01 Nov 2024

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Driving the game forward: iPad teams up with college football

iPad's integration on the sidelines brings major advancements to the game.

01 Nov 2024 2:59pm GMT

31 Oct 2024

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Apple reports fourth quarter results

Apple today announced financial results for its fiscal 2024 fourth quarter ended September 28, 2024.

31 Oct 2024 8:30pm GMT

30 Oct 2024

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New MacBook Pro features M4 family of chips and Apple Intelligence

Apple today unveiled the new MacBook Pro, powered by the M4 family of chips: M4, M4 Pro, and M4 Max.

30 Oct 2024 2:59pm GMT

Apple introduces M4 Pro and M4 Max

Apple announces M4 Pro and M4 Max, two new chips that - along with M4 - bring more power-efficient performance and advanced capabilities to the Mac.

30 Oct 2024 2:59pm GMT

29 Oct 2024

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Apple’s new Mac mini is more mighty, more mini, and built for Apple Intelligence

Apple today unveiled the all-new Mac mini powered by the M4 and new M4 Pro chips, and redesigned around Apple silicon so it's even smaller.

29 Oct 2024 2:59pm GMT

28 Oct 2024

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How Apple developed the world’s first end-to-end hearing health experience

Here's a look inside the Audio Lab, the hub for Apple's groundbreaking new hearing health features on AirPods Pro 2, available today.

28 Oct 2024 4:01pm GMT

Apple introduces new iMac supercharged by M4 and Apple Intelligence

Apple today announced the new iMac, featuring the powerful M4 chip and Apple Intelligence, in its stunning, ultra-thin design.

28 Oct 2024 2:59pm GMT

Apple Intelligence is available today on iPhone, iPad, and Mac

Through a free software update available today, iPhone, iPad, and Mac users can access the first set of Apple Intelligence features.

28 Oct 2024 2:58pm GMT

23 Oct 2024

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Messi’s MLS Cup Playoffs debut to stream free on MLS Season Pass on Apple TV

The 2024 MLS Cup Playoffs kick off this Friday on MLS Season Pass on Apple TV, and viewers can watch the first match for free.

23 Oct 2024 2:59pm GMT

The new iPad mini is available today

Beginning today, the ultraportable new iPad mini, powered by the A17 Pro chip and built for Apple Intelligence, is now available.

23 Oct 2024 12:59pm GMT

17 Oct 2024

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Apple celebrates 10 years of Apple Pay

Apple's Jennifer Bailey reflects on the ways Apple Pay enriches users' lives, and shares new ways to pay with Apple Pay.

17 Oct 2024 12:59pm GMT

16 Oct 2024

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Apple expands tools to help businesses connect with customers

Apple Business Connect now allows businesses of all sizes to manage the way they appear to over 1 billion Apple users.

16 Oct 2024 6:59pm GMT

15 Oct 2024

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Apple introduces powerful new iPad mini built for Apple Intelligence

Apple today introduced the new iPad mini, supercharged by the A17 Pro chip and Apple Intelligence.

15 Oct 2024 12:59pm GMT

10 Oct 2024

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Apple debuts the first scripted film captured in Apple Immersive Video

Apple reveals new episodes, films, series, and music performances captured in Apple Immersive Video that will debut on Apple Vision Pro for free.

10 Oct 2024 4:00pm GMT

08 Oct 2024

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Apple’s Swift Student Challenge to open in February 2025

Submissions for the 2025 Swift Student Challenge will open in February for three weeks.

08 Oct 2024 1:00pm GMT

01 Oct 2024

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Apple Podcasts spotlights narrative series

Today, Apple Podcasts is elevating series - narrative shows with episodes intended to be listened to in order - that captivate listeners across multiple genres.

01 Oct 2024 4:30pm GMT

26 Apr 2016

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Apple Reports Second Quarter Results

Apple today announced financial results for its fiscal 2016 second quarter ended March 26. The company posted quarterly revenue of $50.6 billion and quarterly net income of $10.5 billion, or $1.90 per diluted share. These results compare to revenue of $58 billion and net income of $13.6 billion, or $2.33 per diluted share, in the year-ago quarter. Gross margin was 39.4 percent compared to 40.8 percent in the year-ago quarter. International sales accounted for 67 percent of the quarter's revenue. "Our team executed extremely well in the face of strong macroeconomic headwinds," said Tim Cook, Apple's CEO. "We are very happy with the continued strong growth in revenue from Services, thanks to the incredible strength of the Apple ecosystem and our growing base of over 1 billion active devices."

