11 Nov 2011

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SearchCap: The Day In Search, November 11, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Leads In Search Engines' Efforts To Woo TV Viewers Google's "Dear Sophie" TV spot for Chrome, in which a father creates a Gmail...

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11 Nov 2011 9:57pm GMT

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Google’s Timeline Search Option is History

As Google pushes fresh search results, a helpful Google search tool for historical searches quietly vanished earlier this month. Google has confirmed that Google's Timeline search option, which debuted in 2007, has been discontinued. By cl...

11 Nov 2011 9:35pm GMT

Google Releases Think Insights Trend & Research Hub for Marketers

Google has graduated Think Insights from beta. This tool now compiles real-time data from Google search and other platforms, combining those facts with additional studies, infographics, and more. Users can find the site at ThinkwithGoogle.com, a...

11 Nov 2011 8:45pm GMT

Google Snaps Up Katango, Social Contact Sorter Meant for Facebook

Google has just acquired startup Katango, makers of a Facebook friends list generating iPhone app released this July. Shortly after its debut, however, Katango's autogenerator faced serious competition from Facebook itself, as it rolled out ...

11 Nov 2011 7:35pm GMT

The +1 Button Comes to Google Image Search

The Google +1 button is continuing its march across Google properties. The latest recipient is Google Image Search, which now allows users to +1 directly from an image result and which promotes +1'd results to users who are connected to your accou...

11 Nov 2011 6:15pm GMT

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Google Leads In Search Engines’ Efforts To Woo TV Viewers

Google's "Dear Sophie" TV spot for Chrome, in which a father creates a Gmail account for his newborn daughter and sends her multi-media messages as she grows up, earned the top spot in Ace Metrix' rankings of websites' TV advertisements. Despite being a recent and...

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11 Nov 2011 5:23pm GMT

Search Engine Land Gets Sister Site: Marketing Land Arrives Next Month

I'm happy to announce that next month, Search Engine Land will gain a new sister site: Marketing Land. Search Engine Land will continue to provide all the great coverage about search marketing and search engines that you love. Marketing Land will go beyond into other areas, including social media,...

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11 Nov 2011 5:17pm GMT

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Google Acquires Instant Search Startup Apture for Chrome

Google's latest acquisition - their 23rd of 2011 - may give them the ability to monetize every page on the Web. Sounds huge, doesn't it? It is. Apture founders Tristan Harris and Can Sar, along with their employees, will ...

11 Nov 2011 5:15pm GMT

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Google’s 2011 Veterans Day Logo

On Google.com today you will find a special logo honoring Veterans Day. The logo is of a tree with a yellow ribbon tied around it. The yellow ribbon in the United States normally goes with the slogan "support our troops". The Google letters is made out of clouds on the light blue sky...

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11 Nov 2011 4:42pm GMT

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Google & Other Search Engines Honor Veteran’s Day on 11/11/11

Today, on Veteran's Day in the U.S., Google, Bing, Ask.com, and Dogpile.com have posted special logos and pictures saluting military heroes. In addition to a Doodle, Google used the opportunity to tout tools geared toward helping veterans an...

11 Nov 2011 4:10pm GMT

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Why Blending Usability & SEO Really Matters

Whenever the phrase, "usability and SEO", enter a conversation, there's a very good chance it goes in one ear and out the other. Corporate management interprets it as "We need more money", and middle management fixes their poker face until they're free to run to Google to look up the term. Though...

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11 Nov 2011 2:39pm GMT

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Social Signals in PPC: Google’s +1 Feature is Getting Better

Back in September I wrote about Google's integration of social and search with the +1 button. In the time since, there has been plenty to discuss as advertisers learned more about this feature and began incorporating +1 buttons on landi...

11 Nov 2011 2:35pm GMT

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How To Measure The True Return On Your Ad Spend

Proprietary campaign management systems (eg AdWords, AdCenter, Facebook, etc) allow advertisers to track conversions and manage towards efficiency metrics such as Cost per Acquisition or Order (CPA / CPO). Some, such as AdWords and AdCenter, take performance management a bit further and allow...

