12 Nov 2018

feedSearch Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Last chance: Save $450 on a seat at SMX West

More learning. Less time away from the office. Lowest rates expire Saturday!

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12 Nov 2018 12:39pm GMT

When exact match isn’t exact anymore: A script to regain control

Contributor Daniel Gilbert shares a script to exactly manage which keywords to bid on and where they appear.

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12 Nov 2018 11:41am GMT

Google PageSpeed Insights tool gets a major update with more data from Lighthouse

Version 5 is out for Google PageSpeed Insights, and it provides a wealth of information.

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12 Nov 2018 9:20am GMT

3 signs it’s time to make the switch to account-based analytics

B2B marketing teams deserve better than patchworked spreadsheets and siloed dashboards to track and measure success.

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12 Nov 2018 7:30am GMT

09 Nov 2018

feedSearch Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google seller ratings, complex SEO & local reviews

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Please visit Search Engine Land for the full article.

09 Nov 2018 4:00pm GMT

Google now shows Seller Ratings by country, changes eligibility requirements

Businesses must have 100 reviews per country to be eligible for Seller Rating.

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09 Nov 2018 2:00pm GMT

Improve paid search results through routine, scheduled maintenance

Just as you schedule campaigns, creating a cadence to evaluate channel strategies is vital to improving paid search results.

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09 Nov 2018 2:00pm GMT

Solving complex SEO problems require a new ‘discovery’ approach

The SMX presentation with Hannah Thorpe and Arsen Rabinovitch reviewed Google's latest updates along with diagnostics and tools to get your site back on track.

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09 Nov 2018 10:24am GMT

Report: ‘Incentivized reviews’ effective for consumers and brands

While 58 percent of consumers were unaffected by the presence of an incentive, 42 percent were less willing to trust them.

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09 Nov 2018 10:14am GMT

Step up your multichannel marketing game

Live Webinar: Thursday, November 29, at 1:00 PM ET (10:00 AM PT)

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09 Nov 2018 9:35am GMT

08 Nov 2018

feedSearch Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google Search Console properties, Chrome UX & Bing & Google Ads scripts

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Please visit Search Engine Land for the full article.

08 Nov 2018 4:00pm GMT

Google testing YouTube movie trailer videos in ads on Google.com

The videos appear in a carousel ad unit.

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08 Nov 2018 3:58pm GMT

PPC toolkit expands with Bing Ads Scripts’ cross-account operations

Columnist Frederick Vallaeys offers code samples for sending email and creating virtual labels with JSON to fill in some missing pieces.

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08 Nov 2018 2:19pm GMT

3 differences between Bing Ads Scripts and Google Scripts you need to know

There are key differences in functionality but an automatic 'search and replace' edit feature is a time-saver with the new Scripts API.

Please visit Search Engine Land for the full article.

08 Nov 2018 9:40am GMT

Google Search Console experiments with domain properties

As Google looks to migrate more features from the old Google Search Console to the new one, Google is rethinking how properties should be organized.

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08 Nov 2018 8:45am GMT

Could Google Alerts spam hurt your SEO?

Although a relatively undocumented spam method, you should report it to Google and then disavow the links through webmaster support tools.

Please visit Search Engine Land for the full article.

08 Nov 2018 7:30am GMT

11 Nov 2011

feedSearch Engine Watch - Latest

Google’s Timeline Search Option is History

As Google pushes fresh search results, a helpful Google search tool for historical searches quietly vanished earlier this month. Google has confirmed that Google's Timeline search option, which debuted in 2007, has been discontinued. By cl...

11 Nov 2011 9:35pm GMT

Google Releases Think Insights Trend & Research Hub for Marketers

Google has graduated Think Insights from beta. This tool now compiles real-time data from Google search and other platforms, combining those facts with additional studies, infographics, and more. Users can find the site at ThinkwithGoogle.com, a...

11 Nov 2011 8:45pm GMT

Google Snaps Up Katango, Social Contact Sorter Meant for Facebook

Google has just acquired startup Katango, makers of a Facebook friends list generating iPhone app released this July. Shortly after its debut, however, Katango's autogenerator faced serious competition from Facebook itself, as it rolled out ...