26 Apr 2016 9:44pm GMT

20 Apr 2016

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Final Cut Pro X helps small company delight world’s biggest clients

When Trim Editing started creating music videos over a decade ago, just paying the rent was a huge accomplishment. Now, the small East London company is crafting award-winning visuals for big brands - like Audi, Nike, Adidas, and Guinness - propelled by the power of Final Cut Pro X. The video editing software's comprehensive features allow Trim Editing to organize film and audio clips, pull together compelling projects, and make changes on the fly. "When I'm playing back an edit for a director, they'll say, 'Okay, let's go and make those changes I talked about.' I'll say, 'Oh, no, they're already done,' and we'll jump back and watch it again. People can't believe that I've magically done the change before we even finish playback," says editor Thomas Grove Carter.

20 Apr 2016 5:05pm GMT

21 Mar 2016

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Apple Introduces 9.7-inch iPad Pro

Apple today introduced the 9.7-inch iPad Pro, which at just under one pound features a new pro Retina display with greater brightness, wider color gamut, lower reflectivity, Night Shift mode, and new True Tone display technology. The new iPad Pro also has a 64-bit A9X chip that rivals most portable PCs. "iPad Pro is a new generation of iPad that is indispensable and immersive, enabling people to be more productive and more creative. It's incredibly fast, extremely portable, and completely natural to use with your fingers, Apple Pencil, and Smart Keyboard. And now it comes in two sizes," said Philip Schiller, Apple's senior vice president of Worldwide Marketing.

21 Mar 2016 7:00pm GMT

Apple Introduces iPhone SE — the Most Powerful Phone with a 4-inch Display

Apple today introduced iPhone SE, the most powerful phone with a 4-inch display, in a compact aluminum design that has been updated with matte-chamfered edges, a color-matched stainless steel Apple logo, and four metallic finishes. iPhone SE offers the same 64-bit A9 chip offered in iPhone 6s and iPhone 6s. "iPhone SE is packed with a stunning 4-inch Retina display, advanced 64-bit A9 chip with M9 motion co-processor, longer battery life, 12-megapixel iSight camera with True Tone flash, Live Photos, 4K video, faster LTE and Wi-Fi, and Touch ID with Apple Pay. Everyone who wants a smaller phone is going to love iPhone SE," said Philip Schiller, Apple's senior vice president of Worldwide Marketing.

21 Mar 2016 6:58pm GMT

Apple Advances Health Apps with CareKit

Apple today announced CareKit, a new software framework designed to help developers enable people to actively manage their own medical conditions. iPhone apps using CareKit make it easier for individuals to keep track of care plans and monitor symptoms and medication, providing insights that help people better understand their own health. "We believe that giving individuals the tools to understand what is happening with their health is incredibly powerful, and apps designed using CareKit make this a reality by empowering people to take a more active role in their care," said Jeff Williams, Apple's chief operating officer.

21 Mar 2016 6:40pm GMT

Apple Announces Advancements to ResearchKit

Apple today announced advancements to the open source ResearchKit framework that bring genetic data and a series of medical tests typically conducted in an exam room to iPhone apps. Medical researchers are adopting these new features to design targeted studies for diseases and conditions that affect billions of people and to gather more specific types of data from participants. "The response to ResearchKit has been fantastic. Virtually overnight, many ResearchKit studies became the largest in history and researchers are gaining insights and making discoveries that weren't possible before," said Jeff Williams, Apple's chief operating officer.

21 Mar 2016 6:30pm GMT

26 Jan 2016

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Apple Reports Record First Quarter Results

Apple has announced financial results for its fiscal 2016 first quarter ended December 26, 2015. The company posted record quarterly revenue of $75.9 billion and record quarterly net income of $18.4 billion, or $3.28 per diluted share. These results compare to revenue of $74.6 billion and net income of $18 billion, or $3.06 per diluted share, in the year-ago quarter. Gross margin was 40.1 percent compared to 39.9 percent in the year-ago quarter. International sales accounted for 66 percent of the quarter's revenue. "Our team delivered Apple's biggest quarter ever, thanks to the world's most innovative products and all-time record sales of iPhone, Apple Watch, and Apple TV," said Tim Cook, Apple's CEO. "The growth of our Services business accelerated during the quarter to produce record results, and our installed base recently crossed a major milestone of one billion active devices."

