18 May 2018

feedSearch Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Bing Ads Editor, Chrome HTTPS, HomePod & Google Home

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

Please visit Search Engine Land for the full article.

18 May 2018 4:00pm GMT

Improving PPC relevance with ZIP code-based geotargeting

Contributor Amanda Krause explains how to utilize ZIP code targeting to improve ad relevance and conversion rate for multilocation paid advertising campaigns. Please visit Search Engine Land for the full article.

Please visit Search Engine Land for the full article.

18 May 2018 2:24pm GMT

Master SEO with this free guide

Search Engine Land and SMX have created the ultimate SEO Guide - just for you! Please visit Search Engine Land for the full article.

Please visit Search Engine Land for the full article.

18 May 2018 2:14pm GMT

Parallel tracking offers a page-speed improvement for AdWords advertisers

Contributor Frederick Vallaeys urges advertisers to adopt the feature now, before it's required, especially if you're working with mobile landing pages. Please visit Search Engine Land for the full article.

Please visit Search Engine Land for the full article.

18 May 2018 12:03pm GMT

Hidden PPC traffic killers

Is your PPC program behaving badly and blocking out perfectly acceptable traffic? Contributor Andrew Goodman looks at five ways to relax an over-tightened account. Please visit Search Engine Land for the full article.

Please visit Search Engine Land for the full article.

18 May 2018 10:48am GMT

Search in Pics: NBA players working at Google, Google bike challenge & massive Bing calculator

Please visit Search Engine Land for the full article.

Please visit Search Engine Land for the full article.

18 May 2018 9:28am GMT

Report: Google Home making gains on Alexa, Apple HomePod in 4th place

Even if Apple's smart speaker sales don't grow, they could still generate $800 million this year. Please visit Search Engine Land for the full article.

Please visit Search Engine Land for the full article.

18 May 2018 9:00am GMT

17 May 2018

feedSearch Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google’s Chrome browser to drop secure label for all HTTPS sites

In addition, Chrome will mark all HTTP web sites as not secure. Please visit Search Engine Land for the full article.

Please visit Search Engine Land for the full article.

17 May 2018 6:26pm GMT

Bing Ads Editor adds labels for Mac users & other features for Windows users

The latest versions of Bing Ads Editor for Mac and Windows have new features. Please visit Search Engine Land for the full article.

Please visit Search Engine Land for the full article.

17 May 2018 4:44pm GMT

SearchCap: AdWords parallel tracking, negative SEO, Yext with TripAdvisor

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

Please visit Search Engine Land for the full article.

17 May 2018 4:00pm GMT

What negative SEO is and is not

In the first of a six-part series on negative SEO and its effect on links, content and user signals, contributor Joe Sinkwitz sets the tone by dispelling myths and providing definitions of key concepts. Please visit Search Engine Land for the full article.

Please visit Search Engine Land for the full article.

17 May 2018 3:29pm GMT

AdWords sets parallel tracking deadline & will warn advertisers using HTTP landing pages

Advertisers using third-party click measurement systems need to prepare for parallel tracking. AdWords will automatically redirect some HTTP ad clicks to HTTPS landing pages. Please visit Search Engine Land for the full article.

Please visit Search Engine Land for the full article.

17 May 2018 12:00pm GMT

More details on Microsoft Audience Network: Workflows, ad formats & how to target with LinkedIn data

How it works and what makes MSAN different from other ad networks Please visit Search Engine Land for the full article.

Please visit Search Engine Land for the full article.

17 May 2018 11:00am GMT

Better Business Bureau reviews are complex. Here’s what you need to know

Contributor Joy Hawkins hires a pool company and finds that the BBB's site isn't as simple as she previously believed. Please visit Search Engine Land for the full article.

Please visit Search Engine Land for the full article.

17 May 2018 10:45am GMT

Yext adds TripAdvisor to listings network, conversational UI for local data updates

Messaging-based updates especially useful for SMBs and local store managers. Please visit Search Engine Land for the full article.

Please visit Search Engine Land for the full article.

17 May 2018 10:02am GMT

16 May 2018

feedSearch Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google News updated, standout tag gone & e-commerce SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article.

Please visit Search Engine Land for the full article.

16 May 2018 4:00pm GMT

11 Nov 2011

feedSearch Engine Watch - Latest

Google’s Timeline Search Option is History

As Google pushes fresh search results, a helpful Google search tool for historical searches quietly vanished earlier this month. Google has confirmed that Google's Timeline search option, which debuted in 2007, has been discontinued. By cl...