11 Nov 2011 7:35pm GMT

The +1 Button Comes to Google Image Search

The Google +1 button is continuing its march across Google properties. The latest recipient is Google Image Search, which now allows users to +1 directly from an image result and which promotes +1'd results to users who are connected to your accou...

11 Nov 2011 6:15pm GMT

Google Acquires Instant Search Startup Apture for Chrome

Google's latest acquisition - their 23rd of 2011 - may give them the ability to monetize every page on the Web. Sounds huge, doesn't it? It is. Apture founders Tristan Harris and Can Sar, along with their employees, will ...

11 Nov 2011 5:15pm GMT

Google & Other Search Engines Honor Veteran’s Day on 11/11/11

Today, on Veteran's Day in the U.S., Google, Bing, Ask.com, and Dogpile.com have posted special logos and pictures saluting military heroes. In addition to a Doodle, Google used the opportunity to tout tools geared toward helping veterans an...

11 Nov 2011 4:10pm GMT

Social Signals in PPC: Google’s +1 Feature is Getting Better

Back in September I wrote about Google's integration of social and search with the +1 button. In the time since, there has been plenty to discuss as advertisers learned more about this feature and began incorporating +1 buttons on landi...

11 Nov 2011 2:35pm GMT

Google Encrypted Search: 9 Key Points B2B Marketers Need to Know

Two weeks removed from Google's announcement making search secure , B2B marketers are still collecting their thoughts on where SEO strategy goes from here. While the search community has been immediately been vocal about this change, the gen...

11 Nov 2011 1:55pm GMT

3 Ways to Invigorate Your Analytics

Very few of us could live without analytics. The data informs (or should inform) nearly every decision we make as SEOs, but all too often we don't use the information effectively enough, or fail to take into account enough information to put us on...

11 Nov 2011 12:00pm GMT

Porn Comes to Google TV via Vivid App

Vivid Entertainment has launched a channel specifically for Google TV - the first official adult content channel designed to be streamed to television sets via Google TV. "Vivid for Google TV gives our fans a new way to enjoy Vivid movies in hig...

11 Nov 2011 4:30am GMT

10 Nov 2011

feedSearch Engine Watch - Latest

Adobe To Stop Developing Flash For Mobile

No doubt Apple will be glad Adobe, the owners of Flash technology, are no longer supporting development of the rich content platform for browsers on mobile devices. The company announced: Our future work with Flash on mobile devices will be fo...

10 Nov 2011 10:00pm GMT

New and Improved Bing for Mobile is All About HTML5

When released last April, Bing for iPad was a great app and went well beyond basic search. With the Magic Lasso update in July, it got even better. But it left phone users waiting in the wind. No more. Bing for Mobile has a long-awaited upd...

10 Nov 2011 9:00pm GMT

Google Launches Job Search Engine for Veterans

In support of President Obama's call to help returning U.S. veterans and right before Veteran's Day, Google is promoting a government project - a custom search engine for veteran jobs. The National Resource Directory (NRD) uses Google Custo...

10 Nov 2011 7:00pm GMT

Google & Bing Take 8 of 10 Best Web TV Commercial Spots in 2011

Google, a relatively new player in the TV commercial game, produced five of the top 10 most effective Web TV commercials in 2011, to date. Bing was no slouch, knocking out three of their own that made the list compiled by television advertising au...

10 Nov 2011 6:00pm GMT

The Digital Path to Social Media Success

How social media is being integrated with the whole of digital marketing is one of the greatest momentums we're now witnessing as marketers. A great example of this can be seen in Jermiah Owyang's presentation with Larry Drebes, unve...

10 Nov 2011 5:00pm GMT

Should Amazon Buy Yahoo?

With no CEO and rumors of a sale swirling around, Yahoo is once again in the business news for all of the wrong reasons. While Google and Microsoft have been touted as potential suitors alongside the option of selling the company's Asia...

10 Nov 2011 4:00pm GMT