16 Sep 2024
Search Engine Land
Google adtech antitrust trial: Everything you need to know
The antitrust trial over allegedly monopolistic practices in the $200 billion digital advertising industry could lead to significant changes.
16 Sep 2024 3:09pm GMT
Data providers: Google August 2024 core update was very volatile
Google said the March 2024 core update was their biggest core update but the August 2024 core update did shake things up, in a big way.
16 Sep 2024 2:14pm GMT
Google Business Profile: 6 frequently asked questions
Get answers to common questions on GBP listing edits, suspensions, address updates, review management and finding support.
16 Sep 2024 1:00pm GMT
How to make your display campaigns profitable
Combine top, middle and bottom-of-funnel strategies with display and search campaigns for a more profitable, multi-touchpoint ad approach.
16 Sep 2024 12:00pm GMT
How to create and optimize Google Ads custom segment audiences
Boost your PPC performance by learning how to create and refine custom segments for your Google Ads campaigns.
16 Sep 2024 12:00pm GMT
Google updates crawlers and user-triggered fetchers documentation
With that, Google expanded how Google products are affected by each crawler and gave robots.txt examples for each crawler.
16 Sep 2024 11:47am GMT
CPCs keep increasing – here’s what you can do about it by CallTrackingMetrics
Thrive amid rising CPCs: Focus on optimization, diversification and insights to spend smarter and achieve your digital marketing goals.
16 Sep 2024 11:00am GMT
13 Sep 2024
Search Engine Land
Google Ads bug hits GCLID conversion tracking
Advertisers may lose critical insights and optimization opportunities due to a Google Ads issue affecting GCLID offline conversion tracking.
13 Sep 2024 8:02pm GMT
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
13 Sep 2024 6:07pm GMT
How to create images and visuals with generative AI
Say goodbye to repetitive stock photos. Embrace AI-generated images with tools like ChatGPT and Grok, evolving your visual content creation.
13 Sep 2024 2:00pm GMT