16 Apr 2021
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
One-star ratings on Google are deemed not defamatory and why that’s a problem
It's crucial to have a solid review management strategy in place and for local SEOs to manage SMB expectations around review removal.
Please visit Search Engine Land for the full article.
16 Apr 2021 11:57am GMT
How to incorporate search demand in your campaign optimizations
Plans are great to help guide you towards your goal; however, incremental success against your goal requires changing with users and remaining adaptable.
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16 Apr 2021 11:25am GMT
The Google product reviews update was a big one; Friday’s daily brief
Plus, Google Ads insights page, CLS metric changes and possible soft 404 bugs.
Please visit Search Engine Land for the full article.
16 Apr 2021 10:00am GMT
15 Apr 2021
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Google Ads to roll out dynamic exclusion lists in coming weeks
Dynamic exclusion lists can make it easier for your brand to avoid showing near unwanted content while requiring less of the advertiser's time and attention ongoing.
Please visit Search Engine Land for the full article.
15 Apr 2021 1:37pm GMT
Automation isn’t about what machines can do for you, it’s about what you can do together
Automation puts new capabilities at our fingertips, but success will remain out of reach if you don't take an active role in guiding those advancements.
Please visit Search Engine Land for the full article.
15 Apr 2021 12:17pm GMT
Automatic, supersonic, hypnotic, funky fresh; Auto-applied recommendations; Thursday’s daily brief
Plus, the business imperative behind inclusion and diversity
Please visit Search Engine Land for the full article.
15 Apr 2021 10:00am GMT
14 Apr 2021
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Tips from the pros at SMX Create; Wednesday’s daily brief
Plus, competitors and regulators are sounding off on FLoC.
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14 Apr 2021 10:00am GMT
Google Ads rolling out auto-applied recommendations
Auto-applied recommendations might save people time but it might not always be the smartest way to spend your ad money.
Please visit Search Engine Land for the full article.
14 Apr 2021 8:32am GMT
13 Apr 2021
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The 2021 Search Engine Land Awards are open for entries
New categories and an easier-than-ever, new submission process is on deck for the 2021 Awards.
Please visit Search Engine Land for the full article.
13 Apr 2021 11:45am GMT
Google tips the scales in its own favor–but do marketers care?; Tuesday’s daily brief
Plus, how inclusion leads to diversity in marketing
Please visit Search Engine Land for the full article.
13 Apr 2021 10:00am GMT
12 Apr 2021
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The business imperative behind inclusion and diversity
"Without talent you don't have an agency," said Dr. Tucker.
Please visit Search Engine Land for the full article.
12 Apr 2021 5:15pm GMT
Marketers not surprised by Google’s ‘Project Bernanke’, ‘Jedi Blue’
But ideas differ on how it will affect the day-to-day work for paid search advertisers
Please visit Search Engine Land for the full article.
12 Apr 2021 1:33pm GMT
SMX Create is happening tomorrow… don’t miss out!
Secure your $149 All Access pass now and join us Tuesday, April 13 at 11:00am ET.
Please visit Search Engine Land for the full article.
12 Apr 2021 10:43am GMT
In search of your most memorable moments; Monday’s daily brief
Plus, only YouTube and Reddit have seen much usage growth since 2019.
Please visit Search Engine Land for the full article.
12 Apr 2021 10:00am GMT
Video: Fay Friedman on duplicate content, featured snippets & people also ask
In part one we spoke about e-commerce SEO vs property management SEO and here is part two.
Please visit Search Engine Land for the full article.
12 Apr 2021 8:16am GMT
10 Apr 2021
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
How inclusion can lead to diversity in marketing and communications
Inclusion and diversity consultant Dr Lauren Tucker explains why inclusion comes first
Please visit Search Engine Land for the full article.
10 Apr 2021 9:31am GMT
11 Nov 2011
Search Engine Watch - Latest
Google’s Timeline Search Option is History
As Google pushes fresh search results, a helpful Google search tool for historical searches quietly vanished earlier this month. Google has confirmed that Google's Timeline search option, which debuted in 2007, has been discontinued. By cl...
