marketing budgets on these major platforms are huge and all these individual companies that are trying to help enterprises with WordPress are going, we can't match that marketing of that major platform. That brings me to the one word that I

think has started to take over from just digital experience or digital transformation. There's a lot around the word composable these days, and I know a lot of people assume that means, oh, I'm just going to compose three or four SaaS platforms, I'm going to compose my own system. We've come to realize that when they do that, they end up with a mess of the poor marketing staff that has 18 tabs open in a browser and to get one workflow done for marketing tasks, they've got quite literally six to seven different interfaces with six to seven different products that are trying to swap information back into each other, sometimes in real-time, sometimes not. Is there a way that this general tool of WordPress helps? We feel it does. How does your team deal with that with the vertical of the enterprise? How does your team try to address how can we not have customers do this?

Tom:
Yeah, I think we went through this phase with the kind of all-in-ones, whereas kind of this bundling phase and the dream there that was being sold was if everything's all in one place, you're not going to have to worry about it. You'll get everything you ever need here. And usually that doesn't work out right, because actually they're too limiting and the stuff you need to do, they can't innovate fast enough to keep up with the pace of change in the ecosystem. As then we've kind of swung the other way, okay, now it's completely composable all of your tools just talk to each other. You can swap any of them out at any time. But again, that brings a bunch of challenges, right? Actually it ends up with a pretty brittle system. How do you do governance across 20, 30 different SaaS tools that you lose track of what you are being billed for? The person who set that SaaS tool up is left now and you can no longer log in. A bunch of challenges there.

I feel like you go through those cycles and you come back to meet a little bit in the middle where actually this hybrid CMS that sits at the center that absolutely can plug in to the stuff you want to use externally but is still providing a significant portion of your functionality and acts as that hub. The compromise between composability and all-in-one, I think the fully composable platforms inevitably will need to trend in that direction where actually there ends up being some hub or the management platform that ends up needing to be developed to just manage all those different SaaS tools becomes that hub over time probably. And same thing, we're seeing the all-in-one DXPs trying to become as composable as possible as quickly as possible because realizing the limitations of all-in-one, and again, I think it's that trend just plays really nicely for WordPress.

Karim:
But can an all-in-one solution be the best tool for every job?

Tom:
No, I think that's the fundamental failure. Ultimately, they're attractive to begin with and I think we've just seen that play out in the market where the pitch is very attractive and very compelling, and then the reality doesn't deliver on that for a variety of reasons. And I think we just, we've seen that play out in the market. We're past the peak of that. There are now plenty of organizations who've bought into that and either they've been paying for a bunch of tools they haven't really got the value from, or they need to do stuff more quickly than the platform that they're bought into is innovating and they're starting to look around and want to use other stuff. And the bunch of those end up moving to something like WordPress. That's part of the inflow we see into the WordPress market.

Karim:
Absolutely. Exactly. Well, so I feel like episode zero, our first episode with Brad gave us the concept of what the entire show's about, and today we've laid out what the differences are between the two different shows and introduced the concepts of what we're going to talk about. And with that, we agree completely as you were saying in talking to our friend Remkus from this community. I'm sure that the upcoming episodes where we're going to talk about procurement, we're going to have to talk about how to approach customers, we're going to talk about how to service those customers. We're going to talk about what the solutions are for the enterprise.

It's going to be a little bit more of showing how we have a little bit of a different take on these things. But just from this conversation, I can see conversations around, like I said, speaking with a procurement specialist, speaking quite literally with somebody from some of these other monolithic platforms about what they feel they do best and having these conversations, talking about how to integrate well with SaaS and what that looks like, customized workflows. These are some of the topics that I feel like are coming down the pipeline in our next episodes that are really going to start asking and answering questions on how can we do better as a WordPress community in communicating this and give some information out to enterprise buyers on how they can approach any of the vendors who work with WordPress.

Tom:
It's a nerdy thing to say, but I think it's a pretty exciting time in the enterprise CMS space, right? There is actually a lot happening. There are some trends peaking. There are some new trends coming. There's a lot of players in the space scrambling to figure out what that is. The analysts have all got their takes. Are we agile CMS? Are we composable? Is it composable content? There's so many of these things. As a buyer, it's pretty confusing. And a lot of these platforms at the moment you're kind of like, okay, I'm going math, I'm all in on this, or I'm going with an all-in-one. And you're kind of all in on that. So they're pretty consequential decisions as well, I think, as a buyer. And so I think there's a ton of scope for us to get into all of that debate, all of that. What's the WordPress answer to a lot of these things? Again, that's not really discussed much.

Karim:
I'd like to invite literally an analyst from one of the companies to come on and ask them why, besides the fact that it's pay for play, why can't we get any attention?

Tom:
Yeah, I think that would be great.

Karim:
As an open source.

Tom:
Yeah, I would love to do an episode on analysts and their place. I think there's tons to say there. Yeah, well exciting stuff. Okay, good first episode and more to come.

Karim:
Absolutely. So Tom, tell us about Scaling Enterprise WordPress and Open Source.