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11 Nov 2011 1:56pm GMT

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Google Encrypted Search: 9 Key Points B2B Marketers Need to Know

Two weeks removed from Google's announcement making search secure , B2B marketers are still collecting their thoughts on where SEO strategy goes from here. While the search community has been immediately been vocal about this change, the gen...

11 Nov 2011 1:55pm GMT

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Eye-Tracking In Google Maps: Study Shows Value Of No. 1 Ranking & Social Content

A new eye-tracking and click-tracking study from Mediative (formerly known as Enquiro) shows the value of having the top spot in Google's local results, but also suggests that social content and signals can boost rankings further down the page. Early last month, Mediative did eye tracking on...

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11 Nov 2011 1:30pm GMT

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3 Ways to Invigorate Your Analytics

Very few of us could live without analytics. The data informs (or should inform) nearly every decision we make as SEOs, but all too often we don't use the information effectively enough, or fail to take into account enough information to put us on...

11 Nov 2011 12:00pm GMT

Porn Comes to Google TV via Vivid App

Vivid Entertainment has launched a channel specifically for Google TV - the first official adult content channel designed to be streamed to television sets via Google TV. "Vivid for Google TV gives our fans a new way to enjoy Vivid movies in hig...

11 Nov 2011 4:30am GMT

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Now It’s Facebook’s Turn For 20 Years Of FTC Privacy Audits

According to the New York Times and Wall Street Journal the world's largest social network is nearing a settlement with the US Federal Trade Commission (FTC) that will subject the company to 20 years of "privacy audits." A nearly identical punishment was imposed earlier this year...

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11 Nov 2011 1:56am GMT

10 Nov 2011

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Google Acquires Katango ‘Magicians’ To Improve Google+ Circles

Finding it too much hassle to organize your friends and contacts into circles on Google+? Google may have a solution on the way, thanks to the company's acquisition of Katango. Katango launched this past summer with an iPhone app that automagically organizes Facebook friends through an...

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10 Nov 2011 11:40pm GMT

SearchCap: The Day In Search, November 10, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Engine Market Share Remains Steady In October, comScore Says There wasn't much change in U.S. search engine market share during October based on the...

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10 Nov 2011 10:00pm GMT

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Adobe To Stop Developing Flash For Mobile

No doubt Apple will be glad Adobe, the owners of Flash technology, are no longer supporting development of the rich content platform for browsers on mobile devices. The company announced: Our future work with Flash on mobile devices will be fo...

10 Nov 2011 10:00pm GMT

New and Improved Bing for Mobile is All About HTML5

When released last April, Bing for iPad was a great app and went well beyond basic search. With the Magic Lasso update in July, it got even better. But it left phone users waiting in the wind. No more. Bing for Mobile has a long-awaited upd...

10 Nov 2011 9:00pm GMT

Google Launches Job Search Engine for Veterans

In support of President Obama's call to help returning U.S. veterans and right before Veteran's Day, Google is promoting a government project - a custom search engine for veteran jobs. The National Resource Directory (NRD) uses Google Custo...

10 Nov 2011 7:00pm GMT

Google & Bing Take 8 of 10 Best Web TV Commercial Spots in 2011

Google, a relatively new player in the TV commercial game, produced five of the top 10 most effective Web TV commercials in 2011, to date. Bing was no slouch, knocking out three of their own that made the list compiled by television advertising au...

10 Nov 2011 6:00pm GMT

The Digital Path to Social Media Success

How social media is being integrated with the whole of digital marketing is one of the greatest momentums we're now witnessing as marketers. A great example of this can be seen in Jermiah Owyang's presentation with Larry Drebes, unve...

10 Nov 2011 5:00pm GMT

Should Amazon Buy Yahoo?

With no CEO and rumors of a sale swirling around, Yahoo is once again in the business news for all of the wrong reasons. While Google and Microsoft have been touted as potential suitors alongside the option of selling the company's Asia...

10 Nov 2011 4:00pm GMT