01 May 2024
Search Engine Land
Did Google really lose search market share to Microsoft Bing in April?
Google has lost search market share in the U.S., North America, globally and elsewhere. Meanwhile Bing and Yahoo grew. Is the data accurate?
01 May 2024 8:30pm GMT
The future of search is social by Edna Chavira
Learn how a strategic approach to social media can help brands drive significant bottom-line results
01 May 2024 1:19pm GMT
6 ways to use AI for paid search account restructuring
Embracing AI is key to smarter PPC management. Let AI do the heavy lifting on these key tasks, from keyword research to bidding strategy.
01 May 2024 1:00pm GMT
How to boost your marketing revenue with personalization, connectivity and data
Here's how to leverage AI, unified customer data and connected journeys to meet searchers' expectations for tailored experiences.
01 May 2024 12:00pm GMT
30 Apr 2024
Search Engine Land
Reminder: New Google Search reputation abuse policy starts soon
Google's new Search spam policy related to reputation abuse (or parasite SEO) will take effect in just a few days, after May 5.
30 Apr 2024 8:18pm GMT
Google Ads will pause low-activity keywords starting in June
Active keywords with no impressions in the past 13 months will be paused. If you re-enable them, they could be paused again after 3 months.
30 Apr 2024 7:46pm GMT
Explore the latest in AI, SEO, PPC, and more at SMX Advanced
Don't miss your once-a-year opportunity to attend the only conference designed for advanced search marketers.
30 Apr 2024 4:41pm GMT
How to transform your Google Ads headlines with anti-audiences
Get more qualified leads from your Google Ads. Use anti-audience targeting to laser-focus your messaging on the right prospects.
30 Apr 2024 2:00pm GMT
The future of SEO in an AI-powered world
As generative AI grows, how will users' search behaviors change and what does it mean for optimizing content?
30 Apr 2024 1:00pm GMT
Optimizing for INP, the new Core Web Vitals metric
Here's what you need to know about Google's new Core Web Vitals metric and how to optimize your site's responsiveness.
30 Apr 2024 12:00pm GMT