26 Jan 2016 11:05pm GMT

06 Jan 2016

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Record-Breaking Holiday Season for the App Store

Customers around the world made this holiday season the biggest ever for the App Store, setting new records during the weeks of Christmas and New Year's. In the two weeks ending January 3, customers spent over $1.1 billion on apps and in-app purchases, setting back-to-back weekly records for traffic and purchases. January 1 marked the biggest day in App Store history with customers spending over $144 million. "The App Store had a holiday season for the record books. We are excited that our customers downloaded and enjoyed so many incredible apps for iPhone, iPad, Mac, Apple Watch, and Apple TV, spending over $20 billion on the App Store last year alone," said Philip Schiller, Apple's senior vice president of Worldwide Marketing. "We're grateful to all the developers who have created the most innovative and exciting apps in the world for our customers. We can't wait for what's to come in 2016."

06 Jan 2016 11:41pm GMT

17 Dec 2015

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Apple Names Jeff Williams Chief Operating Officer

Apple has announced that Jeff Williams has been named chief operating officer and Johny Srouji is joining Apple's executive team as senior vice president for Hardware Technologies. Phil Schiller, senior vice president of Worldwide Marketing, will expand his role to include leadership of the App Store across all Apple platforms. Apple also announced that Tor Myhren will join Apple in the first calendar quarter of 2016 as vice president of Marketing Communications, reporting to CEO Tim Cook. "We are fortunate to have incredible depth and breadth of talent across Apple's executive team. As we come to the end of the year, we're recognizing the contributions already being made by two key executives," said Cook. "Jeff is hands-down the best operations executive I've ever worked with, and Johny's team delivers world-class silicon designs which enable new innovations in our products year after year."

17 Dec 2015 9:49pm GMT

27 Oct 2015

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Apple Reports Record Fourth Quarter Results

Apple has announced financial results for its fiscal 2015 fourth quarter ended September 26. The company posted quarterly revenue of $51.5 billion and quarterly net profit of $11.1 billion, or $1.96 per diluted share. These results compare to revenue of $42.1 billion and net profit of $8.5 billion, or $1.42 per diluted share, in the year-ago quarter. Gross margin was 39.9 percent compared to 38 percent in the year-ago quarter. International sales accounted for 62 percent of the quarter's revenue. The growth was fueled by record fourth quarter sales of iPhone, the expanded availability of Apple Watch, and all-time records for Mac sales and revenue from services. "Fiscal 2015 was Apple's most successful year ever, with revenue growing 28 percent to nearly $234 billion. This continued success is the result of our commitment to making the best, most innovative products on earth, and it's a testament to the tremendous execution by our teams," said Tim Cook, Apple's CEO. "We are heading into the holidays with our strongest product lineup yet, including iPhone 6s and iPhone 6s Plus, Apple Watch with an expanded lineup of cases and bands, the new iPad Pro, and the all-new Apple TV which begins shipping this week."

27 Oct 2015 8:55pm GMT

13 Oct 2015

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Apple Updates iMac Family with Stunning New Retina Displays

Apple has updated the entire iMac family, bringing a new Retina 4K display to the 21.5-inch iMac for the first time and the Retina 5K display to every 27-inch iMac. The updated iMacs also feature more powerful processors and graphics, two Thunderbolt 2 ports, and new storage options that make the high-performance Fusion Drive even more affordable. Apple also introduced a new lineup of wireless accessories including the all-new Magic Keyboard, Magic Mouse 2, and Magic Trackpad 2. "From the first iMac to today, the spirit of iMac has never wavered - deliver the ultimate desktop experience with the latest technologies, gorgeous displays, and cutting-edge designs," said Philip Schiller, Apple's senior vice president of Worldwide Marketing. "These are the most stunning iMacs we've ever made. With our gorgeous new Retina displays, more powerful processors and graphics, and all-new Magic accessories, the new iMac continues to redefine the ultimate desktop experience."

