16 Sep 2024

feedSearch Engine Land

Google adtech antitrust trial: Everything you need to know

The antitrust trial over allegedly monopolistic practices in the $200 billion digital advertising industry could lead to significant changes.

16 Sep 2024 3:09pm GMT

Data providers: Google August 2024 core update was very volatile

Google said the March 2024 core update was their biggest core update but the August 2024 core update did shake things up, in a big way.

16 Sep 2024 2:14pm GMT

Google Business Profile: 6 frequently asked questions

Google Business Profile- 6 frequently asked questions

Get answers to common questions on GBP listing edits, suspensions, address updates, review management and finding support.

16 Sep 2024 1:00pm GMT

How to make your display campaigns profitable

Display campaigns aren't dead, most people just use them wrong

Combine top, middle and bottom-of-funnel strategies with display and search campaigns for a more profitable, multi-touchpoint ad approach.

16 Sep 2024 12:00pm GMT

How to create and optimize Google Ads custom segment audiences

How to create and optimize Google Ads custom segment audiences

Boost your PPC performance by learning how to create and refine custom segments for your Google Ads campaigns.

16 Sep 2024 12:00pm GMT

Google updates crawlers and user-triggered fetchers documentation

With that, Google expanded how Google products are affected by each crawler and gave robots.txt examples for each crawler.

16 Sep 2024 11:47am GMT

CPCs keep increasing – here’s what you can do about it by CallTrackingMetrics

Thrive amid rising CPCs: Focus on optimization, diversification and insights to spend smarter and achieve your digital marketing goals.

16 Sep 2024 11:00am GMT

13 Sep 2024

feedSearch Engine Land

Google Ads bug hits GCLID conversion tracking

Optimizing your Performance Max campaigns with Google Ads, GA4 data

Advertisers may lose critical insights and optimization opportunities due to a Google Ads issue affecting GCLID offline conversion tracking.

13 Sep 2024 8:02pm GMT

The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.

13 Sep 2024 6:07pm GMT

How to create images and visuals with generative AI

How to create images and visuals with generative AI

Say goodbye to repetitive stock photos. Embrace AI-generated images with tools like ChatGPT and Grok, evolving your visual content creation.

13 Sep 2024 2:00pm GMT