11 Nov 2011 9:35pm GMT

Google Releases Think Insights Trend & Research Hub for Marketers

Google has graduated Think Insights from beta. This tool now compiles real-time data from Google search and other platforms, combining those facts with additional studies, infographics, and more. Users can find the site at ThinkwithGoogle.com, a...

11 Nov 2011 8:45pm GMT

Google Snaps Up Katango, Social Contact Sorter Meant for Facebook

Google has just acquired startup Katango, makers of a Facebook friends list generating iPhone app released this July. Shortly after its debut, however, Katango's autogenerator faced serious competition from Facebook itself, as it rolled out ...

11 Nov 2011 7:35pm GMT

The +1 Button Comes to Google Image Search

The Google +1 button is continuing its march across Google properties. The latest recipient is Google Image Search, which now allows users to +1 directly from an image result and which promotes +1'd results to users who are connected to your accou...

11 Nov 2011 6:15pm GMT

Google Acquires Instant Search Startup Apture for Chrome

Google's latest acquisition - their 23rd of 2011 - may give them the ability to monetize every page on the Web. Sounds huge, doesn't it? It is. Apture founders Tristan Harris and Can Sar, along with their employees, will ...

11 Nov 2011 5:15pm GMT

Google & Other Search Engines Honor Veteran’s Day on 11/11/11

Today, on Veteran's Day in the U.S., Google, Bing, Ask.com, and Dogpile.com have posted special logos and pictures saluting military heroes. In addition to a Doodle, Google used the opportunity to tout tools geared toward helping veterans an...

11 Nov 2011 4:10pm GMT

Social Signals in PPC: Google’s +1 Feature is Getting Better

Back in September I wrote about Google's integration of social and search with the +1 button. In the time since, there has been plenty to discuss as advertisers learned more about this feature and began incorporating +1 buttons on landi...

11 Nov 2011 2:35pm GMT

Google Encrypted Search: 9 Key Points B2B Marketers Need to Know

Two weeks removed from Google's announcement making search secure , B2B marketers are still collecting their thoughts on where SEO strategy goes from here. While the search community has been immediately been vocal about this change, the gen...

11 Nov 2011 1:55pm GMT

3 Ways to Invigorate Your Analytics

Very few of us could live without analytics. The data informs (or should inform) nearly every decision we make as SEOs, but all too often we don't use the information effectively enough, or fail to take into account enough information to put us on...

11 Nov 2011 12:00pm GMT

Porn Comes to Google TV via Vivid App

Vivid Entertainment has launched a channel specifically for Google TV - the first official adult content channel designed to be streamed to television sets via Google TV. "Vivid for Google TV gives our fans a new way to enjoy Vivid movies in hig...

11 Nov 2011 4:30am GMT

10 Nov 2011

feedSearch Engine Watch - Latest

Adobe To Stop Developing Flash For Mobile

No doubt Apple will be glad Adobe, the owners of Flash technology, are no longer supporting development of the rich content platform for browsers on mobile devices. The company announced: Our future work with Flash on mobile devices will be fo...

10 Nov 2011 10:00pm GMT

New and Improved Bing for Mobile is All About HTML5

When released last April, Bing for iPad was a great app and went well beyond basic search. With the Magic Lasso update in July, it got even better. But it left phone users waiting in the wind. No more. Bing for Mobile has a long-awaited upd...

10 Nov 2011 9:00pm GMT

Google Launches Job Search Engine for Veterans

In support of President Obama's call to help returning U.S. veterans and right before Veteran's Day, Google is promoting a government project - a custom search engine for veteran jobs. The National Resource Directory (NRD) uses Google Custo...

10 Nov 2011 7:00pm GMT

Google & Bing Take 8 of 10 Best Web TV Commercial Spots in 2011

Google, a relatively new player in the TV commercial game, produced five of the top 10 most effective Web TV commercials in 2011, to date. Bing was no slouch, knocking out three of their own that made the list compiled by television advertising au...

10 Nov 2011 6:00pm GMT

The Digital Path to Social Media Success

How social media is being integrated with the whole of digital marketing is one of the greatest momentums we're now witnessing as marketers. A great example of this can be seen in Jermiah Owyang's presentation with Larry Drebes, unve...

10 Nov 2011 5:00pm GMT

Should Amazon Buy Yahoo?

With no CEO and rumors of a sale swirling around, Yahoo is once again in the business news for all of the wrong reasons. While Google and Microsoft have been touted as potential suitors alongside the option of selling the company's Asia...

10 Nov 2011 4:00pm GMT