16 Jul 2019

feedSearch Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

E-commerce brands: Track spend efficiency with this Google Ads Script

The script pulls keywords from your account and their respective ROAS, which you define.

Please visit Search Engine Land for the full article.

16 Jul 2019 12:13pm GMT

Here’s another sneak peek at the SMX East agenda

The complete agenda will be live next week… but until then, here's another look at some of the sessions, keynotes, clinics, and workshops in store for November 13-14 in NYC!

Please visit Search Engine Land for the full article.

16 Jul 2019 11:36am GMT

15 Jul 2019

feedSearch Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google made 3,200 changes to search in the past year

Do not sit idle. As Google continues to make changes, you should continue to invest in improving your web site.

Please visit Search Engine Land for the full article.

15 Jul 2019 7:17pm GMT

Amazon’s got a PPC lock on “Prime Day”

Whether by choice or not isn't clear, but competitors are sitting on the sidelines of "prime day" ad auctions.

Please visit Search Engine Land for the full article.

15 Jul 2019 3:25pm GMT

How to use Shopping campaigns to increase enterprise leads for B2B

Metric Theory's SEM campaign for Recycle Away delivered highly-targeted leads and increased revenue by 54%, earning the agency top honors at this year's Search Engine Land Awards.

Please visit Search Engine Land for the full article.

15 Jul 2019 2:53pm GMT

Google says shortnames bug resolved, local listings restored

It's unclear yet whether the missing reviews issue has also been fixed.

Please visit Search Engine Land for the full article.

15 Jul 2019 12:49pm GMT

Data scraping tools for marketers who don’t know code

Here are some free software options to extract data from small to medium data sets to help you get the job done.

Please visit Search Engine Land for the full article.

15 Jul 2019 12:25pm GMT

Google may be testing shareable search results snippets

Google is at it again, testing a new feature in the core search results.

Please visit Search Engine Land for the full article.

15 Jul 2019 9:43am GMT

Video: Mike King on the evolution of link building

Learn about how link building has (or has not) changed over the years in this video.

Please visit Search Engine Land for the full article.

15 Jul 2019 9:16am GMT

12 Jul 2019

feedSearch Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Are your DSAs really outperforming standard ads? Find out with this ad copy length performance analysis script

Here's a script that pulls a report on ad performance based on copy length.

Please visit Search Engine Land for the full article.

12 Jul 2019 2:27pm GMT

Google shortnames and the case of the disappearing reviews

SEOs complained that adding shortnames to GMB profiles causes reviews to disappear or listings to be suspended. Google says it's working on it.

Please visit Search Engine Land for the full article.

12 Jul 2019 8:57am GMT

11 Jul 2019

feedSearch Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Alexa, Google Home now battling perception of being ‘surveillance’ devices

A new incident fuels the perception that smart speakers are spying on their owners.

Please visit Search Engine Land for the full article.

11 Jul 2019 5:51pm GMT

Google News rolling out card layout on desktop search results

Google News publishers may soon see changes in their referral traffic from Google News with this design change.

Please visit Search Engine Land for the full article.

11 Jul 2019 3:53pm GMT

Bing showing a streamlined recipe carousel in search results

Users can still filter rich results according to time and nutrition.

Please visit Search Engine Land for the full article.

11 Jul 2019 2:31pm GMT

New Google Shopping program enables customer photos to show with their product reviews

The feature is rolling out now and available through a handful of reviews partners.

Please visit Search Engine Land for the full article.

11 Jul 2019 2:04pm GMT

Video: Lily Ray on recovering after a Google core update

Here are tips from Lily Ray on how to fix a site that was hit by a Google core algorithm update.

Please visit Search Engine Land for the full article.

11 Jul 2019 11:14am GMT

11 Nov 2011

feedSearch Engine Watch - Latest

Google’s Timeline Search Option is History

As Google pushes fresh search results, a helpful Google search tool for historical searches quietly vanished earlier this month. Google has confirmed that Google's Timeline search option, which debuted in 2007, has been discontinued. By cl...

11 Nov 2011 9:35pm GMT

Google Releases Think Insights Trend & Research Hub for Marketers

Google has graduated Think Insights from beta. This tool now compiles real-time data from Google search and other platforms, combining those facts with additional studies, infographics, and more. Users can find the site at ThinkwithGoogle.com, a...

