16 Apr 2021

feedSearch Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

One-star ratings on Google are deemed not defamatory and why that’s a problem

It's crucial to have a solid review management strategy in place and for local SEOs to manage SMB expectations around review removal.

Please visit Search Engine Land for the full article.

16 Apr 2021 11:57am GMT

How to incorporate search demand in your campaign optimizations

Plans are great to help guide you towards your goal; however, incremental success against your goal requires changing with users and remaining adaptable.

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16 Apr 2021 11:25am GMT

The Google product reviews update was a big one; Friday’s daily brief

Plus, Google Ads insights page, CLS metric changes and possible soft 404 bugs.

Please visit Search Engine Land for the full article.

16 Apr 2021 10:00am GMT

15 Apr 2021

feedSearch Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Ads to roll out dynamic exclusion lists in coming weeks

Dynamic exclusion lists can make it easier for your brand to avoid showing near unwanted content while requiring less of the advertiser's time and attention ongoing.

Please visit Search Engine Land for the full article.

15 Apr 2021 1:37pm GMT

Automation isn’t about what machines can do for you, it’s about what you can do together

Automation puts new capabilities at our fingertips, but success will remain out of reach if you don't take an active role in guiding those advancements.

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15 Apr 2021 12:17pm GMT

Automatic, supersonic, hypnotic, funky fresh; Auto-applied recommendations; Thursday’s daily brief

Plus, the business imperative behind inclusion and diversity

Please visit Search Engine Land for the full article.

15 Apr 2021 10:00am GMT

14 Apr 2021

feedSearch Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Tips from the pros at SMX Create; Wednesday’s daily brief

Plus, competitors and regulators are sounding off on FLoC.

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14 Apr 2021 10:00am GMT

Google Ads rolling out auto-applied recommendations

Auto-applied recommendations might save people time but it might not always be the smartest way to spend your ad money.

Please visit Search Engine Land for the full article.

14 Apr 2021 8:32am GMT

13 Apr 2021

feedSearch Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The 2021 Search Engine Land Awards are open for entries

New categories and an easier-than-ever, new submission process is on deck for the 2021 Awards.

Please visit Search Engine Land for the full article.

13 Apr 2021 11:45am GMT

Google tips the scales in its own favor–but do marketers care?; Tuesday’s daily brief

Plus, how inclusion leads to diversity in marketing

Please visit Search Engine Land for the full article.

13 Apr 2021 10:00am GMT

12 Apr 2021

feedSearch Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The business imperative behind inclusion and diversity

"Without talent you don't have an agency," said Dr. Tucker.

Please visit Search Engine Land for the full article.

12 Apr 2021 5:15pm GMT

Marketers not surprised by Google’s ‘Project Bernanke’, ‘Jedi Blue’

But ideas differ on how it will affect the day-to-day work for paid search advertisers

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12 Apr 2021 1:33pm GMT

SMX Create is happening tomorrow… don’t miss out!

Secure your $149 All Access pass now and join us Tuesday, April 13 at 11:00am ET.

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12 Apr 2021 10:43am GMT

In search of your most memorable moments; Monday’s daily brief

Plus, only YouTube and Reddit have seen much usage growth since 2019.

Please visit Search Engine Land for the full article.

12 Apr 2021 10:00am GMT

Video: Fay Friedman on duplicate content, featured snippets & people also ask

In part one we spoke about e-commerce SEO vs property management SEO and here is part two.

Please visit Search Engine Land for the full article.

12 Apr 2021 8:16am GMT

10 Apr 2021

feedSearch Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How inclusion can lead to diversity in marketing and communications

Inclusion and diversity consultant Dr Lauren Tucker explains why inclusion comes first

Please visit Search Engine Land for the full article.

10 Apr 2021 9:31am GMT

11 Nov 2011

feedSearch Engine Watch - Latest

Google’s Timeline Search Option is History

As Google pushes fresh search results, a helpful Google search tool for historical searches quietly vanished earlier this month. Google has confirmed that Google's Timeline search option, which debuted in 2007, has been discontinued. By cl...

11 Nov 2011 9:35pm GMT

Google Releases Think Insights Trend & Research Hub for Marketers

Google has graduated Think Insights from beta. This tool now compiles real-time data from Google search and other platforms, combining those facts with additional studies, infographics, and more. Users can find the site at ThinkwithGoogle.com, a...