13 Oct 2015 6:12pm GMT

29 Sep 2015

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OS X El Capitan Available as Free Update Tomorrow

OS X El Capitan, the latest major release of the world's most advanced desktop operating system, will be available Wednesday, September 30, as a free update for Mac users. El Capitan builds on the groundbreaking features and beautiful design of OS X Yosemite. "People love using their Macs, and one of the biggest reasons is the power and ease of use of OS X," said Craig Federighi, Apple's senior vice president of Software Engineering. "El Capitan refines the Mac experience and improves performance in a lot of little ways that make a very big difference. Feedback from our OS X beta program has been incredibly positive and we think customers are going to love their Macs even more with El Capitan."

29 Sep 2015 9:03pm GMT

28 Sep 2015

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Apple Announces Record iPhone 6s and iPhone 6s Plus Sales

Apple has announced it has sold more than 13 million new iPhone 6s and iPhone 6s Plus models, a new record, just three days after launch. iPhone 6s and iPhone 6s Plus will be available in more than 40 additional countries beginning October 9 including Italy, Mexico, Russia, Spain, and Taiwan. The new iPhones will be available in over 130 countries by the end of the year. "Sales for iPhone 6s and iPhone 6s Plus have been phenomenal, blowing past any previous first weekend sales results in Apple's history," said Tim Cook, Apple's CEO. "Customers' feedback is incredible and they are loving 3D Touch and Live Photos, and we can't wait to bring iPhone 6s and iPhone 6s Plus to customers in even more countries on October 9."

28 Sep 2015 9:37pm GMT

09 Sep 2015

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Apple Introduces iPhone 6s and iPhone 6s Plus

Apple has announced iPhone 6s and iPhone 6s Plus, adding a powerful new dimension to iPhone's revolutionary Multi-Touch interface. The new iPhones introduce 3D Touch, which enables intuitive new ways to access features and interact with content. iPhone 6s and iPhone 6s Plus feature Retina HD displays made from the strongest glass on any smartphone and 7000 series aluminum, the same alloy used in the aerospace industry, in metallic finishes that now include rose gold. The new iPhones also introduce a transformative new approach to photography called Live Photos, bringing still images to life by capturing a moment in motion. "The only thing that has changed with iPhone 6s and iPhone 6s Plus is everything - 3D Touch lets users interact with iPhone in entirely new and fun ways, and the innovative Live Photos brings your pictures to life," said Philip Schiller, Apple's senior vice president of Worldwide Marketing. "These are the most advanced iPhones ever, with 7000 series aluminum, ion-strengthened glass, the new 64-bit A9 chip, 12-megapixel iSight and 5-megapixel FaceTime HD cameras, faster Touch ID, LTE, and Wi-Fi. Customers are going to love them."

09 Sep 2015 9:34pm GMT

Apple Brings Innovation Back to Television with All-New Apple TV

Apple has announced the all-new Apple TV, bringing a revolutionary experience to the living room based on apps built for the television. Apps on Apple TV let you choose what to watch and when you watch it. And with the new Siri Remote, you can search with your voice for TV shows and movies across multiple content providers simultaneously. Apple TV runs the all-new tvOS operating system, based on Apple's iOS, enabling iOS developers to create new apps and games specifically for Apple TV and deliver them directly to users through the new Apple TV App Store. "There has been so much innovation in entertainment and programming through iOS apps, we want to bring that same excitement to the television," said Eddy Cue, Apple's senior vice president of Internet Software and Services. "Apps make the TV experience even more compelling for viewers and we think apps represent the future of TV."

09 Sep 2015 9:33pm GMT

Apple Introduces iPad Pro Featuring Epic 12.9-inch Retina Display

Apple has introduced the all-new iPad Pro, featuring a 12.9-inch Retina display with 5.6 million pixels and the new 64-bit A9X chip. The new larger iPad Pro is thin and light and provides all-day battery life. Apple also introduced Apple Pencil for iPad Pro and the new Smart Keyboard, available for purchase separately. "iPad Pro is the most advanced and powerful iPad we have ever made. Its beautiful and large 12.9-inch Retina display has 5.6 million pixels and provides an immersive experience for content and apps. The iPad Pro is far and away the fastest iOS device we have ever made - its A9X chip beats most portable PCs in both CPU and graphics tasks, but is thin and light enough to hold all day," said Apple's Philip Schiller. "The innovative Apple Pencil and new Smart Keyboard enable users to customize their iPad Pro experience to the particular apps they use and the work they do, making iPad Pro ideal for everything from professional productivity to advanced 3D design."

09 Sep 2015 9:32pm GMT