11 Nov 2011 8:45pm GMT

Google Snaps Up Katango, Social Contact Sorter Meant for Facebook

Google has just acquired startup Katango, makers of a Facebook friends list generating iPhone app released this July. Shortly after its debut, however, Katango's autogenerator faced serious competition from Facebook itself, as it rolled out ...

11 Nov 2011 7:35pm GMT

The +1 Button Comes to Google Image Search

The Google +1 button is continuing its march across Google properties. The latest recipient is Google Image Search, which now allows users to +1 directly from an image result and which promotes +1'd results to users who are connected to your accou...

11 Nov 2011 6:15pm GMT

Google Acquires Instant Search Startup Apture for Chrome

Google's latest acquisition - their 23rd of 2011 - may give them the ability to monetize every page on the Web. Sounds huge, doesn't it? It is. Apture founders Tristan Harris and Can Sar, along with their employees, will ...

11 Nov 2011 5:15pm GMT

Google & Other Search Engines Honor Veteran’s Day on 11/11/11

Today, on Veteran's Day in the U.S., Google, Bing, Ask.com, and Dogpile.com have posted special logos and pictures saluting military heroes. In addition to a Doodle, Google used the opportunity to tout tools geared toward helping veterans an...

11 Nov 2011 4:10pm GMT

Social Signals in PPC: Google’s +1 Feature is Getting Better

Back in September I wrote about Google's integration of social and search with the +1 button. In the time since, there has been plenty to discuss as advertisers learned more about this feature and began incorporating +1 buttons on landi...

11 Nov 2011 2:35pm GMT

Google Encrypted Search: 9 Key Points B2B Marketers Need to Know

Two weeks removed from Google's announcement making search secure , B2B marketers are still collecting their thoughts on where SEO strategy goes from here. While the search community has been immediately been vocal about this change, the gen...

11 Nov 2011 1:55pm GMT

3 Ways to Invigorate Your Analytics

Very few of us could live without analytics. The data informs (or should inform) nearly every decision we make as SEOs, but all too often we don't use the information effectively enough, or fail to take into account enough information to put us on...

11 Nov 2011 12:00pm GMT

Porn Comes to Google TV via Vivid App

Vivid Entertainment has launched a channel specifically for Google TV - the first official adult content channel designed to be streamed to television sets via Google TV. "Vivid for Google TV gives our fans a new way to enjoy Vivid movies in hig...

11 Nov 2011 4:30am GMT

10 Nov 2011

feedSearch Engine Watch - Latest

Adobe To Stop Developing Flash For Mobile

No doubt Apple will be glad Adobe, the owners of Flash technology, are no longer supporting development of the rich content platform for browsers on mobile devices. The company announced: Our future work with Flash on mobile devices will be fo...

10 Nov 2011 10:00pm GMT

New and Improved Bing for Mobile is All About HTML5

When released last April, Bing for iPad was a great app and went well beyond basic search. With the Magic Lasso update in July, it got even better. But it left phone users waiting in the wind. No more. Bing for Mobile has a long-awaited upd...

10 Nov 2011 9:00pm GMT

Google Launches Job Search Engine for Veterans

In support of President Obama's call to help returning U.S. veterans and right before Veteran's Day, Google is promoting a government project - a custom search engine for veteran jobs. The National Resource Directory (NRD) uses Google Custo...

10 Nov 2011 7:00pm GMT

Google & Bing Take 8 of 10 Best Web TV Commercial Spots in 2011

Google, a relatively new player in the TV commercial game, produced five of the top 10 most effective Web TV commercials in 2011, to date. Bing was no slouch, knocking out three of their own that made the list compiled by television advertising au...

10 Nov 2011 6:00pm GMT

The Digital Path to Social Media Success

How social media is being integrated with the whole of digital marketing is one of the greatest momentums we're now witnessing as marketers. A great example of this can be seen in Jermiah Owyang's presentation with Larry Drebes, unve...

10 Nov 2011 5:00pm GMT

Should Amazon Buy Yahoo?

With no CEO and rumors of a sale swirling around, Yahoo is once again in the business news for all of the wrong reasons. While Google and Microsoft have been touted as potential suitors alongside the option of selling the company's Asia...

10 Nov 2011 4:00pm GMT