11 Nov 2011 9:35pm GMT
Google Releases Think Insights Trend & Research Hub for Marketers
Google has graduated Think Insights from beta. This tool now compiles real-time data from Google search and other platforms, combining those facts with additional studies, infographics, and more. Users can find the site at ThinkwithGoogle.com, a...
11 Nov 2011 8:45pm GMT
Google Snaps Up Katango, Social Contact Sorter Meant for Facebook
Google has just acquired startup Katango, makers of a Facebook friends list generating iPhone app released this July. Shortly after its debut, however, Katango's autogenerator faced serious competition from Facebook itself, as it rolled out ...
11 Nov 2011 7:35pm GMT
The +1 Button Comes to Google Image Search
The Google +1 button is continuing its march across Google properties. The latest recipient is Google Image Search, which now allows users to +1 directly from an image result and which promotes +1'd results to users who are connected to your accou...
11 Nov 2011 6:15pm GMT
Google Acquires Instant Search Startup Apture for Chrome
Google's latest acquisition - their 23rd of 2011 - may give them the ability to monetize every page on the Web. Sounds huge, doesn't it? It is. Apture founders Tristan Harris and Can Sar, along with their employees, will ...
11 Nov 2011 5:15pm GMT
Google & Other Search Engines Honor Veteran’s Day on 11/11/11
Today, on Veteran's Day in the U.S., Google, Bing, Ask.com, and Dogpile.com have posted special logos and pictures saluting military heroes. In addition to a Doodle, Google used the opportunity to tout tools geared toward helping veterans an...
11 Nov 2011 4:10pm GMT
Social Signals in PPC: Google’s +1 Feature is Getting Better
Back in September I wrote about Google's integration of social and search with the +1 button. In the time since, there has been plenty to discuss as advertisers learned more about this feature and began incorporating +1 buttons on landi...
11 Nov 2011 2:35pm GMT
Google Encrypted Search: 9 Key Points B2B Marketers Need to Know
Two weeks removed from Google's announcement making search secure , B2B marketers are still collecting their thoughts on where SEO strategy goes from here. While the search community has been immediately been vocal about this change, the gen...
11 Nov 2011 1:55pm GMT
3 Ways to Invigorate Your Analytics
Very few of us could live without analytics. The data informs (or should inform) nearly every decision we make as SEOs, but all too often we don't use the information effectively enough, or fail to take into account enough information to put us on...
11 Nov 2011 12:00pm GMT
Porn Comes to Google TV via Vivid App
Vivid Entertainment has launched a channel specifically for Google TV - the first official adult content channel designed to be streamed to television sets via Google TV. "Vivid for Google TV gives our fans a new way to enjoy Vivid movies in hig...
11 Nov 2011 4:30am GMT
10 Nov 2011
Search Engine Watch - Latest
Adobe To Stop Developing Flash For Mobile
No doubt Apple will be glad Adobe, the owners of Flash technology, are no longer supporting development of the rich content platform for browsers on mobile devices. The company announced: Our future work with Flash on mobile devices will be fo...
10 Nov 2011 10:00pm GMT
New and Improved Bing for Mobile is All About HTML5
When released last April, Bing for iPad was a great app and went well beyond basic search. With the Magic Lasso update in July, it got even better. But it left phone users waiting in the wind. No more. Bing for Mobile has a long-awaited upd...
10 Nov 2011 9:00pm GMT
Google Launches Job Search Engine for Veterans
In support of President Obama's call to help returning U.S. veterans and right before Veteran's Day, Google is promoting a government project - a custom search engine for veteran jobs. The National Resource Directory (NRD) uses Google Custo...
10 Nov 2011 7:00pm GMT
Google & Bing Take 8 of 10 Best Web TV Commercial Spots in 2011
Google, a relatively new player in the TV commercial game, produced five of the top 10 most effective Web TV commercials in 2011, to date. Bing was no slouch, knocking out three of their own that made the list compiled by television advertising au...
10 Nov 2011 6:00pm GMT
The Digital Path to Social Media Success
How social media is being integrated with the whole of digital marketing is one of the greatest momentums we're now witnessing as marketers. A great example of this can be seen in Jermiah Owyang's presentation with Larry Drebes, unve...
10 Nov 2011 5:00pm GMT