Tom:
We are the buyer's view, but we'll be in the same feed as the sister cast that we're going to be doing with Brad Williams, which is, as Karim said, the Enterprise WordPress community-focused version. And so we'll be in the same feed. So you can listen to both of those. I think both are going to be interesting to everyone inside enterprise WordPress. If you're a buyer, maybe you're more interested in this buyer's view one, add us to your favorite podcast subscription. Come along on this journey. And I think most of all, we are just starting out and so we really want to hear from people. What are you seeing out in the space? What are the questions people have got? What would they hope to get from a show like this? I think we'll lead a lot on that as well as we go. Do people have questions that we can answer? Are there topics people would like us to cover? Are there people that it would be great to get on? Let us know and we'll endeavor to do so.

Karim:
So go over to Do the Woo and check on our feeds and whichever podcast platform you're using, and also feel free to go to scalecms.org and get in touch with us and ask us to do a particular topic or dive into something. We'd be happy to talk to you. We are really looking forward to bringing back some informative and useful information to help enterprises really understand how to better engage with WordPress and open source.

Tom:
Alright, a good place to finish. Thanks very much, Karim.

Karim:
Thank you Tom, it's been awesome. Talk to you soon.

In this episode of Scaling Enterprise WordPress and Open Source Software, hosts Karim Marucchi and Tom Willmot kick off The Buyer's View. They discuss the challenges and benefits of using WordPress and open source software in the enterprise space and highlight the flexibility and adaptability of WordPress, which can be customized to meet specific needs without having to fork the code.

The talk move into the evolution of content management and how WordPress can serve as a central hub in a digital experience platform (DXP), integrating with other tools and systems.

Takeaways

Dual Podcast Approach: Do the Woo in partnership with the Scale Consortium is producing two podcasts a month: one focusing on the buyer's perspective and the other on the community-focused WordPress project.

Unifying Enterprise and Open Source: The Scale Consortium aims to provide a unified voice to help enterprises navigate open source software and WordPress, offering guidance on engagement and options.

Enterprise Challenges: Enterprises face challenges with WordPress due to its broad and deep ecosystem, which can be overwhelming and confusing compared to single vendor options.

Customization and Flexibility: WordPress can be highly customized without forking the code, making it adaptable for specific enterprise needs and serving as a versatile tool for various applications.

Primary vs. Secondary CMS: There is a perception issue where WordPress is often seen as a secondary choice, but there are many examples of it being used as the primary CMS in major enterprises.

Enterprise Needs Alignment: WordPress aligns well with current enterprise trends such as total cost of ownership, flexibility, and the need for integration with various tools and systems.

Composability Trend: The concept of composability is becoming more prevalent, and WordPress serves well as a central hub for integrating various SaaS platforms and tools.

Integration Capabilities: WordPress excels as a connector in a composable ecosystem, allowing for seamless integration with other systems and tools.

Backward Compatibility: WordPress has a strong focus on backward compatibility, reducing the need for major migrations and ensuring long-term stability for enterprises.

Marketing Challenges: The marketing budgets of major platforms overshadow the smaller voices advocating for WordPress, making it challenging to communicate its advantages effectively.

Analyst Engagement: There is a desire to engage analysts and better understand why open source platforms like WordPress struggle to get the same level of attention as proprietary systems.

Future Episodes: Future podcast episodes will cover topics such as procurement, customer approaches, service strategies, integration with SaaS, and customized workflows.

Audience Engagement: The podcast invites listeners to provide feedback, ask questions, and suggest topics to ensure the content is relevant and valuable for enterprise buyers and the WordPress community.

24 Jul 2024 9:00am GMT

23 Jul 2024

feedWordPress Planet

WordPress.org blog: WordPress 6.6.1 Maintenance Release

WordPress 6.6.1 is now available!

This minor release features 7 bug fixes in Core and 9 bug fixes for the Block Editor. You can review a summary of the maintenance updates in this release by reading the Release Candidate announcement.

WordPress 6.6.1 is a short-cycle release. The next major release will be version 6.7 planned for November 2024.

If you have sites that support automatic background updates, the update process will begin automatically.

You can download WordPress 6.6.1 from WordPress.org, or visit your WordPress Dashboard, click "Updates", and then click "Update Now".

For more information on this release, please visit the HelpHub site.

Thank you to these WordPress contributors

This release was led by Tonya Mork and Ella.

WordPress 6.6.1 would not have been possible without the contributions of the following people. Their asynchronous coordination to deliver maintenance fixes into a stable release is a testament to the power and capability of the WordPress community.

Aaron Jorbin, Aaron Robertshaw, Aki Hamano, Amit Raj, Akira Tachibana, Andrea Fercia, Andrew Serong, annezazu, Art Smith, Brian Gardner, Carolina Nymark, cbirdsong, Ciprian, Clark, Courtney Robertson, Daniel Richards, David Baumwald, Dennis Snell, Dion Hulse, Ella, Eric-Oliver Mächler, Fabian Kägy, George Mamadashvili, Jarda Snajdr, Jb Audras, Joe Dolson, Joen A., Jon Surrell, laurelfulford, Marco Ciampini, Mario Santos, Mark Howells-Mead, Mukesh Panchal, neotrope, Pascal Birchler, Paul Biron, ramonopoly, Raquel, Riad Benguella, Rich Tabor, Robert Anderson, Sergey Biryukov, Scott Reilly, Sourav Pahwa, Stephen Bernhardt, SunilPrajapati, Tonya Mork, up1512001

How to contribute

To get involved in WordPress core development, head over to Trac, pick a ticket, and join the conversation in the #core and #6-7-release-leads channels. Need help? Check out the Core Contributor Handbook.

23 Jul 2024 3:53pm GMT