11 Nov 2011 8:45pm GMT

Google Snaps Up Katango, Social Contact Sorter Meant for Facebook

Google has just acquired startup Katango, makers of a Facebook friends list generating iPhone app released this July. Shortly after its debut, however, Katango's autogenerator faced serious competition from Facebook itself, as it rolled out ...

11 Nov 2011 7:35pm GMT

The +1 Button Comes to Google Image Search

The Google +1 button is continuing its march across Google properties. The latest recipient is Google Image Search, which now allows users to +1 directly from an image result and which promotes +1'd results to users who are connected to your accou...

11 Nov 2011 6:15pm GMT

Google Acquires Instant Search Startup Apture for Chrome

Google's latest acquisition - their 23rd of 2011 - may give them the ability to monetize every page on the Web. Sounds huge, doesn't it? It is. Apture founders Tristan Harris and Can Sar, along with their employees, will ...

11 Nov 2011 5:15pm GMT

Google & Other Search Engines Honor Veteran’s Day on 11/11/11

Today, on Veteran's Day in the U.S., Google, Bing, Ask.com, and Dogpile.com have posted special logos and pictures saluting military heroes. In addition to a Doodle, Google used the opportunity to tout tools geared toward helping veterans an...

11 Nov 2011 4:10pm GMT

Social Signals in PPC: Google’s +1 Feature is Getting Better

Back in September I wrote about Google's integration of social and search with the +1 button. In the time since, there has been plenty to discuss as advertisers learned more about this feature and began incorporating +1 buttons on landi...

11 Nov 2011 2:35pm GMT

Google Encrypted Search: 9 Key Points B2B Marketers Need to Know

Two weeks removed from Google's announcement making search secure , B2B marketers are still collecting their thoughts on where SEO strategy goes from here. While the search community has been immediately been vocal about this change, the gen...

11 Nov 2011 1:55pm GMT

3 Ways to Invigorate Your Analytics

Very few of us could live without analytics. The data informs (or should inform) nearly every decision we make as SEOs, but all too often we don't use the information effectively enough, or fail to take into account enough information to put us on...

11 Nov 2011 12:00pm GMT

Porn Comes to Google TV via Vivid App

Vivid Entertainment has launched a channel specifically for Google TV - the first official adult content channel designed to be streamed to television sets via Google TV. "Vivid for Google TV gives our fans a new way to enjoy Vivid movies in hig...

11 Nov 2011 4:30am GMT

10 Nov 2011

feedSearch Engine Watch - Latest

Adobe To Stop Developing Flash For Mobile

No doubt Apple will be glad Adobe, the owners of Flash technology, are no longer supporting development of the rich content platform for browsers on mobile devices. The company announced: Our future work with Flash on mobile devices will be fo...

10 Nov 2011 10:00pm GMT

New and Improved Bing for Mobile is All About HTML5

When released last April, Bing for iPad was a great app and went well beyond basic search. With the Magic Lasso update in July, it got even better. But it left phone users waiting in the wind. No more. Bing for Mobile has a long-awaited upd...

10 Nov 2011 9:00pm GMT

Google Launches Job Search Engine for Veterans

In support of President Obama's call to help returning U.S. veterans and right before Veteran's Day, Google is promoting a government project - a custom search engine for veteran jobs. The National Resource Directory (NRD) uses Google Custo...

10 Nov 2011 7:00pm GMT

Google & Bing Take 8 of 10 Best Web TV Commercial Spots in 2011

Google, a relatively new player in the TV commercial game, produced five of the top 10 most effective Web TV commercials in 2011, to date. Bing was no slouch, knocking out three of their own that made the list compiled by television advertising au...

10 Nov 2011 6:00pm GMT

The Digital Path to Social Media Success

How social media is being integrated with the whole of digital marketing is one of the greatest momentums we're now witnessing as marketers. A great example of this can be seen in Jermiah Owyang's presentation with Larry Drebes, unve...

10 Nov 2011 5:00pm GMT

Should Amazon Buy Yahoo?

With no CEO and rumors of a sale swirling around, Yahoo is once again in the business news for all of the wrong reasons. While Google and Microsoft have been touted as potential suitors alongside the option of selling the company's Asia...

10 Nov 2011 4:00pm GMT